DigitalThread - Collaborative Research - Report
DigitalThread - Collaborative Research - Report
Release 1.0
February 2023
Abstract
CIMdata, on behalf of the Aerospace & Defense PLM Action Group (AD PAG), has conducted a
collaborative research effort with multiple PLM solution providers to gain an understanding of
needs and opportunities within the industry on the topic of digital thread. The shared objective of
the participants was to align perspectives on the topic and have a meaningful impact on the
providers’ solution strategies and roadmaps. CIMdata was responsible for project management and
creation of project artifacts. The project used two methods to gather information: subject matter
expert (a.k.a. domain expert) interviews and an online survey. The primary information source for
analysis and reporting was the set of responses to the web-based survey. These responses represent
a broad community and, as answers to a set of closed-ended questions, lend themselves to
statistical analysis. The responses to each question are summarized in charts or graphs. At the end
of the report, CIMdata offers summary observations.
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A&D PLM Action Group Digital Thread Collaborative Research Report
Table of Contents
Revision Record ...............................................................................................................................5
Executive Summary ..........................................................................................................................6
Significant Findings .................................................................................................................................................... 6
The What and Why of the Digital Thread .................................................................................................................................. 6
The Current Reality of Digital Thread in Industry ...................................................................................................................... 7
Planning Investment for Digital Thread Expansion in Industry ................................................................................................. 7
Solution Capability and Provider Alignment .............................................................................................................................. 8
Introduction .......................................................................................................................................8
Information Gathering ................................................................................................................................................. 8
Interviews .................................................................................................................................................................................. 8
Web-Based Survey ................................................................................................................................................................... 8
Analysis and Reporting............................................................................................................................................... 9
Respondent Demographics ..............................................................................................................9
The What and Why of the Digital Thread ........................................................................................11
The Current Reality of Digital Thread in Industry ............................................................................16
Current Value Footprint ........................................................................................................................................................... 17
Technology ............................................................................................................................................................................. 22
Self-Assessment ..................................................................................................................................................................... 24
Planning Investment for Digital Thread Expansion in Industry ........................................................27
Expanding Value Footprint ...................................................................................................................................................... 29
Solution Capability and Provider Alignment ....................................................................................33
Summary Observations ..................................................................................................................36
The What and Why of the Digital Thread.................................................................................................................. 36
The Current Reality of Digital Thread in Industry...................................................................................................... 36
Planning Investment for Digital Thread Expansion in Industry ................................................................................. 37
Solution Capability and Provider Alignment.............................................................................................................. 38
About The A&D PLM Action Group .................................................................................................39
About CIMdata ................................................................................................................................39
Appendix A: Partial List of Respondents’ Job Titles ........................................................................40
Appendix B: Use Case Descriptions ...............................................................................................42
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Table of Figures
Figure 1 — Survey Respondents' Role Titles (% of respondents) ................................................. 10
Figure 2 — Distribution of Survey Respondents by Geographic Region ........................................ 10
Figure 3 — Distribution of Survey Respondents by Company Revenue ........................................ 11
Figure 4 — Distribution of Survey Respondents by Industry .......................................................... 11
Figure 5 — Source of Digital Thread Definition Commonly Agreed to Within Respondent's
Company (% of respondents) ........................................................................................................ 12
Figure 6 — Most Significant Characteristics that Describe What a Digital Thread Does (% of
respondents) .................................................................................................................................. 13
Figure 7 — Most Significant Characteristics that Describe What a Digital Thread Is (% of
respondents) .................................................................................................................................. 14
Figure 8 — Reasons for Digital Thread's Rise to Prominence (% of respondents) ........................ 15
Figure 9 — Business Issues Being Addressed with Digital Thread Efforts (% of respondents)...... 16
Figure 10 — Prevalence Digital Thread Implementations Currently in Place Within the Various
Product Lifecycle Stages (% of respondents) ................................................................................ 17
Figure 11 — Prevalence of Product Lifecycle Data Categories Currently Linked Together as a
Digital Thread (% of respondents) ................................................................................................. 18
Figure 12 — Prevalence of Digital Thread Use Cases Currently Implemented (% of respondents) 19
Figure 13 — Respondents' Assessment of the Importance of Various Use Cases for Achieving the
Digital Thread Vision within Their Companies (% of respondents)................................................. 20
Figure 14 — Extent of the User Community Currently Contributing to and Leveraging the
Respondents' Digital Thread Use Case Implementations (% of respondents) ............................... 21
Figure 15 — Technologies Used to Create and Consume Product Lifecycle Data in Respondents'
Currently Implemented Use Cases (% of respondents) ................................................................. 22
Figure 16 — Technologies Used to Link Product Lifecycle Data in Respondents’ Currently
Implemented Use Cases (% of respondents)................................................................................. 23
Figure 17 — Implementation Configurations of Respondents' Current Digital Thread Solutions (%
of respondents) .............................................................................................................................. 23
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Revision Record
Revision Date Description
1.0 February 2023 Initial Release of the A&D PLM Action Group Digital Thread
Collaborative Research Report, Survey Respondent Edition,
which is based on a detailed online survey
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Significant Findings
The following key findings were derived from analyzing the interview and survey results:
• CIMdata’s analysis clearly indicates that digital thread investment within the ecosystem of
industrial users, their customers, suppliers, and solution providers is poised for rapid
growth. Initial implementations of targeted digital thread solutions have provided proof
points of value and essential learnings. New rounds of investment are ramping up, guided
by these early achievements and with expectations driven by the value potential revealed.
The What and Why of the Digital Thread
• The conceptual understanding of digital thread within industry is very immature. Nearly half
of companies surveyed do not have a commonly accepted definition of digital thread.
However, there is a broadly shared perception of what a digital thread does and what a
digital thread is. The most prominent characteristics of what a digital thread is and what it
does relate to “establishing traceability of product information.”
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− Manufacturing engineering
Solution Capability and Provider Alignment
• Respondents were split on the question of whether their chosen PLM solution providers are
aligned with their perspectives and strategies for digital thread investment, with the majority
feeling that they are moderately or well aligned. A significant minority felt there were some
or major gaps.
Introduction
CIMdata, on behalf of the Aerospace & Defense PLM Action Group (AD PAG), has conducted a
collaborative research effort with multiple PLM solution providers to gain an understanding of
needs and opportunities within the industry on the topic of digital thread. The shared objective of
the participants was to align perspectives on the topic and have a meaningful impact on the
providers’ solution strategies and roadmaps. CIMdata was responsible for project management and
creation of the project artifacts.
Since its founding in 2014, the CIMdata-administered AD PAG has sponsored research and jointly
staffed projects on topics such as Model-Based Definition, Multiple-View Bill of Materials, PLM
Technology Obsolescence Management, Global Collaboration, Model-Based Systems
Engineering, and Digital Twin/Digital Thread. The members regularly interact with the principal
PLM solution providers in project collaborations and executive-level strategic discussions. Current
AD PAG membership includes Airbus, Boeing, GE Aerospace, Gulfstream, Pratt & Whitney,
Rolls-Royce, and Safran.
The Group’s leadership recently decided to expand its reach into the PLM solution provider
community and engage in collaborative research and dialogue on strategic topics. For this research
effort, CIMdata and the AD PAG partnered with Aras, Eurostep, Jama Software, PTC, and
Siemens Digital Industries Software, all solution providers committed to addressing the digital
thread challenges of industrial companies.
Information Gathering
The project used two methods to gather information: subject matter expert (SME) interviews and
an online survey.
Interviews
CIMdata conducted interviews with three communities: participating PLM solution providers, key
A&D customers nominated by the participating solution providers, and the AD PAG member
companies.
Web-Based Survey
The second method of information gathering was through a web-based survey targeted toward a
broader community of PLM practitioners in industry. CIMdata developed the survey based on
initial findings from the SME interviews and promoted it through their usual channels, e.g., a press
release, Webinar, social media promotion, targeted emailings, etc. Each research sponsor was
given a survey that duplicated the CIMdata survey questions for promotion using their own internal
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processes and methods. This was to help increase the number of industrial responses and ensure
the data and results would be representative of the overall population of interest to the sponsors.
The learnings from the interviews were applied to develop the line of inquiry in the web-based
survey. The line of questioning was similar, but whereas the interview questionnaire was open-
ended, those questions were converted to closed-ended pick lists for the survey. The pick list
choices were derived primarily from the interview responses. The richness of inquiry achieved in
the interviews could not be replicated in the online survey, but the questions were crafted based
on the interview results to provide useful insights into current state and future trends across a
broader industrial community.
Respondent Demographics
A total of 90 complete and validated online survey responses were received and analyzed.
The survey was intentionally designed to be a challenge for the respondent. Answering the
questions required a deep understanding of the current status and future plans for digital thread
realization within the respondent’s company. The average time to complete the survey was
approximately 30 minutes. Consequently, it is fair to assume that only those with a serious interest
in the topic of digital thread would invest the time and effort needed to complete the survey. This
hypothesis may be confirmed by reviewing the respondents’ self-selected role titles as shown in
Figure 1 and by reviewing the respondent’s job titles, which we were able to research based on the
names and email addresses provided. 1
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Respondents were almost exclusively from North America and EMEA, and evenly distributed
across small, medium, and large revenue enterprises as shown in Figure 2 and Figure 3.
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While the survey was open to all industries, it was targeted toward and most heavily promoted
within aerospace and defense. Consequently, nearly 60% of responses were from that industry. As
shown in Figure 4, a total of 55 individuals from 46 A&D companies responded to the survey, and
those companies included 15 of the Top 50 and 7 of the Top 10 in the global A&D industry.
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respondents do not have an agreed to definition within their company, or that slightly more than
half do.
Figure 5 — Source of Digital Thread Definition Commonly Agreed to Within Respondent's Company (% of respondents)
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Respondents were then asked to choose the most significant characteristics that describe what the
digital thread does. Their selections are shown in Figure 6.
Figure 6 — Most Significant Characteristics that Describe What a Digital Thread Does (% of respondents)
Traceability of product information across multiple domains, the combination of the first two
responses, is core to many digital thread definitions.
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Respondents were then asked to choose the most significant characteristics that describe what the
digital thread is. Their selections are shown in Figure 7.
Figure 7 — Most Significant Characteristics that Describe What a Digital Thread Is (% of respondents)
In this second question, respondents are again focused on traceability but they are also seeking
some level of interoperability between the data as part of the thread.
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The digital thread has risen dramatically in prominence over the last 3 to 5 years. Respondents
were asked what has changed over that period to elevate interest in digital thread within their
company. Results are shown in Figure 8.
This suggests that some are being pushed by external forces, like the US DoD and other
regulating agencies, but are also responding to market trends, like product complexity and the
enhanced capabilities being offered by solution providers.
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Figure 9 — Business Issues Being Addressed with Digital Thread Efforts (% of respondents)
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Figure 10 — Prevalence Digital Thread Implementations Currently in Place Within the Various Product Lifecycle Stages
(% of respondents)
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Respondents were asked which product lifecycle data categories are linked together as a digital
thread in their company today. Results are shown in Figure 11.
Figure 11 — Prevalence of Product Lifecycle Data Categories Currently Linked Together as a Digital Thread (% of
respondents)
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Respondents were asked which use cases for digital thread are implemented in their company
today. Results are shown in the following figure. 2
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Respondents were asked for their opinion as to the importance of various use cases for achieving
the digital thread vision within their company. Results are shown in Figure 13.
Figure 13 — Respondents' Assessment of the Importance of Various Use Cases for Achieving the Digital Thread Vision
within Their Companies (% of respondents)
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Respondents were asked to describe the extent of the user community that is currently contributing
to and leveraging their digital thread use case implementations. Results are shown in Figure 14.
Figure 14 — Extent of the User Community Currently Contributing to and Leveraging the Respondents' Digital Thread
Use Case Implementations (% of respondents)
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Technology
Respondents were asked three questions about the technologies used to enable the digital thread
use cases that are currently implemented within their company.
First, they were asked what technologies are used to create and consume product lifecycle data in
these use cases. Results are shown in Figure 15.
Figure 15 — Technologies Used to Create and Consume Product Lifecycle Data in Respondents' Currently Implemented
Use Cases (% of respondents)
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Then, they were asked what technologies are used to link product lifecycle data in these use cases.
Results are shown in Figure 16.
Figure 16 — Technologies Used to Link Product Lifecycle Data in Respondents’ Currently Implemented Use Cases (% of
respondents)
Respondents were asked how they are implementing digital thread solution(s) to support the full
product lifecycle. Results are shown in Figure 17.
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Self-Assessment
Through a series of questions respondents were asked to assess their positioning for successful
pursuit of a digital thread strategy.
Respondents’ assessment of the maturity of the digital thread strategy realization within their
company is shown in Figure 18.
Respondents were asked if they have metrics in place to track the effectiveness of their digital
thread strategy, and those who responded “yes” were asked to provide a brief description. A
representative sample of responses is provided below.
• Number of systems integrated in the digital thread
• Number of data elements in a central data model enabled for the digital thread
• Number of data elements enabled for the digital thread
• In some areas later in the development phase with focus on documentation
• Highly variable based on mission. Generally, time to market, first time quality, manufacturing cost /
realized learning curve, and sustainment costs are the most prominent metrics.
• We aim for more than pockets of excellence, but digital thread consistency being measured against
strategic programs
− Tracking user adoption of rapid standup metrics of IDEs (Integrated Digital Environments) that
manifest our Digital Thread strategy through integration of ASoTs (Authoritative Sources of
Truth)
− Degrees of separation between lifecycle elements
− As Planned / As Released Baseline integrity and traceability to primary and secondary items
• Impact Analyze
• Considering traceability - is it enough to support a decision?
• Product quality (physical prototypes compared to virtual simulations results)
• Partly KPI´s based on single use cases only
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• We have KPIs per system to include more aircraft in the scope of the digital thread.
Some respondents provided insight as to how they develop metrics.
• Firstly, we analyze our business maps, we create value streams about workflows. After that, we
detect some steps without digital platforms such as PDM, ERP, MES systems. We think how to
implement the steps into digital systems.
• Our metrics for digital thread are wrapped up within the implementation progress of next generation
PLM capabilities. The PLM is growing to accommodate the requirements of digital thread linkages.
• We would track Digital Thread metrics as part of our overall model and data governance approach.
Respondents were asked to list and characterize the principal inhibitors to formulating and
executing a digital thread strategy within their company. Results are shown in Figure 19. Inhibitors
are listed in order of decreasing significance.
Figure 19 — Principal Inhibitors to Formulating and Executing a Digital Strategy within Respondents' Companies (% of
respondents)
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Respondents were then asked to propose potential means for mitigation of the “Most Significant
Inhibitor”. Results are shown in Figure 20.
Figure 20 — Respondents’ Proposed Means for Mitigation of Inhibitors to Formulating and Executing a Digital Strategy
within Their Companies (% of respondents)
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Figure 21 — Pain Points Respondents will be Targeting in Future Digital Thread Implementations (% of respondents)
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Respondents were asked what new value opportunities they are targeting in future digital thread
implementations within their company. Results are shown in Figure 22.
Figure 22 — New Value Opportunities Respondents will be Targeting in Future Digital Thread Implementations (% of
respondents)
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Figure 23 — Respondents' Plans to Expand Current Digital Thread Implementations Within and Across Lifecycle Phases
Over Time (% of respondents)
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Respondents were asked how they plan to expand linkages currently in place within and across
product lifecycle data categories over time. Results are shown in Figure 24.
Figure 24 — Respondents' Plans to Expand Current Linkages Within and Across Product Lifecycle Data Categories Over
Time (% of respondents)
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Respondents were asked how they plan to expand implementation of use cases for digital thread
in their company over time. Results are shown in Figure 25.
Figure 25 — Respondents' Plans to Expand Implementation of Use Cases for Digital Thread Over Time (% 0f
respondents)
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Respondents were asked how they envision the extent of community involvement increasing as
they pursue their company’s digital thread plans. Results are shown in Figure 26.
Figure 26 — Respondents' Vision for Expansion of Community Involvement as They Pursue Their Companies' Digital
Thread Plans (% of respondents)
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Figure 27 — Notable Examples of Gaps in Capabilities Offered by Respondents' Chosen PLM Solution Providers (% of
respondents)
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Respondents were asked how well their perspectives and strategies for digital thread investment
are aligned with those of their chosen PLM solution providers. Results are shown in Figure 28.
Figure 28 — Degree of Alignment of Perspectives and Strategies for Digital Thread Investment Between Respondents and
Their Chosen PLM Solution Providers (% of respondents)
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Respondents were provided a list of choices and asked to indicate any notable examples of
alignment or misalignment between their company and their chosen solution providers. Results
are shown in Figure 29.
Figure 29 — Notable Examples of Alignment or Misalignment Between Respondents and Their Chosen PLM Solution
Providers (% of respondents)
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Summary Observations
The following key takeaways can be derived from the analysis of the interview and survey results:
• CIMdata’s analysis clearly indicates that digital thread investment within the ecosystem of
industrial users, their customers, suppliers, and solution providers has reached an inflection
point. Initial implementations of targeted digital thread solutions have provided proof points
of value and essential learnings. New rounds of investment are ramping up, guided by these
early achievements and with expectations driven by the value potential revealed.
• Review of the companies represented, and the positions held by the interviewees and survey
respondents confirms that the information received is representative of the most influential
companies and leading thinkers within the aerospace and defense industry.
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• The prevalence of current digital thread use case implementations is surprisingly low.
• The importance assigned to digital thread use cases is surprisingly broad and high.
• The most striking indicator that digital thread investment is in very early days is the contrast
between importance assigned to digital thread use cases and the prevalence of current
implementations. For example, lifecycle BOM management is considered essential by 62%
and important by 26% of respondents but is currently implemented within only 25% of
respondents’ companies.
• Not surprisingly, the user communities contributing to and leveraging current digital thread
implementations are primarily Engineering and Manufacturing and to a lesser but still
significant degree Program Management and Service.
• A wide variety of application systems are used to create and consume product lifecycle data.
Number 1 is PLM and PDM (84%), followed by MCAD (75%) and ERP (72%).
• The technologies used to link product lifecycle data segregate into three tiers. The top tier,
which has the longest history, includes PLM and PDM (80%), followed by ERP (68%), and
custom applications (52%). The middle tier consists of application and data integration
tools. These are followed by the third tier of newer specialty technologies for combining
data from multiple sources and establishing linkages and traceability. We can expect the
ranking of these specialty technologies to rise significantly over the next few years.
• Respondents’ self-assessment of the maturity of the digital thread within their companies is
very good news for solution providers. A majority of respondents assigned a rating of
mature or industry leading to their company’s vision (64%) and level of planning and
funding (56%). This suggests that they are ready to invest in implementations which the
majority rate as immature (62%).
• Most respondents struggle with metrics to track the effectiveness of their digital thread
strategy. Those who have metrics focus on the number of systems or the number of data
elements integrated within the digital thread. A few are focused on number of links and
traceability between data elements.
• The number 1 inhibitor to formulating and executing a digital thread strategy is “lack of
interoperability between different vendors’ tools and systems.” The number 1 proposed
means for mitigation is to “increase support of standards”, which was followed closely by
“increase management support.”
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lifecycle stages. In the longer term, investment will shift substantially to the later lifecycle
stages.
• From the data perspective, investment, which has been concentrated on establishing
linkages between design-related data categories, will in the near term be more broadly
dispersed across the product lifecycle. In the longer term, investment will shift toward
linking data within and between categories associated with the later lifecycle stages.
• Investment in use case implementations will follow a similar pattern as investment in
lifecycle stages and in data linkages, increasing in intensity and broadening in the near term,
and then decreasing in intensity and shifting to the later lifecycle stages in the longer term.
• It is notable that in the near term there is a heavy investment emphasis in three areas:
− Systems engineering, design optimization, validation, and traceability
− Lifecycle BOM management and change impact assessment
− Manufacturing engineering
Solution Capability and Provider Alignment
• The survey respondents’ top capabilities gap was “integrations and openness are required to
connect a PLM to the broader digital ecosystem (CRM, ERP, PPM, etc.).
• Respondents were split on the question of whether their solution providers are aligned with
their perspectives and strategies for digital thread investment, with the majority (60%)
feeling they are moderately or well aligned. A significant minority (40%) felt there were
some or major gaps.
• Of the Top 5 examples of misalignment between respondents and their chosen solution
provider, three relate to lack of openness.
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CIMdata administers Group operations, coordinates research, and manages the progression of
policy formulation.
About CIMdata
CIMdata, an independent worldwide firm, provides strategic management consulting to maximize
an enterprise’s ability to design and deliver innovative products and services through the
application of Product Lifecycle Management (PLM). CIMdata provides world-class knowledge,
expertise, and best-practice methods on PLM. CIMdata also offers research, subscription services,
publications, and education through international conferences. To learn more about CIMdata’s
services, visit our website at http://www.CIMdata.com or contact CIMdata at: 3909 Research Park
Drive, Ann Arbor, MI 48108, USA. Tel: +1 734.668.9922. Fax: +1 734.668.1957; or at Oogststraat
20, 6004 CV Weert, The Netherlands. Tel: +31 (0) 495.533.666.
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Use Case
Title Description
Conceptual Design Ensure reuse of pre-contract award work for post-
Traceability to Detailed contract award development
Design
Design Optimization and Closed-loop requirements linking and tracing through
Validation design, implementation, and testing
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Use Case
Title Description
Interactive Production and Interact with products based on augmented reality using
Maintenance models and technical documentation
Condition-Based and Traceable linkages that aggregate sensor data, artificial
Predictive Maintenance with intelligence models, and physics-based reliability models
Feedback Loops to aid in proactive maintenance and sustainment work
Design Rationale Traceability Traceability of design rationale from early conceptual
for Sustainment Decisions architecture through in-field sustainment
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