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    E-Business - Assignment Dec 2022 OCo0L3Zpp0

    Uploaded by

    Nilesh Satose
    This document provides the instructions for an internal assignment for an E-Business course. It outlines 3 questions that make up the assignment, worth 30 marks total. Question 1 asks students to suggest various online marketing tools and strategies that could be recommended to a startup e-scooter company. Question 2 requires a comparative analysis of 5 online shopping apps and their shopping cart methods, as well as the differences between open-loop payment systems like Mastercard and Visa versus closed-loop systems like American Express. Question 3 has two parts, with part a asking about types of e-business revenue models and issues in the Indian context, and part b listing 5 cybersecurity threats faced by e-businesses and examples

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    E-Business - Assignment Dec 2022 OCo0L3Zpp0

    Uploaded by

    Nilesh Satose
    48 views2 pages
    This document provides the instructions for an internal assignment for an E-Business course. It outlines 3 questions that make up the assignment, worth 30 marks total. Question 1 asks students to suggest various online marketing tools and strategies that could be recommended to a startup e-scooter company. Question 2 requires a comparative analysis of 5 online shopping apps and their shopping cart methods, as well as the differences between open-loop payment systems like Mastercard and Visa versus closed-loop systems like American Express. Question 3 has two parts, with part a asking about types of e-business revenue models and issues in the Indian context, and part b listing 5 cybersecurity threats faced by e-businesses and examples

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    This document provides the instructions for an internal assignment for an E-Business course. It outlines 3 questions that make up the assignment, worth 30 marks total. Question 1 asks students to suggest various online marketing tools and strategies that could be recommended to a startup e-scooter company. Question 2 requires a comparative analysis of 5 online shopping apps and their shopping cart methods, as well as the differences between open-loop payment systems like Mastercard and Visa versus closed-loop systems like American Express. Question 3 has two parts, with part a asking about types of e-business revenue models and issues in the Indian context, and part b listing 5 cybersecurity threats faced by e-businesses and examples

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    48 views2 pages

    E-Business - Assignment Dec 2022 OCo0L3Zpp0

    Uploaded by

    Nilesh Satose
    This document provides the instructions for an internal assignment for an E-Business course. It outlines 3 questions that make up the assignment, worth 30 marks total. Question 1 asks students to suggest various online marketing tools and strategies that could be recommended to a startup e-scooter company. Question 2 requires a comparative analysis of 5 online shopping apps and their shopping cart methods, as well as the differences between open-loop payment systems like Mastercard and Visa versus closed-loop systems like American Express. Question 3 has two parts, with part a asking about types of e-business revenue models and issues in the Indian context, and part b listing 5 cybersecurity threats faced by e-businesses and examples

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    NMIMS Global Access

    School for Continuing Education (NGA-SCE)


    Course: E-Business
    Internal Assignment Applicable for December 2022 Examination

    Assignment Marks: 30

    Instructions:

     All Questions carry equal marks.


     All Questions are compulsory
     All answers to be explained in not more than 1000 words for question 1 and 2 and for
    question 3 in not more than 500 words for each subsection. Use relevant examples,
    illustrations as far as possible.
     All answers to be written individually. Discussion and group work is not advisable.
     Students are free to refer to any books/reference material/website/internet for attempting
    their assignments, but are not allowed to copy the matter as it is from the source of
    reference.
     Students should write the assignment in their own words. Copying of assignments from
    other students is not allowed.
     Students should follow the following parameter for answering the assignment questions.

    For Theoretical Answer For Numerical Answer


    Assessment Parameter Weightage Assessment Parameter Weightage
    Introduction 20% Understanding and usage 20%
    Concepts and Application 60% of the formula
    related to the question Procedure / Steps 60%
    Conclusion 20% Correct Answer & 20%
    Interpretation

    1. You have been hired as a marketing consultant by a promising startup in e-scooter space
    to enhance their business productivity. Post the initial survey you discovered that the
    company is using traditional tools and methods for their online operations. To enhance
    the effectiveness of their operations, you decided to meet and explain to the management
    about the various online marketing strategies and tools that are typically useful for their
    NMIMS Global Access
    School for Continuing Education (NGA-SCE)
    Course: E-Business
    Internal Assignment Applicable for December 2022 Examination

    e-businesses. What are the various kinds of online marketing tools and strategies that you
    can suggest to them? (10 Marks)

    2. Prepare a comparative analysis using pros and cons (minimum 2) for any 5 online
    shopping apps by comparing the methods for making a purchase using their shopping
    carts. Also, compare Master and Visa cards, which uses an open-loop payment system,
    with American Express, which uses a closed-loop payment by preparing a short note on
    their differences. (10 Marks)

    3. a. The evolution of technology and penetration of internet has enabled e-businesses to gain
    more prominence thereby generating sustainable revenue. Discuss the types of revenue
    models and the associated issues for doing e-business in the Indian context. (5 Marks)

    3. b. Considering that cyberspace security is becoming a growing concern for any e-business
    in India, enlist five major security threats faced by e-businesses and also give examples of
    five softwares that could be used to secure its environment. (5 Marks)

    **********

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