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    Situational Analysis

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    Patima Lagnason
    Fastlink Handlers and Brokerage Corp is a 24-year-old customs brokerage and forwarding company with 83 employees across branches in Manila, Cebu, and Clark. The company prides itself on personalized customer service and an innovative, flexible and committed workforce. However, it faces weaknesses like limited resources, manpower shortages and lack of a Mindanao branch. Opportunities exist through membership in industry organizations and reputation from major clients, but threats include lack of connections in key areas and potential delays due to resource constraints. To fully satisfy customers, the company needs to commit to schedules by adding staff and improving efficiency, as well as strengthening marketing beyond its agent network.

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    Situational Analysis

    Uploaded by

    Patima Lagnason
    32 views6 pages
    Fastlink Handlers and Brokerage Corp is a 24-year-old customs brokerage and forwarding company with 83 employees across branches in Manila, Cebu, and Clark. The company prides itself on personalized customer service and an innovative, flexible and committed workforce. However, it faces weaknesses like limited resources, manpower shortages and lack of a Mindanao branch. Opportunities exist through membership in industry organizations and reputation from major clients, but threats include lack of connections in key areas and potential delays due to resource constraints. To fully satisfy customers, the company needs to commit to schedules by adding staff and improving efficiency, as well as strengthening marketing beyond its agent network.

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    Fastlink Handlers and Brokerage Corp is a 24-year-old customs brokerage and forwarding company with 83 employees across branches in Manila, Cebu, and Clark. The company prides itself on personalized customer service and an innovative, flexible and committed workforce. However, it faces weaknesses like limited resources, manpower shortages and lack of a Mindanao branch. Opportunities exist through membership in industry organizations and reputation from major clients, but threats include lack of connections in key areas and potential delays due to resource constraints. To fully satisfy customers, the company needs to commit to schedules by adding staff and improving efficiency, as well as strengthening marketing beyond its agent network.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views6 pages

    Situational Analysis

    Uploaded by

    Patima Lagnason
    Fastlink Handlers and Brokerage Corp is a 24-year-old customs brokerage and forwarding company with 83 employees across branches in Manila, Cebu, and Clark. The company prides itself on personalized customer service and an innovative, flexible and committed workforce. However, it faces weaknesses like limited resources, manpower shortages and lack of a Mindanao branch. Opportunities exist through membership in industry organizations and reputation from major clients, but threats include lack of connections in key areas and potential delays due to resource constraints. To fully satisfy customers, the company needs to commit to schedules by adding staff and improving efficiency, as well as strengthening marketing beyond its agent network.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    BM203D

    INNOVATION BUSINESS DEVELOPMENT


    AND ENTREPRENEURSHIP

    By: Patima L. Lagnason

    Company Name: FASTLINK HANDLERS AND BROKERAGE CORP.


    Industry: Customs Brokerage and Forwarding Company
    Years: 24 years
    Branches: Manila (Head Office), Cebu (Branch Office), Clark (Branch Office)
    Size/No. of Employees: 83 (All Branches)

    SITUATIONAL ANALYSIS

    1. Organizational Analysis

     Personalized Service base on Client’s demands or needs


     Innovative
     Customer Service Driven/Customer Oriented Personnel
     Personnel Care-Personal Motivation
     Personnel Commitment
     Flexible
     Teamwork
     Can Handle Project Shipments
     Offers Warehousing and Trucking needs

    ORGANIZATIONAL CAPABILITIES EXPLAINED

     Personalized Service base on Client’s demands or needs


    (The service we provide is based on the client’s demands. We are not just into
    logistics and Customs Brokerage only. If the client requires unloading and site
    surveys we can cater it base on their requirements.)
     Innovative
    (Formulate new strategies to be known in the market.)
     Customer Service Driven/Customer Oriented Personnel
    Answers customer calls and request for delivery or urgency of the shipment even
    after office hours.
     Personnel Care-Personal Motivation
    The leaders constantly supports and uplifts the motivation of our team.
    Reminding us to strive more in order to elevate our position in the company.
    Constant Evaluation of Performance for Salary Increase and promotion-if
    necessary).
     Personnel Commitment
    The staffs are committed in delivering the best possible service for the
    customers.
     Flexible
    Personnel/Staff can do the documentation and even processing or whatever it is
    that’s assigned to them.
     Teamwork
    Although lacking in Manpower, the staff manages to assume the work even if it is
    already beyond their job description to help the team perform to the expected
    result.

    2. Key Competencies of the Company


     Member of WCA (World Cargo Association)
    (An advantage for easy access on Logistic Agents all over the world. Can give
    Competitive Cost Efficient Rates.)
     Maersk Line Accredited Broker
    (Handles big Multi-National Shipments of Top Corporations: Nestle, Procter and
    Gamble, Arla Foods, ZTE Corp, Rose Pharmacy, JFC Foods and many more)
     NGCP Accredited Broker
    (Handled various project shipments from shipping, domestic trucking to
    warehousing and unloading)
     PEZA Accredited Company
    (Handles import shipments of Lear, Cebu Mitsumi, BTC Power, Timex and Arie
    Cebu Cosmetic Corp.)-Cebu
     Member of Phil-Export, Phil. International Sea Freight Forwarders Association
    and Civil Aeronautics of the Philippines
     Member of IGLN (International Global Logistics Network)

    Various corporate capability factors in each of the functional areas.


    -Competitive Advantage
    Since we have a main branch in Manila, and also a member of WCA, it is our
    advantage. We can offer competitive rates since we can process the import/export
    directly and also we can acquire direct client through WCA inquiry.
    -Flexibility and Responsiveness
    The company’s tagline is “24 Years of Personalized Service.” So, we are really into
    delivering the results base on the customer expectations. Even if it is already beyond
    our scope, we can still deliver it if requested.
    -Knowledgeable workforce
    The employees especially those who would deal with import processing and releasing
    are well trained and experience. We only hired employees who have the required
    experience.
    -Improved Customer Relations
    Since we are a service provider company, our top most priority is to make our
    customers happy by delivering the cargoes on time and creating/building relationships
    with them.
    ORGANIZATIONAL STRENGTHS AND WEAKNESSES

    Strengths
    -Customer Oriented Personnel
    -Resourcefulness of the Personnel/Staff
    -Teamwork
    -Personalize Service Base on Client’s Needs
    -Personnel Care Personal Motivation
    -Leadership Style
    -Innovative

    Weaknesses
    -Accounting related concerns on funding
    -Lack of Manpower which resulted to delays
    -No Branch Office in Mindanao
    -Limited Trucks Available
    OPPORTUNITIES AND THREATS

    Opportunities
    -Since Fastlink is a member of WCA, agents/forwarders from all over the world can
    inquire the services of fastlink directly from their country to the Philippines
    -Due to the big companies and even projects handled by fastlink, it established the
    market trust and because of this, it is easy to negotiate to acquire new client due to its
    credentials.
    -Since we are a PEZA Member, we are an accredited broker to process any
    import/export shipment of PEZA Clients.

    Threats
    -Lack of connection/agent in Davao to process any import shipment in davao and even
    if there is, our rates aren’t that competitive enough since we’ll still add up our mark up
    for our services.
    -Connection to customs official if there is any problem with the shipment.
    -Nomination of broker from the origin
    -Trucker Nomination from Forwarder

    ASSESMENT OF THE COMPANY’S COMPETITIVE ADVANTAGE


    -MEPZA Clients would want to ship out the cargoes under fastlink if the Airport of
    Destination is Manila since we have a Manila Branch. With this, we are competitive in
    terms of processing rates.
    -Processing of Permits (NTC, OMB, PNP Crame and many more) that requires an
    approval from the Central office would be easier for us since we can directly file the
    mentioned straight to the regulating agency’s office.
    -Since Fastlink is handling large direct clients like mondelez, we can use that as an
    advantage for other companies to entrust their shipments (Import/Export) to Fastlink.
    -Being a member of WCA, we can acquire shipments from Agents all over the world if
    they have a shipment from their country to any areas here in the Philippines.
    Diagnosis for the Conducted Situational Analysis
    Although Fastlink is committed to deliver the personalized service to its client, we
    cannot achieve the full satisfaction of the client if there will be any delays. This
    happened several times due to lack of manpower and the shipment is already reaching
    its peak each day. In order to attain the goal for customer satisfaction, we should be
    committed to our schedule. To do that, employees should not be only skilled but also we
    should add more employees to look into the task to avoid burnout and increase
    efficiency. And also, an improved marketing strategy should be implemented and not
    justrely on the inquiries acquired from agents of WCA.

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