Scribd Logo
Upload

Welcome to Scribd!

  • 25 views

    Sample Questions

    Uploaded by

    Jurie Leann Daan
    This document contains a series of multiple choice questions testing knowledge of key marketing concepts and terms: 1. Questions cover topics like the "art vs. science" debate in marketing, the importance of planning and execution, types of marketing like social responsibility marketing, relationship marketing, and performance marketing. 2. Dates are provided for some concepts, like marketing being customer-centered emerging in the 1950s. 3. Market types are defined, such as holistic markets specializing in health and wellness. 4. Marketing approaches are described, including integrated marketing creating seamless customer experiences and internal marketing increasing employee satisfaction.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Sample Questions

    Uploaded by

    Jurie Leann Daan
    25 views3 pages
    This document contains a series of multiple choice questions testing knowledge of key marketing concepts and terms: 1. Questions cover topics like the "art vs. science" debate in marketing, the importance of planning and execution, types of marketing like social responsibility marketing, relationship marketing, and performance marketing. 2. Dates are provided for some concepts, like marketing being customer-centered emerging in the 1950s. 3. Market types are defined, such as holistic markets specializing in health and wellness. 4. Marketing approaches are described, including integrated marketing creating seamless customer experiences and internal marketing increasing employee satisfaction.

    Original Description:

    MM

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains a series of multiple choice questions testing knowledge of key marketing concepts and terms: 1. Questions cover topics like the "art vs. science" debate in marketing, the importance of planning and execution, types of marketing like social responsibility marketing, relationship marketing, and performance marketing. 2. Dates are provided for some concepts, like marketing being customer-centered emerging in the 1950s. 3. Market types are defined, such as holistic markets specializing in health and wellness. 4. Marketing approaches are described, including integrated marketing creating seamless customer experiences and internal marketing increasing employee satisfaction.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views3 pages

    Sample Questions

    Uploaded by

    Jurie Leann Daan
    This document contains a series of multiple choice questions testing knowledge of key marketing concepts and terms: 1. Questions cover topics like the "art vs. science" debate in marketing, the importance of planning and execution, types of marketing like social responsibility marketing, relationship marketing, and performance marketing. 2. Dates are provided for some concepts, like marketing being customer-centered emerging in the 1950s. 3. Market types are defined, such as holistic markets specializing in health and wellness. 4. Marketing approaches are described, including integrated marketing creating seamless customer experiences and internal marketing increasing employee satisfaction.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Identification

    1. Marketers use the term _____ to cover various groupings of customers?

    2. ______ is the result from holding an individual accountable for effectively performing a financial
    activity,

    3. _____ are practices that some companies adopt to acknowledge the larger social and
    environmental impacts of their products and services.

    4. _____ is a type of online marketing where an advertiser pays an affiliate for performance-based
    results?

    5. _____ is the result from holding an individual accountable for effectively performing a financial
    activity?

    6. _____ is emerged in the mid 1950s as a customer centered sense and responds philosophy?

    7. An "art and a "science" there is constant tension between the formulated side of marketing and
    the ____ side?
    8. _____ Marketing is an online advertising strategy that focuses on measurable outcome?

    9. Good marketing is no accident, but a result of careful planning and ____?

    10. _____ is a type of market that specializes in health and wellness products?

    Multiple choices

    1. An "art and a "science" there is constant tension between the formulated side of marketing and the _
    side?

    a. Creating
    b. selling
    c. Management
    d. Precasting
    e. Behavior

    2. Good marketing is no accident, but a result of careful planning and _?

    a. execution
    b. Selling
    c. Strategies
    d. tactics
    e. research

    3. The effect of marketing extends beyond and the costumer to society as whole marketing called?

    a. Financial accountability
    b. Performance Marketing
    c. Social Responsibility Marketing
    d. Marketing consent

    4. ____ is emerged in the mid 1950s as a customer centered sense and responds philosophy?

    a. Management
    b. Marketing consent
    c. Performance Marketing
    d. Financial accountability

    5. This is retail outlets that specialize in health and wellness products?

    a) Holistic market
    b) Internal marketing
    c) Integrated marketing
    d) Relationship marketing

    6. It is a concept within the marketing discipline that involves using marketing techniques to increase
    employee satisfaction?

    a) Holistic market
    b) Internal marketing
    c) Integrated marketing
    d) Relationship marketing

    7. Is an approach to creating a unified and seamless experience for customer to interact with brand?

    a) Integrated marketing
    b) Holistic market
    c) Internal marketing
    d) Performance marketing

    8. _____ is an online advertising strategy that focuses on measurable outcome?

    a) Holistic market
    b) Internal marketing
    c) Performance marketing
    d) Integrated marketing
    9. Is an approach to customer management in which business focus on building long term relationship
    with their customers rather than simply trying to maximize short term profits?

    a) Holistic market
    b) Internal marketing
    c) Integrated marketing
    d) Relationship marketing

    10. The following are examples of marketing environment except:

    a) Demographic
    b) Economic
    c) Technological
    d) All of the above

    You might also like