Pertemuan 1

METODE ANALISIS DAN
PENULISAN KASUS
Compiled by:
Miranti Kartika Dewi
Dian Nastiti
Minor update by:
Yan Rahadian
Fasilitator
Yan Rahadian
What is the Case Method
What is Case
The Skills to Read and Analyze a Case
How to Prepare and Discuss Case
What is Case Method?
Chapter 1
What’s Case Method?
Lecturing Case Method
Lecturers analyze the material Students analyze the material
Lecturer-centered Students-centered
Lecturer teaches and students Students learned through co-

take the note operative efforts
A Metaphor for the Case Method
The manager (the lecturer)

directs and coordinates the
players but doesn’t play a
game.
The players (the students)

each play as a contribution to
the game of the whole.
What do you need to solve a case?
Read & attempt to Communicate your

answer the questions thinking
Write a persuasive
response
What is Case?
Chapter 2
What is a Case?
A case is verbal representations of

reality that put the reader in the role
of a participant in the situation.
• Purpose: To represent reality, to convey a situation with all

its cross currents and rough edges – including
irrelevancies, sideshows, misconceptions, and little
information or an overwhelming amount of it.
Characteristics of A Good Case
Sufficient
A significant information on
business issue which to base
conclusions
No objective
conclusions
Characteristics of A Good Case
Complications in A Case
Unstated
Noise
information
A nonlinear
structure
Textbooks vs Cases
Textbooks Cases
Present Principles and Present Information only
Conclusions
Explain the meaning and Require readers to
significance of concepts construct the meaning of
a case
Organize content in a Employ “organized
logical sequence organization”
What Reader must be Able to do with the case?
Construct conclusions from the

information in the text
Filter out irrelevant or low-value

portions of the text
Furnish missing information

through inferences
Associate evidence from different

parts of the case and integrate it
into a conclusion
Making Meaning from cases
Recognize the Reading the Following a

main issue case actively path of analysis
Skills you need to read
and analyze a case
Chapter 3
Types of Case Situations
Decision
Evaluation
Making
Problem
Rules
diagnosis
Decision Making
Nearly all business case Tools for analysis

involve decisions which can
be implicit or dependent on • Decision Options, Decision Criteria,
other situations. Relevant Evidence
Goal
• To make decision that create the best fit
between available evidence and criteria
Example
• The product development division, had
asked Mr. Steve Whitehead for his
analysis and recommendation as to
whether Jaguar should commit to
producing a newly designed part used in
the assembly of automobiles.
Evaluation
Express a judgement about

the worth, value or Tools for analysis
effectiveness of a
performance, act or
• Criteria as a standard to assess the worth,
outcome. value or effectiveness of a
performance/act/outcome
• Include both sides: positive and negative
Goal
• To assess performance/act/outcome of
decision that has been taken
• To develop next strategy
Example
• Chan and her two key associates, Chin and
Chun, were reassessing the firm’s long-term
growth strategy.
Problem Diagnosis
A situation where there is a

significant outcome or Tools for analysis
performance and there is •Problem definition
no explicit explanation (the •Explain the problem: link the outcome or performance
“why”) of the outcome or to its root causes - we can use relevant tools or
performance. specialized method in organizational behavior or
operations management
Goal
•To find the root causes of the problem and address
them
Example
•The US government agency aims to saving lives. Every
commercial aviation crash involving US carriers is
investigated by the National Transportation Safety
Board (NTSB). Their goal is to understand the causes of
the crash and then recommend changes that can
prevent another one like it.
Rules Implementation
Implementation of rules in
specific context. Tools for analysis
• Detail of rules
Goal
• To implement rules in specific
context
Example
• Implementation of new
accounting standard in unique
entity
Case Reading Process
Read the first and

Look at other
the last sections of Stop! Think of the 2
sections and the
the case. What is powerful test
exhibits
the case scenario?
Skim sections, and

List the things you mark places or take Carefully read and
need to know about notes about any analyze any required
the situation. necessary information
information
What actions does

Make an evidence- your position
based conclusion support or
require?
The 2 Powerful Tests
What does the

main character
have to do?
What is the major

uncertainty of the
case?
Remember, there are usually no objectively
right answer to a case. The best answer
is the one with the strongest evidence
backing it.
(Ellet, 2018)
Evidence
Backed by
Verifiable
facts
Should be
triangulated
How to prepare and
discuss a case
Chapter 7
Roles in Discussion
The role of the lecturer
• As facilitator
The role of students in discussion
• Small group discussion

• Class discussion
Your Responsibilities
 Be prepared
 Take part in the
discussion
 Respect yourself,
respect others
 Conflict with others?
Take it wisely.
Reluctance to Participate
 I didn’t prepare the case

 I’m afraid of speaking
 I’m the only one who’s uncomfortable
 I need to say brilliant things
 People will think I’m stupid when I make a
comment
 I’m afraid someone will disagree with me
and show everyone that I’m wrong
Other Possible Barriers
 Introversion
 Language
 Culture
 Gender, Race and Class
Reducing Risk
Wrong Way Right Way

Canned Comments Be prepared!
Delayed speeches Speak Up Early

Delay and Assess Remember: You’re not on the Stage
Long
Learn to listen
Recognize the social factor
Remember how to Laugh
Should you take notes?
Be Patient with yourself
The goal of case analysis is to investigate the
pieces of the puzzle and arrange them into
a picture of the main issue that makes sense
to you.
(Ellet, 2018)
Agenda for Next Week
How to analyze a case • Review what we learn today
Case: What Went Wrong with • Read the text book: Chapter 4-6
Boeing's 737 Max?
• Read the Case: analyze it
individually and prepare a summary
of the case for group discussion
Students are encouraged to get
the text book and the cases • Discuss the case in your group and
online through: report the analysis (PPT) – next
https://hbsp.harvard.edu/home/ session
• Present and discuss the case in

emas2.ui.ac.id: 176989 class – next session
• The group will be arranged every

week

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METODE ANALISIS DAN

Lecturing Case Method

Lecturers analyze the material Students analyze the material

Lecturer teaches and students Students learned through co-

The manager (the lecturer)

The players (the students)

Read & attempt to Communicate your

A case is verbal representations of

• Purpose: To represent reality, to convey a situation with all

Construct conclusions from the

Filter out irrelevant or low-value

Furnish missing information

Associate evidence from different

Recognize the Reading the Following a

Nearly all business case Tools for analysis

Express a judgement about

A situation where there is a

Read the first and

Skim sections, and

What actions does

What does the

What is the major

The role of the lecturer

The role of students in discussion

• Small group discussion

 I didn’t prepare the case

Wrong Way Right Way

Delayed speeches Speak Up Early

How to analyze a case • Review what we learn today

• Present and discuss the case in

• The group will be arranged every

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