Effective Tips To Optimize LinkedIn Profile Like A Pro 1650648464

Prabal Lakhotiya
LinkedIn Growth & Personal Branding Strategist
Tips to Optimize
your LinkedIn
profile like a
pro... Swipe
Left
I help Busy Professionals and Small Businesses to grow on
LinkedIn
LinkedIn Banner
Add a nice image with a resolution of
(2000*600) Pixels which you can easily
design on Canva.
Mention about the things you have to

offer to your clients in a concise manner.
In short, mention your USP, but remember

Don't try to be over smart here.
Swipe
Left
I help Busy Professionals and Small Businesses to grow

on LinkedIn
Profile Picture
This is the most important and first thing
which catches the attention of your
audience on LinkedIn.
So put a good smiling professional picture

of yours with a plain background.
Red Flag - Don't put any casual profile

picture which you usually have on your FB
or IG handles.
Swipe
Left

on LinkedIn
Headline
Use strong keywords to grab the eyeballs
of your audience.
Remember three things while writing it:

a). Who are you?
b). Whom do you help?
c). How do you help?
For Eg.- Freelance Content Writer | I help

SME Businesses by writing stellar and
engaging content that drives revenue and
growth.
Swipe
Left

on LinkedIn
Creator Mode
Turn on creator mode if you haven't till
yet.
Why?
Because it helps people to know about

your expertise regarding certain topics,
and they might follow you if they find
those topics which you talk about through
your posts are of their interest.
Swipe
Left

on LinkedIn
Featured Section
Most people don't really utilise this gem of
a place known as a featured section.
Why it is so crucial?
Because here you can show your best

work, your viral posts, or can put a CTA to
your calendly or your website.
Therefore utilise this section wisely for

your benefit.
Swipe
Left

on LinkedIn
Activity Feed
This section mostly tells people about all
your posts and comments activity.
Most people before accepting or sending a

connection request will surely visit your
profile to have a look at your activity. So
make sure to have a lively presence in
your activity feed.
If they like your activity feed, they are

most likely gonna accept your request or
might even send you a request. Swipe
Left

on LinkedIn
About Section
This place is your opportunity to
showcase your professional talent and
highlight your journey with the right
sprinkle of keywords.
Narrate your journey in such a way that it

feels like a story(Brag about some of your
achievements and Mention how you can
help your potential prospects with your
services or offerings)
Make sure to put a CTA(Email Id) Swipe

Left

on LinkedIn
Experience
Write a brief summary of your work
experiences as your audience would want
to know what all you have done in your
past organisations and what impact you
have created.
This section helps your audience to

analyse your skill set and gives them an
idea of what you can bring to the table.
Swipe
Left

on LinkedIn
Education
Mention what all education you have
completed till now or are pursuing.
This section plays an important role if you

are looking out for a job as the schools or
institutes you mention here add value and
credibility against your back.
Remember this is not the only criteria

you'll get a job but it will surely give you a
slight advantage if you're from a top
college or institute. Swipe
Left

on LinkedIn
Certifications
If you have done or planning to do any
certification or hold a licence against your
back, then please do add it here.
Why?
Because it adds credibility to your skillset.
Swipe
Left

on LinkedIn
Skills
Mention all the skills that you have learnt
and acquired till now.
You can list out up to 30 skills that you

possess.
This is one section where your audience

can contribute to your success.
How?
By Endorsing your skills.
Swipe
Left

on LinkedIn
Recommendations
This section is to show the social proof of
your work.
You can get testimonials from your happy

clients or your senior management in your
organisation to provide authentic proof of
your skills and work.
This section provides a sense of trust to

your audience in your capabilities as a
person.
Swipe
Left

on LinkedIn
Honors & Awards
Add any honour or award you might have
earned or received at your work
organisation or any other event for your
efforts.
These awards and recognitions will surely

help in boosting your credebility.
Swipe
Left

on LinkedIn
Prabal Lakhotiya
LinkedIn Growth & Personal Branding Strategist
Phew... That's all from my side.
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If Yes, Then share it with your
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Don't forget to save it.
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Prabal Lakhotiya

LinkedIn Growth & Personal Branding Strategist

Mention about the things you have to

In short, mention your USP, but remember

I help Busy Professionals and Small Businesses to grow

So put a good smiling professional picture

Red Flag - Don't put any casual profile

I help Busy Professionals and Small Businesses to grow

Remember three things while writing it:

For Eg.- Freelance Content Writer | I help

I help Busy Professionals and Small Businesses to grow

Because it helps people to know about

I help Busy Professionals and Small Businesses to grow

Because here you can show your best

Therefore utilise this section wisely for

I help Busy Professionals and Small Businesses to grow

Most people before accepting or sending a

If they like your activity feed, they are

I help Busy Professionals and Small Businesses to grow

Narrate your journey in such a way that it

Make sure to put a CTA(Email Id) Swipe

I help Busy Professionals and Small Businesses to grow

This section helps your audience to

I help Busy Professionals and Small Businesses to grow

This section plays an important role if you

Remember this is not the only criteria

I help Busy Professionals and Small Businesses to grow

Because it adds credibility to your skillset.

I help Busy Professionals and Small Businesses to grow

You can list out up to 30 skills that you

This is one section where your audience

I help Busy Professionals and Small Businesses to grow

You can get testimonials from your happy

This section provides a sense of trust to

I help Busy Professionals and Small Businesses to grow

These awards and recognitions will surely

I help Busy Professionals and Small Businesses to grow

Phew... That's all from my side.

Liked the Carousel?

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