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Amazon

The logos of several major companies contain hidden meanings or representations within their designs: - The Amazon logo's yellow arrow travels from A to Z, implying they sell everything from A to Z. It also resembles a smile. - Baskin Robbins' logo incorporates the number 31, representing their famous number of ice cream flavors, into the letters B and R. - Hyundai's logo depicts two people shaking hands, representing the relationship between the company and customer. - NBC's peacock logo promoted their new color television system in the 1950s and its six colors represent the company's six divisions.

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Charul Chhajer
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71 views3 pages

Amazon

The logos of several major companies contain hidden meanings or representations within their designs: - The Amazon logo's yellow arrow travels from A to Z, implying they sell everything from A to Z. It also resembles a smile. - Baskin Robbins' logo incorporates the number 31, representing their famous number of ice cream flavors, into the letters B and R. - Hyundai's logo depicts two people shaking hands, representing the relationship between the company and customer. - NBC's peacock logo promoted their new color television system in the 1950s and its six colors represent the company's six divisions.

Uploaded by

Charul Chhajer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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AMAZON

Amazon is a powerhouse when it comes to online shopping, and their


logo reflects that. The yellow arrow in their logo starts at the letter ‘a’
and ends at the letter ‘z’, implying that they sell everything from a to z.
The arrow also represents a smile, with the arrowhead being a stylized
dimple or smile line. The smile indicates the happiness people feel when
they shop with Amazon.

BASKIN ROBBINS

Baskin Robbins is known for its seemingly limitless flavors of ice cream
(31, if we’re being exact). That famous number is hidden in the ‘B’ and
the ‘R’ of their logo, acting as the curve of the ‘B’ and the stem of the ‘R’.
The logo represents fun and energy, much like how you’ll feel during
(and after) eating their ice cream

HYUNDAI

The original Hyundai symbol actually communicates two meanings.


First, it acts as a simple “H” representing the Hyundai brand. However,
it's also a silhouette of two people shaking hands. The two people
represented by this silhouette are the company and the customer in a
mutually-harmonious agreement

NBC

NBC’s logo has a couple of hidden meanings. It’s clear that it’s a
peacock, but why? When the logo was developed color televisions were
being introduced (explaining the rainbow of colors), and the network
wanted a logo that would cause black and white tv owners to make the
switch. So, they went with the common phrase (at the time), ‘proud as a
peacock’, promoting that they were proud of their new color system. The
six different colors of the feathers represent the six different divisions of
NBC.

BEATS

The logo for Beats by Dre is pretty simple. The ‘b’ is enclosed in a circle
followed by the brand name. The circle, though, isn’t just a circle. It
actually represents a human’s head, and the ‘b’ letterform represents the
brand’s headphones. This gives the brand a personal element, allowing a
customer to see themselves in the headphones.

VAIO

Sony Vaio, aka Visual Audio Intelligent Organizer, is known worldwide for


its technology, but not everyone knows the meaning behind its logo.
Vaio represents the integration of both analog and digital technologies
in its products. The letters ‘va’ are made to look like an analog wave,
while the ‘io’ resemble the numbers 1 and 0, representing a digital signal
or binary code.

PICASA

Picasa, Google’s former image organizer and editor, has an interesting


logo mark. At first glance it looks like a simple camera shutter, but the
negative space in the center of the shutter actually forms a house. This is
because Picasa is considered ‘home’ for all of your photos, and casa in
Spanish means home.

EIGHTY20

Unless you’re really good at math, you probably wouldn’t be able to


guess the meaning behind Eighty 20’s (a South African analytics
consultancy) logo. The squares actually represent the binary pattern for
1010000 and 0010100, which mean eighty and twenty

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