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MICE tourism refers to meetings, incentives, conferences and exhibitions which are important for business. It involves large groups gathering for shared interests or work purposes. Conferences allow for professional and research presentations while exhibitions publicize goods and services. MICE tourism benefits economies by supporting business and investments while generating employment. The Philippines hosts various MICE events and festivals celebrate local cultures and traditions, spreading happiness.

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Daniela Amida
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36 views23 pages

Micro

MICE tourism refers to meetings, incentives, conferences and exhibitions which are important for business. It involves large groups gathering for shared interests or work purposes. Conferences allow for professional and research presentations while exhibitions publicize goods and services. MICE tourism benefits economies by supporting business and investments while generating employment. The Philippines hosts various MICE events and festivals celebrate local cultures and traditions, spreading happiness.

Uploaded by

Daniela Amida
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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GROUP 6

MICE TOURISM
& SPECIAL EVENTS
WHAT IS MICE TOURISM?
MI CE T OU RISM
It stands for meetings, incentives, conferences, and exhibits.
By bringing together top executives from every area, these
events are what draw business tourists. Conferences are held
for a variety of objectives, including professional growth,
research presentations, interaction with peers in the
business, displaying of goods and services, and many more.
MEETING INCENTIVES

The term "meeting" describes a are travel benefits that


formal gathering of people businesses offer to thank
for a business activity or a their staff, associates,
formal conversation. partners, or clients.

CONFERENCES EXHIBITION

Meetings that have been are occasions where goods and services
are publicized. These gatherings frequently
upgraded into conferences
focus on a particular industry and draw a
(or conventions). large number of exhibitors and attendees.

What does MICE do in Tourism?


MI CE T OU RISM
is a sort of travel when sizable groups of people congregate in a
certain location and for a specific cause, such a shared interest.
As a result, it may also be seen as a particular type of group
tourism. Convention centers are typically where gatherings with a
significant attendance are place.The phrase MICE has lost some
of its luster during the past few years. The terms "meetings
industry" and "events industry" are used more frequently.
What is the importance of MICE
Tourism in the Philippines?

MI CE T OU RISM
Due to its role in boosting both the local and global economies,
the MICE sector is crucial for all nations. The sector supports
numerous business opportunities and investments while also
generating employment and enhancing the image of both the
nation and the location.

Araneta Coliseum
March 16, 1960 Philippine International

Convention Center
The Peninsula Manila September 5, 1976
September 1976

What are the reasons why the Philippines


celebrates special events (festivals)?

FE ST I V AL
Celebrating this with people of different cultures helps in
spreading happiness. The festivals act as a source of enjoyment,
making memories with our near and dear loved ones. It helps to
spread happiness. We get to know the different festivals of
different genres of people.
Sinulog Festival
Cebu City MassKara Festival

Dinagyang festival Bacolod, Philippines
Ilo-ilo City
Ati-atihan festival
Kalibo, Sto.Nino va l
s F e s ti
P a h iy a
Lucban

Palawan
Cebu
Manila
Bohol
y
B o ra c a

MICECON
2016 The Philippine
ASIA PACIFIC International
GOLF CHALLENGE Dive Expo (PHIDEX)

2019
2020
TOUR GUIDE TOURISM OFFICER

TOURIST TRAVEL AGENCY


INFORMATION MANAGER
AIR CABIN CREW HOTEL MANAGER TOUR MANAGER

AIRLINE GROUND STAFF EVENTS MANAGER RECEPTIONIST


AMIDA, DANIELA
BATAC, CRISTINE
BORNILLA, MARIELLE
BUCO, FRANXINE
GONZALES, JAMAICA
MARTIN, LUIS

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