COLOR TOUCH

FASHION FORWARD DEMI-PERMANENT COLOUR

 T HE T EC HN O L O G Y
B E H I N D CO L O R T O U C H

COLOR TOUCH Light² Colour complex

is a powerful combination of:

• Light-reflecting colour molecules

that evenly penetrate into the hair
to create high shine.

Light2 Color COMPLEX

Up to +57% multi-facetted colour* – natural

looking colour is a result of different tones

A sophisticated mix of three different

types of light reflecting colour ingredients:

1. Oxidative colours
2. Direct dyes
3. Glimmer pigments

*vs. untreated, uncoloured hair

• Natural wax and a caring, ammonia free*

formulation, infused with Keratin, for
gentle colour service.

Fiber Proteins smooth the hair, creating

a flatter surface that better reflects light.
That allows for fashionable fast changes
resulting in multi-dimensional vibrant
colourand high fashion shine.

*C OLOR TOUCH, COLOR TOUCH Sunlights (except

Sunlight/0) and COLOR TOUCH Relights.
SHADE NUMBERING SYSTEM
4/71
1 2 3

1 Depth of colour
2 Major tone of colour
3 Minor tone of colour

TONE NUMBERING SYSTEM

/1 Ash (cool)

/2 Cool Ash (matt)

/3 Gold (yellow)

/4 Red (warm)

/5 Mahogany (red/violet) Light-reflecting

colour molecules
/6 Violet (cool)
Natural Waxes.
/7 Brunette (warm) Infused with
Fibre Proteins.
/8 Pearl (blue)

/9 Cendre (grey/violet)
T H E T EC H N O L O G Y B E HIN D C O L O R T O U C H

Light2 Color COMPLEX

Up to +57% multi-facetted colour* – natural looking colour is a result of different tones

A sophisticated mix of three different typesof light reflecting color ingredients:

1. Oxidative colours
2. Direct dyes
3. Glimmer pigments

*vs. untreated, uncoloured hair

Oxidative Colourants

Directs Dyes

Glimmer Pigments – Provide

Light - Reflective crystal shimmer

Fiber Proteins
 COLOR TOUCH
LOW-COMMITMENT, FLEXIBLE AMMONIA FREE
MULTI-FACETED HAIR COLOUR FOR CLIENTS
THAT LIKE TO CHANGE THEIR HAIR TONE
MORE REGULARLY.

INTENSE RICH

CREATIVE

SUNKISSED
 PLUS

FOR CLIENTS TRANSITIONING INTO PERMANENT COLOUR.

WHEN USING COLOR TOUCH PLUS MAKE SURE

TO MIX WITH COLOR TOUCH PLUS 4% EMULSION.

SHADES

66/03 66/04 66/07 77/03 77/07 88/03 88/07

44/06 44/07 55/04 55/06 55/07

INTENSE

RICH COVERAGE
 SUNLIGHTS

A GENTLE INTRODUCTION TO LIGHTENING AND

BRIGHTENING ON VIRGIN HAIR: FOR A SUNKISSED
HOLIDAY LOOK. IDEAL FOR 1ST STEP INTO GENTLE
FREEHAND/BALAYAGE COLOUR EFFECTS.

SHADES
HERE YOU WILL FIND THE POSSIBLE RESULTS, BASED ON
THE NATURAL HAIR COLOUR AND THE SHADE YOU SELECT.

8/0 /0 /04 /8 /18 /36 /7

6/0 /0 /04 /18 /36 /3 /7 /8

SUMMER

SUN

SUNKISSED
 RELIGHTS

WHY NOT OFFER YOUR CLIENTS A COLOR TOUCH

RELIGHTS TONING SERVICE TO KEEP THEIR
BLONDES FRESH, OR WITH A NEW FUN TONE
IN-BETWEEN HIGHLIGHT SERVICES.

RELIGHTS BLONDE

/00 /03 /06 /18 /86

TO REFRESH VIBRANT RED SHADES & MAGMA REDS WHILE WHILST GIVING THE SURROUNDING HAIR A VIBRANT SHINE.

RELIGHTS RED

/34 /43 /44 /47 /56 /57 /74

TOUCH OF GLOSS

USE COLOR TOUCH RELIGHTS FOR A QUICK AND 1 PART / 00 + 3 PARTS 1.9 % COLOR TOUCH EMULSION

EASY WAY TO CREATE HIGH SHINE RESULTS IN SALON. 5 MIN DEVELOPMENT

APPLY ON TO PRE SHAMPOOD HAIR

TONE

ENHANCE
 SPECIAL MIX

SPECIAL MIX TONAL INTENSITY:

1 PA R T CREATIVE MIXING OR
COLOR TOUCH VIBRANT COLOUR
RESULTS.

2 PA R T S COLOR TOUCH EMULSION

1.9% OR 4%

ADD INTENSIT Y OF TONE TO ANY COLOR TOUCH SHADE

Depending on the desired intensity, mix e.g. 20 g COLOR TOUCH shade
+ 10 g Special Mix tone + 60 g COLOR TOUCH Emulsion.

REDUCE TONE INTENSIT Y

Mix 10/0 clear tone to reduce colour intensity – for example, 20 g COLOR TOUCH shade
+ 10 g 10/0 + 60 g COLOR TOUCH Emulsion.

TO EMPHA SISE INDIVIDUAL SELEC TIONS OF THE HAIR

Mix Special Mix with COLOR TOUCH Emulsion in ratio 1:2.

0/34 0/45 0/56 0/68 0/88

CREATIVE

MULTI-FACETED
 I N S TA M AT !C BY CO L O R T O U C H .
M I X I N G A N D A P P L I C AT I O N
MATTE GLOSS FOR A DIFFUSED COLOUR FINISH THAT IS DIFFERENT
DEPENDING ON THE HAIR COLOUR IT’S APPLIED ON: JUST LIKE A
COLOUR FILTER ON HAIR.

DEVELOPERS - COLOR TOUCH EMULSION 1.9% OR 4%. FROM 5-20 MIN

DEPENDING ON DESIRED INTENSITY.

R E S U LT S O N T H E H A I R

10 M I N 20 MIN

I N S TA M AT ! C I S A L S O G R E AT F O R SMOKEY AMETHYST

EXPERT TIP:
IF YOU NEED TO NEUTRALISE THE UNDERLYING EXPOSED
PIGMENTS: DECIDE IF IT IS TOO RED, ORANGE OR YELLOW, MUTED MAUVE
THEN JUST CHOOSE THE COMPLEMENTARY COLOUR THAT
IS OPPOSITE ON THE COLOUR WHEEL.

PINK DREAM
JADED MINT OCEAN STORM MUTED MAUVE

when the hair when the hair when the hair JADED MINT
is too Red. is too Orange. is too Yellow.

CLEAR DUST IS USED TO DILUTE SHADES

OR TO CREATE A COLOURLESS MATTE OCEAN STORM
CLEAR DUST
GLOSS FINISH.

INTERMIXABLE WITH ALL iNSTAMAT!C

i N S TA M AT ! C T I P S & T R I C K S
1. SOFTER LOOK
For an even softer diffused colour finish, use CLEAR DUST to reduce intensity of the colour. When the application is
complete, develop for up to 20 min.

2 . L O N G E R D E V E L O P M E N T T I M E N E E D E D
To use iNSTAMAT!C for more creative techniques, add CLEAR DUST to prolong the development time. Maximum
development time 20 min.

3 . P E R S O N A L I S E D R E S U LT
Create personaliSed filtered finishes on any hair. Create new effects by using iNSTAMAT!C on top of highlights or the
client’s usual colour i.e. Matte Red COLOR TOUCH 77/45 with a Smokey Amethyst diffused colour finish.

4 . D E S I G N E D T O W O R K W I T H C O L O R . I D T O I N C R E A S E YO U R C R E AT I V I T Y
iNSTAMAT!C + COLOR TOUCH Emulsion 1.9 % or 4 % + Color.id [ i.e. 10 : 10 : 1 ].
 COLOUR CHANGE / CORREC TION
UNDERSTANDING THE LIGHTENING CURVE AND THE COLOUR WHEEL WILL HELP YOU TO CHOOSE
THE RIGHT COMPLEMENTARY COLOURS FOR YOUR CLIENTS COLOUR CHANGE / CORRECTION.

LIGHTING CURVE
EXPOSURE OF NATURAL UNDERLYING PIGMENTS DURING THE LIGHTENING PROCESS.

10/
9/
8/

7/

Ve r y P a l e
Pale Ye l l o w
6/ Ye l l o w Ye l l o w

O r a n g e / Ye l l o w

Orange
5/

Redish/Orange

4/ YELLOW

Redish/Brown

3/ GREEN ORANGE
Brown

Opposite colours
neutralize each other.
2/ Black

BLUE RED

VIOLET
D E MI - P E R M A NE N T C O L O U R C H O I C E S

COLOR TOUCH SPECIAL MIX PLUS

Seeks for vibrant, rich, Asks for more edgy, Needs more grey/white
WHO

gentle colour. creative results. coverage, but looks for

gentleness.

Low-commitment, flexible Tonal intensity, creative Up to 70 % grey/white hair

ammonia free multi-faceted mixing or vibrant colour coverage.
hair colour for clients that results.
WHAT

like to change their hair

tone more regularly.

• Fun • Fun • Grey/white hair coverage

LOVED FOR

• Creativity • Creativity • Adding depth and tone

• Enhancing • Enhancing • Colour Correction
• Adding depth & tone • Adding tone
COMMITMENT

Beautifully fades Beautifully fades Beautifully fades

up to 15 shampoos up to 15 shampoos up to 15 shampoos

WELLA Professionals
INVIGO Brilliance
CARE
 RELIGHTS SUNLIGHTS iNSTAMAT!C

Looking for a tonal boost or Seeks sunkissed beach hair Seeks for low-commitment,
WHO

refresh colour tone on or wants to be a little bit fun colour.

lightened hair. brighter.

To refresh Blondor & Magma A gentle introduction to New fashion forward matte
colour/highlights whilst giving lightening and brightening on gloss with a fine blend of
the surrounding hair a vibrant virgin hair: colour pigments for a diffused
WHAT

shine. for a sunkissed holiday look. colour finished.

No effect on grey/white hair

LOVED FOR

• Fun • Gentle lightening • Fun

• Glossing • Changing tone • Matte Glossing
• Refreshing • Changing Tone
• Adding tone • Colour Correction
COMMITMENT

Beautifully fades Up to 2 levels lighter & Fades beautifully

within 15 washes brighter on virgin hair.

WELLA Professionals INVIGO WELLA Professionals

Enrich Fusion
CARE
A D D I T I O N A L S E R V I C E S WI T H C O L O R T O U C H

T O U C H O F G LO S S
USING COLOR TOUCH RELIGHT S /00:
A HIGH SHINE CLEAR GLOSS USING
/00.

An example of this would be a natural red

head client where you want to elevate he
shine and finish without injecting any
colour tone.

COLOUR FORMUL AS
1 Part /00 + 3 parts COLOR TOUCH
Emulsion 1.9%
Apply to pre shampooed towel dried hair.
Development Time: 5 minutes

C Y R S TA L G LO S S
1 Part Color Touch Core shade. 1 Part 1.9% Color Touch Emulsion and 1 Part INVIGO
Post Color Treatment.

Apply to pre shampooed towel dried hair.

Development Time: 5-10 minutes

10 MIN 20 MIN

M AT T E G LO S S SMOKEY AMETHYST

I N S TA M AT ! C BY C O L O R T O U C H
MUTED MAUVE
Works best over previously coloured
hair to add a modern dusty matte sheen.
PINK DREAM

COLOUR FORMUL AS
30 g INSTAMATIC + JADED MINT
30G of 1.9% - 4% COLOR TOUCH Emulsion
Apply to pre shampooed towel dried hair.
Development Time: 5 minutes OCEAN STORM
 COLOUR CHANGE/CORREC TION

DA R K E NIN G
COLOUR TOUCH FILLING CHART

•A
 2-step process when going darker • Apply to pre-shampooed, towel-dried hair.
using COLOR TOUCH. • Develop up to 20 minutes.
• Excellent for extreme porous hair. •W
 hen desired results are achieved, rinse
•D
 etermine the target depth. Find the until the water runs clear, towel-dry and
recommended formula for your first step apply your chosen COLOR TOUCH target
using the filling chart. shade in the normal way.
•A
 lways mix 1 part COLOR TOUCH + 2 parts
of COLOR TOUCH Emulsion 1.9%.

COLOR TOUCH
TARGET DEPTH TARGET SHADE NOTES
“FILLING”
1.5 Parts 10/0
9/- 9 /03 9/36
1 Part 9/03
2 Parts 9/03
8/- 8/0 8/71
1 Part 9/73
3.5 Parts 9/03
7/- 7/0 7/73
0.5 Parts 8/73
1.5 Parts 9/03
6/- 6/0 6/71
0.5 Parts 8/73

5/- 1 Part 7/7 5/0 5/37

0.5 Parts 6/4

4/- 1 Parts 6/7 4/0 4/0
0.5 Parts 9/03

3/- 3.5 Parts 9/03 3/0 3/0

1.5 Parts 6/4

2/- 2/0 2/0
0.5 Parts 6/7
NOTES
This is a guideline chart for COLOR TOUCH “Filling” technique, all recipes are a guideline
only and should be adjusted depending on the hair’s porosity and the target shade. It has been proven
that if you add too warm an undertone when pre-pigmenting the new colour will keep exposing too
much red. These recipes give the closest to a neutral colour as possible.

WATCH POINT
The timings for the COLOR TOUCH “Filling” is imperative for colour result. It has been observed from
leaving the product on longer than development time can result in a darker shade than desired.
 #SmokeyQuartz

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@marije_salonb

@chimoer

#SmokeyHair
Google searches
for ‘smokey quartz’
have risen 40 %
in recent months

SMOKEY BLONDE
THIS STRONG BLEND BETWEEN THE NATURAL COLOUR
AND HIGHLY SMOKED ENDS GIVES A RAW AND MODERN
FINISH. THREE NEW SHADES TO CREATE CAPTIVATING
Hints and tips
SMOKEY FINISHES ON BLONDES. THESE SHADES WILL Colour melt
BE ESSENTIAL SALON TOOLS TO HELP REDUCE Subtle melt between two shades is essential.
Using fingers or wide tooth comb to melt away
UNWANTED WARMTH. the demarcation line between two shades.

Tip: Using shades within 3 depths apart makes

the transition seamless.
Your shade palette.
To personalise the smokey palette mix the new Co- Root shadowing
lour Touch shades with existing Colour Touch shades to This multi-step process of deepening the roots or
lightening the ends is often harmonised for soft
create tailored tones. transitions. Glossing and toning services are key
for this.

Tip: To soften the pearl violet under-tone mix the Tip: For muted colour reflection use a cool gloss
on the roots to deepen the contrast. This can
shade with a natural shade and apply on damp hair. also be used over brunettes and reds to give a
vintage feel.

Texture blending
10/81 7/89 Contrasting textures as glossy and matte,
10/6
uncoloured and coloured can bring results to new
heights. It’s all in the skillfull placements of these
9/96 9/86 7/ 86 textures that create a true vintage feel.

Tip: Leave the front section uncoloured to create

Smokey Rose Misty Grey Inky Violet softness or add freehand lightener in small areas
NEW NEW NEW to create pockets of light.