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CDP Vs CEP Infographic - MoEngage Mythbusters

The document discusses how customer data platform (CDPs) and customer engagement platforms (CEPs) work together to provide a unified view of customer data and enable personalized cross-channel messaging. CDPs consolidate customer data from multiple sources to build customer profiles, while CEPs use these profiles to send personalized campaigns across different channels. The platforms also share data - CEPs enrich customer profiles with interaction data, which is sent back to the CDP.

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JrGomes
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134 views5 pages

CDP Vs CEP Infographic - MoEngage Mythbusters

The document discusses how customer data platform (CDPs) and customer engagement platforms (CEPs) work together to provide a unified view of customer data and enable personalized cross-channel messaging. CDPs consolidate customer data from multiple sources to build customer profiles, while CEPs use these profiles to send personalized campaigns across different channels. The platforms also share data - CEPs enrich customer profiles with interaction data, which is sent back to the CDP.

Uploaded by

JrGomes
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Transactional data Demographic data

What time did a customer How old is your customer?


make a purchase? For how much? What gender do they identify with?

Behavioral data Psychographic data


What does your customer often What does your customer buy?
buy? What do they avoid? Do they seek discounts?

And a lot of places to collect that data from:

Lead Web / Mobile Content


Management Analytics Marketing

Sales Paid advertising


Intelligence Data Sources / Social Media

Customer Service Event Compliance and


/ CRM Marketing Privacy
Chances are, you’ve got at least

What is
If you’re not careful,
5 different tools in your stack — it can cost you up to
and you collect customer data
from each one of them.
That’s 5 different places to

a
handle customer data from!
Doesn’t it get hectic?
in revenue to deal
This is where a CDP comes in. with impure data.

CDPs consolidate data from multiple sources to build


a unified customer profile. This profile can then be accessed by
the other products in your stack.

Paid Ads Social Media


Data Data

Email Event
Marketing Marketing
Data Data

Compliance Customer
And Privacy Service
Data Data

Sales CRM
Intelligence Data Data

CDPs give you one place to manage all customer data,


without worrying about integrations or privacy settings.

*Source : https://www.marklogic.com/blog/the-staggering-impact-of-dirty-data/
Now think of the same thing—
but for communicating with your customer.
There are a lot of channels, like email,
SMS, push, whatnot!

Customer engagement platforms (CEPs)


give you one place to communicate with your users,
irrespective of the channel.

Email Phone

On-Site Push
Notifications

SMS/
Whatsapp Social

Web Push Whatsapp

CEPs like MoEngage go one step further and provide intelligent


analytics and powerful segmentation capabilities, allowing you
to group your customers for more personalized messaging.
How fit in
does a with a

CDPs give you access to a rich CEPs can use this information to
customer profile, collated with create personalized campaigns,
customer information from which can be sent via different
hundreds of sources. channels.

Enriched Push
Unified to Channels
Customer Data
Profile

Wait, it’s a win-win! Here’s how:

Segmentation Data From


Channels
Unified
Customer
Data
Profile

CEPs analyze how customers interact with each campaign.


This data is sent back to the CDP to enrich customer profiles
for other products in your tech stack.
About

MoEngage is an insights-led engagement platform built for the


customer-obsessed marketer. With AI-powered automation,
optimization capabilities, and inbuilt analytics, MoEngage enables
hyper-personalization at scale across multiple channels like mobile
push, email, in-app, website push, on-site messaging, and SMS.

Fortune 500 brands such as Deutsche Telekom, Samsung, Vodafone,


Nestle, McAfee, and internet-first brands such as Ola, OYO,
Bigbasket, and Tokopedia use MoEngage to orchestrate their
cross-channel campaigns and engage efficiently with their customers.

Get a demo of MoEngage today

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