CHEESYMOTES COMPANY

Presented to:

Mary Lovely Rose V. Dusbang

By:

Aicy D. Domia

John Carl Yonzon

Jessa I. Nahial

Jamrie Asmawil

Elmer V. Malig-on

Angeline Berdon
 TABLE OF CONTENTS
I. EXECUTIVE SUMMARY……………………….1-2
II. BUSINESS CONCEPT AND DESCRIPTION
III. PRODUCT/ SERVICEES DESCRIPTION
IV. SWOT ANALYSIS
V. MARKETING PLAN
VI. OPERATIONAL PLAN
VII. FINANCIAL PLAN
VIII. MANAGEMENT PLAN
IX. SOCIAL IMPLICATION
X. SUMMARY OF FINDINGS,CONCLUSION AND
RECOMMENDATION
XI. APPENDIX
 I. EXECUTIVE SUMARRY
The Doctor’s Snax Company is a partnership company, a food business with an
operational base in Bangcud National High School. It is owned and operated
by the young businesspeople who offer market leading products. The
businesse’s partners include Group 3 a Grade-12 students, Aicy Domia, John
Carl Yonzon, Jessa Nahial, Jamrie Asmawil, Elmer Malig-on, Angeline Berdon.
The company name “CHEESYMOTES’’ was inspired by kamote with cheese
and toppings.

Cheesymotes Company will offer well-entertained clients an enticing product

that will be sold primarily by strolling around the campus of Bangcud National
High School Campus. The company offer delicious food with love and pure
hard
work of the company members. The target areas within school premises to sell
our products, which will include a delicious and yummy taste of our product
Cheesymotes.

Cheesymotes Company produce Cheesymotes that will serve as a snack that

can make joy of both students, and teachers who serve as the business target.
Cheesymotes is a product inspired by sweet potato with cheese and toppings,
but its composition varies from the typical cooked sweet potato with cheese
our product different from the other company. We create and offer product
that would meet the market’s needs.

The business partners confirm with this product this “CHEESYMOTES”. This
marketing plan will provide information about our business to customer,
taking into account of all positive aspects of our business that we will use as a
selling better, such as to maintain the good and high quality of our product
and services.

We aim to maintain the good and high quality of our products and services to
make the business become successful,We help as one to promote of
product of the company in order to make our business grow, The Cheesymotes
Company offers a good quality product.
II. BUSINESS CONCEPT AND DESCRIPTION

The business Company “CHEESYMOTES” provide a high quality of

product and services. The company produced a healthy “KAKANIN”

that anybody can afford, this product is rich in vitamin C, has higher

fiber, and anti-oxidants, which protect your body from free radical

damage and promote a healthy gut and brain. The company offers
good services to all our lovely customers.

Cheesymotes are cooked sweet potato coated with cheese and rainbow

sprinkles and served in a paper cup. Cheesymotes are one of the

Filipino comfort snacks or merienda. This is because sweet potatoes

are abundant here in our country, they also require minimal

ingredients and are easy to prepare, making it popular go-to snack. It

is also healthier snack option in comparison to junkfoods and street

foods. Today, many students are often opting for unhealthy choices

because of taste.
We, at Cheesymotes company, aim to reduce unhealthy food

consumption of students by serving these delicious snacks with

national value.

Chessymotes Company are located at Bangcud National High School,

for more information you can call us (095300878030) or go to our

Facebook Page (CHEESYMOTES COMPANY), You can also gmail us

([email protected]).

This company is a partnership company for us to shared short term

and longterm values. To develop and enhance relationship with

customer and networks. Because giving your business “the edge”

against your competitors making it easier to recruit employers.

VISION

We, at Cheesymotes Company, envision of Filipino that are health

conscious and we dream of country that protects its food culture. We

intend to cultivate health consciousness and cultural awareness

among Filipino by selling traditional Filipino comfort food with

nutritional value.

MISSION

We, at Cheesymotes Company, aim to decrease unhealthy food

consumption of the students of Bangcud National High School. We

want to advocate healthy food choices by providing them healthier

food options without compromising the taste.

GOALS AND OBJECTIVES

1.To maintain a clean and hygienic environment

2.Efficiency of operations
3.Retention of Employees
4.Growth of the Business
5.Profitability
6.Customer Satisfaction
7.Excellent Customer Services

III. PRODUCT SERVICES DISCRIPTION

Cheesymotes Company is popular food in the Philippines made from

sweet potato. Mashed sweet potato coated with cheese and rainbow

sprinkles. It is one of the most common food. We offer a good product

so that customer must buy our product. Besides its delicious,

nutritious, and healthy, you can get a lot of vitamins. We make sure

that the product is clean and beautiful most of all it is very affordable

for only 5 pesos per slice, you can taste our delicious

“CHEESYMOTES”.
IV.SWOT ANALYSIS

To manipulate a successful business, one need constantly examine

process to verify that you are operating up to your objectives or not. A

company establish a full overview of both internal and external

elements in order to be competitive in the market. Finding flaws in the

product marketing and other crucial business operations is

impossible without evaluations.

SWOT ANALYSIS, is a strategic planning and strategic management

technique used to help a person or organization identify Strengths,

Weakness, Opportunity, and Threats related to business competition

or project planning. It is sometimes called situational assessment or

situational analysis. In this part, Cheesymotes Company has provided

such an analysis that will identify that company’s Strengths,

Weakness, Opportunity, and Threats in order to know its capability

and boundary through competitors.

 STRENGTHS

1.Affordable

2.Delicious

3.Nutritious

WEAKNESS
1.Ordinary
2.Less attractiveness on its appearance

OPPORTUNITY
1.High market share

2.Customer retention

3.Customer acceptance

THREATS
1.Direct competitors
2.Customer Resistance
3.Changing Customer
VIII. MANAGEMENT PLAN

Without a management strategy, a company is operating completely

blind, and without a plan, an individual is unsure of what to do next.

The assurance comes from having a business plan in place. In this

instances, a management plan consist of a solution and a series of

potential next steps. This section of the marketing strategy includes the

management plan which is crucial for correctly managing the business

to ensure that is well organized to lower business risk to manage cash

flow effectively, and materialize the company’s vision, The cheesymotes

company as a team. Each team member is responsible for completing a

particular to task a part of daily business operations.

V. MARKETING PLAN

PRODUCT STRATEGY

A product strategy defines the high level plan for developing and

marketing a product, it is a key component of product development, and

it is successfully directs the market vision you have for your solution

toward the advantages and objectives it will help you achieve.

The Cheesymotes Company, is run by the great people. Before making

this product, the company first ensure that the product to be made is full

of nutrients. It is come from sweet potato, so it is sure to have many

vitamins that can be given to our body. It is well made and clean, made

with the right blend and full of love.

As a company that seeks to have a strong foundation the product is

made in proper process to ensure that it is good and tasty.

PRICING STRATEGY

A pricing strategy involves the process and methodologies that can be

used to set prices for product and services. It is there to help you

determine how much to charge for your items or product.

Cheesymotes Company may optimize sales and profits in accordance

with the company’s goods objective.

Variable Cost
Sweet potato 35
Cheese 50
Condense 30
Sprinkles 35
Puto paper 7
________________
157

Expected Unit Sales=

Desired Return=30%
PLACE/LOCATION STRATEGY

A company’s location strategy as an aspect of company’s marketing mix

that focuses on where the company sells its products so that they’re

easily available to target market. A marketing mis is a marketing strategy

organized around the four P’s of marketing, which are product,

promotion, place and price. The cheesymotes company actual location

will be in Bangcud National High School in Malaybalay City province of

Bukidnon.

The company choose Bangcud as its location because it has an easy

access of the raw materials that are needed by the company. Since the

company target is the student of Bangcud National High School, the

location and product are suitable with the market.

PROMOTIONAL STRATEGY

We, at Cheesymotes company sell a snacks that we all love. It is made

from sweet potatoes, the only difference is that we add more flavor to

make our customer like it even more. Apart from being delicious, this

food is also healthy it is made with full of love. The cheesymotes

company gives one free cheesymotes to all customer who buy two

products or you can also receive a pen.

VI. OPERATIONAL PLAN

The ingredients that we have use is available to the market which is we

can easily purchase it in case we have lucking of our ingredients, or it is

found also in the small store that is available to our business locations.

First we do canvassing we decided to choose the cheaper one but still

have a good quality and still good for making the product delicious.

The ingredients of our product must be in process in order to attain a

good taste and we maintain also the cleanliness of the surrounding

especially in preparing the product ingredients. We apply all our

knowledge that we learn from the discussion to make our product

successful and also to have a good service to our target customers.

CHEESYMOTES COMPANY
ORGANIZATIONAL STRUCTURE

AICY D. DOMIA

CHIEF EXECUTIVE OFFICER

JOHN CARL YONZON JAMRIE ASMAWIL JESSA NAHIAL

MARKETING MANAGER PRODUCTION FINANCIAL MANAGER

MANAGER

ELMER MALIG-ON ANGELINE BERDON

PURCHASING MANAGER PACKAGING SPECIALIST