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Activity 1 and 1.2

This document contains a draft business plan for a proposed restaurant called Bahay Chibugan located in Taguig City, Philippines. The plan includes details about the business name and address, goals and objectives, executive summary, target customers, financial projections, and compliance with regulations. The restaurant aims to provide home-style Filipino cuisine and ambiance. It targets families, couples, singles, OFWs, and foreigners interested in Filipino food. The plan outlines strategies for marketing, employee training, and financial forecasts to achieve the vision of being the top choice for Filipino cuisine in the area.

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RECTO, NATHANIEL R.
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115 views5 pages

Activity 1 and 1.2

This document contains a draft business plan for a proposed restaurant called Bahay Chibugan located in Taguig City, Philippines. The plan includes details about the business name and address, goals and objectives, executive summary, target customers, financial projections, and compliance with regulations. The restaurant aims to provide home-style Filipino cuisine and ambiance. It targets families, couples, singles, OFWs, and foreigners interested in Filipino food. The plan outlines strategies for marketing, employee training, and financial forecasts to achieve the vision of being the top choice for Filipino cuisine in the area.

Uploaded by

RECTO, NATHANIEL R.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Activity 1.

1
Direction: Answer the questions below precisely and clearly. You have to do a draft of a business
plan.

1. What is your proposed business name?


BAHAY CHIBUGAN
2. What is your business address?
Bahay Chibugan is located at Santa. Ana Taguig City near Santa Ana Church. Bahay Chibugan
constructed out of native materials to build a restaurant with an ambience of a bahay kubo.
3. Write down your business goals:
a. Vision
The restaurant visualizes being quality and the best service in the area that will attract highly
dedicated and loyal customer.
b. Mission
Our mission is to provide excellent food, but we also want to make sure that every customer has a
positive experience. We want to be the restaurant of choice for all couples, singles, and families,
regardless of gender, age, or age range. We want the people who work for Bahay Chibugan to feel
invested in its success. Happy workers result in happy customers.
c. Objectives and performance targets
Be a first home-style restaurant with excellent food and service.
4. Executive Summary
• Bahay chibugan is a restaurant inspired with the traditional Filipino home-style dining. It
offers excellent Filipino dishes from the various regional cuisines at affordable prices.
Bahay Chibugan will let you feel at home with the taste of traditional Filipino foods and
with its native ambience.
• Bahay Chibugan is located at Santa. Ana Taguig City near Santa Ana Church. Bahay
Chibugan constructed out of native materials to build a restaurant with an ambience of a
bahay kubo. Sales projections Bahay Chibugan push the total roles to become a popular
Filipino restaurant that provides an at home feeling to every Filipinos with the quality of
foods and services that it offers and to become well known to other nationalities.
5. The Business Proponents: Organizers with their Capabilities and Contributions

6. The Target Customers and the main Value Proposition to the customer.
The restaurant of choice for all couples, singles, and families, regardless of gender, age, or age
range. We want the people who work for Bahay Chibugan to feel invested in its success. Happy
workers result in happy customers. And especially we target the customer like OFW that miss to
eat local Filipino style dishes and also foreigner that what to taste Filipino type dishes.

7.The market, market justification based on the Industry Dynamics and the Macro
Environmental factors affecting the opportunities and threats.
8. The Product and service offerings.

9. The Enterprise Strategy and Enterprise Delivery System.


Strategy: Be the first home-style Filipino food restaurant in Liwayway Street, Sta. Ana Taguig
City about customer satisfaction.
Tactics: Create a buzz- signage in front of the restaurant will invite the customers go in and we
will acknowledge their presence with the warmest greeting, accommodate and give our excellent
customer service.
Programs: Provide employee training on customer service and retention; give on-going training
programs as to keep with the current industry trends and food safety and rotation of tasks and
duties.
Promotion and Advertising Strategies
Online Restaurant Directories – being easy to find online with customer reviews helps legitimize
your operation and specific feedback of previous patrons can help attract more customers.
Email Newsletter – Get email addresses through simple offering such as a chance to win a meal
for two if you provide your contact information. Email newsletters help send large email blasts to
segmented groups and keep in touch with previous customers.
Events – Hosting a tasting event allows people to try them all and meet new friends.
Contest – creating contest that engages patrons to utilize social media channels of the restaurant
like posting a photo in our page captured in the restaurant with a catchy captionsand offering free
meals for the winners.
Social Media – it is an essential part of the business reaching more people outside the location,
creating more awareness and getting involved in the conversation.
10. The Financial Forecasts and Expected Returns, Risks and Contingencies
Food is a necessity. The industry that deals with preparing food items/products refers to the food
service industry. The food service industry is and will always remain in high demand because of
its genre. Bahay Chibugan belongs in the food service industry. The country’s food service
industry has continued to improve over the past years due to the stronger consumers’ purchasing
power, influenced by today’s fast-paced lifestyle.
11. Environmental and Regulatory Compliance
• Business permit
• Barangay clearance
• Tax payer BIR
• Proper waste management
• The business owner properly follows the DOLE for the security of employees
12.The Capital Structure and Financial Offering: Returns and Benefits to Investors,
Financiers, and Business Partners.
Initial Capital
➢ To start up business, owner will invest Php 4,775,000 and will get additional funds from
borrowings in financial institution.
Total Project cost
➢ Presented in the table is the estimates of the projection's initial cost/asset requirements that
are based on the material, supplies, equipment, facility and manpower need of projection.

Expected Return of investment (ROI)


Bahay Chibugan daily sales php 40,000 to 50,000
Daily capital
Food: 15,000
Utilities: 10,000
Employees total daily income: 4,000
Total expenses: 29,000
Revenue: php 18,000 to php 21,000
(1 year 365 days) (php 21,000) = 6,570, 000 to php 7,665,000
Activity 1.2
Opportunity Seeking in the Digital Era.
Answer the following questions as best as you can. Write down your answer in separate answer
sheet. (5 pts each)

1.social media has been very active in terms of spreading the word about practically anything
and everything. As a budding entrepreneur, how can you take advantage of this trend to
churn out potential opportunities? List down potential business opportunities that you see.
As I see now there are many business opportunities that the social media Is involve one of the
opportunities is the advertisement of the product and services, like in my father business car
repainting and body kits now in the era of internet we use social media to advertise our services
like Facebook. Facebook is popular app that have a billion of user mostly Filipino spent many
hours to Facebook, so we use Facebook to promote our services.
Second example on what I experience using social media that have a business opportunity is online
selling of food. Food is popular now because food gave satisfying feeling to people and also relieve
the graving of the netizens. online food has less in capital because the only use of the store is only
social media or page and the place on where the food will prepare.

2. A contractor of s fast food giant failed to deliver the expected output of an inventory system
upgrade. This resulted in more than 70 branches closing due to inventory problems. It
compromised the sales for the month What do you think were the potential opportunities
opened up to other players in the fast-food industry?
This is big opportunities to try a fast-food store, carinderia or any food related business that people
can stick to the product. How and why, we know the food giant like Jollibee, Mang inasal and
other more, was have strong backbone to run a business they can manipulate the people to their
different advertainment strategy so the food must offer to the people have a unique taste or even
at the lowest price so we can stick the people to the product that made.
3. In order to prevent the COVID 19 virus from entering the Philippines, airports and other
entry points all over the country have been provided with digital thermos scanners to detect
feverish persons coming from other countries affected by the virus However, there is no
guarantee that the country would be virus- free for a long time despite the state- of- the- art
equipment that the authorities have been using. What do you think are the opportunities
presented by this threatening situation"
The opportunities can I see here is selling vitamins that can boost the immune system even we got
fully vaccinated we can be infected by the viruses so to help our body to fight viruses we can take
vitamins to strong our immune system. and also selling alcohol disinfectant that we keeps are
hands clean and safe to the viruses.

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