A

PROJECT REPORT
ON
“BALAJI WAFERS PVT. LTD.”
IS SUBMITTED TO
(COLLEGE CODE: 385)
GOVERNMENT B.B.A COLLEGE (SELF-FINANCED)
(AFFILIATED TO GUJARAT UNIVERSITY)
TOWARDS THE PARTIAL FULFILMENT OF THE AWARD
FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
OFFERED BY
GUJARAT UNIVERSITY

UNDER THE GUIDENCE OF

PROF. HIRAL PATEL

SUBMITTED BY: Gothi Nilesh

NAME: Gothi Nilesh Motibhai
ROLL NO: 3067
YEAR: 2022-2023

1
 PREFACE

This Project Report has been prepared in partial fulfilment of the requirement
for the Subject: Practical Studies of the program B.B.A. (Sem. II) in the
academic year 2022-2023.

For preparing the Project Report, we visited the Manufacturing Company, to

avail the necessary information. The blend of learning and knowledge
acquired during the visit to the company is presented in this Project Report.

The rationale behind visiting the manufacturing company and preparing the
Project Report is to study the production basics, and its areas like the
marketing department, services, human resource department, and financial
department.

2
 ACKNOWLEDGEMENT

I wish to express my gratitude to Gujarat University for giving me an

opportunity to be a part of such kind of learning experience, which will
surely enhance my knowledge and skills.

I am grateful to Prof. Hiral Patel for their valuable guidance and cooperation
during the course of the project.

She provided me with assistance and support whenever needed which

has been instrumental in the completion of the project The project has been
a great experience, and the learning, and exposure, I got through this project
were immense and will surely help in my future pursuits.

I would like to give my heartfelt thanks to my parents who always gave me

moral support

Name of the Student :

Gothi Nilesh Motibhai

Signature of Student

Date : 03/02/2023

3
 PROJECT COMPLETION CERTIFICATE

This is to certify that Ms./Mr. _ student

of Bachelor of Business Administration studying in First Year B.B.A
(Semester: II), has carried out the project work as per the syllabus of Gujarat
University. He/She prepared this annual project entitled "Balaji Wafers Pvt.
Ltd.".

The guidance and contribution of Prof. Hiral Patel in making this report
during the academic year 2022-2023 is highly appreciated.

To the best of my knowledge, the details presented by him/her are original in

nature and have not been copied from any other source.

Prof. Hiral Patel Prof. Ishwar Rathod Dr. Yogesh Yadav

(Project Guide) (Co-ordinator) (Principal)
Government B.B.A. College Government B.B.A. College Government B.B.A. College
(Self-finance) (Self-finance) (Self-finance)

4
 TABLE OF CONTENT

SR. No. TOPIC PAGE NO

1 Section:1 Company Profile 6
1.1 Name 6
1.2 Registered Office 6
1.3 brief History 6
1.4 Vision and Mission etc.. 7
2 Section:2 Production 19
2.1 product Classification 19
2.2 Production Process etc.. 19

Conclusion 39
Bibliography 39

5
 COMPANY PROFILE

1.1 Name- Balaji Wafers Private Limited.

1.2 Registered profile- Vajdi (Vad), Kalawad Road, Ta. Lodhika, Dist. Rajkot 360021,
Gujarat, India

1.3 Brief History - Balaji Wafers is one of the leading snack food manufacturers and
distributors. The Virani brothers started making wafers on their own. Balaji wafer
headquarters is in Rajkot, Gujrat, India. Bhikhu bhai Virani, Chandu bhai, and Kanu bhai
Virani are founders of the Balaji wafer. Chandu bhai and his brother Kanu bhai and Bhikhu
bhai belong from a small village Dhan Dhoraji, Jamnagar District, Gujrat. Their father Popat
bhai Virani’s occupation was farming.

In 1972 Popat bhai sold their agricultural land for $280 ( 20,000 Rupees ) and gave them to
enter into business. Virani brothers started a farm equipment business but had the same lack
of experience and knowledge regarding marketing. They could not succeed and lost all funds.
After these losses Virani brothers haven’t any land for farming, so they went to Rajkot for
new opportunities and jobs. In 1994 Virani brothers took the canteen of the Astron cinema.
They worked hard and loyally and soon they were asked the owner to run the canteen. In the
beginning, they were sold wafers and sandwiches. Virani Brothers noticed wafer packets
most sold in the canteen.

In 1984, they started manufacturing the Potato wafers and distributed them to nearby
retailers, the sale was small but their dreams were too high. After the retail success, they were
inspired to set up a large unit. In 1989 Virani brothers took a loan to set up a semi-automated
plant in Rajkot. The aim was to improve the quality and hygiene of the wafers and also
wanted products to reach every region of the country. The semi-automated plant reduced the
efforts but after certain periods went under maintenance or technical issues. Then the Virani
brothers set up a fully automated manufacturing plant, also extended the line of products for
namkeen and snacks.

6
 In the Initial stage, Balaji wafers set up their plant at Valsad, Rajkot with a fully
automated concept of making potato chips they operated there for around 22 years. The
Rajkot manufacturing plant was the largest in the country. Also widened the distribution
network to other states. In 2008 they set up a new plant in Valsad, one of the biggest in Asia
at the point. Also, they built manufacturing units for namkeen and other snacks in the same
region to achieve increasing demands from another state. They set up a hi-tech plant in 2015
at Indore to serve the northern and western regions of the country.

1.4 Vision and Mission- The Company’s Vision, shared by the brothers and the young
is to grow into a global giant using modern methods and techniques. The key drivers in this
journey of growth will continue to be the age-old traditions of Trust and Quality, without any
compromise
The Company’s Vision, shared by the brothers and the young is to grow into a global giant
using modern methods and techniques. The key drivers in this journey of growth will
continue to be the age-old traditions of Trust and Quality, without any compromise

1.5 Products- Products of Balaji Wafers are sorted by

 Namkeen
 Wafers
 Western Snacks

Under the Namkeen Category: there are around 23 products which have been Balaji Wafers
producing such as;

7
8
9
Under the Wafers Category: there are around 14 products which have been produced by
Balaji Wafers under wafers such as;

10
11
Under the Western snacks Category: there are around 13 products produced by Balaji
Wafers under the western snacks category.

12
These are new launches by Balaji Wafers:

13
1.6 Form of organization- Every business has a different form of organization
depending on the investment and registration of that particular company.
There are four types of organization that are as under:
 Sole proprietorship
 Partnership
 Public company
 Private company
 Co-operative society

Here Balaji Wafers Pvt Ltd is a private company and follows each and every rules and
regulations of the Companies Act 2013.
From the financial point of view mostly three types of companies exist in India, they are as
under:
 Small-scale size
 Medium scale size
 Large scale size

Industries whose capital investment on plant and machinery is 25 lakhs to 10 crores are known
as small scale size industries.
Industries whose capital investment on plant and machinery is 2 crores to 5 crores are known
as medium scale size industries
Where the capital requirement to start and industrial unit is enormous and where labour
laws are applicable and capital investment on plant and machinery is at least 10 crores are
known as large scale size industries.
In case of Balaji Wafers Pvt Ltd., Company's authorized capital stands at Rs 5500.0 lakhs
and has 96.18873% paid-up capital which is Rs 5290.38 lakhs. Balaji Wafers Private Limited
last annual general meet (AGM) happened on 30 Sep, 2017. The company last updated its
financials on 31 Mar, 2017 as per Ministry of Corporate Affairs (MCA).

14
1.7 Organization Structure- is establishing of effective authority and responsibility
among the subordinates, selected workers, and work places in order for the group to work
together efficiently and effectively. It is a basic activity of a business organization
The organization structure is established pattern of relationship among components of the
organization. The prescribed relationship among various position and activity, let’s talk about
Balaji Wafers Pvt Ltd. It is a company which has an excellent organization structure.

BALAJI WAFERS PVT LTD.

FOUNDER AND MANAGING DIRECTOR (M.D)

[Chandubhai Virani]

GENERAL MANAGER
[Aniruddh Zala]

PRODUCTION MANAGER
[Gaurang Patel]

FINANCIAL MANAGER
[Bharatbhai Parmar]

SALES MANAGER
[Devanshu Mishra]

MARKETING MANAGER
[Mihir Virani]

PERSONNEL MANAGER
[Prashant Singh]

ASSISTANT MANAGERS, EXECUTIVES, ACCOUNTANTS, SUPERVISORS,

WORKERS AND ETC.

1.8 Locational issues- location of an industry is the main factor, which directly concerns
with the success and failure of any company. It plays a vital role in the development of any

15
company. Every entrepreneur of a business unit must give full consideration to the suitable
location of his business enterprise because of location is a crucial factor for profit
maximization and growth of the firm. An entrepreneur has to choose such type of location,
which minimizes the lost of production as well as distribution to a considerable extent.
Balaji Wafers Pvt Ltd. Is situated at Vajdi, Kalawad Road in Rajkot City of Gujarat. The old
factory is situated in Aji GIDC area. It is covered in the total area of 25000 to 30000 sq.
metres. Due to the location of company edging many advantages. The major factors affecting
Balaji Wafers Pvt Ltd. Are as follows:
1. Availability of raw materials- “Balaji Wafers” one of the topmost potato wafers producer
in Gujarat. They are producing more than 20 items from these, they require raw materials in
surplus and large quantity. Some of the raw materials used by them are banana, chana dal,
mung dal, besan powder, edible oil and many more. So the company gets all these raw
materials easily
2. Cheap labour- labour force is the main and essential part of production process, if the
labour force is efficient and effective then the production would be better and properly as per
planned and ultimately leads to increasing capacity and profit. As the company is situated at a
rural area, so they get cheap, skilled and efficient labour easily, the company has 75% of
women labour
3. Quick Transportation- as the area is covered by the other industries which are situated on
highways that is far from city and because of that there is no problem of transportation. The
company also has its own transportation named Kataria Transportation, which is owned by
them for moving products and all.
4. Electric Supply-Due to many industries situated there the government is ready to provide
24 hours electric power supply which is beneficial for company that it can carry on their
activities and production without any hurdles and problems of power.
5. Nearness to market- the vital of any industries is the market, as ultimately they are
producing to sell in the market. So, the unit must be located at the point where company can
easily supply their production to the distributors, markets, sales agents and others. In this case
Balaji Wafers has a advantage due to their location and their 90% market is only in the
Gujarat state.

6. Suitable Climate- As Rajkot is situated in the middle of Gujarat. The Saurashtra which is
having best climate around the whole year and also favorable to the products produced by the
company. Due to these above quoted advantages of the company is able to do production at a
very reasonable cost and this is one of the reason for the good demand of the products

16
1.9 Awards and Achievements- Over times, Balaji wafer’s spectacular achievements
have made a few prestigious associations and companies to bestow honour upon its
chairperson and founding members. The company was awarded as the sultan of wafers by
economic times.

17
The international magazine published an exclusive article talking about the food quality of
Balaji Wafers, called chip off the old block.

Also, the Balaji group is a member of the snacks food association of India for a long time
now.

Evidently, Chandu bhai’s career is an inspirational one. Born in a poor family, struggling
since birth, starting a small-scale business to turning it into a multi- million dollar company is
a spectacular achievement. Ever since its establishment, the Balaji group too has come a long
way. Serving quality food to people, it has created a good name and reputation among
consumers. Initially, a lot of people used to mock at Chandu bhai’s wafer venture but now
they die to know its secret of success. What we forget is that success depends on experience.
With time, people gain knowledge, expertise, tactics, and learn from their failures. If you are
dedicated enough, success would come to you someday for sure.

Madison Media won the media duties worth Rs. 20 Crore of the well-known snacks
brand, Balaji Wafers. The company's media account was put up for a multi-agency pitch for
the first time ever.

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 PRODUCTION

2.1 Product classification- The products of Balaji Wafers Pvt Ltd., are classified into
three categories, Namkeen, Wafers and Western snacks. The Balaji Wafer had a 51+ product
range and 93+ SKUs (stock keeping units). The company had a massive growth in the chips
sector in the 2007-16 decade, Also they aimed to grab a similar market in the frozen food
and fries sector by launching new line of products under the Iscon-Balaji food Brands.
The most demanding and grossing products of Balaji Wafers are the Namkeens and Potato
chips as per the data.
The rest line of products are liked by a particular group pf people such as for ex- the western
snacks and chips are mostly liked by the children’s and kids and they are fond of eating it.and
the namkeen are mostly liked by the mid age and above 60 as it includes most of farsans
which the most Gujaratis are fond and consumes most, so each category classified has
differences in demand of each

2.2 Production Process- When it comes to cleaning in India, not many industries appear
to follow clean & green practices; the gloom and doom in maintaining profitability simply
doesn’t let the management concentrate on cleaning. Among the few companies that have
swayed from the Inertie du dirtiness to the aisle of ‘clean’ practices, is Balaji Wafers. Also
known as the ‘Sultan of Wafers’, Balaji Wafers has won accolades across the globe for
quality maintenance of its manufacturing facility.
Balaji Wafers is one of the largest potato chips producing company in India, with a high
market share especially in Gujarat.
In the initial stage, Balaji Group had set up their plant at Aji Vasad (Industrial Zone, Rajkot)
with their new concept of making the potato chips. The main benefit they got is the
readymade infrastructure availability due to which their cost is reduced to larger extent. They
have operated over there around 20 to 22 years. By the overwhelming retail success, they
were inspired to set a semi automatic plant. Instead of preparing wafers by the traditional
frying method this semi automatic plant boosted the quality, taste and more sales also. The
fame of taste reached to the whole Gujarat hence it was time to take over the whole Gujarat
so the biggest automatic plant of Gujarat came into the picture.
Balaji Wafers Process Flow Chart:
 Raw-material
 Grading
 Destoner
 Peeler
 Inspection belt
 Washing wiper

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  Slicer
 Starch remove
 Fry
 Oil filter
 Sampling process
 Sorting
 Moisture measurement
 Flavour drum
 Packing process
 Testing
 Cartoon packing
 Cross checking

Raw-material- In Balaji wafers section, potatoes use as basic raw-material for making chips
or wafers, potatoes comes from cold-storage and farm directly through truck and heavy
vehicles. In the initial processing phase, the potatoes flow from storage tanks into a large
hopper that slowly feeds them into a destoner. Worker put this potatoes bags (50kg/bag) in
stand and potatoes go ahead through conveyer belt for grading process.
Grading Process - In grading process, generally potatoes size check, if potatoes size is
smaller than requirement is remove from the second side of the machine, other potatoes go
for dispone process.
Destoner Process - In destoner process, potatoes have some clay in their surface so in
destoner process potatoes put into large water bucket for removing clay and other particle of
mote, all stones, wood, or any that may have been dug when harvesting the potatoes. The
rejected pieces of potato are then discarded.
Peeler - For peel of potatoes design one rod called peeler, in peeler have one large steel rod
and their surface put calamine types material so it can remove peel of the potatoes. This
peeler time span based on potatoes quality, in one machine eight peeler fitted so potatoes
comes from the upper side of the machine then continuous rotating of the peeler potatoes peel
remove before it reaching to the other side of the machine.
Inspection belt - After removing peel of the potatoes, in this belt useless or baleful potatoes
removes to the other side.
Washing wiper - Useful potatoes go into washing wiper in washing wiper potatoes washed
by the water and then go into slicer.
Slicer - Reappeared from washing wiper go into slicer through conveyer belt for cutting slide
or wafers, slicer have three big circle shape cutting machine with six blade in one circle so
potatoes rotate and cut by the blade. After making potatoes slice all are not same size slice so
small slice remove by automatically and useful slice for frying process.
Starch remove- In potatoes have starch so uncouple starch when cut into slice so this starch
collect from below side of the machine or conveyer belt and small particle of potatoes also
unloose by vibrating conveyer belt. After removing bad particle of the potatoes slices we also
remove water part present in potatoes slices for this process we pass slices into one machine

20
which have upper side air blow types and below air twitch or vacuum types machine. So from
the upper side blow the air into wafers slices and below side water twitch by the vacuum
machine. After removing peel of potatoes and small particle of waste is used for cattle food
and bio-sake and remove starch is used for as a raw material making another product.
Fry- Now secondary part of the process come, after doing all above process, slices are ready
to fry and eligible for making wafers. For frying process have large pam oil tank in the pam
oil tank pam oil temperature around 160 to 180 ºC with 4000L. This pam oil heat through the
boiler indirectly and pam oil store into one tank and around this tank heat oil feel another tank
for pam oil heated by the outer surface of the tank.
Oil filter - After frying the potatoes slices pam oil have some small particle of the slices and
some debris material present so it can removing by the filter process. After doing all this
process for oil filter remove oil from the wafers also so for this we can pass from the large
conveyer belt and defecate by the automatically.
Sampling process & Sorting- In wafers frying process few (very less) wafers are fried very
highly or some black dot kind wafers so it can remove by the sampling process. Sampling
process is done by the LabVIEW in this process when wafers come through conveyer belt
take sample from camera and apply sampling algorithm to the sample and defective pieces
are show in the screen, and this process give command to the air blow line which is slightly
away from the sampling process and when defective pieces come blow the air and it can
remove by the below the machine. This process is much require in the food industry, using
this sampling process defective pieces automatically detect by the camera and also shown in
screen and remove automatically easily.
Moisture measurement - After removing defective pieces of the wafers moisture
measurement sensor use for measuring moisture present in the wafers. Moisture measurement
are used to measure the percentage of water in a given substance, this information can be
used to determine if the material is ready for use, unexpectedly wet or dry,or otherwise in
need of further inspection.
Flavour drum - In flavour drum add the masala, if requirement is for tomato flavor so this
types of masala add into the drum and when potatoes wafers come via conveyer belt into
drum and rotate the drum so masala stick to the wafers surface and go for the packing process
Packing process - It is the second last process of wafers product, in this process wafers go
into drum shape machine in this machine wafers bags are prepared, we give the command for
the machine for how much gram wafers fill into the bag. Before this wafers are distributed
into 3 to 4 parts and after given command wafers are collected into below tank as per the
given command. If any machine have fault or stop due to any reason wafers go into another
way so wafers are wasted or overflow. In packing process as per the weight wafers fill into
bag and also add dry nitrogen gas for making wafers life time larger or wafers cannot
wasteful long time. Balaji Wafers Rajkot plant produce 1200 Kg wafers per hour from 4800
Kg. potatoes. Balaji Wafers Valsad plant produce 2200 Kg wafers per hour from 9000 Kg.
potatoes. Balaji Wafers Indore plant produce 1450 Kg wafers per hour from 6000 Kg.
potatoes.
Cross checking - After fill wafers into bags employer take any random sample taken from
the outlet side and check its weight and air leakage. In conveyer belt one side empty cartoon
comes and employer fill the wafers bags into cartoon and other side this cartoon goes for final
weight checking this is done by automatically. When lade cartoon comes outside if this
21
weight is less

22
than its set valve than this cartoon automatically rejected by the machine. This is done by the
pushing types arm when cartoon weight is less than set value pushing arm push the cartoon
and other qualified cartoon goes to the dispatch process.

2.3 Production Capacity - Rajkot-based Balaji Wafers Private Limited is in process of

increasing its production capacity of its plant in Rajkot.

For this, the company is setting up two new production lines which is expected to raise it
production capacity by nearly 50 percent. The company also has a plant in Valsad district in
South Gujarat.

23
“We are going to increase production capacity at Rajkot plant. Work on two new production
lines is going on for the last two months. New production lines will be functional from next
month,” said Keyur Virani, director, Balaji Wafers Private Limited.

The new production lines will manufacture wafers and other snacks. Balaji is also planning to
launch new flavours in the market in coming days.
Virani said, “The expenditure for the two new production lines would be about Rs 80-100
crore. We started investment for this project last year and the fund for this was managed from
internal accruals.”

Production capacity of the new production lines, which would be fully automatic, will be
around 5,000 kg per hour.
Currently, the production capacity of Rajkot plant is 8,000-10,000 kg per hour in which the
company produces multi-flavoured wafers, chana dal, mung dal and 25 other snacks.

The company shelved its July 2013 plans to sell 15 per cent stake to private equity funds for
future expansions and is now readying for initial public offering (IPO) to raise fund for its
future plans.

“We are preparing to come up with an IPO to raise funds for our future expansions. The
company plans to offer not more than 10 per cent equity shares of the company,” confirmed
Virani.

Balaji Wafers enjoys around 65 percent market share in western Indian snacks market and is
present in Gujarat, Maharashtra, Goa, Rajasthan and some parts of Madhya Pradesh. Its
current turnover exceeds Rs 1,200 crore and the company expects 25-30 percent growth in

2014-15

24
2.4 Plant Layout –

25
2.5 Raw Materials and its Procurement - “Balaji Wafers” one of the topmost potato
wafers producer in Gujarat. They are producing more than 20 items from these, they require
raw materials in surplus and large quantity. Some of the raw materials used by them are
banana, chana dal, mung dal, besan powder, edible oil and many more. So the company gets
all these raw materials easily
• Potato Masala Wafers - Choicest Potatoes, Edible Oil, Chilly Powder, Iodized Salt,
Spices and Condiments,

• Potato Salted Wafers – Choicest Potatoes, Edible Oil and Iodized Salt

• Tomato Masti - Choicest Potatoes, Edible Oil, Chilly Powder, Iodized Salt, Sugar
Spices, Condiments and Added Flavour

• Chat Chaska - Choicest Potatoes, Edible Oil, Chilly Powder, Iodized Salt, Spices,
Condiments and Added Flavour

• Banana Mari Wafers - Choicest Bananas, Edible Oil, Iodized salt and Pepper Powder

• Banana Masala Wafers - Choicest Bananas, Edible Oil,Chilly Powder, Iodized Salt,
Spices and Condiments

• Farali Chevdo - Choicest Potatoes, Edible Oil, Peanuts Splits, Sugar Powder, Chilly
Powder, Iodized Salt, Spices and condiments

• Chana Dal - Choicest Gram Splits, Edible Oil, Chilly Powder, Iodized Salt, Spices
and Condiments

• Mung Dal - Choicest Kidney Bean Splits ,Edible Oil, and Iodized Salt

• Masala Peas - Choicest Peas, Edible Oil, Chilly Powder, Iodized Salt, Spices and
Condiments

• And many more,etc.

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2.6 Ways to Handle Industrial Waste - One of the major challenges facing the
company today is frequent power cuts. As about 8 lakh kg of potato wafers and 10 lakh kg of
snacks are processed every hour at its manufacturing unit in Rajkot, even a minute’s power
loss (before the generator kicks in) could mean massive wastage and loss. The company is a
long-standing member of the Snacks Food Association. It entered into a joint venture with
Iscon Group (a well-known real estate firm) and SP Chips Potato Pvt Ltd to manufacture
French fries and other frozen specialities under the name Iscon Balaji Foods.

Balaji Wafers is one of the few companies where women make up almost 50 per cent of the
work force. Subsidised meals are provided to all employees and the company has a reputation
for helping out when necessary. The Virani family has developed a public utility centre
square called ‘Kotecha Chowk’ in Rajkot. It is in partnership with the Rajkot Municipal
Corporation for the ‘Green City Clean City’ project.

The company has adopted several environment-friendly measures such as the establishment
of effluent treatment plants to process waste water, which is then used for irrigation or
supplied to chemical factories. The organic waste produced at the factories is used to
generate bio-fuel in bio-gas plants, while windmills at every plant generate clean energy. The
factory grounds at Rajkot have around 2,000 plants and trees.

27
 MARKETING

3.1 Basic data about the product-

Quantity: 40

Packaging: Plastic

Brands: Balaji

Categories: Snacks, Salty snacks, Appetizers,

Chips and fries, Crisps,Salty snacks made from potato

Countries where sold: India

Ingredients list:
Potato (89%), Edible (Palmolein), Jodized Salt (0.4%). PROPRIETARY FOOD Category 15:
Ready-to-eat Savouries Sub Category 15.1: Snacks and Savouries - Potato

Ingredients analysis:
Palm oil Vegan status unknown Vegetarian status

Nutrient levels for 100 g

Serving size: 40

→ Please note: for each nutriment, the average is computed for products for which the
nutriment quantity is known, not on all products of the category.
As
Compared
sold As sold
to: Salty for per Compared
Nutrition facts Compared
snacks
100 gserving to: Crisps to: Snacks made from
/ 100(40g) potato
ml
2,339
936 kj
kj 2,140 kj2,130 kj 1,890 kj
Energy (224
(559 (512 kcal) (508 kcal) (451 kcal)
kcal)
kcal)
Fat ? ? 29.9 g 28.2 g 20.7 g

28
Saturated fat ? ? 3.6 g 3.48 g 8.02 g
Carbohydrates ? ? 55.4 g 55.3 g 56.9 g
Sugars ? ? 3.26 g 2.2 g 29.3 g
Fiber ? ? 3.19 g 4.43 g 3.88 g
Proteins ? ? 4.45 g 5.97 g 6.71 g
Salt ? ? 1.51 g 1.33 g 0.582 g
As
Compared
sold As sold
to: Salty for per Compared
Compared
Nutrition facts snacks
100 gserving to: Crisps to: Snacks made from
/ 100(40g) potato
ml
Fruits‚ vegetables‚ nuts and rapeseed‚ walnut
and olive oils (estimate from ingredients list 0 % 0 % ? ? ? analysis)

29
3.2 Price Distribution – the prices of the products of Balaji wafers varies by the category
and products;

3.3 4p’s of Marketing –

• Product - Balaji do not advertise its products nor run any retail schemes or
promotions to sell their products. Instead of misspending on superficial aspects like
packaging and design which does not really benefit either the company or the
consumer, Balaji believes in investing on ensuring that fresh and quality products
reach the market. Balaji does not use artificial flavours in its snacks and prefers to use
local spices which give a made-at-home taste to its snacks.
• Price - Balaji has affordable price unlike other popular brands almost 50% less,
despite of in cost bearing process like engaging in research, sustainability, product
innovation and new manufacturing techniques this all is possible as Balaji makes good
use of freely available resources like water and air, it makes biogas (worth
approximately 15-20 lacs) to use in the canteen by treating waste water from the plant,
generates electricity worth 25-30 lacs which is used in the plant. Benefits from these
savings are transferred to the consumer. Apart from all this, Balaji also concentrates
on ensuring that it maintains good relations with distributors & retailers who give the
brand good visibility at the point of sale.
• Place - Balaji Group processes around 450,000 kg of potatoes per day and 400,000 kg
of namkeens per day. Balaji has a dense network of 550 distributors and its products
are sold upto 400,000 retail outlets across India .
• Promotion - Balaji brand is not an outcome of intensive marketing and advertising
campaigns but has been created solely by the importance the company places on

30
 delivering quality and affordable products and various CSR initiatives that it has
undertaken, making it a classic example of ‘word of mouth’ promotion.
3.4 Competitors – The top competitors of Balaji Wafers Pvt Ltd., are as follows;

 Bel Brands

 McCain Foods

 Frito Lay

 Gopal Namkeen

 Vimal Fresh

 Yellow Diamond

 Samrat

 Euro

 And etc.

31
 HUMAN RESOURCES

4.1 Number of employees at each level – there are around 5000 employees in the
Company divided into particular departments according to taking in consideration their
abilities, qualities, skills, qualification and etc.

4.2 Shifts – Balaji Wafers working days, based on review of 120 employees;

Monday to Saturday Rotational shift Monday to Friday

other

-Balaji Wafers work timings based on the review are;

 Flexible timing - 52%
 Strict timing (9am to 6 pm) - 14%
 Strict timing (8am to 7 pm) – 12%
 22% employees reported other strict timings.

-Balaji Wafers shifts timing based on the reviews are;

 Day shift is 97%
 Night shift is 3%

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4.3 Recruitment - Jobs in Balaji Wafers Pvt Ltd (Balaji Group) Popular Degrees for
Balaji Wafers Pvt Ltd (Balaji Group) For applying in the Balaji Wafers you can apply for
jobs by filling their career form on their website.

(ranges for employees at Balaji Wafers Pvt Ltd (Balaji Group) by degree.)
• 10+2 or Below
• Rs 0 - Rs 390k

• Rs 0 - Rs 390k

• Rs 0 - Rs 390k

• B.Com
• Rs 0 - Rs 390k

• Rs 0 - Rs 390k

• Rs 0 - Rs 390k

• Diploma
• Rs 0 - Rs 390k

• Rs 0 - Rs 390k

• M.Com
• Rs 0 - Rs 390k

Rs 0 - Rs 390k

Rs 0 - Rs 390k

Rs 0 - Rs 390k

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4.4 Compensation
• Job
• Range
• Rs 160kRs 2m
• Machine Operator Average: Rs 2.15 Lakh

• Rs 2.15 Lakh - Rs 2.15 Lakh

• Operator
Average: Rs 2.625 Lakh

• Rs 2.05 Lakh - Rs 3.2 Lakh

• Production Supervisor
Average: Rs 3.2 Lakh

• Rs 1.8 Lakh - Rs 4.6 Lakh

• Qa Executive
Average: Rs 2.75 Lakh

• Rs 2.5 Lakh - Rs 3 Lakh

• Territory Sales Manager Average: Rs 2.925 Lakh

• Rs 2.6 Lakh - Rs 3.25 Lakh

• Tsm
Average: Rs 2.2 Lakh

• Rs 2 Lakh - Rs 3.2 Lakh

4.5 Policies regarding transfer and promotion -

For transfer policies it is necessary to have proper job description and job analysis, care
should be taken to ensure that frequent or large scale transfer are avoided by laying down
adequate selection and placement procedures for the purpose. But in Balaji wafers has
adopted Kataria transport.

It is very import in business company gives the promotion to promotion of managers

supervision in company scheme the person is transferred to higher post and given various
facilities such as medical facilities, housing facilities & various facilities.

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In Balaji wafers promotion is given as per the performance seniority and works etc. There is no
special promotion policy, in this promoter the personnel only as per the work,

4.6 Training - Training is a learning experience in there it seeks relatively permanent

charge in an individual that will improve his ability to perform on the job. How they work,
their attitudes, towards the work, with their co- workers or supervision. Training is in
business fields training to play very important role about new technology. In case of Balaji
Wafers it takes into consideration first their employees training and set up programmes
devised in that direction to make their employees efficient to work for the company and give
their best towards achieving common goal.

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 FINANCE

5.1 Investment - Balaji wafers now preparing to enter Uttar Pradesh, will invest 600-700
crores to build food park on 100 acres | Balaji Wafers is now preparing to enter Uttar
Pradesh, will build a food park on 100 acres with an investment of 600-700 crores Balaji
Wafers Plant located in Rajkot, Gujarat.

• The company expects a turnover of 3000 crore in 5 years in Uttar Pradesh

• In 2016, the company set up a plant outside Gujarat in Madhya Pradesh for the first
time

Balaji Wafers Private Limited, a Rajkot-based company that makes wafers and packed
snacks, is now set to start its second plant outside Gujarat. In a conversation with Dainik
NewsBust India, the company’s chairman and managing director (MD) Chandubhai Virani
said that the company’s large plants are currently located in Rajkot and Valsad, Gujarat.
Apart from these, the second plant outside Gujarat is in Indore, Madhya Pradesh. Now the
company is preparing to move to North India. Under this, work has started on the plan to
build a food park in Uttar Pradesh.
The company will invest Rs 600-700 crore
Balaji Wafers director Kayur Virani said that we have seen many places near Kanpur and
Lucknow in Uttar Pradesh. A decision will be taken about the plant soon. The company will
invest Rs 600-700 crore in the initial phase for this food park to be built on 100 acres. Part of
this investment is planned to be made from internal sources. Some funds are trying to be
managed through bank loans.
Chandu bhai Virani, Chairman and Managing Director (MD) of Balaji Wafers.
Planning to provide all facilities in one place
Kayur Virani said that in the food park, we will give space to our material suppliers like
potatoes, grains, spices. Warehouse and processing units will also be started for this. Our
concept is such that all facilities are available in one place, so that there is no problem in
production. We are moving ahead with this target that in five years, the turnover of this food
park will reach Rs 3 thousand crore.
Chief Minister will meet Yogi Adityanath
Keyur Virani said that we are trying to meet Uttar Pradesh Chief Minister Yogi Adityanath for this
project. Our aim is to meet them and discuss the project. However, we are quite sure about meeting him,
because, with this, investment in Uttar Pradesh will also provide employment to the local people. Balaji
wafers director Kayur Virani

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Planning to cover the market in North India
The company currently covers markets in North India with plants in Gujarat and Madhya
Pradesh. If production starts in UP itself, then access to Bihar, Delhi, Punjab, Haryana
and Uttarakhand will become easier. According to information received from Balaji
Wafers Company, there is a good demand for packaged wafers and snacks in all these
states.
No plans to sell stake
Regarding setting up a plant in UP, Kayur Virani also clarified that it is often said that the
company is ready to sell its stake. However, we do not have any such planning. Yes, earlier
the PepsiCo company had shown interest in buying Balaji’s stake, but the matter could not go
ahead. At the same time, if we talk about UP’s plant, then this investment is quite big.
However, we do not plan to sell the stake. We will manage this expenditure at our level
only.Wafers being prepared at Balaji Wafers’ plant at Rajkot.
Balaji wafers share 20% in Indian market
According to company director Kayur Virani, Balaji wafers have around 20% share in the
snacks market across India, and especially in the wafers market. While the company has more
than 65% market share in Western India. At the same time, speaking of the market of Gujarat,
the market share of the company in the home state is more than 75%.
Plant was built in Indore in 2016
Balaji Wafers had set up its first plant outside Gujarat in Indore, Madhya Pradesh. The plant
was started in October 2016, for which the company had invested around Rs 400 crore. Apart
from Madhya Pradesh, this plant covers markets around Rajasthan, Uttar Pradesh and Delhi.
Expected turnover of Rs 2800 crores in 2020-21
Balaji wafers have been growing rapidly for the last few years. The turnover of the company
was Rs 1200 crore in 2014-15, which increased to 1800 crore in 2018-19 and 2500 crore in
2019-20. At the same time, the turnover is expected to be 2800 crores in 2020-21. However,
due to Corona, the turnover may be slightly lower than the company had expected.

3
5.2 Sources of funds -

Balaji Wafers in talks with PEs to raise $100-125 million: Sources

Snack maker Balaji Wafers is in separate talks with private equity-funds, including
Blackstone Group and Actis, to raise between $100 million and $125 million, two sources
with direct knowledge of the matter told Reuters.
Chandu Virani, managing director of Balaji Wafers, confirmed that the company was in tals
with private-equity investors, but declined to give details.

“We are looking for growth capital investment and are in talks. I cannot give further details or
a time frame,” Virani told Reuters.
He said Balaji Wafers is the No.1 maker of savoury Indian snacks, called ‘namkeen’, in the
western states of Gujarat, Maharashtra, Rajasthan and Madhya Pradesh. Blackstone and Actis
declined to comment.
Private equity investments in India were up 17.7% to $2.3 billion during the second quarter of
this year compared to same period last year, according to Venture Intelligence, an Industry
tracker.

3
5.3 Sales and Profit turnover – Here is summary of Financial information of Balaji
Wafers Pvt Ltd., for the financial year ending on 31st march,2021

• Revenue/turnover of Balaji Wafers is over INR500 Cr.

• Net worth of the company has increased by 1.86%
• EBITDA of the company has decreased by -42.63% Total assets of the
company has increased by 7.19% Liabilities of the company has increased by
33.18%
Operating Revenue
Over INR 500 cr
EBITDA
-42.63 %
Net worth
1.86 %
Debt/Equity Ratio
0.10
Return on Equity
1.80 %
Total Assets
7.19 %
Fixed Assets
17.14 %
Current Assets
7.11 %
Current Liabilities
33.18 %
Trade Receivables
4.71 %
Trade Payables
130.19 %
Current Ratio
3.95

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 CONCLUSION

At last, I have concluded that India is a developing country free economy. So it has an
opportunity for very domestic company to upgrade its technology and other process in order
stand in modern market. BALAJI WAFERS PVT LTD. was not started on very large basis
but due to the best efforts of the executive and director it has earned good reputation in the
sector. It earns valuable foreign exchange for India through its exports and has maintained
good relation with outsiders and employees. It has a very efficient group of employees and I
wish BALAJI WAFERS PVT LTD. A very good luck for the future.

BIBILIOGRAPHY

 https://www.ambitionbox.com/reviews/balaji-wafers-reviews

 https://www.tofler.in/balaji-wafers-
privatelimited/company/U15400GJ1995PTC027555/financials

 https://www.insiderbiz.in/company/BALAJI-WAFERS-PRIVATE-
LIMITED

 https://www.joboutlook.in/company/balaji-wafers-pvt-ltd-balajigroup/62321

 https://in.linkedin.com/company/balaji-wafers-pvt-ltd

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 https://www.balajiwafers.com/

 https://www.retail.economictimes.indiatimes.com