Introduction

Veratex Telemarketing Services is a data-driven company whose aim is to provide quality

services to customers and satisfaction to employees. In line with this principle, the company
aims to exceed client's expectation and satisfaction for the benefits of both company and the
client itself.
Veratex Telemarketing Services started with an auto-insurance account. Taking the opportunity
that the company prompt for auto insurance, it upsells home, health, and life insurance. The
company uses customers’ responses and other data to generate a new idea to better serve
them in a timely manner.
One of the reasons why Veratex exist today is to help students who are struggling financially to
have a job so they could pursue their studies. The company doesn’t only provide job, but it also
helps the students to grow personally, to be professionals, teaching them what they are
entitled to, providing them trends internationally, teaching them how to cope up with problems
and how to position themselves in such situation, and making them ready for a bigger
opportunity in a bigger world.
One of Veratex Telemarketing Services principles is “when there is a problem, there is an
opportunity”, and problems always come from people. The company always see problem as an
opportunity to provide solutions or services. Along with this, the company also sees an
opportunity to help fellow Filipinos to ensure their future and the future of country, the
Philippines, in the long run.
Given the experience and expertise, the company, Veratex Telemarketing Services, is trying to
answer the very question here; “in a cluttered digital landscape where all competitors are trying
to catch the attention of consumers, how might we generate quality leads that are prime to
either start a conversation with an advisor or purchase a life insurance policy”.
Along with this, we also would like to answer questions such as; how can we ensure of our
children lives in the future (reaching their full potential; is there any guarantee that we can
make sure that they will be a good person in the future (educated and professional); can we
make sure that they will be globally competitive in the future (seeing different opportunities in
their lives with regards to their skill sets).
Problem Statement

According to Philippine Statistics Authority (2022), there were roughly 4 million Filipinos that
were unemployed last year and around 5.8 million in 2019. Moreover, 5.9 million Filipinos were
underemployed in 2019 and 7.16 million in 2022. Mismatches or 40% of the employment in the
Philippines doesn’t match the skillsets of the employees to the position that they are assigned
to; they could be overqualified for it in regards with their academic credentials (Philippine
Institute for Development and Studies, 2022).
According to Abadilla (2021) of the Inquirer.net, 70% of the Filipinos were struggling with debt
making the Philippines as the “most stressed” nation when it comes to managing household
finances comparing with the rest of the Asia-Pacific (Apac) especially during this prolonged
COVID-19 pandemic.
In a summary report “Situation Analysis of Children in the Philippines” of UNICEF with the help
of National Economic and Development Authority (NEDA), despite rapid economic growth in
recent years 31.4% of children live below poverty line and an estimated 2.85 million youths 5-
15 years are out of school (Sylwander, 2018).
According to Cullen (2023) of The Manila Times, 5.6 million Filipino families are living in dire
poverty, and around 33 million Filipinos are hoping for a brighter and better 2023.
Before the collection of these data has begun in 1986, poverty was already evident and still
prevalent today.

Problems:
1. Unsecure Future of Young Ones
2. Growing Debts of Filipinos

These problems open up different opportunities for insurance companies from

marketing their products and services to creating jobs, and helping parents and new generation
to build their future.

Solution
We will help parents not financially but psychologically on how to deal with their children. A
parents might be bombarded with many problems in their lives; time management, discipline,
and other soft skills that they missed to learn before during their times that has a big role in no
matter what situation they may be in life.
We will create a curriculum for parents for them to learn how to deal with their children
emotionally, mentally, and physically so they could raise their children reaching their full
potentials and never compromise their development. The curriculum also aims to teach parents
the right mindset in different situations and problems they may have in the future. Moreover,
they will also learn how to manage household finances that is practical and realistic to their
daily lives.
We will provide them some inspirational speakers and leaders in our community that will gonna
help manage them on their daily lives virtually. These sets of speakers and leaders who come
from different walks in life will gonna help them; understand themselves and their children;
giving them ideas what to do and what not to their children; answering why children act such
behaviors; help them plan their children’s future; help them plan their daily, weekly, monthly,
and yearly lives; teach what they need to provide their children; teach what they only need
every day; helping them to cope-up with their problems; letting them know some government
and non-government programs that their families are entitled to; enlighten them with the right
answer to their questions; helping them see the different opportunities to make money; making
them understand how the world today works; teaching what companies look for today.
This interaction that we are trying to create with people also opens an opportunity for us to
educate them on the value of life insurance and other kinds of insurances like health insurance.
We are building a community where all parents could have a sense of belongingness and talks
about their different problems which are common to all parents.
We will put them on a social media-like-Facebook where most of the blogs and posts are all
about child’s development, how to be a good parent, how to raise a child, different grants they
are entitled to, and so on.
In a similar way, we are trying to make a friendly community where all their children are.
Children will encounter some inspirational speaker to lead them and keep them on the right
path on their lives.
One of the community policies is anti-discriminatory. The community will promote a safe and
friendly environment.

Market Size and Opportunity

According to Philippine Statistics Authority (2022), 68.43 million of the entire population of the
Philippines are adults (age 18 and above). If we start at 50php to create our preliminary
interaction with them, we could gather around 50 million pesos in 1 million people.
In a million people, we also have a million of opportunities to educate and persuade them to
avail life insurance for their own benefits.

Products (new type of insurances)

1. Secure You Child’s Future Insurance - insurer promises to make your child a
professional like doctor or engineer in the future.
2. Secure Your Child a Business in the Future Insurance - insurer promises to help your
child to be business minded and start a business in the future.
3. Eliminate Your Debt Forever Insurance - insurer promises to help you stop having a
debt and pay all of your debt without compromising your everyday budget.

Competition
We, Veratex Telemarketing Services, don't only think of a way to market a certain insurance, we
also take into consideration our country's situation. We care for our nation's future and the
future generation itself.
We always want "Total Quality Management" where not only the clients and the company are
satisfied, but also the customers itself. By taking into consideration the three factors, company,
Clients, and the customer, we make an excellent job and services.
 Veratex Telemarketing Services

Ra Dela Torre Alsigras Luna Mark Anthony Baligia Angelica Michelle Flores

Ra Dela Torre
CEO of Veratex Telemarketing Services, undergrad of BSED-Math, went to MWSP during senior
high, a barker and laborer before.
Alsigras Luna
Operation Manager, college student at DCC in BSED-English, went to MWSP during Senior High,
a barker, waiter, and a laborer before.
Mark Anthony Baligia
Appointment Setter, Registered Criminologist, used to be a Customer Service Representative at
Teleperformance Philippines, Technical, Support Representative at VXI Davao and Sales Agent
at Trident Philippines
Angelica Michelle Flores
ESL Account Manager, Undergraduate of BSBA- Financial Management, used to be an Area
Manager at HTT Marketing.