CONTENTS

Confidentiality Agreement .................................................................................................................... 3

Purpose of the Business Plan .......................................................................................................... 4
1 Executive Summary ................................................................................................................. 5
Our Vision and Mission Statement .................................................................................. 6
Our Vision ................................................................................................................. 6
Our mission ............................................................................................................... 6
Our Corporate Social Responsibility in Action ................................................................ 6
Business Objectives.......................................................................................................... 7
Non-Financial Objectives ......................................................................................... 7
Financial Objectives.................................................................................................. 7
Opportunities .................................................................................................................... 8
Our Core Values ............................................................................................................... 8
2 Business Model Canvas ......................................................................................................... 11
3 Company Overview ............................................................................................................... 13
Company Information .................................................................................................... 13
Registered Name and Corporate Structure ..................................................................... 13
Company Location ......................................................................................................... 13
Management Summary .................................................................................................. 14
External Professional Resources .................................................................................... 14
4 Products and Services Description ........................................................................................ 15
5 Market Analysis ..................................................................................................................... 15
5.1.1 The Global Industrial …….. Market Size ............................................................... 15
Regional Insights ....................................................................................................................... 18
Target Market ................................................................................................................. 19
Porters’ Five Forces Analysis......................................................................................... 19
The threat of New Entry.......................................................................................... 20
Competitive Rivalry ................................................................................................ 20
Buyer Power............................................................................................................ 20
Supplier Power ........................................................................................................ 20
Threat of Substitution ............................................................................................. 20
SWOT Analysis.............................................................................................................. 21
Strengths ................................................................................................................. 21
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 Weaknesses ............................................................................................................. 21
Opportunities........................................................................................................... 21
Threats..................................................................................................................... 21
6 Strategy and Implementation Summary ................................................................................ 22
Marketing Plan ............................................................................................................... 22
Marketing & Communication Execution Recommendations ......................................... 23
Execution Strategy ......................................................................................................... 24
7 Financial Plan ........................................................................................................................ 25
Startup Analysis ............................................................................................................. 25
Assumptions ................................................................................................................... 25
Financial Overview ........................................................................................................ 26
Profit and Loss ............................................................................................................... 27
Cash Flow Statement ...................................................................................................... 29
Balance Sheet ................................................................................................................. 31
Break-Even Analysis ...................................................................................................... 33

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 PURPOSE OF THE BUSINESS PLAN
This business plan is written to describe the business activities of …………….under the
management of ……………………..and to seek the investment of $300,000 from investors.

We will also put in place adequate marketing strategies for our ……………. We are poised to be
successful and project revenue of $600,000 at the end of the first business year.

The business plan is also intended to:

 Secure a loan of $300,000.

 Provide a blueprint for the business and provide details of its activities.

 Provide market insights that aid the feasibility study of the business and brew a new market
area.

 To highlight our operational plan, our vision and mission statements, the business
objectives, our products and services, market analysis as well as financial projections
among other contents of the business plan.

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1 EXECUTIVE SUMMARY
……………. is an Illinois-based ………… company. We are out to offer industrial …….crops
grown in agricultural settings. It is a plant that can be turned into manydifferent products such as
………. oil and many more to cure various ailments. Our ambition is to grow and process ……..
to meet the demands of our customers at the highest levels of quality. ………… was established
to destigmatize the way most people view …….. crops and their products and their use in the
United States.

We will adopt a green growth strategy, which will involve setting up a green farm devoid of
fertilizer for the cultivation of …….. Our farm will be powered by world-class and passionate
marijuana experts and state-of-the-art equipment, all of which will drive our commitment to
quality, purity, and consistency. As we continue to execute our strategic vision to create an
environment where people feel empowered. We will do that by growing a plant that impacts
people’s lives from a medical perspective but also contributes to the improvement of the planet
and make it greener. We will value quality, ecology, professionalism, results, responsibility,
efficiency, the benefit to society.

Research had it that The global legal …… market size was valued at USD 9.1 billion in 2020 and
is expected to expand at a compound annual growth rate (CAGR) of 26.7% from 2021 to 2028.One
of the major factors fueling the market growth is the expanding demand for legal …. owing to
the growing number of legal ….. countries. Owing to the recent legalizations in different
countries, the use of medical ….. for various aliments is gaining momentum worldwide1 Hence,
the industry has the potential to grow and this is why we have come at ……….. to have our share
of the market and also serve our target markets efficiently.

………….., is out to help in contributing its quota to the development of the ……… industry for
industrial purposes to support the industry growth. Our storage area will be well ventilated and
secured, which means that our crafts will be kept in a well-ventilated area and free of dust and
dirt. We will deploy structures and plans in all our distribution processes to ensure that we remain
abreast of all technological developments in the industry; this will ensure that we can

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give our customers our very best when it comes to serving them. Our target market initially will
be major ……. processors who purchase ……. from farmers to turn it into oils and waxes.

We are committed to bringing in competent and professional employees who have the knowledge
and expertise necessary to bring our company to its desired level. We intend to ensure that our
employees undergo training that will make them become more productive and also enhance their
skill set. Our employees will be well paid in comparison to other employees in similar start-ups
such as ours in the industry. Asides from being well paid, our employees will undergo a continuous
assessment to ensure that those who perform well are well promoted or given incentives. We intend
to ensure that we offer our customers excellent service, the best in the industry. Our customer care
executives have been well trained and are updated as regards the trends in the industry to serve our
customers better.

To ensure that this project becomes a reality, we seek a loan of $300,000 from investors to finance
project commencement. We anticipate $600,000 in revenue in the first year of business operation
and more in the subsequent years.

OUR VISION AND MISSION STATEMENT

Our Vision

Our Vision is to create an environment where people feel empowered.

Our mission
Our mission is to grow a product that impacts people’s lives from a medical perspective but also
contributes to the improvement of the planet and makes it greener. We value quality, ecology,
professionalism, results, responsibility, efficiency, the benefit to society, and the person.

OUR CORPORATE SOCIAL RESPONSIBILITY IN ACTION

At ……, we understand that our business decisions and the methods by which we engage our
key stakeholders affect not only our organization, but also in a profound way, the communities,
and environment that support our lives and businesses. With this firm knowledge and a
determination to ensure that our efforts to meet the needs of the present do not deprive future
generations of their ability to meet their own needs.

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Our Corporate Social Responsibility strategy demands that we responsibly run our business
while simultaneously ensuring long-term sustainability. We believe that the communities in
which we operate should benefit from our presence. We operate an inclusive strategy and
therefore encourage our employees to volunteer towards community activities that align with
our CSR pillars.

BUSINESS OBJECTIVES
The following are the aims and objectives of the company. We have chosen to split the
objectives of the company into financial and non-financial objectives. ……..will have the
following goals and objectives:

Non-Financial Objectives
 To provide a solid foundation for the growth of our business.
 To provide a better way for the cultivation of ……...
 To make a lasting and real impact on our affiliates as well as members.
 To provide quality ……… products that are rich and abundantly natural.
 To run a profitable and sustainable business by increasing revenue while limiting
expenses.
 To destigmatize …….. crops and their use in the United States.
 To maintain a …….. crops company that sets the pace for others in the industry.
 To maintain excellent relationships that enrich and enhance the lives of all
those thatpatronize us.
 To provide green job opportunities for the teeming populace of Homewood, Illinois.
 To create and maintain a constant flow of income into the business.
 To ensure a dynamic business structure by continuously seeking improvement by
applying the most advanced technology available and by concentrating
investment where it will be the most profitable and enjoy the highest growth
potential.
 To be a good corporate citizen, to contribute where possible to the welfare of
society in general, promote environmental awareness in the workplace and with
our work associates,and adhere to only the highest legal and ethical standards.