1935510219-Edwin Thungari Macpal-1

Name : Edwin Thungari Macpal
Student ID : 1935510219
Topic: E-Commerce Consumer Behavior

a) Use the library catalogue to search for relevant books. Write down the most useful
titles.
 Online Shopping Intentions. Antecedents and Moderators of Shopping
Intention Formation in New Fields of E-Commerce. Anne Fota in Handel und
internationals Marketing Retailing and International Marketing (2022).
 Electronic Commerce. A Managerial and Social Networks Perspective. Efraim
Turban, David King, Jae Kyu Lee… in Sprinter Texts in Business and
Economics (2015).
 Achieving Business Competitiveness in a Digital Environment. Opportunities
in E-Commerce and Online Marketing. Dr. Tereza Semeradova… in
Contributions to Management Science (2022).
 Marketing and Smart Technologies. Proceedings of ICMarkTech 2021,
Volume 2 Dr. Jose Luis Reis, Dr. Marc K. Peter… in Smart Innovation,
Systems and Technologies (2022).
 International Strategic Management of Brands and Online Firms. Essays on
Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’
Internationalization. Carolina Sinning in Handel und Internationales
Marketing Retailing and International Marketing (2022).
 Drivers and Barriers of Consumer Behavior Regarding New Technologies and
Digital Channels. Investigating the Phenomenon of Anthropomorphism and
New Online Consumption Forms. Katja Wagner in Handel und
Internationales marketing Retailing and International Marketing (2021).
 Marketing Dynamism & Sustainability: Things Change, Things Stay the
Same… Proceedings of the 2012 Academy of Marketing Science (AMS)
Annual Conference. Leroy Robinson Jr. in Developments in Marketing
Science: Proceedings of the Academy of Marketing Science (2015).
 Marketing at the Confluence between Entertainment and Analytics.
Proceedings of the 2016 Academy of Marketing Science (AMS) World
Marketing Congress. Patricia Rossi in Developments in Marketing Science:
Proceedings of the Academy of Marketing Science (2017).
 Advances in Digital Marketing and eCommerce. Second International
Conference, 2021. Dr. Franciso J. Martinez-Lopez… in Springer Proceedings
in Business and Economics (2021).
 Social Commerce. Consumer Behavior in Online Environments. Rosy
Boardman, Marta Blazquez, Claudia E. Hinnger… (2019).
b) Look for a few relevant journal articles using the library portal.
 Online Consumer resilience during a pandemic: An exploratory study of e-
commerce behavior before, during and after a COVID-19 lockdown. Journal
of Retailing and Consumer Services, 19 Aprils 2021. Cameron Guthrie,
Samue Fosso-Wamba, Jean Brice Arnaud.
 Measuring ease of use of mobile applications in e-commerce retailing from the
perspective of consumer online shopping behavior patterns. Journal of
Retailing and Consumer Services, 20 March 2020, Xiong Li, Xiaodong Zhao,
… Wei Pu.
 Cognitive, affective, and behavioral consumer responses to augmented reality
in e-commerce: A comparative study. Journal of Business Research, 31
October 2020, … Pascal Kowalczuk, Carolin Siepmann, Jost Adler.
 Online retailing across e-channels and e-channel touchpoints: Empirical
studies of consumer behavior in the multichannel e-commerce environment.
Journal of Business Research, 8 November 2018, Gerhard Wagner, Hanna
Schramm-Klein, Sascha Steinmann.
 An empirical study of product differences in consumers’ E-commerce
adoption behavior Electronic Commerce Research and Applications, Autums
2003, … Xiao Liu, Kwok Kee Wei.
 Context-aware optimization of mobile commerce website interfaces from
other consumers’ perspective: Effects on behavior intentions. Computers in
Human Behavior Reports, 3 August 2022, .. Jean-Eric Pelet, Basma Taieb
 Consumer’s decision-making process in redeeming and sharing behaviors
toward app-based mobile coupons in social commerce. Inernational Journal
of Information Management, 8 August 2022, … Fen Liu, Shan Liu, Guoyin
Jiang
 Privacy concerns in consumer E-Commerce activities and response to social
media advertising: Empirical evidence from Europe. Computers in Human
Behavior, 9 August 2022, … Aras Alkis, Tekin Kose.
 Consumer perceived value and impulse buying behavior on mobile commerce:
The moderating effect of social influence. Journal of Retailing and Consumer
Services, 22 July 2021, … Feng Yang, Jing Tang, … Xiabing Zheng.
 Characterizing Chinese consumer’s intention to use live e-commerce
shopping. Technology in Society, 7 October 2021, … Min Zhou, Jinlong
Huang, … Kathryn S. Campy.

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Name : Edwin Thungari Macpal

Topic: E-Commerce Consumer Behavior

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