Unity Studio

AMIT
 ARBAMINCH
WATER INSTITUTE
TECHNONOLOGY
Name of students Id No.
ESHETU LEMESSA………………..…….RA/502/10

GETYE MEKASH………………………...RA/634/10

DESALE ABERA…………………………RA/409/10

MELKAMU DERBEW…………………..RA/901/10

ASMAMAW YALEW……………………RA/190/10

MULUKEN FIKADU……………………RA/1 009/10

AYALEW TAKELE……………………....RA/202/10

SUBMITTED TO: Mr.Guutuu

Email:[email protected]

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Table of Contents

Confidentiality agreement.......................................................................................................................2
Name and address of the business..................................................................................................2
Executive summary.......................................................................................................................3
Description of the venture............................................................................................................3
Background of the entrepreneurs................................................................................................4
Industry analysis..........................................................................................................................................4
Market analysis........................................................................................................................................4
Competitive analysis................................................................................................................................4
Development and production plan...........................................................................................................5
Production process...................................................................................................................................5
Resource requirement..............................................................................................................................5
Material requirement...............................................................................................................................6
Quality assurance.....................................................................................................................................7
Marketing plan........................................................................................................................................7
Place........................................................................................................................................................7
Price.........................................................................................................................................................7
Promotion................................................................................................................................................8
Sales forecast...........................................................................................................................................8
Pricing strategy........................................................................................................................................8
Organization plan....................................................................................................................................8
Forms of ownership.................................................................................................................................9
Management background.......................................................................................................................10
Financial Resource................................................................................................................................11
Assessment of Risk and contingency.....................................................................................................11
Appendix...............................................................................................................................................12
REFERENCE........................................................................................................................................13

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 Confidentiality Agreement
This agreement is to announce that information provided by Unity studio plc. This business plan
is unique to business and confidential. Therefore anyone who read this plan agrees not to
disclose to know how of the business firm to external party. With written, permission is with
Unity General manager/partners.

It should also be known by readers of this business plan that the information incorporated in this
plan, other than information which is public such as advertising the service provided by the firm
my cause the Unity studio to lose core competencies in confident speaking.

Signature ……………………………………………….

Name …………………………………………………..

Date………………………………………………………

Name and address of the business

The business we are going to set up is called Unity studio,it will perform its operation are going
to be suited in ArbaMinch Town SNNPR Ethiopia. The business announce its begin of
venturing on March,29,2021.

Contact details

Tel; 0927666627

Email [email protected]

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Executive summary
Unity studio which is going to to renders service like making photography for graduation, birthday,
weeding, and valentine day holiday and making short video and comedy .The main objective of our
company is maximizing profit through superior service quality and providing desired service to
our customers especially students with affordable price. Arbaminch town where our company
will operate there is a market gap by providing such like service what our company will offer.
Even there are small suppliers in this town there was market gap which paves us hole to enter the
market . The service process is supervised by the experts’ team which is composed of manager,
one of shareholders in service we offer to our customers. The company requires a number of
skilled and experienced labors who specialized in a respective area they will engage in the
company.

The company also requires birr 500000 to acquire materials and other resources to start a
business. The company tries to look at quality assurance concept before entering the marketThis
shows how our company is competitive and it will have advantage over the other companies,
which offer the same service.

Unity studio plc.Will offer services, which are necessary on wedding, holiday,valentine day at
the gate of Arbaminch university . It follows cost plus margin pricing strategy. To promote our
product and service we will use HD camera and photograph technology. In the first phase of the
company’s operation, its forecasted sales in birr will be 700000. The company managed by
supervisor through closely assistance and support of partners’.

Description of the venture

Mission statement

Unity studio is a firm, which is going to renders service like making photography for graduation,
birthday, weeding, and valentine day holiday and making short video and comedy to student and
dwellers around Arbaminch University in Arbaminch town, in SNNPR.

Objectives

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  Maximizing return by providing superior quality services.
 Being dominant photograph service providers in the conning future.
 Rendering different photograph service for society around Arbaminch town .
 To generate acceptable profit.
 To give fast and unique service to college and university society.
 To develop opportunities of artistic work like conferencing comedy video at affordable
prices.

Products

Our firm provides photo taking, swilling photo, making short video and music production.

Background of the entrepreneurs

Our firms will be established by five entrepreneurs. Named Eshetu Lemessa , Getye Mekash,
Desale Abera, Melkamu Derbew, Asmamaw Yalew, Muluken Fikadu,AyalewTakele. Whole
entrepreneurs are undergraduate student in ArbaminchUniversity 2010 batch. All entrepreneurs
have knowledge of doing this business, which they acquired from course of basic computers
skill. So the business firm hopes productivity since whole entrepreneurs have whole pre-work
experience in firm which is going to opened.

Industry analysis
Market analysis
In really speaking, society need photograph service in high demand because the numbers of
service engaged in rendering like service is small as compared to numbers of population.
Demand is the most dominant factors that induce us to establish this firm .besides opening up of
different private college and university were major motive for our firm which will be established.

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Competitive analysis
There are a numbers of some firms which engaged in providing like service, in Arbaminch town.
However the disproportionality of customers and service providers, which renders the same
service were major gaps paving holes for our entry.

Unitystudio has many merits over its competitor:.

 Idle s market gap which leftunoccupied by other service rendering firms.

 Quality of photograph service
 Installation of up to date photograph technology
 Flexibility of service we provide
 Because of experience of our stockholders, we can quickly penetrate the market without
being challenged by similar service provider’s barriers.

Development and production plan

Production plan

Most of Our products are service in nature there is nothing rendered unless customer order is
placed.

Production process
Our firms will give service like video conferencing, photo take on at weeding, renting camera,
and sell of medalist photograph at reasonable price. Service we offer is intangible and there is
nothing prior to contact with customers. Knowleged and professionally ethics behaved personnel
would provide the service to customers.

Resource requirement
Our firm requires a numbers of skilled and experienced personnel who is specialized in like
service area such as camera man.

Our company will have the following employment opportunity to partners and outside which
contribute a lot to accompany success.

No Description sex No of Education level Experience Salary in

employee birr/month

5
 s

1 Manager M/F 1 BA management 2 years 5000

2 Casher M/F 1 Diploma in 0 years 3000

accounting

3 Guard M 1 Grade At least 2 years 2000

10thcomplete in police,
defense force.

4 camera man M/F 3 BA in computer 0 year 6000

science and
related field

Material requirement
Four desktop computers

Eight HD cameras

Furniture’s like table

Stationery material like exercise book and pen.

Photo Album

chair

Financial requirement

Items Amount in birr

House rent 10000

Four desktop computers 30000

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 Four HD cameras 30000

Furniture 15500

license 3000

Salary 28000

Total 116500

The above financial budget requirement is only for only six month operation.it may be affected
by unexpected market condition.

Quality assurance
Ourcustomers that is why we are going to renders superior quality service because quality
service has paramount importance to our business to take position of competitive edge.

The firm renders superior quality service by using HD cameras, skilled person and best serving
way.

Marketing plan
Even though there are other firms which provide the same service like us, our service is preferred
and the proximity to clients is essential issue. Place of our service provisionis in front of
Arbaminch university gate. Our business will have advantage because of students, civil servant
and proximity to market place, and affordability of price.

Place
Unity studio is located in front of Arbaminch university gate, where there is entrance and exit of
student and other town dwellers. Thereare no business firms which engaged in providing service
like us nearby.

Price
Our company will follow Cost-plus pricing, where profit maximization occurs at the price–
quantity combination at which where marginal cost equals marginal revenue. In reality,however,

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many firms are unable or unwilling to devote the resources necessary to accurately estimate the
total revenue and total cost equations. It is the practice of adding a predetermined “markup” to a
firm’s estimated per-unit cost of production at the time of setting the selling price
P = ATC (1+m)Where
M is the percentage markup over the fully allocated per-unit cost of Production.
P is price and
ATC average total cost

Promotion
Promotion is the way we use to attract the new customers which are not familiar with our
company. We follow some promotional style such as distributing leaflet, display the whole
service rendered by our company in front of company and announcing through loud speakers on
market day. And we use another informal promotional technique.

Sales forecast
The following table will reveals sells forecast of the coming six month.

6 month sales plan unit quantity Price/unit Total

Photo 3x4 5,321 15birr 79,815

Photo 1x1 1560 100birr 156,000

Album 100 holders 5487 95 521,265

Video minute 2580 5 12,900

Total 769980

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Pricing strategy
Pricing strategy used by Unity studio plc.is cost plus contribution of margin, which is covering
all the costs incurred during the rendering process and generating return by taking in to
consideration the ability of our customers. We provide quality service in line with earning above
normal profit.

Organization plan
Partners: are the shareholder and owner of the company, who are totally responsible much more
than others in the business. They must act as employee in the business, and closely control and
supervise every action of an organization. In addition, they have the power and potential to
appoint and disappoint the manager of company and others subordinate to him.

Manager; is accountable for the partners and employees.

 He/she is responsible to prepare strategic plan plans of the company.

 Responsible to sense company competition level and feeds back from some customers
 He/she is responsible to organize and coordinate whole activities of the company like
casher and service department
 He/she declares meeting in the company and represent the company in ceremonial time.

Accountant; is accountable only formanager. She must report daily report to manager and
quarterly for revenue and customs of the district. She makes financial statements monthly and
yearly accordingly.it is also responsible to keep cash register in flow and out flow both in manual
and cash register machine with consistence.

Procurement and storekeeper: is accountable for manager and accountant.

 He/she is responsible for acquiring and storing of raw materials like album, papers, and
pen.

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  Report information’s of materials in his hand weekly to his managerand. This will help
the company to know what is remaining on hand and what should be bought as soon as
possible.
Assistance department:

 Incorporate cameraman and guard

 Responsible for good service environment
 Are accountable for manager and partners

Forms of ownership
Unity studio is privately held limited company; liability does not extend beyond company
capital. Eight partners or shareholders who will contribute more than 80% of the initial capital of
the company accordingly establish it.

Name of shareholders Share in percent

1. Eshetu Lemessa 15

2. Getye Mekash 15

3. Desale Abera 15

4. Melkamu Derebwe 15

5. Asemamew Yalew 15
6. Muluken Fikadu
15

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7. Ayalew Takele

Management background
Unity studio Plc. Company will have a manager who have degree in management from
university and have zero year experience.

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 Financial Resource
The financial resource requirement for Unity studio plc at the starting up of the business is
116500 and from this total requirement 100,000 birr is borrowed from Banks and the Financial
strategy.

Financial Source

The financial source available for the company at the start of the business, which contribute from
partners, and Bank loan will be used to financial startup cost the company (116500)). The
interest rate charged for loan was 15%.

Assessment of Risk and contingency

Risk assessment

 Cultural view of the beneficiary at service delivery place.

 instablity of price raw materials which are input to our products and services
like,camera,album.

 competitors defense against us to exit form market

Solution to Risks

 Scanning the external environment periodically to minimize the risk

 Exploiting opportunity available nearby to be profitable

 Putting customers suggestion box at our work place to know the level of their.

 Provide skill improvement training for our employees by allocating budget and
inviting cup of coffee or tea who served at our company.

Provide out window service to mean by going to customer place where they want.

Appendix
Unity Studio

Price list

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Product/service Measurement Price

Photo 1x1 Length by 150birr

width

3x4 Width by 10
length

Film Minute 5

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REFERENCE
 http//:www.Business plan template.com
 Business plan by Radical stationary and photocopy (2015), hosanna, Ethiopia
 S. Charles Maurice and Christopher R. Thomas MANAGERIAL ECONOMICS
Foundations of Business Analysis and Strategy, 12 th edition Published by McGraw-Hill
Education,

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THANK YOU!

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