Scribd Logo
Upload

Welcome to Scribd!

  • 30 views

    MP Bab 1 201810160311153 Basmalah

    Uploaded by

    Dana Seger
    This document contains a concept check quiz for a marketing management class. It includes multiple choice questions about marketing concepts like the major decisions made by marketing managers, negative demand states, the percentage of Canadian GDP from services, the aim of relationship marketing, the "four Ps" of marketing, internal marketing tasks, and the goal of social responsibility marketing. It also tests understanding of demands, marketing channels, and classified needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    MP Bab 1 201810160311153 Basmalah

    Uploaded by

    Dana Seger
    30 views5 pages
    This document contains a concept check quiz for a marketing management class. It includes multiple choice questions about marketing concepts like the major decisions made by marketing managers, negative demand states, the percentage of Canadian GDP from services, the aim of relationship marketing, the "four Ps" of marketing, internal marketing tasks, and the goal of social responsibility marketing. It also tests understanding of demands, marketing channels, and classified needs.

    Original Description:

    manajemen pemasaran

    Original Title

    MP_BAB_1_201810160311153_BASMALAH

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains a concept check quiz for a marketing management class. It includes multiple choice questions about marketing concepts like the major decisions made by marketing managers, negative demand states, the percentage of Canadian GDP from services, the aim of relationship marketing, the "four Ps" of marketing, internal marketing tasks, and the goal of social responsibility marketing. It also tests understanding of demands, marketing channels, and classified needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    30 views5 pages

    MP Bab 1 201810160311153 Basmalah

    Uploaded by

    Dana Seger
    This document contains a concept check quiz for a marketing management class. It includes multiple choice questions about marketing concepts like the major decisions made by marketing managers, negative demand states, the percentage of Canadian GDP from services, the aim of relationship marketing, the "four Ps" of marketing, internal marketing tasks, and the goal of social responsibility marketing. It also tests understanding of demands, marketing channels, and classified needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 5

    MANAJEMEN PEMASARAN

    CONCEPT CHECK QUIZ

    NAMA : BASMALAH RILWAN MENGAS

    NIM : 201810160311153

    KELAS : MANAJEMEN 3D
      CEO
      
    CMO
      
    MEO
      
    CFO
      
    MCO
      

    Which of the following is NOT a major decision made by marketing


    managers?
      Packaging decisions competitors should make
      
    Where to sell the product
      
    may share a strong need that cannot be satisfied by an existing product
      
    How much to spend on advertising or sales
      
    Prices to offer customers
      

    A negative demand state refers to consumers who _____.

      begin to buy the product less frequently or not at all


      
    may share a strong need that cannot be satisfied by an existing product
      
    may be unaware or uninterested in the product
      
    dislike the product and may even pay to avoid it
      
    In Canadian economy today, what percent of the Canadian GDP is
    accounted for by the services sector (vs. goods)?
      90 percent
      
    10 percent
      
    30 percent
      
    72 percent
      
    31 percent
      

    Building mutually satisfying long-term relationships with key


    constituents in order to earn and retain their business is the aim of
    _____.
      holistic marketing
      
    internal marketing
      
    network marketing
      
    alternative marketing
      
    relationship marketing
      

    Which of the following is NOT one of marketing's "four Ps"?

      Performance
      
    Promotion
      
    Price
      
    Product
      
    Place
      
    Internal marketing is the task of _____.

      hiring, training, and motivating able employees who want to serve customers
       well
    ensuring the internal profitability of the company
      
    incorporating the societal concerns of the external environment into the
       company's internal environment
    promoting the company values to employees
      
    satisfying consumer wants in a way that serves the best interests of the
       company

    According to the textbook, the social responsibility marketing concept


    holds that the organization's task is to_____.
      build profitability and competitiveness into marketing practices
      
    leave this world a better place than it was
      
    develop lasting relationships with customers
      
    determine the needs, wants, and interests of target markets and satisfy them
       more effectively and efficiently than competitors while preserving or enhancing
    consumers and society's long-term well-being
    hire ex-cons
      

    _____ are wants for specific products backed by an ability to pay.

      Offerings
      
    Desires
      
    Needs
      
    Demands
      
    Wants
      
    To reach a target market the marketer uses various marketing
    channels. Which of the following choices is NOT one of the channels
    discussed in the text?
      Service channel
      
    Distribution channel
      
    Communication channel
      
    Internet channel
      

    When a customer expects good service from the dealer where he/she
    purchased his/her car, his/her need would be classified as a:
      delight need
      
    unstated need
      
    secret need
      
    real need
      
    stated need
      

    You might also like