EJ Magazine 33 (Eng)
EJ Magazine 33 (Eng)
EJ Magazine 33 (Eng)
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Hello Marshall!
We’re the Eminem.Pro team, which is the biggest fan-base project dedicated to
Eminem and Shady Recodrds’ artists. Our project started as a hobby and grew into
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Our project is 100% non-profit and every person working with us is a volunteer,
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our own resources to support it. We kindly ask you to find an opportunity to have a
conversation with us using any platform or messaging service convenient for you.
REMEMBER EM ON DRUGS?
15 YEARS PAST
“Encore” (2004) — Marshall’s fifth studio when others were too scared. He says
album — approaches its fifteenth anni- “Fuck Bush” on “Mosh” and declares that
versary this year. One of the most contro- he “would rather see the president dead”
versial Em’s albums that did not find a on “We As Americans” — Em disagrees
warm reception from critics but became a with Bush’s politics and talks about it
commercial success. What impression has openly, voicing the opinion of thousands
it left? who share his dissatisfaction. It led to
Marshall being marked out as a threat and
“Encore” is what is said on the cover, an investigated by the Secret Service. Maybe
encore to Marshall’s previous album “The they still investigate him as he keeps being
Eminem Show” (2002). It continued to vocal about Trumps’ politics as well. And
explore the topics of hate, politics, love and for that we really love and respect him.
celebrity culture that Em ridicules all the
time (and we love him for his courage). It The album was commercially successful
seems like there was nothing new, every- but received a negative response. What
thing was as usual. However, the front cov- expectations were set by “The Eminem
er presents Slim Shady’s final bow. Having Show”, the most successful Marshal’s al-
said “Bye-bye!”, Shady shot himself, and it bum? Very high. Having received “Encore”
is obvious that Em’s alter ego left us. Well, that did not reach the same level of success
almost on every album Em “promises” that but became a pale copy of the previous
this is his final project and he is leaving the album, people split into two camps. Some
stage. It goes on and on for 20 years. And were glad to get something new, others
Slim Shady goes out to take a bow again on fiercely criticised the release.
“Relapse”.
Media mostly criticised. The review on
I would not say that I remember this re- Genius: “Big step down from his normal
lease as a consistent record. Some tracks, level and was his only album not to win
such as “Like Toy Soldiers” and “Mosh”, him even one Grammy, despite being
became classic. However, the album was nominated for three”. Similar thoughts
not successful and was left ignored by all were expressed in other reviews. Some
major awards such as GRAMMY and AMA did not like the lyrics, some did not like
(both did not award “Encore” in The Best Dre’s simple beats, angry opponents of
Rap Album category). Interestingly, the Marshall’s new “accent” emerged, some
album was seen as having good prospects: disapproved weird background noises
more than 800 thousand people came to (especially on “Puke”, when Em was vomit-
the album launch in New York, making this ing in the toilet. Not the most pleasant of
event a Guiness Record. An absolute peak experiences, I agree). “This was the begin-
of popularity of the artist. ning of Eminem’s down-fall”, — stated
Focus Hip Hop.
The album spent eight weeks at the top
of the Billboard Top 200, the global sales Indeed, at that time Marshall’s career
were high. Everyone wanted to hear Em was going downhill. He became addicted
who had never been afraid to tell the truth to drugs, lost his best friend and isolated
himself from the music scene for several years.
Probably, having received such harsh feedback,
he also lost faith in himself and his music.
We As Americans:
Eminem’s very own NWA inspired the “Fuck The
Police” stop and search theme. “You wanna harass
with this limo tinted glass flashing this flashlight
on my ass, where was you at last night? when them
assholes ran up on my glass”.
It was written while Em was on a two-year break up of the marriage while on prescrip-
long probation after he allegedly pistol- tion pills, and Kim allegedly being high on
whipped Bouncer 6’2 John Guerra whom he coke. This track seems to be a reaction to these
saw kissing Kim outside a nightclub. events as he repeatedly calls her a cokehead.
Puke:
Marshall shows his disgust towards his ex-wife
Kim Mathers. The pair got married for the
second time in 2006 without any success. The
marriage only lasted 4 months from January
to April of 2006. He wrote this song during the
“DEVIL’S” ADVOCATE:
EXCLUSIVE INTERVIEW
WITH ANTHONY BOZZA
The other day we had a conversation with Anthony ePro: And what do you think about “Revival”?
Bozza who wrote a new book about Eminem “Not
Afraid. The Evolution of Eminem”. He is an incred- Anthony: It seems to me that this album was
ible and very open person. Read our interview, misunderstood. There were very strong tracks, for
there is a lot of interesting stuff about the new sure, but it did not feel consistent. And the way it
book and other things! was being promoted was… weird…
This story started in 1997 when an intern at the ePro: What about “Kamikaze”?
legendary magazine Rolling Stones Anthony Bozza
came across a young white rapper from Detroit Anthony: Well, I love Slim Shady and it was his
who was not even signed to a record label. His comeback. Cool, strong, angry, talented. Every-
editor was so amused with the enthusiasm of the thing has changed in music journalism now, and
young journalist that two years later, when this for some reason Eminem’s music is judged by his
rapper already had his contract with Interscope, appearance, his personal life. If somebody treated
Bozza was assigned to work on the article about any female artist in the same way that would be
shooting the video “My Name Is”. A short piece scandalous. They don’t talk about the music and
planned not to exceed 250 words blew up to 6000 what makes Eminem create it, they were just:
and became a cover story, a breakthrough for An- “Here he is. He’s angry again. He’s rapping very fast
thony Bozza and an important milestone for Mar- again, it’s the only thing he knows how to do now”.
shall Mathers’ career. Back then, in 1999, Anthony And it’s certainly not fair.
could hardly know that in just 4 years his book
about Eminem “Whatever you say i am: The life ePro: How did you prepare for writing the book?
and times of Eminem” would become a bestseller Where did you get the material?
at The New York Times and will be translated to
14 languages. This book approached Eminem as a Anthony: I’ve got some new stuff from Em. Every-
phenomenon that reflected the racial, cultural and one, Paul and Em, knew that I was going to do that.
class essence of the United States on the eve of the I wrote about Proof, I had interviews with Eminem
new millennium. Now, 16 years later, Anthony pub- through these nine years and I had bits that have
lishes his second book about Marshall. Before the never been published. The thing is, when people
release date, our editorial team had a lucky chance become sober it makes them much more sensitive
to have a conversation with the author. to reality. Em is sober for more than 10 years and
because of that, I believe, he’s become reclusive.
Eminem.Pro (Katerina Malik): Hello Anthony! He only does several concerts a year. He has a lot
The first and the most obvious question is: how do of money so he doesn’t have to work that hard
you feel about Eminem? any more. And he likes working in the studio. But
something else has also happened. He’s become
Anthony Bozza: Oh, of course I am his fan! Some very good at not saying anything he doesn’t want
people try to catch me but there is no need, I am to say. He’s basically very good at doing interviews.
ready to confess – I am a real fan. Of course, as a Even for me, who has been doing it with him since
journalist and writer I try to keep an open mind, 1999, it’s not easy. He knows the game. And I
which does not prevent me from admiring his mu- understand that. As somebody who is so personal
sic. I still remember how I heard him for the first in his music, who was personal in his interviews
time in 1997 and wanted to write about him imme- before, he’s done with that. The best way to get the
diately. But sadly, it was impossible to write about most personal stuff for the book was to talk to his
an artist who was not signed to a label. However, as best friends. I talked to Mr. Porter, I talked to Royce,
you know, it became possible after he was signed to to Paul Rosenberg. Em told Denaun and Royce to
Interscope records. give me as much time as I wanted and tell me liter-
ally anything I wanted to know. Those interviews
ePro: What is your favourite album, favourite were the best, they were better than him. I spent all
track? my time with Paul Rosenberg basically just trying
to figure out what is gonna happen now, focusing
Anthony: *names albums and tracks* …I can talk on future. ‘Cause we all want to know what is com-
about Eminem’s music for hours but if I had to ing next. So, let’s try together to figure out what he
choose only one album and one track, I believe it is saying in that interview.
would be “MMLP2” and “Stan”.
ePro: Did you get any information about his personal
life?
After the first part of the show that The highlight of the show was the perfor-
Eminem usually delivers without breaks, mance of “Lucky You”. The track from the
Porter announced the arrival of Rap God. tenth studio album “Kamikaze” is loved by
Marshall rushed out of the stage to the the fans and it was performed live for the
wing where he dropped his hoodie, had first time for the fans in UAE. The crowd
a sip of water and got ready to shoot his went nuts listening to it. On “Lucky You”
epic supersonic verse. When you watch the Marshall rapped his fast verse flawlessly to
video of this performance recorded live the happy and noisy crowd.
from the front row where he is standing
there and raps at supersonic speed — it is
On “Forever” Eminem almost never left the stage
front and was bursting with energy giving his all.
Mr. Porter passed his: “Who?”. The meaning and the main topic of “Walk
“Lord Jamar!!” — Em delivered the line on Water” are inflated expectations from
with such comical horror that you could all successful artists which resonates not
only appreciate his acting talent. only with Em and Skylar but also with all
Mr. Porter: Really? this situation around Abu Dhabi show.
Eminem: But I don’t really care Mr. Porter. People on social media started blaming
Do you know why? Eminem for the bad organisation of the
Mr. Porter: Why? show. Of course, we only expect from him
Eminem: Because I’m a Criminal… the best shows, the best service and the
best performance. However, we should not
And Eminem went into Criminal’s intro. forget that he is human just like the rest
of us. He is not impervious to mistakes, he
Rewatching live videos, one can notice can forget a line just like any other person.
how expressive Eminem is on stage. His Also, he has no power over everything that
performance is thought through up to the is going on around him. Let’s not get riled
tiniest detail — facial expressions, ges- up about it.
tures that correspond with the narrative,
body movements. Maybe that was not that Interestingly, Skylar Grey, who had writ-
noticeable before because it is difficult to ten the chorus for “Walk on Water”, said
spot from a distance, but modern cameras in an interview that it was the song she
capture everything and make it clear to had been trying to write since age 6, when
everyone to notice. This is high-end acting she first took up the piano. Every time
performance. Watch, for instance, the live she wrote a song, she hoped it would be
video of “The Way I Am” and you will see this good. It is symbolic that Eminem and
what I mean. “Abu Dhabi, y’all still with us? Holly perform this deeply personal song
We need y’all help us sing this motherfuck- together on stage, that both of them have
ing please” — asked Eminem before “The gone through what they sing about.
Way I Am”, and thousands of fans joined in
the chorus. Skylar Grey was standing in the limelight
oozing sensuality. As my friend and ePro
Eminem’s band deserves a special men- colleague Katya Malik noted, Skylar is
tion. They added even more life to his at the top of her form. This entry was a
performance. The final multiple guitars delight, her voice was beautiful, and I
solo in the “The Way I Am” ending flagged couldn’t take my eyes from her.
the finale of the second “act” of the show (I
believe that any Eminem show can be seen Eminem delivered “Walk on Water” in a
as a four-part play). very calm way, he was just standing by the
mic stand and rapping allowing the public
“BITCH, I WROTE ‘STAN‘“ to enjoy the moment and take a breath. But
everything changed in the end, when rap-
ping the final line “Bitch, I wrote ‘Stan’!”,
The third part of the show was my favou-
Em threw away the stand and transitioned
rite. It started with “Walk on Water” with
to the next number.
outstanding Skylar Grey on the chorus.
Back then, before the “Revival” release,
In addition to “Walk on Water” Eminem
when ePro readers asked me about my
performed two more songs with Skylar -
favourite track, I would say “No Apologies”
“Stan” and “Love the Way You Lie”. They go
so well together. The intro with the sound After “Majesty” Eminem just smashed the
of the falling rain was epic in the scorching stage delivering one after another his most
desert heat. For many year Eminem tells fiery and aggressive tracks — “Berzerk”,
his audience the story behind one of the “‘Till I Collapse” and “Cinderella Man”. I
most successful of his tracks that put the wish he had used here the same video with
word ‘stan’ into dictionaries and gave it a mini guns firing from the giant boom-box
life if its own. he had used for one of his promo shows for
MMLP2.
The next song had also been created with
Holly, and it was clear even before she Between “Berzerk” and “‘Till I Collapse”,
started singing that she liked performing Mr. Porter started shouting “Fuck You”
that track. She started “Love the Way You from the stage, it matched the beat and
Lie” alone on stage, beautiful in the red soon all the fans joined, echoing his words
beams of searchlights. And then Eminem and clapping hands. I think these words
stormed in the spotlight with his t-shirt were addressed to Flash Entertainment
sleeves rolled up showing his tattoos and that failed to organise the event properly.
transferring the stage into the scene from
the “Love the Way You Lie” video. Their Before “‘Till I Collapse” Eminem paid
chemistry on stage was palpable. respect to Nate Dogg who passed away
By the end of the song they moved to the in 2011. And after that song DJ put on a
centre of the stage, so close to us, and Emi- sample from “We Will Rock You”, the recog-
nem called “Abu Dhabi, make some noise nisable beat by Queen. It was an epic mo-
for Skylar Grey!” And we made that noise ment when thousands of fans joined the
because she deserved an ovation. Later rhythm, repeating historic unity between
their photo was shared by every fan-page the band and the audience familiar since
because they looked great together. Queen shows. This moment cannot leave
anyone unmoved.
“Hey ladies, are y’all here tonight? — Mr.
Porter stepped forward while Eminem After “Cinderella Man” Eminem left for
had a short break backstage. — Okay, I’m a short break and Mr. Porter started to
gonna make a check. On a count of three, entertain the audience.
ladies, I need each of you to make some
motherfucking noise, just ladies. Ladies, “Just do a real quick soundcheck one more
one, two, three! Wow, hold on, alright, I time. How y’all doing in the back? Y’all in
need to do it one more time. One, two, the back, y’all over here, y’all over there, I
three! [To Eminem:] Do you wanna do it?” count to three, make some motherfucking
An exciting new addition to Eminem’s set noise. One, two, three!.. Honestly, listen,
list at the Kamikaze Tour is “Majesty”, and I have a question for y’all. How many
Mr. Porter flagged up a transition to it. motherfucking real hip hop fans are in the
Eminem followed the suit with: “Hold on, house now? Who’s here for hip hop? I am,
hold on, hold on. What about the fellas? because I love hip hop. We love hip hop
Fellas, where you are? Okay, we see ya. But all our life. And she brought us all the way
ladies, I just want to ask the question. Is over here to be in front of y’all beautiful
it cool if I dedicate a song to ladies right people [...]. But I have a question for y’all.
now? Okay. Fellas, don’t get mad cause My name, if you don’t know, is Mr. Porter
every other song is y’all. I’m kidding”. AKA Mr.[…] AKA, I don’t know what else
Thousands of phone cameras turned to to say on AKA. But that’s our DJ, his name
the stage to capture this moment, capture is DJ Alchemist. I feel like I need another
Eminem rapping his fastest verse, the one AKA, I’ve got short cause I got caught up
that he raps even faster than supersonic in the moment…” That day DJ Alchemist
“Lucky You” and “Rap God”. celebrated his birthday and of course his
bandmates took the chance to send him moments that cannot be repeated, the salt
birthday wishes from the stage. “You have of live performances.
a lot of AKAs”, — mused Alchemist over
Porters statement. Mr. Porter did not After “Nuthin’ but a “G” Thang” Mr. Porter
argue: “I do. S’up, listen, we with Alchemist pulled Eminem into the conversation: “Hey
were having a long debate earlier today Eminem, we are in the right place!” “Yes,
about what was the greatest hip hop song we are, — agreed Em. — Ladies, there is
ever created, one of my favourite hip hop one more song I want to dedicate to y’all”,
songs ever. And we couldn’t narrow it and “River“started with Ed Sheeran’s verse
down. But we could pick one and I want while Eminem was entering the stage to
see what y’all think cause I was saying, and rap his verse from the popular single from
he was saying, that you probably know “Revival”. I would not say that it is my fa-
that motherfucking song. ‘You wanna vourite track, but it sounded amazing live.
check it out with me real quick? I think “The Monster”, however, which Em now
y’all know it. Hold on, if you know it, you sings with Skylar Grey, became the hottest
gotta say that you know and I win it. Y’all number — virtually and literally. Fire col-
ready? Hold on, hold on. AL, drop that shit umns of stage pyrotechnics were spilling
on” — signalled Mr. Porter and the beat heat into the front rows making this very
dropped – the greatest hip hop hit of all hot day in Aby Dhabi even hotter. Another
time “Nuthin’ but a “G” Thang” that Alche- reminder about Flash Entertainment that
mist and Mr. Porter performed together. I tortured the audience depriving it from
love these moments at live shows, unique water. You are disgusting.
I used to think that only the front row credible time for us because I believe when
could feel the heat from pyrotechnics, but we used to do shows back then we couldn’t
now, having seen the proper fire show by remember shit ‘cause we used to be so
Rammstein this summer, when the fire fucked up we couldn’t remember nothing.
heat was noticeable even in the bleachers, So tonight is special because we get to re-
I think that “The Monster” got fried every- member how motherfucking incredible all
one at the show. y’all motherfucking was in Abu Dhabi.
Finishing “The Monster” Eminem once Eminem: Is there anybody’s in here who
again asked to make some noise for incred- might be fucked up? On some kind of
ible and wonderful Skylar Grey. She said something? We gotta say don’t. ‘Cause you
thank you to everyone, hugged Em and left gonna be mentally, mentally fucked up too.
the stage. How many people in here are mentally
fucked up? Abu Dhabi, can we take you
Hold on, did I mention that it was Alche- back to a motherfucking time… Abu Dhabi,
mist’s birthday? Yeah, I did. So, after “The can we take you back to when we used to
Monster” Eminem and Mr.Porter started get fucked up? Can we take you back to
wishing him happy birthday. Flustered when I first started becoming mentally ill?
Alchemist was grinning. Porter asked to Hold on, one more time. Abu Dhabi, can we
make some noise for Alchemist and all take you back to that time?
three of them made a selfie on stage. Em,
as usual, made a funny face. Em did not even finish his line when “My
Name Is” started. We went right to 1999,
WILL THE REAL SLIM to the beginning of Eminem career when
he just got famous. Everybody knew that
SHADY PLEASE STAND UP? track and everybody rapped it together
with Em and after that without missing a
Having finished with birthday fun, Em and beat moved to having fun to “The Real Slim
Porter moved to their playful routine with Shady” and “Without Me”.
the audience that led to the final part of
the show. And don’t even try to tell me that you have
never mimicked the lines “May I have
Mr. Porter: All the way over here, every- your attention, please? / Will the real Slim
body all the way back on this side, they are Shady please stand up? / I repeat, will the
louder than everybody over there. Make real Slim Shady please stand up?” to “The
some noise up here. Real Slim Shady” or have never sung along
“Guess who’s back, guess who’s back” to
Eminem: Abu Dhabi, can I do my side real “Without Me”. I don’t believe you. Damn,
quick? you would at this show!
Mr. Porter: Which is your side? Don’t try to That cheerful “La la la la la, la la la la” was
come over here. You get it, this is the line. so catchy and uplifting… But a shot rang
Don’t cross it right here. Come on, where out and Em shouted his final “Kids!” and
are you going? Where are you going, where moved to a serious topic.
are you going? I’m sick of this shit y’all.
“That’s the best motherfucking crowd
Eminem: So my side from here, hold on, we’ve ever had”, - Mr.Porter went off. “No
from here [runs across the stage] to here. I disrespect to any other crowds we’ve
think we won. been with, - added Eminem. - You might
be louder now than y’all were last time
Mr. Porter: Alright, look. This is really in- we came here. … Right Abu Dhabi. Before
we get out of here man, I want to dedicate The band started playing a coda to “Not
this last song to anybody and everybody Afraid” and for a moment the stage went
who’s been through some kind of struggle dark.
and also even if you have it Abu Dhabi, this
song is for y’all ‘cause y’all helped me get
through mine”. The final entry started. The
ENCORE.
main Eminem anthem “Not Afraid”. Every- «…IN ONE MOMENT»
one who has ever faced some shit and has
gone through hard times can relate to this And suddenly all screens transformed into
track. an enormous universe filled with billions
of stars. A mysterious intro to the final
Eminem finished with: “Abu Dhabi, if y’all song of the show started. It was a magi-
motherfuckers enjoyed yourself as much cal moment. Simultaneously soothing and
as we did… Abu Dhabi, one more time, I exciting. When the band started playing
hope you had as much fun as we did. Abu “Lose Yourself”, everybody went quiet for a
Dhabi, thank you, I’m coming out man, moment. Eminem entered the stage, no, he
drive safe, we love you, we love you”. And stormed onto it, his sleeves rolled up, and
he left the stage. started rapping his main hit. Performing
an encore for all his fans who missed him
Eminem performed in UAE for the first in the long months of his silence.
time since 2012 and it looked like many
people did not even know what to expect. Recently Eminem tries to add some new
Some even decided to leave… details to each closing performance of
“Lose Yourself”. In Australia he added some funny
moves and in Abu Dhabi he decided to make
heart-hands to the fans. So passing by me, he no-
ticed my camera and made a heart right for it.
#SHADYFAMILY
Hold on, there is one question left that I
asked in the beginning of this article. How
does the core Eminem fandom look now?
Eminem fans have changed in these 20
years. However, I am glad to see that the
fandom core that was built a long time
ago still supports Marshall. For instance,
at this show we met a girl who went to his
show in 1999 and now, 20 years later, she
is grown up but she still listens to his mu-
sic and goes to the front row at his show.
In the entrance queue we met a girl who
grew up listening to Eminem music and
kept listening to it since. She was in a
beautiful dress from Shady branded fab-
ric she had made specifically for the show.
Tens of fans who had dreamed to get to
Eminem show since they were kids, came
together with us from Russia.
For many of them that was a challenging task fan from South Korea, entire families that
both financially and emotionally. However, all came together to the Eminem show. The unit-
of us, with all our differences, we were togeth- ing power of Eminem music never ceases to
er in that queue finding a common ground, we amaze me. It is incredible how many people
were communicating and helping each other. we met at the shows and became friends with
We became friends with many of those we during these years, people who stayed in our
met at that trip and we stay in touch. lives. It is truly incredible.
Marshall’s fandom has changed in these years, So what is Eminem fandom now? The answer
it has grown bigger. Now it consists not only is simple — it is family. When Flash Enter-
of American or English-speaking European tainment held us packed in the 40-degrees
audience but also of people from tens of other heat, everyone supported each other, nobody
countries. Seriously! You would be surprised stomped over their fellow fans, nobody (but
to learn about people standing in the same a small number of sad exemptions) tried to
show queue with you. They came from dif- jump the queue. I saw this support on social
ferent countries, from different lines of work, media where people shared their stories
they were of different ages and they spoke about what they had faced at the show. I saw
different languages. There was a grandad in this support when dehydrated fans shared the
the head of the queue who was around 70 only water bottle so that people next to them
years old (you can see him on the photo on could get at least a sip. I am happy to be part
ePro Instagram), there was a girl from China of this fandom. Peace.
with her mum, a guy from Poland, a hardcore
CREDITS:
EDITOR-IN-CHIEF
Igor Basenko
EXECUTIVE EDITORS
Katerina Malik
Lilit Sagatelyan
NK
Alexey Zakharenkov
Danny McFarlane
COVER DESIGN
Olga Olegovna
SPECIAL THANKS TO
Alla Yusupova
PHOTOS:
Anthony Mandler: «Encore Album
Shot» (p.: 1-4, 6-25, 28-57, 60)
Juliya Podoskaya: (p.: 26-27)
Jeremy Deputat: Eminem Abu Dabi
Live Shot (p.: 5, 58-59)
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