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Recommended Reading: Awad, E. M. (2006) - Electronic Commerce: From Vision To Fulfillment, Pearson/Prentice Hall

The document provides recommendations for chapters to read from a book on electronic commerce and criteria for a workable website. It discusses the importance of a site map for organizing website content and helping search engines crawl the site. It also explains what SEO is and why it is important to optimize a website for search engines and human visitors. The document emphasizes paying attention to continuous SEO to maintain website rankings and revenue as search algorithms and user expectations change over time. It provides examples of how poor SEO can negatively impact key metrics like bounce rate.

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40 views8 pages

Recommended Reading: Awad, E. M. (2006) - Electronic Commerce: From Vision To Fulfillment, Pearson/Prentice Hall

The document provides recommendations for chapters to read from a book on electronic commerce and criteria for a workable website. It discusses the importance of a site map for organizing website content and helping search engines crawl the site. It also explains what SEO is and why it is important to optimize a website for search engines and human visitors. The document emphasizes paying attention to continuous SEO to maintain website rankings and revenue as search algorithms and user expectations change over time. It provides examples of how poor SEO can negatively impact key metrics like bounce rate.

Uploaded by

irfan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 8

Recommended

Reading

Awad, E. M. (2006). Electronic


Commerce: From Vision to
Fulfillment, Pearson/Prentice Hall.

1. Chapter 7 : Building E-Presence

2. Chapter 8: Web Site Evaluation


and Usability Testing

Purchase of this book is recommended as


other chapters will be studied in this course.
Criteria for a Workable Website
Followings are some key criteria but not limited to:
Fast download and navigation
 Site map
 SEO
 About us, Contact us pages
 Quick navigation to Homepage from every pages
 Formatting – Font, Colour etc.
 Brand awareness
 Location of key information
 Ratio of essential and non-essential information
 Customer focused design and service
 Responsiveness
Site Map: What and Why
A sitemap is a file where you can list the web pages of your site to tell
Google and other search engines about the organization of your site
content. Search engine web crawlers like Googlebot read this file to more
intelligently crawl your site.

Can you drive around and reach a targeted destination in a new city without
having a map? You may but it may take long time depending on the size of the
city and complexity of the traffic structure.

Learn more about Sitemap:


https://support.google.com/webmasters/answer/156184?hl=en
SEO: What and Why
SEO stands for Search Engine Optimization. It is the process to improve
the visibility of a website or a web page in a search engine and to ensure
better web usability for human visitors.

Two aspects of SEO:

 Robot/spider/crawler visitors: Describe a picture to a blind person.

 Human visitors: Meet customer demand as efficiently as possible.

Discussion: SEO Guide for beginners by Google


http://static.googleusercontent.com/media/www.google.com/en
//webmasters/docs/search-engine-optimization-starter-guide.pdf
Content & SEO Misuse
About us: Are you clearly saying who you are and what you do?

Contact us: Can you customers/visitors contact you easily?

Quality of image: Is it a provoking image or an image of the actual product?

Navigation: How many layers of link you have? How is the menu?

SEO Misuse: Mismatch between SEO and site content can increase bounce
rate and lower website ranking.

Pay more attention to people as they spend the money!

http://www.siliconvalleywatcher.com/mt/archives/2014/06/conte
nt_marketing_opt.php
Continuous SEO
SEO is a continuous process rather than an one time development. Stay up to
date or loose ranking & revenue.

Google search algorithm change history:


http://moz.com/google-algorithm-change

Lose of revenue due to poor attention to SEO:


http://searchengineland.com/google-panda-two-years-later-
real-impact-149519
http://searchenginewatch.com/article/2271305/Google-
Penguin-2.0-Casualties-Why-Sites-Got-Hit
Lab Exercise
 Project proposal

 Group collaboration setup

 Project tracking
MSC-142: Sec2 | Syed Mahmudur Rahman

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