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Email Marketing Project

The document provides screenshots and metrics for an email marketing campaign conducted on the Get Response platform for the website filmology.co.in. It includes screenshots of the emails sent, the workflow, and highlights of elements in one email. Metrics are given for the first email, showing the number of subscribers, emails sent, bounce rate, open rate, click-through rate, conversions, and unique clicks. It concludes by asking how the campaign could be optimized to improve the open rate.

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godfather 45
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384 views10 pages

Email Marketing Project

The document provides screenshots and metrics for an email marketing campaign conducted on the Get Response platform for the website filmology.co.in. It includes screenshots of the emails sent, the workflow, and highlights of elements in one email. Metrics are given for the first email, showing the number of subscribers, emails sent, bounce rate, open rate, click-through rate, conversions, and unique clicks. It concludes by asking how the campaign could be optimized to improve the open rate.

Uploaded by

godfather 45
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Email Marketing Live

Project Submission
Get Response Campaign
Q1. Name of website and the URL

http://www.filmology.co.in/
filmology
Q2. Screenshots
{Screenshots of the Get Response platform, which show the condition along with
the triggers indicating when they were sent.}
Q3.Screenshot of the Workflow
Q4. Screenshots of your Three emails
{Screenshots of your first email}
Q4. Screenshots of your Three emails
{Screenshots of your second email}
Q4. Screenshots of your Three emails
{Screenshots of your third email}
Q5. Elements of (any) Email
{Screenshot of an email highlighting header, subject line, CTA, body content and footer}
Q6. Metrics for 1st Email
{Share the metrics for the 1st email}
● No. of subscribers 21
● No. of emails sent 3
● Bounce rate/Emails delivered :Bounce rate14.29%
● Open rate:8.33%
● Click-through rate0.00%
● Conversions/Leads0.00%
● Unique clicks0.00%
Campaign Analysis
What measures would you take to optimize this email? How do you think this would
help improve the open rate?

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