Lasap Pinoy Enterprise

In Partial Fulfillment of the Requirements

of the course of Civic Welfare Training Service 2

Submitted by:

BSBA-1 BLOCK 6

May 2019
I. EXECUTIVE SUMMARY

Objectives:

 Making sure that revenue stays ahead of the costs.

 To provide quality and innovative products.
 Provide all of the resources your employees need to remain as productive as possible.
 Keeping customers happy.

Long Range Objectives:

Within the span of 10 years, the enterprise will have all means of introducing, advertising
and distributing of our products with the help of our partners as well. Lasap Pinoy Enterprise
aims the following:

 To be known in the Food Business Industry.

 The enterprise would have expanded its production in other places of Pangasinan.
 The enterprise would have adopted the latest technology in terms of machineries and
equipment for mass production.

Project Criteria:

Profit is the primary reason in putting up a business; it is about earning and making a
name in the industry. The proponent venture in this kind of business is not only for the purpose
of profit but also to enhance capability of managing a business. It can also help the farmers in
the community to earn a living by supplying the vegetables to the enterprise.

Mission:

The enterprise’s mission is to introduce the unique yet healthy, and delicious snacks that
will give their taste buds a new taste to enjoy. To give the customers’ wants and supply their
tastes and present them a good quality of food that will surely satisfy them.

Vision:

To establish Lasap Pinoy Enterprise as one of the best, and trusted producer of quality
tasting bread rolls that will guarantee satisfaction to customers.
II. DESCRIPTION OF THE BUSINESS

History:

We decided to combine bread and vegetables to create a product that is worth the price.
Like the well-known “lumpiang gulay” that become an all-time favorite snack of Filipinos, we got
an idea to add some twist and bring out the flavors of the vegetables. Bread rolls which are also
known for its rich taste, and its different feelings made, we come up with an idea to incorporate
vegetables in it since most of the individuals in this time are health conscious. So, the idea of
giving some innovation to the Bread rolls is born, and was named, “BreadGie Rolls”.

Also, the word kingsilog describes the dish’s three main components: hotdog (fried
hotdog), egg (fried egg) and sinangag (fried garlic rice). The hotdog is usually made by boiling in
on the water and then frying it. The itlog portion is as simple as it’s get; a farm-fresh chicken egg
fried to the desired degree of doneness, sunny side-up style. A plate of our Kingsilog is a
delightful study in taste and texture. You get the rich, buttery silkiness of the egg, the herded,
aromatic grains of the fried rice, and the savory.

Sinangag is a testament to our Filipino ingenuity when it comes to reducing fried waste ad
maximizing utility. It’s leftover rice that kneaded by hand to break apart any clumps prior to being
fried in a work with a bit of oil, rock salt and a lot of garlic.

Name of the Enterprise:

The enterprise shall be known as “Lasap Pinoy Enterprise” which we decide to come up
with. We choose this name to be recognized easily and the customers will feel welcomed when
they hear the name of the enterprise.

Product of the Enterprise

BreadGie Rolls is bread rolled with a combination of vegetable filling inside which is
carrots, cabbage, and togue. The rolls are golden brown in color. It mainly consists of vegetables
that most of the people are looking for because of the changing lifestyle of people, it also has a
vitamin K, vitamin A, vitamin C, vitamin B- complex, beta- carotene, iron, potassium, magnesium
and calcium that helps to prevent cancer, and it plays an important role in blood clotting.
Vegetables are home for many antioxidants.
 Kingsilog is a combination of Hotdog, Fried rice and Egg. It is a Filipino food that most of
the people looking for because of its affordable price. It has Protein, Vitamin A, Vitamin B-12,
Vitamin C, Vitamin D, Calcium, Magnesium, Potassium and Zinc. It also has carbohydrates that
can be source of energy.

Logo of the Enterprise

Figure No. 1 Business Logo

The logo of Lasap Pinoy Enterprise is an arrow pointing on the right side. Inside the arrow
is a picture of pot of freshly cooked filipino food and a tagline under the enterprise’s named, “You
will never go wrong with Lasap Pinoy”. In terms on the design and colors logo is a reason behind
it.

The arrow pointing right means it is where the enterprise produces bread rolls and
kingsilog. The logo has a color green, brown and white. We used green for the arrow because it
means hope where you can still change the lifestyle you have like starting to eat vegetables. A
green for the font of the enterprise’s name stand for stability and endurance, giving my
persistence and the strength to cope with diversity. Green is the color of prosperity and
abundance of finance and material wealth.

For the clay pot, we choose brown because it significance friendliness and being
approachable when it comes to our valuable customers. It also means that the owners are
hardworking, industrious and reliable, and both feet planted firmly on the ground that signifies
humbleness. And also a white background for the sincerity of producing a good quality product.
Nature of the Enterprise

Lasap Pinoy Enterprise will have a good potential in the market brought by the continuous
increase in the demand for food, exploration of new products, and also the employment. The
enterprise had looked into the potential of the product as an opportunity for the food industry to
show what innovation is. The demand for food is affordable yet tasty and healthy is growing
nowadays, so the enterprise come up with an idea not only in innovate but also to promote
healthy living while enjoying he food that is offered to the market.

Location of the Enterprise

The business will be located at Urdaneta City Univesity. This location was chosen
because of the easy access to the resources need in the production which will also reduce other
cost. The production area will also serve as an area for possible outlet of the enterprise making it
possible to the customers to easily access the product that we will be selling.

III. TARGET MARKET

One of the most important in coming up in the marketing plan is identifying the potential
customers or the target market. With this, the researcher can implement and come up with the
strategies suited with the identified target market.

Lasap Pinoy Enterprise aims to provide a unique yet healthy and delicious foods that will
give their taste buds a new taste to enjoy to the market. In this regard, the target market of this
study will be the students, teachers and consumers with ages 17-50 who are either in college or
on their jobs in Urdaneta City University which has an estimated population of 6000 based on
2016 census. They are youthful/student’s consumers looking for fun, excitement and a certain
edgy quality to the products they buy. (Campos, 2016).

At the same time, their foray into adulthood require that they also look for product
experiences that are worth their money, moderately priced and with great value.
IV. COMPETITORS

A competition strategy is a long term plan of a particular company in order to gain

competitive advantage over its competitive in the industry. There are four (4) major strategies,
according to “Competitive Advantage: Creating and Sustaining Superior Performance”: Cost
Leadership, Differentiation, Low Cost Focus and Low Cost Differentiation.

The strategies that we can do in competing with others are:

 Cost Leadership

It’s a firm set out to become the low cost producer in its industry they sell their purchased
product in cheap price. This strategy is the cheapest provider of a good or service- it difficult to
your competitors to compete with you. This strategy requires for only small business.

 Differentiation

The differentiation strategy a firm seeks to be unique in its industry along some dimensions that
are widely valued by buyers. They offer unique products and services in a company an advantage
over their competitors.

 Low cost Focus

The low cost strategy is similar to the cost leadership strategy that focuses on a niche market.
They marketed to a particular segment of the population. They are cheapest provider in that
segment.

 Differentiation Focus

Under this strategy, our business aims to differentiation itself from one or two competitors. They
made to meet demands and border customers who refrain from purchasing competitors’ products
only due to missing of small business.

V. HUMAN RESOURCE
 Management study contains organizational structure of the enterprise, how the owners will
designate their duties and responsibilities, the job that will be offered with their job description
and the qualification s of the personnel to be hired.

A. Form of Ownership

The form of the enterprise is a general partnership with the partners who are the
proponents of the project. A general partnership is an organization that is made up two or
more persons to contributing money and industry for profit. Partners shall equally also
share in the profits and losses of the enterprise. They would manage the business and will
have an equal share of responsibilities as stated in their partnership agreement.

B. Organizational Structure

The Organization Structure of the enterprise serves as a guide for the proper
division of work through the skills and abilities of each of the employees so that they know
how to work well their business and it is needed to be balanced and centralized.

The Lasap Pinoy Enterprise will have to hire three (3) personnel to operate and help
to grow the business.

COOKS

OWNERS ASSISTANT
MANAGER CLEANERS/HELPERS

C. Officers and Workers’ duties and responsibilities

Officers and Key Personnel

1. Owners

The managers will be the proponents introduced the enterprise. Each of the managers will be
in-charge to Human Resource Management and Distribution Process.

2. Marketing

Job Description
 The marketing will be in charge in different promotional activity of the business. He/she is
the one who will make promotions so the people will be notified about the product the business
offer.

Job Qualification

 College Graduate of Bachelor of Science in Business Administration major in Marketing

 Has skills in making different marketing strategy
 Has a background and training in marketing
 Willing to work under pressure

Requirements

 Resume with 2x2 ID picture

 Police clearance
 Medical Certificate

3. Financial Management

Job Description

The financial management will look at all finance and transaction that involves money.
Finance will find sources of budget and they will be the one who will allocate the resources they
will be in-charge in projection the financial statement of the business.

Job Qualification

 Graduate in any course related to financial management

 Have a background or training in financial management
 With work experience
 Willing to work under pressure
 Skilled in managing finances

Requirements

 Resume with 2x2 ID picture

 Police clearance
 Medical Certificate
 D. Production Workers’ duties and responsibilities

The business will be needing five employees in-charge for the production of
products. One will be the cook, the other one will be the cleaner and the three will be the
helper/crew.

 Cook

The cook is in charge for management and proper handling of cooking equipment’s and
assurance of product safety. He is responsible for cooking the product.

 Cleaner

The cleaner is in charge in cleaning the tables and other materials that they use.

 Crew/helpers

They are responsible for serving the food that the customers ordered.

VI. VENDORS/SUPPLIERS

Our company choose 168 as the main supplier, because it accessible and this is known as
general merchandise that offers cheap raw material that cater the needs of the business. Aside
from offering cheap raw materials they also offer different variety of raw materials that the can
choose from, and they offer products that is affordable yet possess good qualities. One of the
objectives of the company is to find a supplier that offers affordable raw materials to properly
utilize the capital and to establish effective cause minimization. But of course the company
wouldn’t sacrifice the quality of product just to minimize the expenses in reducing the products,
so the company consider the circumstances and does a proper research before concluding that
168 would be the best option that the company should be the one to supply raw materials in the
business.

VII. MARKETING PLAN

Marketing Strategy

An aggressive marketing campaign will aim to increase the visibility and demand for our
product. To achieve our goals, we need to get first our schoolmate in Urdaneta City University
knowing about us. This is why word is our primary strategy. To achieve this, we will focus on the
following:
  Social Media – our enterprise will be active on social media specifically Facebook,
Instagram and Twitter to increase awareness and visibility to the youth generation,
particularly the student in Urdaneta City University.
 Word of mouth campaign through distribution of flyers in our school, coupon in the local
newspaper and advertisement.

Sales Strategy

Strategy will emphasize that ordering and buying our product from our business is very
easy, accessible and a pleasing experience. The sales effort will increase the possibility of having
its branch in the long run; the main tool is customer to maintain the increasing demand of the
breadgie rolls and kingsilog.

Lasap pinoy Enterprise will also rely on three other factors to help boost sales. The first is
customer service, having an excellent service will provide the customer telling that the business is
looking out for the customer’s interest. Second, a customer places an order, they will probably be
excited to see the product, so our enterprise will ensure the shortest turnaround time possible
sales will be boost by offering customers a very good product. We ensure that all customers and
staffs are treated with respect and dignity they deserve.

Soft Opening Promo:

To be able to introduce the product in the market, advertising is one of the best option.
Advertising is one factor that can enhance and promote a product. It will be through flyers and
use of social media so as to minimize the cost and consider that is cheaper. It can be sold
personally since it is way of promoting the product and also through words of mouth through
families and friends as the first users of the product.

VIII. PRODUCT DESCRIPTION

BreadGie Roll

Recipe Ingredients:

1kg carrots (medium size)

5 cups togue sprouts

1 kg cabbage (medium size)

250 g butter

1 tablespoon salt (to season)

2 tablespoons oyster sauce

1 tablespoon black pepper (powdered)

4 packs (500 g) loaf bread (white whole bread)

2 packs (500 g) bread crumbs

20 pcs egg (medium size)

500 ml cooking oil (for shallow cooking)

Procedures:

Preparation Stage

Step 1: Washing (15 minutes)

Wash all raw ingredients needed to avoid dirt, and contamination of the the raw
ingredients that will be used as the main components of the product. Washing thoroughly and
scrubbing the vegetables is necessary because might get into the skin of the ingredients.

Step 2: Paring (15 minutes)

The raw ingredients should

be pared so that it will not
give a bitter taste to the

product. It should also be pared carefully so that the ingredients will be clean, and will bring out
its taste.
Step 3: Chopping/Slicing (15 minutes)

Add salt, turmeric powder, black pepper, and oyster sauce to give taste to the veggie
filling. It is important to taste the filling to adjust the taste based on preference.

Step 4:

Cooling (10 minutes)

After cooking the veggie

filling, make sure to make it
cool. Set aside the filling and
start preparing the bread.

Preparing the bread

Step 1: Cutting

Cut the sides of the loaf bread because the edges of the bread when cooked, gives a hard
texture to the bread willing which is not favorable to customers.

Step 2: Rolling (30 minutes)

Get a roller and flatten the bread until slightly thin. It will help the bread to fit the filling
inside. The bread will also absorb too much beaten egg so the remedy is to flatten it to a thinner
size.

Stuffing the Bread with the Filling

Step 1: Prepare the eggs, and bread crumbs (10 minutes)

Beat the egg, and prepare the bread crumbs. The beaten egg should be in a mixing bowl
while the bread crumbs should be in a plate to make it easier to roll the bread.
Step 2: Add the filling (10 minutes)

Lay the veggie filling to the bread. Make sure to compress the veggies for the rolled to
have enough filling, and for customer to taste the veggies inside.

Step 3: Dip the rolled bread in the beaten eat egg, and roll it in the bread crumbs (10 minutes)

Carefully deep the bread to the beaten egg. After dipping in to the egg, next is to roll it
quickly to the bread crumbs. The purpose of the egg is for the bread crumbs to stick into the
bread, and to give the rolls a delicious taste.

Step 4: Rolling the Bread

After filling the bread, roll it carefully so that the bread will not break or create a hole in it.
It is important to be careful because the bread might rip out.
Cooking the BreadGie Rolls

Step 1: Preparing the Frying Pan (5 minutes)

Get a frying fan, and heat it in medium fire. The pan should be heated in medium fire so
that the bread will not be burned.

Step 2: Pouring the Oil (5 minutes)

After the pan was heated, oil should go in. there should be enough oil because it will be a
shallow frying, and not for deep frying.

Step 3: Frying (1 hour and 30 minutes)

 Carefully lift the bread roll, and pit it in the frying pan. As to the product description, the
roll should be golden brown in color. Aside from its good appearance, it will also be appealing to
the eyes giving a delicious perception to the customers. It can attract the customers, and they
would not want to eat a food that is burned.

Step 4: Cooling (15 minutes)

When the roll turned golden brown, it is cooked. Get a serving plate or a container, and
put a tissue paper on the plate or container. The role of the tissue paper is to absorb excess oil
after frying the rolls. Let it cool. Repeat the steps of frying for 100 pcs.

Kingsilog

Recipe Ingredients:

1 tablespoon salt

1 tablespoon black pepper

2 tablespoons finely grated garlic

1 thinly sliced onion

2 tablespoons cooking oil

3 cups fried rice

3 pcs egg

1 pack hotdog

Procedures:

Preparation Stage

Step1: In a medium saucepan over medium heat, sauté the garlic. When it turns golden, add the
rice. Cook until the rice is well-coated with oil. Sprinkle with salt. Set aside.

Step 2: In a medium saucepan over medium heat, fry the hotdogs until cooked through. Set
aside.
Step 3: Take away the excess oil in the saucepan used for the hotdogs. Wipe clean with a paper
towel. Pour some new oil in the saucepan. When it’s hot, fry the eggs. Sprinkle with salt.

IX. FINANCIAL PLANNING

  Note Total Cost

Prepaid Rent 1 9,000.00
Raw Materials and Supplies 2 6,640.00
Production Supplies 3 1,483.75
Packaging Supplies 4 810.00
Rent Expense 5 3,000.00
Utilities Expense 6 476.91
Salary Expense 7 18,144.00
Machineries and equipment 8 10,094.50
Administrative Tools 9 380.00
Administrative Supplies 10 1,479.75
Cleaning Supplies 11 515.00
Advertising Expense 12 500.00
Communication Expense 13 300.00
Production Tools 14 7,307.50
Project Cost   60,131.41
 Add: Contingency fund   39,868.59
Investment Cost   100,000.00

Food Costing

Quantit
Raw Materials y   Cost per Unit Total Cost
Carrots (medium) 5 kg 30.00 150.00
Cabbage (medium) 4 kg 30.00 120.00
Togue (per pack) 3 kg 25.00 75.00
pack
Loaf Bread (640g) 22 s 49.50 1,089.00
Butter (225g) 0.47 g 42.50 19.98
Oyster sauce (325g) 1.4 g 37.00 51.80
Eggs (medium) per dozen 4 g 80.00 320.00
Bread crumbs (100g) 2 g 23.00 46.00
Salt (500g) 0.33 g 30.00 9.90
Cooking oil 1.8 g 45.00 81.00
Production Worker 3   252.00 756.00
SSS 3   250.00 750.00
PhilHealth 3   100.00 300.00
PAGIBIG 3   100.00 300.00
Packaging 3   100.00 300.00
Delivery 3     500.00
Utilities        
Electricity Note 6     19.87
Water Bill Note 6     36.36
LPG refill       39.58
Rent       125.00
Total Production Cost       5,089.49
Divided by: No. of units
produced       542
Production Cost per Unit       9.39
Add: Mark- up       60%
Selling Price per Unit       15.65