Ethical Communication

ETHICAL
COMMUNICATION
PURPOSIVE
C O M M U N I C AT I O N
AL C. BENZON
PCOM. SUBJECT
TEACHER
N OV E M B E R | 2 0 2 1
GUIDE QUESTIONS:
1. What is ethics?
2. Why ethics matter in communication?
3. What are the common morals that most
people agree on?
4. What are the examples of ethical and
unethical behavior in communication?
• Ethics is based on well-founded standards of right and wrong that
prescribe what humans ought to do, usually in terms of rights,
obligations, benefits to society, fairness, or specific virtues.
• Deals with values relating to human, conduct with respect to the

rightness and wrongness of certain actions and to the goodness
and badness of the motives and ends of such actions.
• A unity of moral principles

LET’S ENRICH YOUR VOCABULARY
Credo- is a Latin word, as "a statement of the beliefs or aims which guide someone's actions."
Examples: a credo is similar to a company's mission statement, its beliefs, principles, or purpose.
Fundamental- fundamental is defined as something that is basic or essential.
Ethics- is a branch of philosophy (way of life) that "involves defending, recommending concepts of right and
wrong behavior".
Rhetoric- the art of effective or persuasive speaking or writing, especially the use of figures of speech and
other compositional techniques.
Morals- a person's standards of behavior or beliefs concerning what is and is not acceptable for them to do.
Principles-a rule of conduct based on beliefs of what is right and wrong.
NOTE:
• Values tell us what’s good – they’re the things we strive for, desire and seek to protect.
• Principles tell us what’s right – outlining how we may or may not achieve our values.
• Purpose is your reason for being – it gives life to your values and principles.
WHY WE NEED ETHICS?
• Ethics is the process of questioning, discovering and defending our values, principles and
purpose.
• It is about finding out who we are and staying true to that in the face of temptations,
challenges and uncertainty.
• It is not always fun and it’s hardly ever easy, but if we commit to it, we set ourselves up
to make decisions we can stand by, building a life that’s truly our own and a future we want to
be a part of.
SOME COMMON MORALS THAT MOST
PEOPLE AGREE ON, SUCH AS:
• Have integrity • Always tell the truth
• Take responsibility for your actions • Do not destroy property
• Have patience • Have courage
• Be loyal • Keep your promises
• Have respect for yourself and others • Do not cheat
• Be tolerant of differences • Treat others as you want to be
• Seek justice treated
• Have humility • Do not judge
• Be generous • Be dependable
• Be forgiving
ETHICS COMMUNICATION
1. It is the notion that an individual‘s group’s behavior are governed by their morals which
in turn affects communication.
2. Ethics deals with the moral good of human communication.
3. It includes interpersonal communication, mass mediated communication, and digital
communication.
4. It is fundamental to responsible thinking, decision making, and the development of
relationship and communities within across contexts, cultures, channels, and media.
5. Ethical communication enhances human worth and dignity by fostering truthfulness,
fairness, responsibility, personal integrity, and respect for self and others.
6. Communication ethics concerns not only the individual, but is if great concern to
business, corporation, society, community, and professional entities.
COMMON UNETHICAL BEHAVIOR
Stealing someone else’s work and claiming it
Plagiarism your own.
Deliberately omitting damaging, or unflattering

Selective comments to paint a better (but untruthful
misquoting picture) of your company.
Increasing or decreasing numbers, altering

Misrepresenti statistics or omitting numerical data.
ng numbers
Making a product look bigger or changing the
Distorting scale of graphs and charts to exaggerate or
visuals conceal the differences.
COMMON UNETHICAL BEHAVIOR
Coercive Intimidation and threatening others
Destructive Backstabbing and inappropriate jokes
Intrusive Euphemism and lying
Secretive Tapping telephones or monitoring internet use
Manipulative-exploitive Acts which attempt to gain compliance or

control through exploitation
EXAMPLES OF ETHICAL
BEHAVIOR Respecting others feedbacks
Being truthful, accurate, honest
Correct body language Respecting individual differences
Greetings Understand the diversity of
Offering seats perspective
Paying attention Foster fairness and equality
Don’t jump conversation Responsible and responsible thinker
Do not lose temper Develop research habit
Be compassionate Engage in dialogue
Avoid interrupting Avoid immoral act
Everyone has time to speak Maintain correct balance between
Respect personal boundaries speaking and listening
Seek to understand others Avoid offensive words
Listen when other speak
Speak for your own experience
Exhibit strong values
TEN BASICS CREDO OF ETHICAL
COMMUNICATION
• Advocate truthfulness, accuracy, honesty, and reason as essential to the integrity of communication
• Endorse freedom of expression, diversity of perspective, and tolerance of dissent to achieve the informed and responsible
decision making fundamental to a civil society.
• Strive to understand and respect other communicators before evaluating and responding to their messages
• Promote access to communication resources and opportunities as necessary to fulfill human potential and contribute to
the well-being of families, communities and society.
• Promote communication climates of caring and mutual understanding that respect the unique needs and characteristic of
individual communicators.
• Condemn communication that degrades individuals and humanity through distortion, intimidation, coercion, violence and
through the expression of intolerance and hatred.
• Being committed to the courageous expression of personal convictions in pursuit of fairness and justice.
• Advocate sharing information, opinions, and feelings when facing significant choices while also respecting privacy and
confidentiality.
• Accept responsibility for the short and long-term consequences for our own communication and expect the same of
others.
PRINCIPLES OF COMMUNICATION
Now a days social media and speeches in public have
been filled with black propaganda and white washing that there is
a call to reiterate the need for truth and society. It is important to
be accurate when we communicate, and to have acts and figures
to prove our assertions. It is important to be reasonable rather
than to be too emotional or threatening when we communicate.
It is important to foster an environment
where people feel safe to express what they think
or feel, and for these expressions to be met with
reasonable dialogue and debate, rather than
outright censure or violence.
This condemnation is important because it
safeguards society from racism, sexism and violence
against oppressed people. History has shown us that
a tolerance for hate speech, as well as speeches
that incite violence and the act of killing have often
instituted such violence in society, whether this is in
the context of slavery, colonialism and misogyny.
There have been people who do not feel accountable for their action.
Therefore if one risks to communicate maliciously, spread fake news or incite
hatred or violence, he or she should be ready to face the consequences of such
actions.
CONCLUSION
Communication discipline have a special responsibility to model
ethical communication practices. Ethical communication should begin
with ourselves and govern our interaction with others and among all
members of the society. It is our obligation to behave as ethical
communicators to exhibit communication behavior endures as long
as we call ourselves responsible members of communication
-SIR AL

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ETHICAL

• Deals with values relating to human, conduct with respect to the

• A unity of moral principles

Deliberately omitting damaging, or unflattering

Increasing or decreasing numbers, altering

Destructive Backstabbing and inappropriate jokes

Intrusive Euphemism and lying

Secretive Tapping telephones or monitoring internet use

Manipulative-exploitive Acts which attempt to gain compliance or

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