DEEPESH CHANDRA

P.O.BOX.20043, Sharjah, U.A.E.

Mbl: 055 -4522486
Res: 06-5593032
[email protected]
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BUSINESS OPERATIONS AND SALES PROFESSIONAL

“Well qualified and experienced Management Professional having 13 years’ experience in Sales & Marketing,
Administration and Retail operation”.
AREAS OF EXPERTISE

Strategic sales and market planning Profit building and Sales Growth
Customer relation management Retail operations management
Problem solving negotiations High-level software exposure
Training and staff Development Team building and market research
Business Development and New Product Launches

PROFESSIONAL EXPERIENCE
W.J.Towell & Co. UAE
Area Sales Manager (August 2015 onwards)

W.J. Towell & Co, UAE, established in 1972 is one of the top FMCG distribution companies in the United
Arab Emirates with many leading international brands like, Afia & other edible oils from the Savola Group,
Americana Cakes products, California Garden, Foster Clark’s, Nirapara, Al Rifai, Lotte, Jolly Time, Wonderful ,
McCain , Vita Milk etc. to name a few.

 Responsible for planning and forecasting the annual sales and business development budget and target.
 Identification of new streams for revenue growth & development of sales plans and promotional activities
to build consumer preference.
 Lead & monitor the performance of team members (2 Supervisors, 5 key Account Executives and 42
Merchandisers) to ensure efficiency in operations.
 Develop and maintain productive business relationship with all prospectus, partners and clients.
 Maintain market share of products by analyzing and cross checking competitor’s activity.
 Work closely with marketing team and business partners to develop the sales.
 Prove the ability to architect and solidify win – win outcomes under difficult circumstances of cutthroat
competition.
 Business review with management and buyers.
 Maintain product availability to ensure highest levels of consumer and trade satisfaction.
 Collecting customer feedback and market research.
 Monitoring sales and merchandising activities on a daily basis.
 New product introduction to the major clients.
 Travel extensively in the areas to capture strategic business plan.

BRF (Federal Foods)

Sales Supervisor (March 2008 –August 2015)

Federal Foods is one of the top distribution companies in U.A.E, having 16 years of experience in catering to every
need of the Food Service and FMCG Sector. A dedicated operation, complimented by trained staff, ever growing
customer base, and wide range product portfolio like Sadia, Pinar, Halwani, India Gate etc. and backed up by a
network of reputed suppliers from across the globe offering the best brands, operates 5 branches in U.A.E., 1 in
Qatar.

 Joined as a key Account executive in the territory of Dubai & Sharjah area.
 Responsible for enhancing profitability, sales and market share through the implementation of strategic and
tactical sales plans for promoting sales of the brands like Sadia, Pinar and Greenland in Frozen Food
Segment. Halwani, India Gate, Shan, in Dry Food Segment
 Developing sales strategies and setting targets
 Increasing business opportunities through various routes to market
 Travel extensively in the areas to capture strategic business plan.
 Servicing the needs of your existing customers
 Possibly dealing with some major customer accounts
 Maintain product availability of brand to ensure highest levels of consumer and trade satisfaction.
 Monitoring merchandising activities of the company and negotiating display rentals for special promotions
and conduct stock management of all agencies products handled

Al Maya Group, Dubai, U.A.E.

Business Development Manager (Jan –2005 – Jan 2008)

A fast growing group in the field of retail operation, wholesale foodstuff division, textiles, novelties
garments, house hold and electronics, having business operations in U.K, Oman and Kuwait. In retail operation,
sector Almaya having a chain of 26 hypermarkets and supermarkets in whole over U.A.E and other G.C.C
countries,
Joined as a business development executive and promoted as Business Development Manager in March-2006.

 Monitoring the retail operations of multiple outlets such as Sales analysis, purchase analysis and inventory
management.
 Incentive evaluation and implementation
 Reporting to the director of the group and provide suggestions regarding the performance of outlets.
 Preparing other weekly and monthly reports like SWOT (SWOT) Strength, Weakness, Opportunity and
Threats.
 Tracking recoveries of revenue and co-ordination among the retail outlets.
 Assisting the marketing activity of (TENKU) Japan home products.
 Provide direction to the management for the training for the outlet staff mainly focusing the customer
satisfaction factor
 Taking a major part for the importing of Home Products from Japan TENKU and made as a successful project
in Almaya Group.

Bhurji Supertek. Delhi, India

Assistant Manager Marketing (FMCG Division) (Oct-2003- Nov-2004)
 An ISO 9001-2001 company pioneer in the field of original equipment manufacturing, dealing business
with the market leaders like Hitachi, Bajaj, Carrier, Birla etc. manufacturing a wide range of products like Air
conditioner, Air- coolers, mixer, juice extractors etc.

 Assisting the Vice President for the Preparation of marketing polices and activities and co-ordinate with the
sales team.
 To prepare and make the presentation of the products to the various suppliers.
 Handling dealers in Delhi and Himachal Pradesh region.
 Monitoring the performance of the sales team in weekly basis and give them guidelines for the better
performance.
 Handling the works related to various Government Agencies.
 Provide guidelines to the sales team lead market research and it gains to know the customer insights.
 Played a major part to make Kenstar become a customer of Bhurji Supertek.

EDUCATIONAL PROFILE

 MBA (Marketing and Human Resources) University of Kerala 2001-2003

 BBA (Marketing and Human Resources) University of Kerala 1997-2000
 PRE-DEGREE (Commerce and Economics) University of Kerala 1995-1997

SOFTWARE EXPOSURE

 Diploma in computer application from Aptech Institute India.

 M.S. Office (M.S.Word, M.S. Excel, M.S. Outlook, M.S. Power point FoxPro and JDE.)

PERSONAL PROFILE

Date of birth 27/05/1979

Nationality Indian
Language proficiency English, Hindi, Malayalam and Tamil.
Passport no. E-8246925
Date of issue 31/03/2004
Date of expiry 31/03/2024
Visa status Employment
Holding valid U.A.E. Driving license