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    Final Poster

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    Joel Chinedu
    1. Walmart failed in the German market due to cultural mistakes including not understanding German customer preferences and imposing American management practices. 2. Walmart did not properly analyze German culture and customers, leading to poor customer retention. They also failed to respect German employment laws and unions. 3. To succeed in Germany, Walmart should have employed local leaders, decentralized decision-making, conducted extensive cultural research, and improved customer and employee engagement through cultural sensitivity.

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    Final Poster

    Uploaded by

    Joel Chinedu
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    1. Walmart failed in the German market due to cultural mistakes including not understanding German customer preferences and imposing American management practices. 2. Walmart did not properly analyze German culture and customers, leading to poor customer retention. They also failed to respect German employment laws and unions. 3. To succeed in Germany, Walmart should have employed local leaders, decentralized decision-making, conducted extensive cultural research, and improved customer and employee engagement through cultural sensitivity.

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    1. Walmart failed in the German market due to cultural mistakes including not understanding German customer preferences and imposing American management practices. 2. Walmart did not properly analyze German culture and customers, leading to poor customer retention. They also failed to respect German employment laws and unions. 3. To succeed in Germany, Walmart should have employed local leaders, decentralized decision-making, conducted extensive cultural research, and improved customer and employee engagement through cultural sensitivity.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views1 page

    Final Poster

    Uploaded by

    Joel Chinedu
    1. Walmart failed in the German market due to cultural mistakes including not understanding German customer preferences and imposing American management practices. 2. Walmart did not properly analyze German culture and customers, leading to poor customer retention. They also failed to respect German employment laws and unions. 3. To succeed in Germany, Walmart should have employed local leaders, decentralized decision-making, conducted extensive cultural research, and improved customer and employee engagement through cultural sensitivity.

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    of 1

    WALMART’S DOWNFALL IN GERMANY

    DUE TO CULTURAL MISTAKES


    1. AHMAD RASHEED 2480417

    2. EDWIN SOMMY 2480230


    3. EMMANUEL ENEKWECHI 2481620
    4. KAMRAN JAMSHAID 2475987
    5. MOHAMMAD SHAHZAR BAIG 2467387
    6. NOFAL AMIN 2457216 STRUCTURE
    7. PRINCE AGYEMANG 2475028 1. Culture problems faced by Walmart
    8. PRISCILLA GELI 2467008 2. Solutions to these cultural issues
    9. SANA AZHAR RASHID 2480181 3. Effective Corporate strategy

    INTRODUCTION
    Walmart is a retail corporation that manages a chain of supermarkets, grocery stores, and discount stores, headquartered
    in the United States. This case study about Walmart's downfall is really interesting given that Walmart is a retailing giant
    with successful cross-border entrances however experienced a major defeat in the German market due to mismanagement
    of cultural diversity. It shows how crucial attention to culture is for a multinational enterprise. Culture cannot be ignored!

    ISSUES WALMART FACED


    LEADERSHIP ISSUES CUSTOMER ISSUES EMPLOYEE ISSUES
    Power gap caused by Authorial Walmart failed to analyze the Walmart imposed American employee
    decision-making strategy. practiced culture in the local management practices to the German
    Disregarding feedbacks from markets in Germany. workforce.
    employees for the development of They failed to understand the Spying on employees was prominent
    the company. German customer and their and employees were not allowed to
    Wal-Mart leadership’s strategy in demands which led to poor build personal relationships with one 1.Proper analysis of German customers to identify
    Germany was self-centred and not customer retention. another. [2]

    The German customers felt that Negligence of German unions for


    their taste and demands.
    adaptive. [1]
    the over-friendliness and chatty employee related matters.
    behavior of store employees was Employees wages were reduced to cut 2.Extensive study of the German culture to
    unauthentic. cost in order to lower prices to compete
    against rivals in the market. [3] implement German-friendly policies.

    3.Hire local leaders.

    4.Frequent feedbacks from customers and


    employees.

    5.Recruitment of a customer experience team


    dedicated to developing and implementing good
    CONCLUSION customer experience strategy.

    Considering the various issues Walmart faced as a result of negligence to cultural 6.Implement strategies to drive employee
    diversity, it is evident that culture is crucial, powerful and requires care. engagement and retention.

    Hence, the corporate strategy of Walmart should be focused on ensuring the

    localisation of leadership for effective integration of local cultural values into


    their organisational policies to ensure good management.

    Additionally, decision-making powers should be decentralised to facilitate


    flexible management of cultural differences for effective customer and employee
    engagement .
    REFERENCES
    [1] MBA Knowledge Base, n.d. Case Study: Wal-Mart’s Failure in Germany. [Online]
    Available at: https://www.mbaknol.com/management-case-studies/case-study-wal-marts-failure-in-germany/#:~:text=Cultural%20Insensitivity%20was%20the%20major,prevailing%20German%20law%20and%20regulations.
    [Accessed 28 02 2022]
    [2] [3] BohatALA, n.d. Walmart Cross-Cultural Issues Case Study Analysis. [Online]
    Available at: https://bohatala.com/walmart-cross-cultural-issues/
    [Accessed 28 02 2022].
    [4] Banerjee, S. B. & Linstead, S., 2001. Globalization, Multiculturalism and Other Fictions: Colonialism for the New MIllenium. SAGE, 8(4), pp. 683-722.

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