YARDSTIK INTERNATIONAL COLLEGE

Master of Business Administration(MBA)

Business Research Methodology Course

Article Review Group Assignment

Name ID No
1.Eliyas H/Mariam ………………………...…. MBA (2)031/14B
2.Albase Hailu…………………………………. MBA (2)048/14B
3.Afomiya Dessalegn……………………………MBA (2)014/14B
4.Haymanot Tadesse ……………………………MBA (2)037/14B
5.Bezawit Tilahun……………………………… MBA (2)003/14B
6.Abeba Mamushet……………………………...MBA (2)032/14B
7.Eyerusalem Sisaye……………………………. MBA (2)024/14B

Submitted to: Dr Moges Logaw

Addis Ababa,
Ethiopia
 June,2022

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1.the factors that influence consumer satisfaction with on line food delivery in klang
valley

1. Research Title and reporting format

The researchers selected Examining the factors that influence consumer satisfaction with on line food
delivery in klang valley, Malaysia page 88 as a title of his research project. The study title is
appropriate due to the following reasons: - it’s clearly defined and narrowed to something that can be
manageable. 2. The words used have the ability to create positive impression and can stimulate the
reader interest.

The reporting format contend many main sections and sub sections with page numbers including
tables, figures, illustrations and reference lists. The reporting paper size, page margins, font size were
standard to make the material easily readable as well as the organization sequence began with title
and abstract then moved down to background and introduction etc.

2. Quality of Abstract

The authors used 180 words to over view his report and expressed his this Hence, this research aims
to factor that continue to influence Malaysian consumer satisfaction with online food delivery after
the covid-19 pandemic and in the future ,88 to suggested the implication and summarized the major
aspects the entire paper in prescribed sequences. What are to be achieved. To investigate whether
perceived price, promotion and discount---affects consumer satisfaction using OFD service. 89 were
clearly stated and feasible as well as to be understood.

In addition to the above mentioned details the persons used non probability sampling as a method and
a questionnaire as an instrument to collect data and descriptive analysis, reliability tasting analyzed
data. Furthermore, the person explained the designs, implementation of research that answer the key
questions about the problem and set out what we wanted to do and clearly expressed what’s the most
the most important factor impacting consumer satisfaction with OFD service?’’89.

The authors put the importance of the study’’ these findings provide essential insights for OFD
service providers-----88 to society in general and to them community, family individuals in particular.
The author himself addressed the limitation of his study in the area to be assessed and expanded as

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theory, model, etc. to reconstruct the same research project in new context ‘’it may be necessary to
conduct in-depth qualitative research (such as interview) to investigate the reason for ----‘’94. The
person also indicated the key words’’ food quality, consumer satisfaction -----88 those have an impact
on the result of his research and the number of words in the abstract are within acceptable range.

3. The problem statement

The problem statement presented well due to the following reasons, 1. It described what the study
was going to cover and what it was focusing on.2. it specified the parameters with in the study had
been operating. This study was conducted in klang vally, the most prosperous urban in Malaysia
within one month (8th march to 4th April 2021.)’’. 90 The persons also explained them review of area
being researched, the current information surrounding the issue and the privies studies on the issue.
…. For long time consumer satisfaction had been significant research in marketing research in
marketing strategy. Now day marketing activities will continue to follow the need of consumers. “89
the author built his efforts to fill the span b/n issues to solve the problem and mad clear the study’s
questions and easily conducted without ambiguities.

4. The research objectives

The authors stated what he expected to achieve in specific terms. To determine the most important
factor that influence consumer satisfaction using OFD service.’’89 here the research missed putting
the general objective that the company works for ----after filling the gap what comes next. Ex. To
increase company’s profit.

5. Hypothesis of the study

The hypothesis was clear and testable ‘’susanti (2019) stated that price is an essential factor in
determining consumer satisfaction.’’

6. Review of related literature

The organization was begun with the general idea of theoretical literature ‘’Tamminen (2016) said
that consumer satisfaction forms the basis of successful company ‘’and then discuss the idea with the

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key words listed before “promotion and discount had a positive influence on consumer satisfaction
using OFD services” 89. Both of them supported one another in the article being reviewed

7. Research methodology

The persons clearly justified the reason of choosing the research design and approach. Non
probability sampling as sampling method, questionnaire as research instrument, descriptive analysis,
reliability testing approaches to analyze data.

8. Data presentation Analysis interpretations

The authors presented data in line with the research question. Demographic data in table one, the
ranking of mean in table two, the Cronbach’s Alpha in table there, the model summary of each
variable in table four five six seven etc. the research model and the frame work and result model in
figure 1and 2 respectively.

9. Conclusion and recommendation

The person concluded his study by clearly explaining the relation b/n variable in OFD service and
pointed out the most critical finding. ‘’the high or low income level significantly impacts consumer
attitudes toward loyalty. 94 Even though the study had its own limitation on the design and the
instrument used it investigated the areas to work on in order to increase consumer satisfaction and the
outcomes can be practically changed in to action as well as highly important and had relation with the
matter being researched. finally, the research had its own limitation on the research design like
qualitative approach, research instruments like interview so on and the research himself evaluated the
quality of his work and made a plan to his future study in the same topic but in different context.

10. Referencing

The persons properly credited the information he took from d/f studies and those the researchers used
in their study had the ability to be asserted without contradiction. The citation has been in use at
recent time and have good qualities as well as suitable in the circumstance.

11. Reference

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https://journal.unisza.edu.my/jmtp/

2. Building customer relationships while achieving sales

performance results: Is listening the holy grail of sales?
I. Introduction

The task was to provide a written review what looks like the overall structure of authors’
write-up approaches of the given The scholars recognize the role listening plays in sales and
the processes involved in explaining listening in relationship performance is limited with
many discrepancies identified between studies.

 This research aims to address

 the prior gaps in research regarding the specific impact of listening on performance

 to produce listening research to empirically examine a framework on listening based

on marketing and psychology theories.

 This study develops salesperson relational and sales outcomes are driven by listening through
direct and mediated mechanisms

 Listening, as a predecessor of adaptive selling, is driver of relational and quantitative

measures of performance. A meta-analytical model is developed to build an underlying
framework for listening theory, advance research in listening, and provide relevant
implications.

II. Article body review

1. The main issue/theory that is studied in this article

 building customer relationships while achieving sales performance results through listening,

 the sales situation through listening and also listening facilitates sales peoples' efforts to adapt
their selling behaviors to satisfy customers.

2. The aim of the authors in studying or discussing this business research

 The scholars in this article not specifying how they did establish aim of the research and why
the readers should care about this journal because of they were not specifically set the general
and specific objectives of the research in to section.

 Through continually reading we are trying to identify the aim of the authors,

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  Address a gap regarding the specific impact of listening on performance

 make listening research to empirically examine a framework on listening based on

marketing and psychology theories.

 This study provides an understanding framework for listening theory and Offers
theoretical and managerial implications.

3. The importance of this business research journal

 This study provides a vital contribution to marketing theory by examining the relationships
between listening, adaptive selling and the relational performance and quantitative
performance of sales people.

 The study also provided strong evidence that listening increases adaptive selling, improves
customer attitude to the salesperson and trust, and finally leads to higher sales performance.

4. Hypothesis arguments and evidence of the article

 The research hypothesized that

 listening partially mediates the positive relationship between customer orientation and
adaptive selling.

 Adaptive selling partially mediates the positive relationship between listening and
relational performance

 Adaptive selling partially mediates the positive relationship between customer

orientation and relational performance

 relational performance partially mediates the positive relationship between adaptive

selling and sales performance

 relational performance partially mediates the positive relationship between listening

and sales performance

 The analysis demonstrated the standardized beta estimate of the direct relationship between
customer orientation and adaptive selling becomes smaller when accounting for the effect of
salesperson listening on adaptive selling.

We are convinced with the evidence

 because according to their testing they find that

 customer orientation having a positive attitude and being eager to help when working
with a customer

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  it also demonstrating a willingness to provide the customers with the best service as
possible.

This might include thing like;

 listening to the customers to better understand their needs.

 Selling approach helps to generate more leads and help a business to be competitive
differentiator in the market.

 The business focuses on establishing and maintaining relationships with the client and
also adapting to their need so as to provide a better customer service which in turn
brings in more sales.

5. Theories and assumptions which the research is based

 They gathered sufficient evidence from others conceptual models and frameworks

 theoretical framework to indicate how their article supports.

 A structural equations model is developed and empirically tested using a sample of

summarizes approximately 20 years of research on salesperson listening.

 The method of the data collection (the authors) is based upon only secondary source.

 It is not enough to strengthening the research, but also primary data is the process of gathering
data through surveys, interviews, or experiments are more helps the research in order to
convince the audiences.

6. Methodology used to test their ideas and the results interpretation

 The research has conducted sound methodology through their sources such as;

 online databases, seminal articles on salesperson listening

 manual search for articles published in relevant journals such as

-European journal of marketing, industrial marketing management, journal of business,

industrial marketing, journal of business research, journal of marketing, journal of marketing
research, journal of marketing theory and practice, journal of personal selling, sales management,
journal of retailing and journal of the academy of marketing science and

 again a search for unpublished work conducted.

 A meta-analytical model is developed to build an underlying framework for listening theory,

advance research in listening, and provide relevant implications.

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 the meta-analytic correlations derived from individual studies are combined and used to
evaluate the following mediating relationships:

 Listening as a mediator of customer orientation and adaptive selling;

 Listening as a mediator of customer orientation and relational performance;

 Adaptive selling as mediator of listening and relational performance; and

 Relational performance as a mediator of listening and sales performance

7. Article’s contribution and the critiques

 The presented research is an interesting and informative article

 add to our understanding is it helps build relationships, solve problems, ensure understanding,
resolve conflicts, and improve accuracy.

 Effective listening is fewer errors and less wasted time.

 It helps develop resourceful, self-reliant who can solve their own problems. Listening
builds friendships and careers.

 We have seen a problem with the article

 the authors are more emphasized on a Secondary data source has shown in the
methodology.

 The method of the data collection is based upon only secondary source.

 It is not enough to strengthening the research, but also primary data is the process of
gathering data through surveys, interviews, or experiments are more helps the research
in order to convince the audiences

 Meanwhile, the general objective derives from the research question but the abstract
session of the research is not totally stated what we expect to achieve in general terms
but the method of data analysis and research type is declared both these are existed in
the meta –analysis.

8. Conclusion

 To sum-up the study was originated to examine building customer relationships while
achieving sales performance results as well as to examine how business obtain and keep
deep-rooted with clients is critical in today's environment.

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 This study develops a plate for salesperson listening behavior and explores the impact of
customers' perceptions of sales people's listening behavior on trust satisfaction an anticipation
of future interaction.

 While the main thing customers are looking for is either your product or service meets their
need, it’s not the only something that helps produce a result they consider. Good listeners
have conversations that build the other person's self-estee