Restaurant Concept PowerPoint
EXAMPLES OF WHAT IS NEEDED FOLLOWS THIS RUBRIC
SLIDE 1 – NAME, DATE, PERIOD & RESTAURANT CONCEPT NAME
SLIDE 2 – RESTAURANT CONCEPT DESCRIPTION
1. TYPE OF ESTABLISHMENT
2. PURPOSE & IMPACT
3. HOURS OF OPERATION
4. TYPE OF CUISINE SERVED
5. WHO IS YOUR TARGET MARKET
SLIDE 3 – SAMPLE MENU WITH ONLY 12 ITEMS THAT INCLUDES DRINKS
SLIDE 4 – RECIPE SHEET
SLIDE 5 – COSTING SHEET
SLIDE 6 – MENU PRICING SHEET
SLIDE 7 – PHOTO & DESCRIPTION OF ONE MENU ITEM ( THIS MEANS YOU NEED
TO MAKE IT, NOT A PICTURE FROM THE WEB)
SLIDE 8 – MARKETING INFORMATION
1. DESCRIPTION OF YOUR TACTIC ( CHOOSE 1 )
2. GOAL TO ACHIEVE WITH YOUR TACTIC
3. BUDGET FOR YOUR TACTIC
4. SAMPLE OF THE TACTIC
SLIDE 9 – VISUAL DRAWING OF YOUR FLOORPLAN MADE BY YOU
SLIDE 10 – DESCRIPTION ( SAMPLES ) OF YOUR INTERIOR AND DÉCOR ( EX.
CHAIRS, TABLES, FLOORS & COLORS )
SLIDE 11 – ORGANIZATION CHART ( YOUR STAFF TO RUN THE BUSINESS )
MARKETING TACTIC CLARIFICATION
Website and social media presence are not tactics in and of themselves. For example, Sprinkles
Cupcakes uses twitter for a “whisper words” promotion. Each day a “whisper word” is
announced via the official Sprinkles twitter account, and the first 50 patrons to whisper the word
of the day receive a free cupcake. In this example, twitter is a vehicle for the promotion. The
promotion is actually sample/free product.
Advertising – Paying to present or promote an operation’s products, services, or identity.
Newspaper
Radio
Magazine
Billboard
Metro Transit
Digital advertisements on social media
Promotions – Incentives to entice customers to patronize an operation.
Frequent shopper program
Special Pricing
Special Events
Samples
Contest/sweepstakes
Signage & display materials
Merchandising
Carryout & door hanger menu
Public Relations – The process by which an operation interacts with the community at large.
Hosting a charity event
Press release
Sponsoring a team or event
Direct Marketing – Making a concerted effort to connect directly with a certain segment of the
market.
Post Card mailing campaign
E-mail campaign
Deal of the Day website (Groupon, Living Social, etc.)
Smart phone application that updates and informs customers directly
Flyers
SAMPLE ORGANIZATIONAL CHART
Owner/General
Manager
Chef/BOH Manager FOH Manager
Banquet Manager
Sous Chef Banquet Server Server
Host/Hostess
Banquet Busser
Busser
Prep Cook
Line Cook
Dishwasher
SAMPLE RESTAURANT FLOORPLAN
RECIPE EXAMPLE
TEAM NUMBER
Menu Item Chicken Gruyere
Number of Portions 4 Portion Size 1 breast / approx. 8 oz.
Cooking Method(s) Sauté, bake
Recipe Source Chef
Ingredients
Item Amount
Butter 2 oz.
Onion, sliced 8 oz.
Swiss Cheese, shredded 3 oz.
Bread Crumbs 3 oz.
Paprika 1 teaspoon
Chicken Breast, Airline, skinless 4, approx. 8 oz. each
Salt and Pepper To taste
White Wine 3 oz.
Chicken Stock 3 oz.
Procedure
1. Sauté onions and ½ butter until soft but not brown.
2. Combine cheese, bread crumbs and paprika
3. Sprinkle chicken breasts with salt and pepper
Remainder of procedures…
RECIPE COST EXAMPLE
TEAM NUMBER
Menu Item Chicken Gruyere
Number of Portions 4 Portion Size 1 breast/ approx.8 oz.
Ingredient Purchase Unit Purchase cost Unit cost Amount Needed Ingredient Cost
Butter 1 pound $4.59 $0.287/oz. 2 oz. $0.574
Onion 3 lbs. $1.98 $0.041/oz. 8 oz. $0.328
Swiss Cheese 1 pound $5.99 $0.374/oz. 3 oz. $1.122
Bread Crumbs 15 oz. $1.75 $0.117/oz. 3 oz. $0.351
Paprika 2 oz. / 12 tsp $1.79 $0.895/oz. .167 oz./1 tsp $0.149
Chicken Breast 1 pound $1.98 $1.98/# 2# $3.96
White Wine 750 ml / 25.4 oz. $12.00 $0.472/oz. 3 oz. $1.416
Chicken Stock 1 gallon $6.00 $0.047/oz. 3 oz. $0.141
Subtotal $8.041
1 % for small amounts of
$0.08
spices (Q Factor)
Total Recipe Cost $8.121
Portion Cost $2.03
MENU PRICE EXAMPLE
TEAM NUMBER
Menu Category
Starter X Entree Dessert
Recipe Portion Cost
Chicken Gruyere $2.03
Sauteed Spinach (from additional recipe and costing sheets) $0.753
Roasted Potatoes (from additional recipe and costing sheets) $0.961
Sauce (from additional recipe and costing sheets) $0.354
Total Plate Portion Cost $4.098
Menu Price at 33% Food Cost $12.418
Actual Price on Menu $12.75
RESTAURANT SPACE SCENARIO OPTIONS
A. FREESTANDING – Located in the heart of Main Street, a spot just opened up in
between the county court house and the ProStartville Community Center.
i. Pro: There’s plenty of activity in the area to draw in customers by foot traffic.
ii. Con: Location in business district lends itself to busy days and quiet nights.
B. AIRPORT – Restaurant space available in the ProStartville International Airport in
Concourse B after passengers pass through TSA security.
i. Pro: People are always traveling and the seasonal busy times mean big
business.
ii. Con: The customer base is limited to travelers and airport employees.
C. FOOD TRUCK – Perhaps the most flexible option. You are bringing the food to the
masses.
i. Pro: You can bring your business to busy locations and popular everts.
ii. Con: Limited working space within the truck so a dependable staff is crucial.
D. STRIP MALL – The strip mall is located near the large university and contains a nail
salon, a craft store, a bank, and a few other new businesses opening up.
i. Pro: With new businesses opening up, they are sure to draw attention.
ii. Con: Due to the increased activity, parking may be a challenge.
