Unit Ii
Unit Ii
Internet
Internet is defined as an Information super Highway, to access information over the web.
However, It can be defined in many ways as follows:
Internet is a world-wide global system of interconnected computer networks.
Internet uses the standard Internet Protocol (TCP/IP).
Every computer in internet is identified by a unique IP address.
IP Address is a unique set of numbers (such as 110.22.33.114) which identifies
a computer location.
A special computer DNS (Domain Name Server) is used to give name to the IP
Address so that user can locate a computer by a name.
For example, a DNS server will resolve a
name http://www.tutorialspoint.com to a particular IP address to uniquely
identify the computer on which this website is hosted.
Internet is accessible to every user all over the world.
Evolution
The concept of Internet was originated in 1969 and has undergone several technological &
Infrastructural changes as discussed below:
The origin of Internet devised from the concept of Advanced Research
Project Agency Network (ARPANET).
ARPANET was developed by United States Department of Defense.
Basic purpose of ARPANET was to provide communication among the
various bodies of government.
Initially, there were only four nodes, formally called Hosts.
In 1972, the ARPANET spread over the globe with 23 nodes located at
different countries and thus became known as Internet.
By the time, with invention of new technologies such as TCP/IP protocols,
DNS, WWW, browsers, scripting languages etc.,Internet provided a medium to
publish and access information over the web.
Advantages
Internet covers almost every aspect of life, one can think of. Here, we will discuss some of
the advantages of Internet:
There are always chances to loose personal information such as name, address,
credit card number. Therefore, one should be very careful while sharing such
information. One should use credit cards only through authenticated sites.
Another disadvantage is the Spamming.Spamming corresponds to the
unwanted e-mails in bulk. These e-mails serve no purpose and lead to
obstruction of entire system.
Virus can easily be spread to the computers connected to internet. Such virus
attacks may cause your system to crash or your important data may get deleted.
Also a biggest threat on internet is pornography. There are many pornographic
sites that can be found, letting your children to use internet which indirectly
affects the children healthy mental life.
There are various websites that do not provide the authenticated information.
This leads to misconception among many people.
Evolution
World Wide Web was created by Timothy Berners Lee in 1989
at CERN in Geneva. World Wide Web came into existence as a proposal by him, to
allow researchers to work together effectively and efficiently at CERN. Eventually it
became World Wide Web.
The following diagram briefly defines evolution of World Wide Web:
Difference between Internet and WWW :
S.No.INTERNET WWW
Internet is a global network of
1 networks. WWW stands for World wide Web.
The first version of the Internet was In the beginning WWW was known
9 known as ARPANET. as NSFNET.
Web standards
History of Web Standards: The web came into existence when the US
military created a network for communication in the 1960s which was known
as ARPANET. ARPANET uses a packet switching method for transmitting
information and it was the first network to use TCP/IP model. After two
decades means in 1980, the concept of transmission of data among different
nodes through linking was given by Tim Berners-Lee.
In the year 1990, Tim Berners-Lee made all the necessary arrangements to
implement the first model of the web. It consists of HTTP protocols, HTML for
creating web pages and a web browser to view web pages, and lastly an
HTTP server. This is how the web started.
Web Standards
Web standards are defined as technologies that are used in building
websites. Web Standards consist of technical documents known as
specifications, which provide detailed information on how web technology
should work. These documents are really helpful for engineers in making
web applications in a more efficient manner for the users.
Need for Web Standards
After the creation of the web, it was accessible by people by using a
computer system, at that time only a handful of systems were there to
access the web but with the rise of technology the way people access the
web changed completely. Now people use different types of devices like
mobile phones, tablets, laptops, desktops, etc. There are even more devices
like interfaces provided in vehicles for navigation and smart speakers using
speech. Moreover, screen sizes are also different when accessing the web
and different operating systems are also available along with a number of
web browsers. All of this has made it quite different for everyone to access
the same web in a different manners on different devices.
Hence it becomes a need to make certain standards while developing
websites so that those websites work smoothly on all devices with different
configurations. Web standards form the foundation of rules and regulations
for the developers for developing websites.
Therefore in 1994, World Wide Web Consortium also known as W3C was
founded by Tim Berners-Lee. W3C organization collaborated with many
different IT organizations to work on making the standards/governing rules
for web development.
Components of Web Standards
1. W3C recommendations for HTML, CSS, and also for different image
formats to be used in websites.
2. Living Standards provided by Web Hypertext Application Technology
Working Group (WHATWG), these standards consist of Document Object
Model Standard, URL Standard, Encoding Standards, etc.
3. JSON standards are given by ECMA International.
4. Recommendations of the International Organization for Standardization
(ISO).
Open Standards
Tim Berners-Lee and representatives of the W3C organization had given the
most precious feature of Web Standards which says that the web will always
be free for use and also for the contribution by developers means it will not
limit itself by patent rights or licensing. Because of this feature, everyone is
independent to write code for building websites without paying anything to
anyone. Because of its openness, there is no chance of censorship means a
single organization cannot control it.
World Wide Web Consortium (W3C)
The credit for maintaining and creating new web standards goes to World
Wide Web Consortium (W3C) which is considered the main organization. A
number of standards have been defined by W3C which includes different
languages that are used in making websites like HTML, CSS, JavaScript,
etc.
Any website will be considered to follow the given web if that website or web
page has correct HTML and CSS. These languages also need to comply
with semantic and accessibility procedures.
Features of World Wide Web Consortium (W3C)
1. Web for All: It is the main goal of (W3C) to make web service accessible
to all people, no matter what their software or hardware configuration is,
and also no matter where they live. This feature helps people worldwide
to connect and communicate with each other.
2. Web on Everything: This feature ensures that each and every device
can easily access the web because people are using a large variety of
devices and interfaces like mobiles, tablets, smart assistants, etc.
3. Web Of Easy Interaction: Websites should be easy to load and must be
interactive so that users don’t feel bored. It should be built by keeping in
mind the interest of users.
4. Web of Trust: The web should be secure and must win the trust of its
users so guidelines are made to use various security measures like SSL
certificates for websites, HTTPS protocol which is more secure than
HTTP, and many other measures which reduce the risk of attacks on
these websites.
Audience Requirement
Your website is one of the most important aspects of your brand’s online
presence and it's important that you design it right. Your website is also the
place where you nurture your bottom-of-the-funnel leads to get
conversions. So, you can’t afford any website fails that might cause your
prospects to bounce off your website.
Brand image
Your website is a reflection of your brand and everything that it stands for.
It is usually one of the first things people look at to get to know a brand and
therefore helps form the first impression.
Your website design elements, like colours, fonts, images, etc. all form your
brand identity. Therefore, you need to select those elements carefully and
keep them consistent across your website.
See how the brand has used the company’s distinctive red colour on a
white background. Red and white are the colours of the company’s logo,
packaging of their traditional coke bottles, and a lot of other brand
elements. It maintains this consistency because these two distinctive
colours represent the brand and people associate these with the company.
Here are some of the web design elements that you should select carefully
and then use consistently.
Colour
If you already have some brand colours that align with your logo and other
brand identity elements, then you should use those on your website as
well. However, if you’re starting from scratch, then you can use this study to
understand colour associations.
For example, if you want to associate your brand with trust, then you
should use the colour blue. And, if you want consumers to think that your
brand produces high-quality products, then the colour black can help you
form that image. Similarly, depending on what brand associations you want
to form, you can select your brand colours.
You can then select colours that evoke certain emotions or thoughts in
people. For example, blue is the colour most associated with trust and
black with quality.
Layout
As a rule of thumb, keep your layout simple, clean, and designed in a way
that draws attention to the most important parts.
Also, the number of menu options or the elements in a drop-down menu
should be determined based on your audience preferences. You can
experiment with a few different layouts and conduct split testing to
understand what works best with your audience.
One of the best examples of cluttered website design and how it affects
usability is shown below. The website is very difficult to navigate and the
lack of a grid design makes it messy and chaotic.
Now, let’s compare it with another website with a cleaner layout to see how
it could have been structured instead. This website also focuses on the
products and services but has organized the various web elements well.
The use of a grid format further adds structure to the page.
Your font should also reflect your brand personality and whether you want
to look professional or fun and youthful.
Here’s an example of a brand that does this well by their use of a creative
font to reflect their own creativity.
Site navigation
One of the biggest benefits of a good website design for your audience is
that it can help them navigate the site easily.
The ultimate goal of anyone visiting your website is to quickly find the
information that they are looking for. And, your website design should make
that process easier and help visitors navigate your website without getting
lost.
The more user-friendly your website is, the more likely it is that people will
engage with your content and take the desired action. A good website
design should aim to provide the best user experience, which ultimately
translates into conversions.
Conclusion
Website design is an important matter and should not be taken lightly. A
well-designed website can help you form a good impression on your
prospective customers. It can also help you nurture your leads and get
more conversions.
But, more importantly, it provides good user experience and helps your
website visitors access and navigate your website with ease.
So, if you are looking for designers to create your website, vet them well
and ensure that they are capable of designing user-friendly and accessible
websites.
If you already have a website, you can always conduct a site audit and
optimize it to provide a better user experience and to improve accessibility.