LearnJam - LearningDesignPrinciples
LearnJam - LearningDesignPrinciples
DESIGN PRINCIPLES
Interest in how people learn has grown in recent years, due to At LearnJam, we help businesses, educational institutions, start-
the need to navigate change arising from major shifts in the way ups and individuals to create online and mobile courses, learning
that we live and work. Research points to a number of influences: products and services, and training programmes. In order to help
technological disruption, growing populations in developing them make these learning experiences as effective as possible, we
countries, aging populations in more developed countries, and needed to develop a clear set of practical, evidence-based principles
migrating workforces – to name just a few. There is an ever- to apply to everything we do. To achieve this, we carried out an
increasing focus on how to educate, retrain and upskill people to extensive review of the research and then combined this with our
keep pace with a rapidly changing world. own first-hand experience and input from leading experts in the field.
We believe the end result is a set of principles that can help anyone
By 2022, no less than 54% of all employees will require involved in designing and developing learning products or materials.
significant reskilling and upskilling.
In summary, our research tells us that effective adult learning relies
(The World Economic Forum, 2018) on three key elements:
1
Despite the increasing emphasis on learning, it seems harder Learning materials that have been designed based on an
and harder to know what really works when designing learning understanding of the learner and their context;
solutions for those challenges, given the lack of research in some
areas and the disproportionate interest in others. This confusing
state of affairs is exacerbated by the bold claims made by some 2
Responding to what the learner already knows;
3
EdTech providers and the high-profile failures of government digital Providing effective practice over time in order to ensure
education programmes in several countries.In this context, it’s that learning sticks.
critical to understand what makes for effective learning, and for this
understanding to guide the design of learning products and content. In this document, we’ll be explaining each principle, along with
suggestions on how to apply them in practice when designing and
1 For a complete list of the research literature which informed the development developing learning experiences.
of these principles, see the Appendix at the end of this document.
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THE THREE LEARNJAM PRINCIPLES
Got any questions, or want to
send feedback? Email us at:
We’ve organised everything we know about what works in learning
into three practical principles that are essential to the design of any
[email protected]
effective adult learning experience. Each principle is then broken down
into a handful of key areas of focus which help to put it into practice.
1 DESIGN FOR
THE LEARNER
AND THEIR
CONTEXT
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PRINCIPLE ONE
DESIGN FOR THE LEARNER
AND THEIR CONTEXT
Learners are people first, and understanding them and the context
in which they are learning is the first step in designing a learning
experience that will work for them. Learning is influenced not only
by the limits of the human brain, but also by how a learner feels,
their level of motivation, and by the context and conditions in which
learning is happening.
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DESIGN FOR THE LEARNER
AND THEIR CONTEXT
Intrinsic motivation (inherent interest in or enjoyment of the Provide opportunities for choice and self-direction, so learners
subject) is generally a better incentive than extrinsic motivators such can choose what is most interesting and relevant to them.
as rewards, points and badges, punishment or coercion. We need to
understand how a learning goal is important to our lives, to believe Give positive feedback on performance, so learners feel a
in our own ability to achieve it, and to have some degree of control sense of progress and achievement and that their effort
in directing our own progress towards it. is worthwhile.
Learning new things isn’t easy, so if there’s no real motivation from Encourage learners to persevere in their efforts – despite
within we’re likely to give up or just go through the motions. This is setbacks, difficulties or failures – by focusing them on their
a common problem if the course or learning task has been imposed goals and reasons for learning.
(by an employer, for example) rather than having been chosen.
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DESIGN FOR THE LEARNER
AND THEIR CONTEXT
How we’re feeling affects how we learn, and negative emotions Develop learners’ self-regulation strategies and raise their
can get in the way of learning. But, as learning designers, we awareness of how these can contribute to more
can help learners to self-regulate negative emotions in order to effective learning.
improve focus and learn better. For example, encourage explicitly
naming the emotion (e.g. ‘I’m feeling nervous’), before a potentially Promote a sense of control and influence over the outcomes
stressful task. Cognitive reappraisal – changing how you think of learners’ effort, and avoid giving rise to feelings
about a situation in order to make it more appealing (e.g. ‘this is an of powerlessness.
opportunity to improve my memory, which is important for success
at university’) – can also help. Help any learners with negative past experience to understand
that this learning is likely to be different from what they
experienced at school.
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DESIGN FOR THE LEARNER
AND THEIR CONTEXT
Through working together, learners can support the development Where appropriate, explicitly and actively encourage peer
of each other’s skills and strengths. In settings where people are support and skill sharing.
learning in teams, collaborative learning allows people to pool
their thoughts and abilities, listen actively to each other’s ideas Encourage effective collaboration in group-learning situations
and consider a range of alternatives – as long as there are good by promoting trust between team members and
interpersonal relationships and everyone feels psychologically and avoiding competitiveness.
socially safe enough to take risks, make mistakes and voice
their opinions. Use interdependent tasks that can only be completed
successfully if learners work together.
What’s more, when the success of individual goals or tasks actually
depends on teammates’ own successes, this improves social Provide physical or virtual spaces for learners to collaborate
cooperation and fosters a sense of shared responsibility. Essentially, in reaching their learning goals, regardless of whether their
3
everyone succeeds when everyone succeeds. A team with a shared individual goals are the same or different.
goal is quite distinct from a group of people who happen to occupy
the same space. Provide plenty of opportunities
throughout the curriculum for
learners to reflect and to talk with
each other about their learning.
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DESIGN FOR THE LEARNER
AND THEIR CONTEXT
Working memory is where the brain temporarily holds the Reduce extraneous cognitive load by providing worked examples.
information needed for the task currently being worked on. Unlike
long-term memory, its capacity is limited to about four chunks Highlight relevant information with visual or verbal cues.
of information. The brain can only process a certain amount of
information at a time, and overloading it results in too great a Allow learners to control the speed and pace of information that
cognitive load, which impairs the ability to learn. is presented to them.
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DESIGN FOR THE LEARNER
AND THEIR CONTEXT
Multitasking is a myth. For conscious learning, a single focus of Remove opportunities for distraction, whether within the
attention is very important. In those instances where we feel that learning content itself or in the learner’s wider environment,
we do manage to split our attention effectively, this is probably such as background noise, interruptions or notifications.
because one of the things we’re focusing on is already well known
and/or automatic. Present spoken text and related graphics simultaneously,
not sequentially.
So, as learning designers, it’s important to help learners to focus
and to avoid unnecessary distraction. Don’t present identical information in different modalities
(for example, both spoken and as written text). It can confuse
learners if they don’t realise one of the sources is redundant or
if they are unable to ignore it.
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Generally, it’s better to combine audio with images (requiring
listening and looking) than to combine
written texts with images (which
requires reading and looking).
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PRINCIPLE TWO
RESPOND TO WHAT THE
LEARNER ALREADY KNOWS
2
an understanding of what parts of learning are already in place, and
then support the learner in building on these to develop a richer
understanding or a more advanced level of skill.
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RESPOND TO WHAT THE LEARNER
ALREADY KNOWS
In practice
Existing knowledge or skill can help learners to focus, remember Test learners to find out what they already know, e.g. via a quiz
and recall more easily. Generally, the more we already know, or a ‘write down what you know’ activity.
the more we learn. In particular, tasks that are more cognitively
demanding (e.g. making connections between concepts, analysing, Use prediction and reflection tasks to draw attention to
explaining) are easier with more prior knowledge of the subject background knowledge.
or skill we’re learning. In other words, the development of higher-
order cognitive skills depends on first mastering lower-order skills. Use prediction tasks to activate existing mental models. Invite
learners to connect what they are about to learn with what
It’s vital at the start of a learning experience to establish if a they already know.
learner’s prior knowledge is very limited, inaccurate or non-
existent. But even if any of these is the case, it’s important to
resist the urge to be too helpful. As learners, we benefit most from
generating our own connections to new ideas and information,
2
potentially resulting in an ‘Aha!’ moment, rather than just looking
up or being given the answers.
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RESPOND TO WHAT THE LEARNER
ALREADY KNOWS
In practice
We learn better when faced with ‘desirable difficulties’, i.e. For learners with no/limited prior knowledge:
appropriately cognitively demanding tasks which help us extend Provide direct instruction (e.g. explicitly show connections,
and deepen existing knowledge. explicitly explain new terms).
Provide scaffolding (e.g. complete or partially complete
Learners with less prior knowledge will benefit from more worked examples ).
‘scaffolding’ and direct instruction. Tasks should be structured
and sequenced to become gradually more demanding, moving Use concept maps, diagrams or simple narratives/stories
from guided practice to independent practice to discovery-based to provide a conceptual framework for new information.
learning approaches, and should be designed and delivered in a For learners with more prior knowledge:
way that minimises cognitive load.
Provide independent practice in figuring out connections
between concepts.
Promote more cognitively demanding tasks such as
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analysing, explaining and drawing conclusions.
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RESPOND TO WHAT THE LEARNER
ALREADY KNOWS
In practice
As learners, awareness of our own thinking (meta cognition) and Give learners opportunities to test themselves, both to
of the learning process itself can help us to develop better learning recognise their progress and to identify any gaps in
strategies and goals. their knowledge.
We benefit from understanding how learning works, from actively Provide time and space to reflect on strategies that have
controlling how we’re focusing our attention, from increasing our worked and why.
awareness of our own knowledge and any gaps in it, and from
explicitly connecting learning content to our own personal identity. Prompt learners to think about why they are learning
something and how this relates to the bigger picture of what
In a world where re-skilling and up-skilling are among employers’ they are trying to achieve.
priorities and where adult learning experiences are increasingly
taking place online or in self-study contexts, it’s critical that learners When learners receive feedback, encourage them to reflect on
23
are able to manage their own learning effectively. it and identify specific areas for improvement and how they
might achieve this.
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PRINCIPLE THREE
PROVIDE EFFECTIVE PRACTICE OVER TIME
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PROVIDE EFFECTIVE PRACTICE OVER TIME
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PROVIDE EFFECTIVE PRACTICE OVER TIME
In practice
Actively trying to remember something and then getting feedback Prioritise retrieval over re-study.
on whether we were right helps us to learn. Just trying to remember
is helpful, even if we don’t get the right answer. Use frequent, low-stakes quizzes and tests to practise retrieval
from memory.
Particularly for declarative knowledge (facts, figures, details, etc),
testing is much more effective for long-term recall than Treat testing more as a means of learning than as a means
merely re-studying. of assessment.
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PROVIDE EFFECTIVE PRACTICE OVER TIME
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PROVIDE EFFECTIVE PRACTICE OVER TIME
4
not take it in if they are under stress or feel their self-esteem
to be under threat.
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FURTHER READING
What next?
We hope you’ve found these principles useful. If you did, we’d
This document is based on a more extensive white paper which
really appreciate it if you could help spread the word – to
includes a full list of research sources and references, and provides
share with friends and colleagues, just send them this link:
more detail. If you’d like a copy of the white paper or any of the other
learnjam.com/learning-science resources, you can download it here.
The concept for these principles was developed by Laura Patsko and
Alex Walters, with Laurie Harrison. The principles were researched
and written by Laura Patsko with input from the LearnJam team – Katy
Asbury, Tim Gifford, Laurie Harrison, Nick Robinson, Berta Rojals, Jo
Sayers, Alex Walters and Lucy Williams. The process of developing the
principles was managed by Alex Walters. Our expert reviewers were
Philip Kerr and Scott Thornbury, and we are extremely grateful for their
crucial input. And thanks to Zahra Davidson, André Hedlund, Anne
Aalund Sørensen and Richard Whiteside for their valuable comments
and suggestions.
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APPENDIX
Ward, P., Hodges, N. J., Williams, A. M., & Starkes, J. L. (2004). ‘11 Deliberate
practice and expert performance’, in Skill acquisition in sport: Research,
theory and practice, 231, pp. 434–479.
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Thanks for reading
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[email protected]