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Force Field Analysis (FFA)

Shital, Amol, Vinutha, Suvetha, Janet


PSG FRI, Coimbatore, India
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• Change management

• Stakeholder matrix/analysis

• Force Field analysis


Project-Based Approach for change
management?
Leadership &
Management

Project
Education
Methods PROJECT Management &
Evaluation

Scholarship &
Research
B A

High Influence/ High Influence/


Low Interest High interest

D C
Influence

Low Influence/ Low influence/


Low interest High interest

Based upon material


and concepts
developed by Nancy
Post, Ph.D. Interest
B A
High Influence/ High Influence/
Low Interest High interest
‘keep satisfied’ ‘key players and
Strategies

partners’
Influence

D C
Low Influence/ Low influence/
Low interest High interest
‘minimal effort’ ‘consult/keep
informed’
Based upon material
and concepts
developed by Nancy
Post, Ph.D. Interest
H
Level of Power/Influence
Dean

Need to link MEU faculty


M

Dept Heads
Students
Non-dept CHW
L
faculty

Based upon material


Opposed Indifferent Enthusiast
and concepts developed
by Nancy Post, Ph.D
Level of Commitment
Transactional Leadership
• Constructive transaction between
leader/follower
• Rewards: bonus, recognition for efforts
• What’s in it for me? (WIIFM)

Sosik and Jung, “Full Range Leadership Development”


FFA
• Introduction

• Tool

• Analysis

• Debrief
What is FFA?
• Force-field analysis is a technique
used to identify and analyse the
positive (for) and negative (against)
forces affecting a project
FORCE FIELD ANALYSIS

Forces ‘for’ the change Forces ‘against’ the change

Self-motivation   No time

Sufficient funding   Staff uncooperative

Realistic time scale   Service workload

 

 

 

 

 
Force Field Analysis
• Lewin’s 3 step model of change management

• Change – First order, second order and third


order

• Change - Strategic, structural, processes,


personnel and technology
Watzlawick et al. 1974
• First-order change is a variation in the way
processes and procedures have been done in
a given system, leaving the system itself
relatively unchanged.

• Second-order change occurs when the system


itself is changed.
TRY A FORCE FIELD ANALYSIS FOR YOUR
PROJECT/COURSE…..
Forces for the Forces against the
change change Action plan

 
 

 

 

 

 

 

 
FFA Analysis and Debrief
• Example from PSG FRI
Analyze the FFA
• For two groups counting 1 and 2

• Analyze the FFA

• Debrief your finding


WHAT NEXT?

• Reinforce the forces for

BUT

• Concentrate on dismantling the forces


against
Action Points (Acknowledgement)
• Establish the need for change – Talk, Talk and Talk
• Ensure the power to act - (position, reference, resource, expertise,
personality)

• Don’t plan in secret

• Don’t sell your solutions

• Be flexible to accommodate views

• Anticipate emotional reactions to change – Be aware, don’t


ignore
• Don’t worry of late adopters – ‘Grieving model’
Question/queries?
THANK YOU!

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