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Eminem's Construction of Authenticity

Edward G. Armstrong Senior Fellow

To cite this article: Edward G. Armstrong Senior Fellow (2004) Eminem's Construction of
Authenticity , Popular Music and Society, 27:3, 335-355, DOI: 10.1080/03007760410001733170
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Popular Music and Society, Vol. 27, No. 3, 2004

Eminem’s Construction of Authenticity

Edward G. Armstrong

Introduction
Rap is arguably the most dominant force in popular culture (Farley,
“Hip-Hop”). American teenagers rate rap their favorite musical genre (“Tunes”),
and rap has reached ascendancy globally (Bennett, Cultures). Nearly every country
in the world features some form or mutation of rap music (Krims). Gangsta rap
is the music’s dominant subgenre such that artists offering other kinds of rap are
categorized as either “alternative” (Bennett, “Rap”) or part of the “non-gangsta
wing of hip-hop” (Pareles, “Uncommon” E6). Eminem, a gangsta rapper, is the
music’s biggest star.
Eminem is the “professionally known as” name of Marshall Mathers III. The
name is a metonym derived from the sound of his initials, “M&M.” Eminem also
uses the nickname Slim Shady. Other artists and music commentators employ
the sobriquet “Em.” By 2002, Eminem had become a franchise and the hope of
the music industry (Pareles, “Eminem”). He is world’s biggest selling rap artist
(Hilburn) and the most popular living gangsta rap artist.1 His film debut in the
semi-autobiographical 8 Mile won him critical acclaim (“Critics”). 8 Mile had the
eighth highest opening week gross of the 296 movies released during 2002
(“Movie”). Eminem has won consecutive Grammy awards for best rap album. In
1999, The Slim Shady LP earned the honor, followed by his 2000 release The
Marshall Mathers LP. The latter became the fastest selling rap album of all time, the
fastest selling album by a solo artist, and the second fastest selling album ever
(Violanti).2 In 2000, Eminem joined luminary gangsta artists (e.g., Dr. Dre, Snoop
Dogg, and Ice Cube) as part of the “Up in Smoke” tour, the most successful rap tour
in history. At the time, Gary Bongiovanni, editor-in-chief of Pollstar, a concert
industry trade publication, correctly predicted the tour’s outcome: “The timing
absolutely could not have been better . . . Eminem brings a huge cross-cultural
appeal” (Boucher, “Cover”). Eminem’s fame is such that the New York Times
reported a rumor that Time magazine would name Eminem its “Man of the Year”
for 2000 (Strauss, “Pop”). In Summer 2001, Eminem’s group, D-12, saw its Devil’s
Night move to number 1 in the charts upon its release.3 A year later The Eminem
Show and the 8 Mile soundtrack did likewise. The former was the biggest selling
album of the year. Billboard’s Hot 100 chart ranked “Lose Yourself,” a song
from 8 Mile, number 1 for the last nine weeks of 2002 (“Charts”). Journalists have
proclaimed 2002 “the Year of Eminem” (McCollum, “Pop”; Strauss, “2002”). Given
these items of popular culture prominence, it is surprising that scholars have
ignored Eminem.4
This study is an initial attempt to explore, albeit in a preliminary manner, the
distinctive elements of Eminem’s gangsta rap. A way to proceed is by detailing the
ISSN 0300-7766 print/ISSN 1740-1712 online/04/030335-21 © 2004 Taylor & Francis Ltd
DOI: 10.1080/03007760410001733170
336 Armstrong

dimensions of Eminem’s annunciations of authenticity through his words. Proce-

durally, I scrutinize not only his lyric content but also his responses to interview
queries and his autobiographical statements. The constant touchstone for my
endeavor is Eminem’s commercial concerns. Popular music is inextricably bound
to the capitalist interests that produce it—it is commercial in its very essence
(Garofalo). Upon analysis, it appears to me that Eminem’s lyric content—both the
spoken and the unspoken—is predicated upon his unique place in the history of
rap. Dr. Dre signed him to a recording contract because of his race. Dre sought a
white artist to appeal to rap’s largest consumer base—white middle-class subur-
ban teenagers. As Bayles adduces, this audience increases its purchases of rap the
more the lyrics become “obscene [and] violent” (342). It would seem reasonable
that Eminem and Dre, his producer, would design his lyrics to appeal to his
projected audience.
Eminem acts as if he never expected to become an object of black scorn and
feminist abhorrence. For example, he complains that: “Every interview I do is like,
your lyrics are deadly, man, they’re violent and misogynistic; or black this, white
that” (Weiner 61). Although his avowed surprise is possibly contrived, it portends
Eminem’s construction of authenticity through a critical appraisal of race and
violent misogyny as thematic features. His constant announcements that he’s
white and his graphic portrayals of violence against women appear overtly
directed to this dominant white hip-hop audience. His heightened misogyny
further proves that he is an authentic gangsta, even more vicious than his prede-
cessors. Understated, this criterion of authenticity means showing irreverence and
crudeness (Cross). I will demonstrate that Eminem takes stands on the two modes
of authenticity construction. He legitimizes himself in terms of both the white-black
and violent misogynist axes while rejecting a key element of gangsta rap’s oppo-
sitional nature—i.e., the underclass, evocative use of the “N-word.” The lynchpin
of my analysis is what goes “unspoken” in Eminem’s lyrics—his refusal to say
“nigga” in any of his songs.

Authenticity
Since the beginning of the modern age, the central issue in folklore studies has
been the question of authenticity (Bendix). The notion of authenticity permeated
every point in the history of popular music (Leach). In the literature of musicology,
the authenticity question focuses on the relation between performer and com-
position (Rudinow). In rock, the term “authentic” designates artists and music that
are direct and honest and uncorrupted by commerce, trends, and derivativeness
(Keightley). But different kinds of popular music have “different authenticities”
(Davison 263). In addition, they assign differing importance to the process of estab-
lishing authenticity. Alan Light, editor of Spin magazine, believes that authenticity
is deeply important in rap, more so that any other musical genre (Boucher, “Will”).
Three kinds of authenticity are initially evident. First, there’s a concern with being
true to oneself. Rap illustrates self-creation and individuality as a value. Next,
there’s the question of location or place. Rap prioritizes artists’ local allegiances
and territorial identities. Finally, the question becomes whether a performer has the
requisite relation and proximity to an original source of rap. Eminem is firmly
grounded in these three kinds of authenticity.
 Popular Music and Society, Vol. 27, No. 3 337

According to Moore (214), “first person authenticity” arises when artists

succeed in conveying the impression that their utterances are ones of integrity.
Many rappers believe that “the subject matter isn’t as important as being true to
yourself” (Snyder). For Busta Rhymes, all is well “as long as I can represent what
I am, which is hip-hop” (Watson 67). Xzibit’s number one rule of conduct is “Stay
true to yourself” (“Xzibit” 162). One of the members of Cypress Hill has even
adopted the name “B-Real.” In 2000, Sprite, a soft drink brand of the Coca-Cola
Company, launched a $20 million ad campaign featuring rappers with the theme
of “being true to yourself” (MacArthur 4). Not surprisingly, therefore, a Vibe inter-
viewer found Eminem obsessed with being real: “Words matter to him. ‘The truth
of the matter.’ This is his favorite phrase” (Smith 92). Eminem separates himself
from other rappers for whom image takes precedence over words, and laments
“nobody cares about the words” (Smith 94). So, for Eminem, lyrics are the vehicle
for expressing self-identity and revealing personal truths. But this raises a crucial
question: “How real is real?” (Smith 92). After all, Eminem isn’t in the business of
committing the crimes detailed in his lyrics. In fact, neither are any other gangsta
rappers. The lack of correspondence between words and deeds is fundamental to
standard rap discourse. It’s Eminem’s affirmation of “being real” that is a norma-
tive rap validation code. Eminem’s “first person authenticity” is essentially
grounded in the rap world, “a world where ‘keeping it real’ has become an empty
boast” (Raftery).
Chronologically, geography was the first “crucial index of authenticity in rap”
(Krims 178). Spatiality remains central to the organizing principles of value,
meaning, and practice within hip-hop culture (Forman). To consider geographical
authenticity, I must briefly go “back in the day” to New York, to what Krims calls
“the mythical cradle of hip-hop culture” (77). A good place to start is with the life
of promoter/producer/executive Russell Simmons, the “godfather of hip hop” (Lee
B7). In his autobiography, Queens native Simmons recalls the time he promoted a
show in Queens that featured Harlem rapper Kurtis Blow. Simmons duplicitously
billed him as “Queens’ #1 rapper” because the 1977 audience would have rejected
an outsider. Likewise, consider how Simmons and associates reacted the first time
they heard Sugarhill Gang’s “Rapper’s Delight,” the first rap record to enter the
top 40 charts. In Simmons’s words: “Someone had taken our rhymes, our attitude
and our culture and made a record” (51). He further details his animosity toward
this heretofore unknown group: “They sure weren’t known where the real MCs
hung out” (52). Queens rappers had allies in the Bronx. Because the Sugarhill
Gang came from Brooklyn, many Bronx residents flouted them as derivative
(Bennett, “Rap”). After all, the Bronx was the true home of authentic rap.
According to KRS-One, it was not just the Bronx, it was a particular park in the
South Bronx. Grandmaster Caz recounts the origins of rap in greater detail: Kool
Herc invented rap in the park near the Riverside 1600 apartment building in the
South Bronx (Rhyme & Reason). Almost immediately, however, different parts of
the Bronx made competing claims as locales of authentic rap (Bennett, “Rap”). A
decade later, gangsta rap originated in Compton, California. Thus began the East
Coast–West Coast antagonism regarding the venue of rap authenticity. Dr. Dre
was one of the founders of gangsta rap, and, as noted, he discovered Eminem and
produced Eminem’s most popular albums. Therefore, although Eminem grew up
in Detroit he is intrinsically linked to the West Coast style of rap.
338 Armstrong

Assertions of authenticity also rest on claims that a person is “natural”

and without “artifice,” a process Peterson calls “naturalization” (211). A way to
accomplish naturalization, for artists to legitimize themselves, is to demonstrate
the historic links between the artists and others already acknowledged as prime
figures in the field. In this regard, Eminem’s link to Dre gives Eminem unequivocal
authenticity. Eminem’s work is called “The Rap That Dre Built” (Kot 1) and he
became the first artist who signed with Dre’s Aftermath Records (Thigpen). Dre
coined the term “gangsta rap” to characterize the albums he produced (Gold). He
and the late Eazy-E founded N.W.A (Niggaz with Attitude) and in 1991 he
produced N.W.A’s Efil4zaggin (Niggaz4life spelled backwards), which became the
first gangsta album to reach number 1 in the Billboard charts. In 1992, Dre’s The
Chronic became the most popular gangsta album. One year later, another Dre
production, Snoop Doggy Dogg’s DoggyStyle, surpassed The Chronic. Snoop’s
album reached number 1 prior to its release, a first for a solo artist (Pareles,
“Rappers”). Besides Dre producing Eminem, Dre testified on his behalf: “I wasn’t
worried that people would react against him because he’s white. The hardest
thugs I know think this white boy is tight” (Kenyatta 57). As Andy Cowan, editor
of Hip-Hop Connection, surmises, the endorsement from Dre was key (Delingpole).
But Dre was not the only seminal figure in the gangsta hierarchy to vouch for
Eminem. Ice-T originated the gangsta style (McAdams; Rose). His song “6 ’N the
Morning” laid the foundation and served as the blueprint for future acts such as
N.W.A. This progenitor of the genre also extolled Eminem: “He’s got a lot of skill,
he knows what he’s doing, he’s paid his dues” (Kenyatta 101).
But authenticity is more complex than where you’re from and whom you know.
Sociologically understood, authenticity is not inherent in the object designated as
authentic. Instead, an audience confers authenticity on the object—it is a socially
agreed-upon construct (Peterson). Rap’s key cultural symbols function as invoca-
tions of authenticity discursively understood as semantic dimensions of meaning
(McLeod). Three of these central semantic dimensions of rap authenticity are the
racial, the gender/sexual, and social location. First, rap is black cultural expres-
sion, not co-opted whiteness. White rappers immediately generate questions of
cultural property and appropriation. Next, rap is male dominated, misogynist, and
homophobic, not the music of hoes, punks, faggots, and bitches of both genders.5
Violence toward women is often an egregious effect of what George calls rappers’
personification of “hypermasculinity” (Hip 110). Finally, rap is from the streets, the
music of the underclass essentially opposed to those enjoying a bourgeois subur-
ban life. Use of the “N-word” is a key element in rap’s portrayals of the underclass
(Kelley, “Kickin’”). Among gangsta rappers, in particular, the “N-word” has
become a “badge of honor” denoting underclass membership (Ice T 105).

Eminem: a white person

White involvement in black art forms is immediately problematic.6 A common
viewpoint is that “the history of black music has been a continuous one of whites’
lucrative expropriation of black cultural forms” (Kelley, “Rhythm” 9). Eminem’s
authenticity is disputable because he is white and rap is usually considered a
black art form.7 The prevailing wisdom envisages rap as part of an oral heritage,
one that preserves the cultural past of West African slaves, whose flowery
language signified the speaker’s verbal skill and the social code shared by the oral
 Popular Music and Society, Vol. 27, No. 3 339

community (Edwards and Sienkewicz; Perkins; Smitherman; Stephens). Attention

to rap as verbal art leads to deliberations on the production of the object, explora-
tions of the art form as socially contingent. As Walser points out, “analyses of rap
music must be grounded in the African American context of its creation” (210).
Often rap is seen as an articulation of contemporary black culture (Pressley; West)
and Black Nationalism (Muwakkil; Decker; Henderson). Or, in Baker’s words:
“Rap is black life” (“Handling” 184).
The rap–color issue is so pervasive that it reaches people whom no one ever
sees, such as the black manager of the Beastie Boys and the white founder of Prior-
ity Records. On the one hand, critics needed to clarify the circumstances when the
Beastie Boys, a white group, had the first rap album (License to Ill) to cross over to
number 1 on the Billboard charts (Strauss “Hip-Hop”).8 Initially, commentators
conceived of the Beasties as part of a broader pattern attempting to make rap safe
for white suburban youth and an inevitable outcome of marketing forces. But,
apparently, the Beasties gained legitimacy because Russell Simmons, “a black
man,” managed them (George “Death” 194). In Simmons’s historical account,
black audiences accepted the Beasties because they exemplified artistic honesty.
On the other hand, there’s the impact and influence of Bryan Turner. Turner
founded Priority Records, N. W. A’s first distributor and the distributor of
Suge Knight’s Death Row Records. Turner, “rap music’s most powerful mogul,”
is white (Strauss “Secret” E1). As Snoop Dogg observed: “People think he’s
[Turner’s] black automatically because he’s in so much business with black folk”
(Strauss “Secret” E1).
Whites buy 75 percent of the rap music sold (Farley, “Hip-Hop”).9 According
to Source magazine, marketing experts sought a white leader for rap’s largest
consumer base, white suburban kids (Morales). As Queen Latifah commented: “All
of us black label owners know we’d sign [a white kid] because white kids want
their own hero more than they want ours” (White, “Poet” 198). Specifically, Dre
decided “to make a white rapper the next heir to [his] gangsta legacy” (Morales
186). Dre picked Eminem. Eminem acknowledges his indebtedness: “Dre basically
saved my life; my shit was going nowhere. Dre took me in” (Weiner 93). What
eventually transpires is a situation in which an artist selected because he is white
is preliminarily problematic, because he is white. For example, in one of the first
nationwide discussions of Eminem, Time magazine concerned itself with the
problems Eminem faces as “a white rapper” (Thigpen 70). The article depicted the
idea pictorially by captioning an accompanying picture of Eminem “White Man
With Attitude,” an obviously facetious play on the name N. W. A. Eminem’s key
problem is “credibility” because the discredited image of Vanilla Ice still looms
in the background.10 Another initial reviewer compared Eminem’s “white rap” to
comedian Rodney (“I don’t get no respect”) Dangerfield’s humorous hit “Rappin’
Rodney” (Sheffield). Then a disparager professed that Eminem’s handicraft isn’t
“real” rap because it lacks a heavy dose of “rhythm and rhyme” (Kogan). The more
general principle was that “whites can’t cut it vocally in hip-hop” (White, “Who”
107), that “whiteboys can’t rap” (Pryce 22). The titles of numerous newspaper and
magazine articles underscore Eminem’s whiteness, as if the reading public did not
know that Eminem is Caucasian. By doing so, the press helps Eminem use his
ethnicity as a marketing tool. Many of the headlines fit nicely under the rubric of
what Frith calls “the weirdly racist idea of the White Negro” (180). Table 1 proffers
a classification and catalogue of these headlines in terms of their indexical and
340 Armstrong

Table 1. Headlines about Eminem.

Classification Headline Source

Indexical
Color “Chocolate on the Inside” Aaron in Spin
“White-Boy Rap” Wilson-Smith in Maclean’s
“White Hot” Mitchell in New York Times
Trait “Wisecracking, Blue-eyed Rapper . . . “ Sheffield in Rolling Stone
Criticism “From White Trash to White Hot” Warren in Chicago Tribune
“Shut Up …Wigger” Neill in The Australian
“White Flight” Walsh in Saint Paul Pioneer Press
“White Punk with that Black Cred” Delingpole in The Australian
Symbolic
Cinematic “The Great White Hip-Hop” Boyd in The Irish Times
“The Great White Rapper Hope” Leeds in Chicago Tribune
“The White-Boy Shuffle” Bynoe in Doula
Literary “Visible Man” Udovitch in New York Times
Magazine
“The White Negro Revisited” Ozersky in Tikkun
Musical “Ebony and Ivory Come Sartwell in Los Angeles Times
Together. . .”
“Pretty Fly” Diehl in Rolling Stone
“A White Shade of Pale” C. J. Farley in Time

symbolic representative character. Seven of the headlines indicate that Eminem is

white by simply saying so, by focusing on a Caucasian trait, or by using whiteness
in a derogatory manner. Readers must interpret the seven other headlines by
calling upon their basic knowledge of cinematic, literary, and musical texts.11
Allegedly, black rappers have repeatedly told Eminem that he should stop rap-
ping because he is white (Bozza). They and their media allies have forced Eminem
to address the issue time and again. Eminem complains that “I still cannot get past
the white factor” (Murphy E2) and that “some people only see that I’m white”
(Thigpen 70). Eminem’s first album, Infinite (1996), with only 1,000 tapes pressed,
failed, and Eminem attributed this lack of success to his “white boy” status
(Weiner 43). Eminem expressed this viewpoint in greater detail:
I don’t put myself in the white-rapper category. Anybody who puts me in that
category—fuck ’em! Every white rapper that’s come out, people have tried to
play on it like a gimmick. I’m like, “Yo, when you put me out, put me out as a
rapper, strictly based on the talent.” (Diehl)
In his song “Who Knew” (The Marshall Mathers LP), Eminem deals with the issue
lyrically: “I don’t make black music, I don’t make white music, I make fight music.”
In “The Way I Am” (The Marshall Mathers LP), he verbally attacks those who see
him as a “wigger who just tries to be black.” In “Role Model” (The Slim Shady LP),
Eminem reveals the arbitrariness of race in his fragmented self:

Some people only see that I’m white,

Ignorin’ skill
Cause I stand out like a green hat
 Popular Music and Society, Vol. 27, No. 3 341

With a orange bell

But I don’t get pissed,
Y’all don’t even see through the mist
How the fuck can I be white,
I don’t even exist

Eminem’s discourse is manifestly intended to impugn the “Eminem is white”

indictments. But, in every case, he too easily slips into implicit postulations of
what he seeks to contest. This, undoubtedly, is how Eminem makes himself
conspicuously “white.” Table 2 summarizes and categorizes the different ways in

Table 2. Eminem’s affirmations of racial identity.

Classification Example Source

Indexical
Color Announces he’s white “Bitch Please II” in The Marshall Mathers
LP
“Criminal” in The Marshall Mathers LP
“I’m Back” in The Marshall Mathers LP
“The Real Slim Shady” in The Marshall
Mathers LP
“Role Model” in The Slim Shady LP
“Say What You Say” in The Eminem
Show
“White America” in The Eminem Show
Snoop calls him “The Great “Bitch Please II” in The Marshall Mathers
White American Hope” LP
Trait Announces he has blond “Business” in The Eminem Show
hair “Criminal” in The Marshall Mathers LP
“Marshall Mathers” in The Marshall
Mathers LP
Announces he has blue eyes “White America” in The Eminem Show
Mentions his white ass “Criminal” in The Marshall Mathers LP
“Marshall Mathers” in The Marshall
Mathers LP
Criticism Kuniva calls him “a honky” “Ain’t Nuttin’ But Music” in Devil’s
Night
Referred to as a honky “Brain Damage” in The Slim Shady LP
Referred to as a wigger “The Way I Am” in The Marshall
Mathers LP
Symbolic
White artists Alleges he’s a Beastie Boy “Cum On Everybody” in The Slim Shady
LP
Compares himself to Elvis “Without Me” in The Eminem Show
Criticizes Vanilla Ice “Role Model” in The Slim Shady LP
“Purple Pills” in Devil’s Night
“My Dad’s Gone Crazy” in The Eminem
Show
Black artists Wants to date Lauryn Hill “Role Model” in The Slim Shady LP
Bought Hill’s tape so her “Cum On Everybody” in The Slim Shady
kids would starve LP
342 Armstrong

which Eminem affirms his racial identity through his lyrics. The words of seven-
teen songs announce he is white, attend to a Caucasian trait, or supply a deno-
tative slur. In seven other songs, listeners must connect the names of recording
artists with what they represent—either white usurpation of black music or
alleged black anti-white sentiment.12
Before Eminem garners too much sympathy for his victimization through racial
categorization, there is another side to the issue. Eminem appears to identify with
his whiteness to an extraordinary degree. In the award-winning The Real Slim
Shady (from The Marshall Mathers LP), MTV’s “Best Video” of 2000, he begins by
saying “ya’ll act like you never seen a white person before.” At his first appearance
in New York City, his introduction went as follows: “Are y’all ready for the white
boy” (Poston 138). Eminem even entitled his autobiography Angry Blond. In addi-
tion, white rappers influenced him the most—whether he is affirming their
achievements or denouncing their ignominy. This is indeed strange—after all, at
the time, albums by black rappers outnumbered those by their white counterparts
by approximately 38 to one (“Discographies”). On the one hand, Eminem’s first
positive rapping role models were the Beastie Boys:
When I first heard the Beasties, I didn’t know they were white. I just thought it
was the craziest shit I had ever heard. I was probably 12. Then I saw the video
and saw that they were white, and I went, “Wow.” I thought, “Hey, I can do
this.” The Beastie Boys were what really did it for me. I was like, “This shit is so
dope!” That’s when I decided I wanted to rap. (Weiner 67)
On the other hand, Vanilla Ice negatively influenced him, particularly when he
first heard “Ice Ice Baby.” Eminem vented his feelings: “That crushed me. At first,
I felt like I didn’t want to rap anymore. I was so mad because he was making
it really [hard] for me . . . Vanilla Ice was just a fake” (Hilburn 8). Unfortunately,
Vanilla Ice manufactured a life history that contained false statements about his
close ties to poor black neighborhoods, thereby making the ghetto a source of
fabricated white authenticity (Rose). Eminem saw Vanilla Ice’s lies as potentially
ruining the careers of other white MCs, himself included. In response, Eminem
presented this platitude: “No one can help their color and no one can help where
they grew up … that’s your parents’ doing. . . . If you grew up in the suburbs be
proud and don’t pretend you came from somewhere else” (Eminem, “Eminem”).
Recall Eminem’s lyrical exclamations that he doesn’t do black music or white
music, that he does fight music. But he certainly considered the artists’ race when
picking his likes and dislikes. Nevertheless, Eminem maintains that, while grow-
ing up in a black neighborhood in Detroit, he didn’t see skin color (Aaron). A more
important issue, however, is exactly what’s going on when he promulgates his
racial identity through reiterations of “white” this and that.
In one sense, Eminem ironically follows the dictates of certain black scholars by
employing a reverse evaluation of a concept. If white scholars find the debilitation
of the black family structure, black scholars accept the counter-assumption—that
the alleged problematic family structure is actually the sine qua non of black
survival (Armstrong, “Black”). So, instead of deemphasizing his whiteness,
Eminem makes it the cutting edge that defines his essence as a rapper. His race
becomes the taken-for-granted source and marker of his rap identity. But there is
another consideration concerning his “white” anaphora. Basically, he’s simply
affirming something that everyone already knows. His lyrics, therefore, are
perfectly self-referential. This reflexive perspective immunizes him against the
 Popular Music and Society, Vol. 27, No. 3 343

compromising racial charges often leveled against him. Eminem cannot be

inauthentic because he acknowledges the truth about himself. He accomplishes a
self-conscious parody of rap’s racially based authenticity. For example, Boehlert
claims that because Eminem is white, MTV embraced him like no rap act in its
history. So in “I’m Back” (The Marshall Mathers LP), Eminem raps: “Cause I’m
W-H-I-T-E, . . . MTV was so friendly to me.” Numerous critics complain that
Eminem is doing exactly what Elvis Presley did—making black music acceptable
for a white audience. Darryl James, editor of RapSheet, presents Eminem with this
antonomasia: “the Elvis of Rap” (“Between” 5). In “Without Me” (The Eminem
Show), Eminem agrees:

I’m the worst thing since Elvis Presley

To do black music so selfishly
And used it to get myself wealthy
There’s a concept that works
Twenty million other white rappers emerge

In “White America” (The Eminem Show), he infers: “Let’s do the math, if I was black,
I would not have sold half.” It’s pointless to impugn Eminem’s motivations
as a rapper because Eminem wittily exults in his own selfish and lucrative
expropriation of black music.

Eminem’s violent misogyny

Initially, whites favored the “politically nonthreatening” rap of artists such as
Fresh Prince/Will Smith (Danaher and Blackwelder 5). Soon, however, analysts
recognized that the more record producers packaged rappers as violent black
criminals, the bigger their white audiences became (Samuels). Market researchers
found a demand for harsher lyrics (Watts). Consequently, rap’s vulgarity
increased to appeal to the tastes of the genre’s white audience (Chideya).
Current critiques of American music find that lyrics have a “misogynistic trend”
(Mendelsohn 12) and are “more explicit than ever” (Powers). Kurt Loder, MTV’s
prime commentator, says that Eminem’s success represents “the decline of the
whole p.c. regime” (Norris, “Artist”). Eminem stands alone in his prominence and
in his pervasive purveying of violent misogyny. Critics call Eminem’s lyrics
“viloporn” (Norris, “Artist”). The National Congress of Black Women continues to
fight against lyrics that glorify violence and denigrate women. The organization
notes “today’s even worse lyrics [are] typified by gangsta/porno rapper Eminem”
(NCBW2001). In September 2000, Lynne Cheney, wife of the then vice presidential
candidate, Richard Cheney, recited some of Eminem’s lyrics before a Senate
hearing (Norris, “Artist”). In 2001, Cheney told CNN that Eminem’s music is “the
most extreme example of rock lyrics used to demean women and advocate violence
against women” (Haynes 4B). During June 2001, for the first time ever, the FCC
(Federal Communications Commission) fined a radio station for playing a “clean”
version of a song, Eminem’s “The Real Slim Shady” (“Editorial”). In the FCC’s
opinion, “The edited version of the song contains unmistakable offensive sexual
references in conjunction with sexual expletives that appear intended to pander
and shock” (Travis 3). In January 2002, the FCC reversed its opinion and decided
that the material broadcast was not patently offensive, and thus not actionably
indecent (McCullagh).13
344 Armstrong

MTV and gangsta rap through MTV succeeded partially by means of the
“equation of pathological behavior with black ‘authenticity’” (Goldblatt 11A).
Eminem does the same thing—he authenticates his self-presentations by outdoing
other gangsta rappers in terms of his violent misogyny. In The Slim Shady LP,
women are killed by guns and knives and by an innovative means, poisoning.
Moreover, Eminem enhances the violent misogyny by committing an act of infan-
ticide. In The Marshall Mathers LP, eleven of the fourteen songs contain violent
misogynist lyrics. Worse still, nine of the eleven songs depict killing women, with
drowning becoming a new modus operandi. His means of murder (in the order
they appear on the album) are:
• Choking, stabbing, use of a machete and a chainsaw (with the sound of a
chainsaw) (in “Kill You”);
• Drowning (with the sound of splashing) (in “Stan”);
• Stabbing (in “Who Knew”);
• Head split (in “Remember Me”);
• Throat slit (in “Amityville”);
• Shootings (in “Bitch Please II”);
• Cutting a throat (with the sound of a throat being cut) (in “Kim”);
• Stabbing (with dismemberment) (in “Under the Influence”);
• Shooting (with the sound of a gun) (in “Criminal”).
D-12’s Devil’s Night is, according to one reviewer, “The Marshall Mathers LP, Pt.
2,” Eminem’s “next album” (CrazieCabbie). But D-12 supposedly trades in a
rougher, rawer brand of hip hop (McCollum, “Rappers”). Proof, a member of
the group, says that D-12’s politics are a little more incorrect than Eminem’s
(“Music”). Proof adds that the direction of D-12 “was to be disgusting” (Norris,
“Shady”). Eminem promised that Devil’s Night would be “worse” than his other
albums because “each time I do an album, I’ll just keep taking it further” (Weiner
81). He guaranteed that Devil’s Night would make his other albums “seem tame”
(Browne 37). But most of the murderous methods mentioned therein have already
taken place in The Marshall Mathers LP (see the above list). The two exceptions are
“squashing a bitch” and “stomping her kids” (in “Purple Pills”) and beating a hoe
to death (in “Pimp Like Me”). The Eminem Show adds two more fatal techniques:
breaking a woman’s neck (in “Drips”) and putting “anthrax on a Tampax”
(in “Superman”). Up to this 2002 release, Eminem’s incidences of lyrical violent
misogyny continually increased.14 Table 3 presents the results of a content analysis
that documents the number and kind of violent misogynist acts portrayed in
Eminem’s four albums.

Table 3. Eminem’s violent misogyny.

Title N Violent Assault Rape Murder Rape/murder

misogyny

The Slim Shady LP 14 8 0 1 4 3

The Marshall Mathers LP 14 11 2 0 4 5
Devil’s Night 14 13 5 1 5 2
The Eminem Show 15 4 1 0 3 0
Totals 57 36 (63%) 8 (22%) 2 (5%) 16 (44%) 10 (28%)
 Popular Music and Society, Vol. 27, No. 3 345

Here I want to use Armstrong’s statistical summary of the violent misogyny found
in the lyrics of the artists in gangsta rap’s foundational period (“Gangsta”).15
Comparing Eminem’s lyrics to that of these artists shows the following: In terms of
violent misogyny, gangsta rap scores 22 percent while Eminem reaches 63 percent.
Concerning the percentage of violent misogynist lyrics dealing with women’s
murder and rape/murder: gangsta rap = 38 percent; Eminem = 72 percent. Accord-
ing to Armstrong, Too Much Trouble (the Baby Geto Boys) is the titleholder in terms
of violent misogyny—scoring 48 percent. This most violent group is “far less
commercially successful than other representatives of the genre” (“Gangsta” 104).
Eminem surpasses this group’s violent misogynist score and is, alternatively, quite
commercially successful.

The underclass and the N-word

In rock, the authentic–inauthentic distinction depends on a performer’s ability
“to articulate private but common desires, feelings and experiences into a shared
public language” (Grossberg 207). But these desires, feelings, and experiences are
framed by the Romantic myth of the primitive (Pattison). The irreducible dogmatic
minimum that defines rock orthodoxy is the myth of black underclass origins.
In its canonical version, black folks’ music “combined the sensuous ecstasies of
their uncontaminated spirits with the stifled pains of their brutal opposition”
(Pattison 31). Rap shares this canon—it is considered a product of the underclass
(Baker, Black; Berry; Kelley, “Kickin’”; Keyes; McCall). Specifically, its “genre
elements have emerged from a distinct background of inner-city life that is charac-
terized by extreme poverty, violence, heavy drug use, and other crime” (Ryan,
Calhoun, and Wentworth 121). Eminem should have no trouble with this authen-
ticity criterion. This is exactly what Plotz meant when he wrote that Eminem has
“no authenticity problems.” Eminem spent a considerable portion of his childhood
in an almost all-black housing project in Detroit. His mother, a welfare recipient,
gave birth to him when she was fifteen years old. Eminem never knew his father.
And, if Eminem is telling the truth, his mother used drugs. In school, bullies often
assaulted him. He dropped out of school after the ninth grade. But something
stopped Eminem from fully exploiting his underclass background. The problem for
Eminem concerns how his brand of rap is implicated in the debate concerning
rap’s racial essentialism versus its class-based heterogeneity.
Complaints about rap emanate from the black middle class (Baldwin; Delaney;
Neal). Unfavorable versus favorable opinions on rap mirror the gap between
middle-class and poor blacks (George, Death). The buppies (black urban pro-
fessionals) generally condemn the B-boys (break boys, the rappers), individuals
molded by the tragedies of underclass life (George, Buppies). Middle-class blacks
decry rap as a mistaken depiction of black life, one that is premised on notions of
blackness as intensely deviant (Neal). Black commentators offer the most intensive
critiques of gangsta rap. C. DeLores Tucker, chair of the National Political
Congress of Black Women (NPCBW) and the most famous opponent of gangsta
rap, considers the genre a profane and obscene glorification of murder and rape
(Waldron). Tucker holds that gangsta rap is “filthy music” that teaches children
“it’s cool to murder, it’s cool to rape” (Marks 1). Long before the NPCBW applied
the term to Eminem’s lyrics, Tucker renamed gangsta rap “gangsta porno rap”
(Kramer C9). Tucker wants the gangsta message quashed.
346 Armstrong

Responding to black middle-class opposition to rap, Ice-T uses the word

“nigger” as a point of demarcation. For him, the black underclass, whom he
refers to as the “field niggers,” are “his niggers.” Ice proclaims: “I’m proud to be
a nigger” (144). This once disparaging word is, for Ice-T, a “badge of honor” (105).
Subsequent gangsta rappers agree (Baldwin; Begley). “Nigga” is one of the key
elements in rap portrayals of the underclass because it reflects a new identity “in
which the specific class, race, and gendered experiences in late-capitalist urban
centers coalesce” (Kelley, “Kickin’” 136). The word is linked to the positive aspects
of the ’hood, not to negative stereotypes. Rappers commonly use “nigga” to
describe “a condition rather than skin color or culture” (137). The condition is
shaped by class-consciousness, inner-city life, poverty, and violence. “Nigga” is a
synonym not only for oppressed but also for the strong, streetwise men that fight
to overcome oppression. Writing in Essence, Farley summarized an everyday life
differentiation: “African-Americans are safe, respectable, upwardly mobile and
professional Black men. Niggaz are strong, streetwise, hard black men” (“Players”
142). Rap, of course, is “all about” strong, streetwise, hard black men. Rolling Stone,
in fact, lists 758 songs with “nigga” or “niggaz” in their titles (“Search”). A book
reviewer for BET (Black Entertainment Television) seriously suggests that one can
find a manifestation of the word “nigger” in “virtually any hip-hop song made
in the last five years” (Kellogg). It has reached the point that the word “nigga”
is ubiquitous in daily life as a synonym for “person,” regardless of skin color
(Williams G9). Against this backdrop, Eminem offers an awkward, disingenuous
act of obeisance to a version of the “N-word” that has lost its meaning.
In a Rolling Stone interview, Eminem answered a query concerning use of the
“N-word” as follows: “That word is not even in my vocabulary. . . . And I do black
music, so out of respect, why would I put that word in my vocabulary?” (DeCurtis
18). But the “N-word” is used throughout The Marshall Mathers LP. Sticky Fingas
recites the word in “Remember Me.” In “Bitch Please II,” Dre, Snoop, Nate Dogg,
and Xzibit repeat it as if it were a shibboleth. Eminem has members of D-12 use the
“N-word” in “Under the Influence.” It found its way into twelve of the fourteen
songs on Devil’s Night. There, in one of the skits (“Obie Trice”), an unnamed
speaker calls Eminem a “nigga.” Elsewhere, Kon Artist (of D-12) had this to say
about Eminem: “That nigga ain’t white. He got white in him, but he ain’t white”
(Toure 70). In The Eminem Show, black rappers accompany Eminem in only three
songs. But in two of these songs (“Drips” and “When the Music Stops”), his black
helpers repeat the “N-word” a total of ten times. Therefore, it’s OK to have his min-
ions use the word but it’s not OK for Eminem to do likewise. In Nigger: The Strange
Career of a Troublesome Word, Kennedy contends that by refusing to use the “N-
word” Eminem is “following a prudent course” (51). But this conclusion seems
unwarranted given two of Kennedy’s other points. First, Kennedy says that to
condemn whites for using the word “without regard to context” makes the word
a fetish (52). Second, he writes that many whites yearn to use the word like
their black rapper heroes who have given the term “nigger” a “new currency and
enhanced cachet” (45). Eminem’s context is gangsta rap and Eminem’s hero is Dre.
Prudence does not enter into either qualification.
Would Eminem have been criticized for using the “N-word”? I don’t think so.
Another white rapper, Kid Rock, whom Eminem followed around as a youth,
recites “nigger” in “Black Chick, White Guy,” a song on his 10-million selling
Devil Without a Cause.16 Criticisms of Rock for doing so are nonexistent.17 Eminem
 Popular Music and Society, Vol. 27, No. 3 347

certainly noticed Kid Rock’s use of the word—he is featured on Rock’s “Fuck Off,”
which appears on the same album. Ice-T would rally to Eminem’s defense because
Ice has no difficulty hearing white artists say “nigger.” Ice rhetorically asks: “If Axl
Rose says ‘nigger’ on a record, does that make him a racist?” (141).18 Ice finds that
Rose “is a cool dude.” Ice is happy that white folks are reaching out to black cul-
ture and, in his opinion, “WASPs who like black people are niggers” (145). Recall
Kennedy’s contention that by refusing to use the “N-word” Eminem is
being “prudent.” My guess is that Eminem’s “prudence” was a product of market-
ing advisors who felt that his audience, the white youth Dre wanted to focus on,
might neither understand nor appreciate and might feel uncomfortable hearing
him mention a standard rap and underclass self-descriptor.

Conclusion
I contend that commercial concerns motivated Eminem to promote his white
identity, to foster his violent misogyny, and to steer clear of the “N-word.” Further,
I want to present a brief circumstantial case that possibly overemphasizes the
significance of Dre in the creation and maintenance of the Eminem phenomenon.
At present, Eminem has resigned himself to always having “to be the front man.”
But he has future plans: “Eventually I want to branch off into being a producer
and be able to one day sit back like Dre and kind of be behind the scenes”
(Rich 57). Clearly, Eminem is aware that he is not the catalyst of the concinnity of
his career.
A harbinger of Dre’s presence in Eminem’s marketing-motivated malleability
and objectification is found in the master stroke that rejected the “M&M”
metonymy in favor of the spelled out appellation, “Eminem.” Naming is important
in rap and in Afrocentric music in general, where it is an act of invocation that
captures the essence of one’s being (Roberts). Ice-T (Tracy Marrow) named himself
after the notorious pimp and successful author Iceberg Slim, whose words about
the “jungle creed” impressed him: “the strong must feed on any prey at hand” (9).
Now the name Marshall Mathers III is charged with emotional overtones and
possesses connotations that would profoundly affect acceptance as a rapper.
Eminem, therefore, used his initials early in his career. But it remained for Marc
Kempf, then his manager, to convince him to change “M&M” to Eminem (Elrick).
At least Elvis Presley’s handlers let him keep his real name.
My speculations concerning the importance of Dre are neither original nor
uncommon. Variants of the following quotation abound: “Eminem . . . veritably
drips authenticity as long as his producer, rap wiz Dr. Dre, hovers nearby” (Tribby
310). Evidence supporting this contention is equally commonplace. For example,
during the production of the film 8 Mile, Dre’s responsibility was “to vet every-
thing” (Fierman 24, emphasis in original). According to Eminem’s manager, Paul
Rosenberg, Dre provided “the ultimate reality check.” Rosenberg continues: “[Dre]
may not have gotten a producer credit [on the movie], but Dre would sit there at
almost every step and go yea or nay” (Fierman 24). On the face of it, the argument
that Dre proceeded in a similar manner throughout Eminem’s career makes sense.
Unquestionably, Eminem’s race is the necessary cause of his success. Sam
Phillips sought an Elvis and Dre sought an Eminem to appeal to the heretofore
untapped white consumer base. When black rhythm and blues artists performed
a song, critics considered it an example of “race music” and a reflection of
348 Armstrong

black society. When Elvis performed the same song, no one suggested that it was a
product of the white working-class Memphis subculture. Black gangsta rappers
are seen as lyrical ethnographers of the violent criminal lives of black men in the
ghetto. No one, to my knowledge, has characterized Eminem’s violent lyrics as
typifications of his race, class, or neighborhood. According to Fuchs, the immediate
and discomforting reason is precisely this: “he is white [and] white boys don’t
have to represent.” A racial frame is correctly considered a taken-for-granted part
of American society. But I think the title of a recent piece in a sales and marketing
journal specifies a more powerful existential basis for the scope of Eminem’s
success. The article is titled: “‘Em’ is for Marketing” (Strout 13).
Marketing is the sufficient cause of Eminem’s success, the condition that guar-
anteed his prominence. Since coining the term “gangsta rap” and producing the
canonical gangsta albums, Dre and his posse have become rap royalty. His
marketing acumen is a product of, and evidence supporting, his position of domi-
nance in the rap hierarchy. As Darryl James summarizes: “[Eminem] is supported
by a huge machine” (“Eminem”). Included therein are Dre’s beats and reputation
and Interscope’s marketing and promotion. And it’s “the machine” that took
Eminem to “the top of the charts” (James, “Eminem”). Of course, neither Sam
Phillips nor Dre picked just any white boy to filter black music for a white audi-
ence. The point is, however, Elvis could not have “done it” without Phillips and
later Colonel Tom Parker; without Dre, Eminem would still have his day job in
Detroit. Elvis’s career depended on two people: Phillips, who sought a white artist
and selected him; and Parker, who guided Elvis’s career. Eminem’s career depends
completely on Dre. To answer the question why Eminem’s lyrics highlight his
racial identity, viciously attack women, and refuse to utter the “N-word,” we must
ask if Eminem is merely a compliant coconspirator in his own continual
commodification.

Acknowledgments
I thank Megan Lucy and Paul Mostrom for their comments on earlier drafts of
this manuscript.

Notes
1. In late December 2002, the Recording Industry Association of America (RIAA)
certified Eminem’s 18 million in US sales. Only the late Tupac Shakur (2Pac) has sold
more albums.
2. At the time, only ’N Sync’s No Strings Attached had sold faster. But in 2001, ’N Sync’s
Celebrity sold even faster, pushing Eminem to third place (Gardner).
3. D-12 stands for “Dirty Dozen.” Each of the group’s six members have alter egos:
Bizarre (Rufus Johnson); Kon Artis (Denaun Porter); Kuniva (Von Carlisle); Proof
(Deshaun Holton); Slim Shady (Eminem); and Swifty McVay (Ondre Moore). Rappers
often join other rappers in offshoot projects (Baker, “Pop”). This is known as “the
power of the posse.” Rappers stress the importance of assembling a team and linking
themselves to a cult-like worldview (Norris, “Shady”).
4. An EBSCOhost search (24 Dec. 2002) employing the “scholarly (peer review) journals”
limiter showed only five articles mentioning his name. All of these articles appeared
during 2001 in the same issue (Volume 8, Issue 3) of the Gay and Lesbian Review.
5. The present analysis does not build upon Hirschfield’s examination of Eminem’s
gay-bashing lyrics. That critical overview of Eminem’s homophobia includes a
 Popular Music and Society, Vol. 27, No. 3 349

specification of the lyrical contexts in which Eminem employs terms such as faggot,
punk, queer, “homosex,” “hermaph,” and “trans-a-vest.” Tyler presents a much
shorter and more emotional challenge to Eminem’s so-called “neo-Nazi lyrics.”
6. The question of authenticity has not gone unnoticed by an audience of logicians. The
Journal of Aesthetics and Art Criticism has published articles concerning the problem
of authentic participation with regard to the blues (Rudinow) and jazz (Brown). The
conclusions therein will not affect the reception of artists. Nevertheless, the scholars
answer “no” to the question of whether one must be black to play and understand
a musical form. Upon analysis, production and reception of an art form are not
restricted to specific folks in possession of relevantly unique experience.
7. Bennett mentions that histories of rap overlook the contributions of white youth
(Cultures 92). Others attest that Latino rap developed simultaneously with black rap in
New York (Flores). Noting the Latino roots of rap “dispels the common notion that
rap is ‘a black thing’” (del Barco 86). For Flores: “To speak of Puerto Ricans in rap
means to defy the sense of instant amnesia that engulfs popular cultural expression
once it is caught up in the logic of commercial representation” (87).
8. The Beastie Boys are still popular—the group won a Grammy award for the best
“rap duo or group” of 1998.
9. In a point seldom mentioned, this figure also shows that “a higher percentage
of black youth, as compared to white youth, listen to rap” (Ryan, Calhoun, and
Wentworth 126).
10. Vanilla Ice had the second most popular rap album of the 1990s. His To The Extreme
placed at number 20, second only to MC Hammer’s Please Hammer, Don’t Hurt ’Em,
ranked number 9. Snoop’s DoggyStyle, the highest ranked gangsta album, came in at
number 64 (Mayfield and Caulfield).
11. The only headline that needs explanation is “Pretty Fly,” a title that connotes a harsh
accusation. The rock group the Offspring had a major hit with a song entitled “Pretty
Fly (For a White Guy).” The lyrics discuss and the accompanying video shows a
stereotypically nerdy suburban white youth attempting, but embarrassingly failing,
to fit in with a stereotypical group of black representatives of hip-hop culture.
12. The only self-reference that needs explanation is the symbolism of Eminem’s lyrics
concerning Lauryn Hill. Obviously, Eminem believes that Hill made this comment
during an MTV interview: “I would rather have my children starve than have white
people buy my albums.” She didn’t say anything of the kind. The idea that she did is
considered an urban legend (Mikkelson).
13. The FCC thought the word “Jergens,” a brand of lotion, was actually “jerkin’,” a
reference to masturbation. The FCC also considered the line “my bum is on your
lips” indecent. KKMG-FM, the radio station in question, convinced the agency that the
reference is “oblique” (McCullagh).
14. Eminem states that with The Eminem Show “I toned it down a bit as far as shock value.
I wanted to show that I’m a solid artist and I’m here to stay” (Light). Light, in fact,
found that with the release of The Eminem Show “Eminem started to become socially
acceptable.”
15. According to Armstrong, the foundational period of gangsta rap is 1987–1993 and
members of this music domain include: Bushwick Bill, Dr. Dre, Eazy-E, Geto Boys, Ice
Cube, Ice-T, MC Ren, N.W.A., Scarface, Snoop Doggy Dogg, Too Much Trouble (Baby
Geto Boys), Too $hort, and Willie D (“Gangsta”).
16. Kid Rock’s words: “Black chick with a real white accent/ Pretty girl in the ghetto go
figure/ Yeah she got macked/ By some dope dealin’ nigger.”
17. Two searches (Ebsco and Infotrac) without limiters found not one article mentioning
that Kid Rock said “nigger” (29 June 2002).
18. Ice-T has in mind Rose’s vocal performance on Guns N’ Roses’ “One in a Million.”
Rose’s words: “Police and niggers, that’s right/ Get out of my way/ Don’t need to
buy/ None of your gold chains today.”
350 Armstrong

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Edward G. Armstrong received his Ph.D. in sociology from Temple University. He is cur-
rently a senior fellow at the Institute for Information Studies, Philadelphia, Pennsylvania.
His articles on rap music are published in Men and Masculinities: A Social, Cultural,
and Historical Encyclopedia, Arkansas Review, Journal of Criminal Justice and
Popular Culture, and Sociological Inquiry.