Business Plan - Goldies Lumpia
Business Plan - Goldies Lumpia
Business Plan - Goldies Lumpia
Main Campus
Calbayog City
College of Teacher Education
Prof. Ed. 3
(ENTREPRENEURSHIP)
C. Nature of Business
Why are lumpia such a big deal? Filipinos celebrate everything with food, and
lumpia are a required staple of the buffet table. Lumpia can be served as finger foods
or sometimes as a main dish depending on the occasion. Why did we call our business
Goldie’s Lumpia? We were inspired by the color gold. Wherein if a lumpia is cooked
under hot oil, the finish product would be a golden brown lumpia stuffed with different
flavorful fillings. That is why we were able to call it Goldie’s Lumpia. We Filipino’s love
foods being fried. We also believe that lumpia is one of these staple food that will
never run out in the market. Therefore, we were inspired by this situation and come
up with a decision to have it as our business opportunity.
E. Statement of Confidentiality
This agreement is to acknowledge that the information provided by Goldie’s
Lumpia in this business plan is a unique business and confidential. Therefore, anyone
reading this plan agrees not to disclose any of the information in this business plan
without the express written permission of Goldie’s Lumpia owner.
It is also acknowledged by the reader of this business plan that the information
furnished in this business plan, other than information. That is in Public domain, may
cause serious harm or damage to Goldie’s Lumpia and will be kept in the Strictest
Confidence.
This is the business plan for Goldie’s Lumpia. The presentation of this business plan
does not imply an offering of securities.
B. Analysis of Competitors
There is currently little to no direct competition in the local area, as the only
other place to purchase lumpia is in Supermetro, Gaisano Grand Mall and the
Calbayog City Wet Market, and it is neither popular nor well-known. The
readymade lumpia which is being sold to those areas are the same as being
provided by one specific supplier. This gives Goldie’s Lumpia a distinct competitive
advantage, as well as the fact that it is a fresh, home-made product that can be
prepared just as simply as the store bought brands or fried directly for the customer
upon a catering request. Goldie’s Lumpia is unique on its own because we cultivate
the taste of Filipino dishes as fillings for our lumpia products. Thus, unlike other
types of lumpia we also offer lumpia made of fresh vegetables since we also care
the health and lifestyle of our customers. There is also the element of personal
connection that the Goldie’s Lumpia establishes with each customer, using a polite
attitude and a friendly smile to have customers keep coming back for more.
C. Market Segmentation
Our Goldie’s Lumpia will have the following market segments:
Local residents
Tourists
Students
Travelers passing through
These groups are all potentially strong customer segments. The benefit of his
mix of customers is that it helps maintain consistent business throughout the year.
The other customer segments (local residents, local business and pass-through
travellers) provide a consistent foundation all year long.
Also, by appealing to several market segments, Goldie’s Lumpia does not
become overly dependent on any single consumer group.
Local residents with more than 2000 barangays in the city of Calbayog will surely
patronize this product most especially that we offer authentic Filipino dishes as
fillings of our Lumpia and of course our very own Tinapa as one of the delicacy of
Calbayog made as a filling for our product Goldie’s Lumpia.
Tourists. More than 500,000 tourists visit Calbayog City every year. Most will pass
by the National Highway of Calbayog City. Tourist come to see the beauty of
Calbayog City we would also love to showcase our very own delicacies with the
help of these lumpia field with Calbayognons local taste.
Students. Calbayog City is home to a dozens of schools elementary and
secondary, including many private and public schools and university.
Travelers. Since our business is located near the National Highway wherein,
pedestrians and travelers would surely pass by. There is a higher possibility of
higher customer awareness and market acceptability.
D. Industry Forecasts
In Calbayog City there is a large present and potential market of lumpia
based product. The current trends in the industry are operating profitably. As a
beginner in this business, we positively look for the success of our venture. There
are some pointers that we should follow. The main characteristics of our the lumpia
market can be summarized as follows:
Never ending demand
Small number of competitors
High consumption growth
Minimum price elasticity
Low threat of substitute
Easy reach of distribution
Affordable to the consumer
C. Size of Business
The structure of the layout holds in a small space and a comfortable station.
They are all in the layout of the facility. The total space for the facility that we will
have is about 2, 000 square feet. Even it is a small area it is effective way to access
what work needs to finish.
V. Production Plan
A. Manufacturing Process
Production of Goldie’s Lumpia is currently prepared and stored in the
kitchen of the owner’s home. The kitchen is not yet licensed, but the product is
prepared with the utmost care and efficiency of the by the owners.
The process begins when the owners purchases fresh ingredients from the
nearby grocery store Metro Supermarket and Gaisano Supermarket.
List of ingredients:
Lumpia wrapper
Ground meat
Carrots
White onions
Green onions
Garlic cloves
Canned water chestnut
Assorted vegetables
Sweet chili sauce
Spicy vinegar sauce
Tinapa (Calbayog Pride product)
Hipon(Shrimp)
Ubod (Came from coconut tree)
Fresh pusit
Once there is appropriate time, the owners prepare the lumpia by first chopping
the carrots, onions, garlic and chestnut before moving to the ground meat. The
meat is cooked until there is no pink before adding onions, garlic and assorted
vegetables. Same process with in making Lumpiang Hipon and posit. Once the
meat is cooked and flavored with spices, it will be set aside for the cooling process.
Then prepare the lumpia wrappers for the next step. Fill the lumpia wrappers with
the cooked meat of about 1 tablespoon then wrapped it carefully making sure that
it is wrapped clean and in order. Same process will be done to Lumpiang pusit,
tinapa ubod and the rest of the other varieties of the product.
B. Physical Plant
As a beginner in this business, we decided to make then in our own kitchen.
We don’t have a company to lease space in a commercial kitchen. So we decided
to put it in our own premises. Labelling and packaging are key to helping people
remember your product when they want to buy more lumpia , so we use labels that
shows our business name, contact information and the ingredients. Also, to make
the most profit, we buy bulk of ingredients at wholesale stores to save money on
the meat, vegetables, spices and wrappers.
We use some utilities in making lumpia. Cooking and serving tools just like
plate and boxes etc. We always make it sure that our utensils in preparing and
making the lumpia was safe and clean.
Order of 50 pieces of any kind of lumpia will receive 2 pack of any lumpia
and a guarantee of 5 % off for the next large order within 20days.The competitor’s
prices are set all over 50 per pack, while Goldie’s Lumpia allows customer or order
fresh lumpia for as little as one pair of quarters. Customer service is always polite
and friendly, with the owners available as the main server availability.
B. Distribution
10%
C. Promotion
In promoting our product, Goldie’s Lumpia will be using fliers that will
introduce our product and we will set a price by which everyone can afford it. But
we also have to use social media for promotion that let everyone know the
background of our product especially the price, quality and location. During the
product promotion process, sampling involves providing a free taste to the
customers so that they can try our product before to purchasing to establish trust
to our customers as well as generate market acceptability.
The purpose of a free sample is to acquaint the consumer with a new
product, and is similar to the concept of a test drive, in that a customer is able to
try out a product before purchasing it.
D. Product of Forecasts
Our product is mainly 5 categories:
1. Lumpiang Tinapa
2. Lumpiang Adobo
3. Lumpiang Hipon
4. Lumpiang Ubod
5. Lumpiang Pusit
Best quality of product is suitable to targeted customers. The product is
available in both forms. Goldie’s Lumpia provide consumers with lumpia stuffed
with different flavors and variations of the usual lumpia sold in supermakets. The
food is best served fresh and hot, but with Goldie’s Lumpia it also gives customers
the option to ordering frozen packs of lumpia that can be easily prepared at home.
E. Controls
C. Authority of Principals
Each partner has the requisite power and authority to execute and deliver
this Agreement and the Transaction Documents to which he is a party and to
consummate the transactions contemplated hereby and thereby to be
consummated by such partner. This Agreement has been duly and validly
executed and delivered by such Partner. This Agreement and all other agreements
and written obligations entered into or undertaken in connection with the
transactions contemplated hereby constitute the valid and legally binding
obligations of such Partner, enforceable against such Partner in accordance with
their respective terms, except as may be limited by the enforce ably limitations.
Partners
Managing
Director
Ma. Lanie B.
General Cuizon Marketing
Manager Manager
Emilyn Dacula Dino Pransal
Administrative Operations
Manager
Manager
Ma. Angel
Aizel Villamor Aranzado
Strengths Weakness
The trend in lumpia business is in Competition is present in the market
peak. Lack of personnel popularity
Production Process is Eco-friendly
Availability of raw material at cheap
rate
Price level is responsible for the
target customer because of low
production cost
Unique design and ingredients
Opportunity Threats
The lumpia business industry is in the The trend in Lumpia production might
climax of its career right now making decline due to short period of time
the trend to be very appealing for the especially in innovating new trends
Filipino market who are easily enticed that will suit customer’s preferences.
by current trends in food industry. Natural disasters
Less competitions since it is freshly Risk of new products
made and closer to Filipino taste and
preference.
Variations on flavors suited to
customer needs and wants.
Expansion of kitchen for possible
future distributorship and branching.
B. New technologies
Every business needs technology. Even our business need this changes,
we should consider technology in handling and our business routine such as
business operations, from handling financial records to processing orders. We can
offer our product through online selling to staying in contact with the suppliers and
customers. Nowadays, technology is central to running a business. Today, as a
budding entrepreneur we consider integration of technology. Here are key issues
when choosing technology includes:
1. Functions
2. Ease of Use
3. Security
4. Ability to be upgraded and or expand
5. Integration with existing data, technology, system. Etc.
C. Contingency Plan
The owners have planned for undesirable scenarios and circumstances, all
of which are unlikely.
Goldie's Lumpia
Financial Projections
Summary
Summary
Main Figures
A. Sources & Applications of Funds for Startup Buisness
B. Balance Sheet - Opening Day or As of Current Year Beginning
C. Sources & Applications of Funds for Startup Buisness
D. Sales Projections - 3 years Forecast
E. Cash Flow - 12 Months Forecast
F. Income Statement - 3 Years Forecast
G. Balance Sheet - 3 Years Forecast
Goldie's Lumpia
Sources and Applications of Funds for Startup
SOURCES OF FUNDS
Owner's Investments
Your name & % of ownership 15000
Other investor & % of ownership 15000
Other investor & % of ownership 15000
Other investor & % of ownership 15000
Other investor & % of ownership 15000
Total Investments ₱75,000.00
Other Loans
Source 1 0
Source 2 0
Total Other Loans
Total Loans
APPLICATIONS OF FUNDS
Assest Purchases
Buildings
Lease impprovements
Item 1 0 0
Item 2 0 0
Equipments
Furniture 1000
Equipments 1500
Machinery 3000
Other 2000
Opening Inventory *
Total Assets ₱0.00
₱
Total Fixed Expenses 6,300.00
Instructions
For your business, each category of expense may either be fixed or variable, but not both.
The categories of expense shown above are just suggestions. Change the labels to reflect your
own accounting systems and types of business.
One of the best uses of breakeven analysis is to play with various scenarios. For instance, if
you add another person to payroll, how many extra sales pesos will be needed to recover the
extra salary expense? If you borrow, how much will be needed to cover the increased
principal and interest payments? Many owners, especially retailers, like to calcuate a daily
breakdown. This gives everyone a target to shoot at for the day.
Definitions:
Breakeven Point
Your breakeven point is where your profit equals zero. As long as your gross margin is greater
that zero, every unit sold after you have reached your breakeven point will add to your
profitability. If your gross margin is less than zero, regardless of the number of unit sold you
will always loose money.
Fixed Costs
Fixed costs are those that remain the same regardless of your sales volume. They are
expressed in pesos. Rent, insurance and real estate taxes, for example, are usually fixed.
Variable Costs
Variable costs are those which change as your volume of business changes. Inventory, raw
materials and direct production labor, for exmple are usually variable costs
Expenses
Operations
Rent & utilities ₱0.00 ₱0.00 ₱0.00
Internet connection &
1000 1000 1000
hosting
Telephone service 0 0 0
Salaries & wages 0 0 0
Office supplies 500 500 500
Postage 0 0 0
Office equipments
0 0 0
(amortization)
Vehicle expenses 500 600 600
Equipments (amortization) 1000 1400 1700
Maintenance 500 1000 1500
Delivery expenses 1000 1000 1000
Other: 50 100 100
Total Operations ₱4,550.00 ₱5,600.00 ₱6,400.00
A. Letters
December 1, 2019
Respectfully yours,
Aizel Villamor
Administrative Manager,
Goldie’s Lumpia
6. Modification- this instrument may not be changed orally. Any modifications of this
agreement must be by written supplemental agreement executed by all parties
thereto.
D. Price list from suppliers
Goldie’s Lumpia