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Franchising Activity 1

The document discusses franchising and provides details on: 1) The main types of franchising which include job, product distribution, business format, and investment franchising. 2) Key franchising terminologies such as franchise, franchisor, franchisee, and their definitions. 3) Well known international companies involved in franchising like McDonald's, Apple, Coca-Cola, PepsiCo, and Starbucks. 4) Popular franchising businesses in the Philippines including Jollibee, Siomai King, 7-11, Master Siomai, and others.

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Joshua H. Rojas
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89 views2 pages

Franchising Activity 1

The document discusses franchising and provides details on: 1) The main types of franchising which include job, product distribution, business format, and investment franchising. 2) Key franchising terminologies such as franchise, franchisor, franchisee, and their definitions. 3) Well known international companies involved in franchising like McDonald's, Apple, Coca-Cola, PepsiCo, and Starbucks. 4) Popular franchising businesses in the Philippines including Jollibee, Siomai King, 7-11, Master Siomai, and others.

Uploaded by

Joshua H. Rojas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Franchising

CN:2339
Activity 1

1. Give the different types of Franchising (10 pts).


 Job Franchise – this is a home-based or low investment franchise that is
taken by a person who wants to start and run a small franchised business
alone.
 Product Distribution Franchise – simply sell the products of the
franchisor in their area of operation. The franchisor usually only licenses
their trademark and logo but does not provide the whole system of running
the business.
 Business Format Franchising – the franchisor provides to the franchisee
not just its trade name, products and services, but an entire system for
operating the business.
 Investment Franchise – is usually a large-scale business that requires a
huge capital investment (huge compared to other franchising options). The
franchisee is actually a major investor who provides the money and
management team, or sometimes engages their own franchisee, to
operate the business.
 Conversion franchising – occurs when a franchisor adds new
franchisees to the system by recruiting independent businesses, chains,
and/or franchisees from other franchised systems.
2. Give at least five (5) terminologies in franchising and its definition (5pts).
 Franchise – is a commercial contract between 2 parties in which the
franchisor grants the franchisee the right to operate a business or to offer,
sell, or distribute goods or services that bear the franchisor's trademark.
 Franchisee – the person or company that obtains from the franchisor the
right to conduct business under the franchisor's trademark or trade name.
 Franchisor – a person or company who grants a license to a third party to
open a new location and sell products or services under their brand,
intellectual property, or expertise. The original business sells the right to
use its idea and name to the franchisor.
 FDD (Franchise Disclosure Document) – is the format for the disclosure
document which provides information about the franchisor and franchise
system to the franchisee.
 Trademark – brand name, and logo that identify a franchisor and are
licensed to the franchisee.
3. Give at least five (5) known international companies that are into franchising
(5pts).
 McDonald’s
 Apple
 Coca – Cola
 PepsiCo
 Starbucks
4. Give at least ten (10) known franchising business in the Philippines (10).
 Jollibee
 Siomai King
 7/11
 Master Siomai
 Zagu
 Turks
 Mister Dunot
 Pizza Hut
 KFC
 Shell Petrol Station

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