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P3 Cinema

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Paper 3 question: Demand and supply elasticity

The 'Old Vic' cinema is one of the most popular movie theatres in the city. 150 years old, the
venue is popular with locals but capacity at the venue is limited, allowing just 150 people to
attend each screening. The owner currently charges either $10 or $15 per per screening and
there are two screenings per day. Demand for tickets is as follows:

Day Demand at $10 Demand at $15 PED


Monday - Thursday 100 25
Friday 150 135
Saturday 150 140
Sunday 150 100

Questions:

(a) Calculate the PED at each of the prices displayed in the table [2]

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(b) Using the information in the table advice the owner of this venue the most appropriate
price for each night of the week. [2]

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(c) Explain why demand for venue tickets is likely to have a lower PED elasticity at
weekends, than on weekdays? [4]

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(d) Calculate the weekly revenue at the following prices: [4]

i. Weekdays $10 and weekends $15

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ii. $10 both weekdays and weekends

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© Mark Johnson,
InThinking www.thinkib.net/Economics 1
iii. $15 both weekdays and weekends

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(e) Explain using a diagram whether the owner might benefit from changing their prices in
order to boost revenues? [4]

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(f) Following concerns over the number of emergency exits, the venue is forced to reduce
capacity to 120 seats. Illustrate the effect of this on the market for cinema tickets and explain
the likely impact on prices. [4]

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(g) Following the trend of more consumers watching films in the comfort of their own
home, the government is concerned about the economic viability of cinema venues. Using
the data provided and your knowledge of economics, recommend a policy which could be
introduced by the government to support the industry. [10]

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© Mark Johnson,
InThinking www.thinkib.net/Economics 2
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[End of question]

© Mark Johnson,
InThinking www.thinkib.net/Economics 3

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