Running head: Report on Public relation plan.

A public relation plan StreetSmartAustralia.

Name of the student:

Name of the University:

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Table of Contents
1. Situational analysis:..................................................................................................................3
1.1 background statement:...........................................................................................................3
1.2: Research....................................................................................................................................3
1.2.1 Secondary Research (Desk):...............................................................................................3
1.2.2 Primary – Quantitative..................................................................................................4
1.2.3. Primary: Qualitative...........................................................................................................4
1.3: Problem Statement:...................................................................................................................4
2.0: Objectives.................................................................................................................................5
3.0 Target Publics:...........................................................................................................................5
1. Which Target pubic?.............................................................................................................5
2. How do they view themselves?............................................................................................5
3. What do they think about the issue?.....................................................................................6
4. What is their reading and comprehensive level?..................................................................6
5. What style of content and communication?..........................................................................6
6. What is their self-interest?....................................................................................................6
1. Which target public?.............................................................................................................6
2. What do they think about the issue?.....................................................................................6
3. What is their reading and comprehension level?..................................................................7
4. What style of content and communication?..........................................................................7
5. What is in their self-interest?................................................................................................7
Strategies and key messages:...........................................................................................................7
Australian community- strategy concepts...................................................................................7
Key messages:.............................................................................................................................7
The Australian governmental agencies:.......................................................................................8
Key messages:.............................................................................................................................8
Tactics:.............................................................................................................................................9
6.0: Budget:....................................................................................................................................10
7.0: Calendar..................................................................................................................................10
Evaluation:.....................................................................................................................................12
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The Australian community:.......................................................................................................12

The Governmental agencies:.....................................................................................................12
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1. Situational analysis:

1.1 background statement:

StreetSmart Australia is the charity organization that tackles the homelessness in Australia at a
community level. They aim to attain maximum impact and effective change for the homelessness
or at risks. StreetSmartAustralia acts like a bridge between the charity organizations and the
people to raise funds. The organization has developed a public relation tactics to make a public
aware about the charity organizations. They get involved in various activities to make people
aware about needy people and donate some money.

Streetsmart has always been in a public relation process to connect with right segments of
people. They want to make a mutual understanding between the organizations and publics.
However, it has been challenging for the organization to spread a word for the humanitarian
works and to engage with target public.

StreetSmart aims to break down simultaneously the inaccurate prejudices about homelessness
and get significant amount of funds for charity organizations and strengthen them through
collaboration and allowing them with the community.

1.2: Research

1.2.1 Secondary Research (Desk):

As a secondary research approach, the organization may involve in analysis of historical data
based on public relation tactics. Not only from same organization, can analysis of similar public
relation projects be done. Furthermore, the organization can go through public relation process
adopted by charity organizations for fund raising. Also, looking over the past record of
marketing for charity events and organizations and media analysis shall become great initiation.
Seeking for the historical fundraising strategy using records, documents and database.
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1.2.2 Primary – Quantitative.

There are various ways to measure attitudes, behaviour and opinions by collecting numerical
data. Some of the suggested quantitative methods:

 Experiments among new targeted members.

 Surveys: online polls and questionnaires (virtual).
 Telephones interviews among the respondents.
 Social media surveys.

1.2.3. Primary: Qualitative.

 Conducting personal interviews with the marketers for strategic fundraising campaign, public
bodies regarding the perspectives of charity donations.
 Group discussions among the charity organizations regarding public relation tactics.
 Observation to the public response in respect to the four models implications, such as press
agent, two-way asymmetrical mode, public information model and two-way symmetrical
model.

1.3: Problem Statement:

 StreetSmart Australia uses a broad array of tactics and strategies for public relation. Their
momentum of this discipline is to earn trust, create valuable relationship and build charity
brand awareness for funds and donations. However, the organization’s leader possess poor
acknowledgement for the department. As the leaders of public relation should communicate
with targeted people, the lack of interest, poor training research and poor time management
becomes barrier for public relation research.
 Secondly, the organization feared of ethical issue because of wrong decision and wrongdoing
that impacts targeted group. There are various complicated norms in relation to international
alignment and partnership.
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2.0: Objectives

 To inform and educate the community regarding the work of the organization doing for
homelessness within one month. Almost 90% of the community has been targeted to share
the stories and communicate the ideas to tackle the homelessness issue in the country.

 To convince the 80% of Australian community to offer some help to eradicate poverty,
healthcare issue protecting a human rights and community development.

 To inform the Australian governmental agencies regarding the work of the organization
doing for homelessness within one month. Almost 100% of the community has been targeted
to share the stories and communicate the ideas to tackle the homelessness issue in the country

 To convince and gain almost 70% of Australian governmental agencies to offer some help
to eradicate poverty, healthcare issue protecting a human rights and community development.

3.0 Target Publics:

1. Which Target pubic?

The Australian Communities who have more interest on social cause and philanthropist works.

2. How do they view themselves?

The communities are mainly fund donors or sponsor. The community view themselves as the
concerned citizen of a country who has the responsible to involve in humanitarian works and
eradicate poverty and illness from the country.
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3. What do they think about the issue?

The givers are mostly concerned about the ‘Habitat for Humanity’. Homelessness is a serious
issue that impacts resources, crime, safety and future of the country. The homelessness is not
always about the lack of shelter but it also includes the substance abuse, poor nutrition,
depression, mental health issue and chronic illness.

4. What is their reading and comprehensive level?

Majority of the targeted groups are educated with high level of literates.

5. What style of content and communication?

 Two-way symmetrical communication.
It is the ‘scientifically persuasive’ communication strategy to key audience. It helps in
maintaining organizational interest and target community interest.

6. What is their self-interest?

The targeted group are interest in giving and receiving love through humanitarian works and
charities. They are not only concern about humans and humanity but also about future of a
nation.

1. Which target public?

The Australian Government agency.

How do they view themselves?

The Australian Government agency is humanitarian bodies from the different regions of the
nation. They are central to the StreetSmartAustralia as they are responsible for making the
organizational probable for funds. Furthermore, they are more integrated towards the work of
World Health Organization, Red Cross and so on. Therefore, they shall do anything to tackle the
homelessness not only from one particular country but also from the world.

2. What do they think about the issue?

According to the survey, Australia is among the country having over large number of homeless
people. Therefore, poverty is the root cause for homeless and these Australian Government
agencies intends to take their first approach by eradicating the poverty. They think that homeless
is a complex issue that has gone beyond far.
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3. What is their reading and comprehension level?

Most of them are highly educated up to tertiary level.

4. What style of content and communication?

 Two ways symmetric.
This type of communication style gives mutual give and take rather than personal persuasive.
In short, it involves in mutual understanding between two parties.

5. What is in their self-interest?

The philanthropists from governmental agencies are visiting the countries with high number of
homeless people, such as Australia, Brazil, Canada, Chile, Croatia, Germany and so on. They
makes a right decision to solve the problem of homelessness and thinks that maintaining stability
among the people is vital.

Strategies and key messages:

Australian community- strategy concepts.

I commit to highlight the importance of growing issue of homelessness in the country. I will
prove that the issue of homeless people will destroy the future of Australia and it could further
leads to poverty, health issue, criminal surge and unemployment.

I will do survey in the country to show the result to the residents of Australia that the country hits
a topmost list of homeless people in the world and it is our responsibility to tackle the issue.

Key messages:
 Every night, 1 out of 200 Australian find themselves unsafe, unsecure without proper
accommodation and food. Access to basic food and safe roof is one of the general human
rights that our country’s citizen is facing. Furthermore, one third of homeless people are
under eighteen years old in Australia. This is a matter of concern.
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 Causes of homelessness are poverty, health issue, unemployment, shortage of resources and
addiction, financial crises, sexual assault, social isolation and gambling. All these factors
indicate the condition of Australia and the future prospects as well.
 By helping the charity organizations with some donation will help those needy people with
no home. With their funds, the charity organizations connect with the homeless people and
provide secure place and food to them. In this way, within few years Australia will become
poverty free country without homeless people.

 The health issue, poverty, unemployment, will get eradicated from the country and Australia
will be ‘prosperous and happy country’.

The Australian governmental agencies:

My persuasive strategy concept is to bring the attention of Australian Government agency and
convey the message of help needed by homeless people of Australia.

I will convince them that these step of action will aligned with their self interest to eradicate the
issue of homelessness.

Key messages:
 By lending their helping hand in Australia will outreach the needy people, homelessness
prevention and diversion, rapid re-housing as well as establishment of emergency shelter.

 Their financial assistance will support the ‘targeted homeless programs’ which are designed
for needy people including the family with low-income generation.

 The enhancement of housing partnership programs will boosts the planning and coordination
with governmental agencies that supports building the residents, housing and urban
development.
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 With their support to multi-disciplinary programs offers extensive health care service,
substance abuse treatment, and outreach health services to homeless person. This will enable
the organization to establish the eligibility for housing and entitlement programs.

 Their initiation will assist ‘Basic Centre Program’ that helps the homeless children under 18
with proper food and place to live. Also, they try to reunite these children with their families.
 Their support will enlightened ‘Child Support Enforcement program’. It is the program run
by the agencies to administer the needy children. International intervention will also force the
governmental authority of Australia to improve access to community-based health system for
people below poverty line. It also underpins the agencies to make a provision of shelter to
poor family of victim, offers emergency transportation and child care.

Tactics:
 A social media promotion with the help of social media platforms to connect with target
audience to create the awareness of homelessness in Australia. The social media platforms
will raise the dire consequences of growing homelessness issue in the country and the
importance of eradicating the issue.

 A media release with detail information on survey results, growing concern of poverty, lack
of resources and many more. A media release will focus more on the issue and it will
highlight the ways to tackle the problem, such as fundraising campaign, donation drive, and
Child Support Enforcement program and so on.

 An information meeting with the community of Australia raising the concern over basic
human rights. A meeting with an Australian Government agency. will be conducted virtually
through webinars and seeking the mitigation method to these issue.
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 Sending the e-mail to each Australian Government agency. and residents of Australia who
are interested in making donations. These mails will include every aspects of homeless issue
and its impact on overall dimension. The e-mail insights the role of them in such
humanitarian works.

 An online survey will be conducted among the citizen of Australia emphasizing the basic
human rights. This will encompass how the pandemic further worsened the situation and the
current approach is effective enough or it is too fragmented as it hinder the efforts to get
people into stable housing.

6.0: Budget:
This is not required for this assignment.

7.0: Calendar.
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Evaluation:

The Australian community:

 I will demonstrate the result whether I have attained 90% of my informal objectives within 1
months or not with the help of online survey through social media platforms and telephonic
survey. I will try to produce quantifiable result to measure them and to see the achievements
of my informal objectives.
The following result will indicate that how much the Australian citizen are concern about
basic human rights, homelessness and poverty issue in the country. It will also reflect that
how many citizens empathises the growing prosperity of Australia.

 Initially, I will send e-mail regarding the fundraising programs, charity events to each
community. After that I will also invite them through telephonic survey and ask them to
make some donations. These will show if have achieved my persuasive objectives of
convincing at least 80% of Australian community within one month to support the
eradication of homelessness and poverty issue.

The Governmental agencies:

 I will measure my achievements of informal objectives through interviews and webinars with
potential international targeted groups and evaluate their reactions to our briefing sessions. I
will examine if I have become 100% successful in maintaining reputation of charity and
raising awareness about growing concern of homelessness.

 At the same time I can check the result of my persuasive objectives through e-mails and
telephonic sessions with international bodies by 2 months and quantify the results.
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Therefore, to conclude this comprehensive result will make me clear that how many citizens and
international agents supports to homelessness programs in Australia. Henceforth, it will also help
me to assume the expected donations that will be implemented for housing projects.