Scribd Logo
Upload

Welcome to Scribd!

  • 26 views

    Chapter 7 Questions

    Uploaded by

    Sabab
    This document contains questions and answers about tourism distribution channels. It discusses why suppliers utilize travel intermediaries to reach more customers. The Internet has become the most important tourism distribution channel due to advances in technology and growth in e-commerce. Travel agencies can provide marketing aids like brochures and discounts to suppliers. The document also discusses identifying promising distributors, receptive service operators, advantages and disadvantages of marketing tours through retail agencies or directly to consumers, benefits of travel agency affiliation, the future of travel agents, and the role of travel aggregators.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Chapter 7 Questions

    Uploaded by

    Sabab
    26 views3 pages
    This document contains questions and answers about tourism distribution channels. It discusses why suppliers utilize travel intermediaries to reach more customers. The Internet has become the most important tourism distribution channel due to advances in technology and growth in e-commerce. Travel agencies can provide marketing aids like brochures and discounts to suppliers. The document also discusses identifying promising distributors, receptive service operators, advantages and disadvantages of marketing tours through retail agencies or directly to consumers, benefits of travel agency affiliation, the future of travel agents, and the role of travel aggregators.

    Original Title

    Chapter_7_Questions.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains questions and answers about tourism distribution channels. It discusses why suppliers utilize travel intermediaries to reach more customers. The Internet has become the most important tourism distribution channel due to advances in technology and growth in e-commerce. Travel agencies can provide marketing aids like brochures and discounts to suppliers. The document also discusses identifying promising distributors, receptive service operators, advantages and disadvantages of marketing tours through retail agencies or directly to consumers, benefits of travel agency affiliation, the future of travel agents, and the role of travel aggregators.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views3 pages

    Chapter 7 Questions

    Uploaded by

    Sabab
    This document contains questions and answers about tourism distribution channels. It discusses why suppliers utilize travel intermediaries to reach more customers. The Internet has become the most important tourism distribution channel due to advances in technology and growth in e-commerce. Travel agencies can provide marketing aids like brochures and discounts to suppliers. The document also discusses identifying promising distributors, receptive service operators, advantages and disadvantages of marketing tours through retail agencies or directly to consumers, benefits of travel agency affiliation, the future of travel agents, and the role of travel aggregators.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Taylor Gudenkauf

    Domestic and International Tourism

    19 March 2020

    Professor Whitley

    Chapter 7 Questions

    1. As a producer of travel products, why not just sell your services directly to the consumer?

    You can obtain a greater reach of customers by utilizing intermediaries, thus it is worth it to pay

    them commission.

    2. Why has the Internet become the most important tourism distribution channel?

    The Internet has become the most important tourism distribution channel as there has been

    advances in technology, growth in e-commerce, social media, and smart phones. Therefore, it

    allows for distributors to reach more customers. The Internet can be a way to bypass product

    and service intermediaries and deal directly with customers. It also offers low cost ways to

    connect with customers.

    3. Give some examples of marketing aids that a supplier might provide to a travel agency.

    A supplier could provide a travel agency with brochures, photo books, discounts, package

    bundles, etc.

    4. Some counselors are not really good salespersons. As manager of your agency, what skill-

    building program would you inaugurate?

    I would have my counselors watch webinars and attend trainings. I would give them annual

    reviews and offer incentives to the best salesperson.

    This study source was downloaded by 100000850872992 from CourseHero.com on 02-14-2023 01:04:52 GMT -06:00

    https://www.coursehero.com/file/66434415/Chapter-7-Questionsdocx/
    5. You are marketing director for a cruise line operating truly luxurious ships. It has a superb

    service and cuisine. How would you proceed to identify the most promising distributors?

    I would identify distributors who upheld the same ideologies and standards. I would look for

    ones with reputable names that can show their success.

    6. What do receptive service operators do?

    Receptive service operators handle inbound package tour business. They advise international

    tour operators in choosing itineraries and travel experience and then assist in organizing the

    details of the trip.

    7. As the president of a newly formed tour company, you must now decide if your tours are to

    be marketed through retail travel agencies or whether you should try to sell them directly to the

    consumer. Identify the advantages and disadvantages of each alternative. Would it be wise to

    do both? Discuss.

    As the president of a newly formed tour company, I would market them through retail travel

    agencies so I have a greater reach. Advantages of selling directly include the elimination of

    travel agency fees, build relationships with new customers, and receive feedback on the client’s

    experience. Disadvantages of selling directly include difficulty reaching new customers and the

    cost of time on customer interactions. Advantages to using a travel agent include increased

    visibility, expert recommendations, more resources, and support for the customer.

    Disadvantages of using a travel agent include the service fees, may still need to further invest in

    marketing, and potential restrictive terms in the contract.

    8. Why should an independently owned and operated travel agency become affiliated with one

    of the consortia, cooperatives, or franchise groups?

    This study source was downloaded by 100000850872992 from CourseHero.com on 02-14-2023 01:04:52 GMT -06:00

    https://www.coursehero.com/file/66434415/Chapter-7-Questionsdocx/
    Independently owned and operated travel agencies should become affiliated with consortia,

    cooperatives, or franchise groups, because they have large clients. These organizations increase

    buying power, commissions, and amenities available to clients.

    9. What do you see as the future of the travel agent?

    Travel agents will be declining in the future to the simplicity and accessibility of booking trips

    online individually. They will probably still be used for group, corporate, and luxury/celebrity

    travel.

    11. What do travel aggregators do?

    Travel aggregators search for deals and prices across multiple websites and show you the results

    in one place which makes it easier for comparison.

    This study source was downloaded by 100000850872992 from CourseHero.com on 02-14-2023 01:04:52 GMT -06:00

    https://www.coursehero.com/file/66434415/Chapter-7-Questionsdocx/
    Powered by TCPDF (www.tcpdf.org)

    You might also like