Bengaluru City University: Revised Syllabus For

BENGALURU CITY UNIVERSITY
CHOICE BASED CREDIT SYSTEM
(Semester Scheme with Multiple Entry and Exit Options for
Under Graduate Course- as per NEP 2020)
Revised Syllabus for
BBA - REGULAR
2022-23 onwards
BBA - Regular Page 1 of 56

DEPARTMENT OF COMMERCE
Central College Campus, Dr. Ambedkar Veedhi, Bengaluru-560001
BACHELOR OF BUSINESS ADMINISTRATION

BBA
SYLLABUS FRAMED ACCORDING TO THE

NATIONAL EDUCATIONAL POLICY (NEP 2020)
ACADEMIC YEAR 2022-23 ONWARDS

PROCEEDINGS OF UG BOS MEETING OF – BBA, BBA
(AVIATION), BHM and B.VOC of
BENGALURU CITY UNIVERSITY
Proceedings of the meeting BOS – UG – BBA, BBA (AVIATION), BHM and B.VOC courses
from the academic year 2022 – 2023 meeting held on 1st October 2022, at the Department of Commerce,
PK Block, Bengaluru City University, Bengaluru-560009 at 11:00 A.M. The Board has reviewed and
approved thecourse matrix and syllabus of first four semesters of the above-mentioned courses. The board
authorized the chairman to make the necessary changes and get the approval for the same.
The members also decided to adopt by the syllabus of BHM as given by Karnataka Higher
Education Council.
MEMBERS PRESENT:
1. Dr. K R Jalaja, Associate Professor, Dept. of Commerce, BCU Chairman
2. Dr. P.V.Padmaja, Principal, MLA Academy of Higher Learning Member
3. Dr. Rajkumar, HOD, Dept of Business Studies Mount Carmel College Member
4. Dr. Girish, Associate Professor, Government FGC, Frazer Town Member
5. Dr.Mahesh, Principal, Jain College Member
6. K.R.Mahesh Kumar, Director, Community College Member
7. Dr.Shreelatha, Associate Prof, V.V.Puram College of Arts and Commerce Member
8. Dr.Narasimhan.K , PG Dept, Bhishop Cotton Women Christian College Member
9. Dr.K.Ramachandra, Director, Dept of Com, Maharani’s Cluster University Member
10. Dr.Parvathi, Principal, VET First Grade College Member
11. Dr.Mathew Thomas, Army Institute of Hotel Management Member
12. Sri.K.Narayana, Industrial Expert, BEML Member
13. Dr.Mariyappa, BMS College Member
SUBJECT EXPERTS
14. Dr. Bhavani H, Head, Dept. of Commerce, M L A First Garde College for Women,
15. Prof. Gururaj Rao, Associate Professor, Vijaya College
16. Dr. Swaminathan, Associate Professor, GFGC, Malleswaram
17. Dr. Srihari, Associate Professor, SSMRV College, Bengaluru
18. Dr. Nagaraj C, GFGC, Yelahanka
19. Ms. Priya Srinivas, BMS College of Management
Chairman - BOS
NEW EDUCATION POLICY
2020
CURRICULUM FRAMEWORK FOR
FOUR-YEAR UNDER GRADUATE

PROGRAM IN COMMERCE
BBA – REGULAR

BBA – REGULAR PROGRAM
REGULATIONS PERTAINING TO B.B.A DEGREE
SEMESTER – I
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
1 Lang.1.1 Language -I AECC 3+1+0 60 40 100 3
2 Lang.1.2 Language -II AECC 3+1+0 60 40 100 3
Management Principles
3 BBA.1.1 DSC-1 4+0+0 60 40 100 4
& Practice
Fundamentals of
4 BBA.1.2 DSC-2 3+0+2 60 40 100 4
Accounting
5 BBA.1.3 Marketing Management DSC-3 4+0+0 60 40 100 4
6 BBA.1.4 Digital Fluency SEC-SB 1+0+2 30 20 50 2
Any one of the following:
a. Business Organization
b. Office Organization and
7 BBA.1.5 OEC-1 3+0+0 60 40 100 3
Management
8 BBA.1.6 Yoga SEC-VB 0+0+2 - 25 25 1
9 BBA.1.7 Health & Wellness SEC-VB 0+0+2 - 25 25 1
SUB TOTAL (A) 390 310 700 25
SEMESTER – II
Teaching
(L+T+P)
11 Lang.2.2 Language – II AECC 3+1+0 60 40 100 3
Financial Accounting &
12 BBA.2.1 DSC-4 3+0+2 60 40 100 4
Reporting
Human Resource
13 BBA.2.2 DSC-5 3+0+2 60 40 100 4
Management
Business Environment /
14 BBA.2.3 DSC-6 4+0+0 60 40 100 4
Business Mathematics
15 BBA.2.4 Environmental Studies AECC 2+0+0 30 20 50 2
a. People Management
16 BBA.2.5 b. Retail Management OEC-2 3+0+0 60 40 100 3
17 BBA.2.6 Sports SEC-VB 0+0+2 - 25 25 1

NCC/NSS/R&R(S&G)/
18 BBA.2.7 SEC-VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL ( B) 390 310 700 25
EXIT OPTION WITH CERTIFICATION –

WITH ABILITY TO SOLVE WELL DEFINED PROBLEMS

SEMESTER – III
Teaching
(L+T+P)
21 BBA.3.1 Cost Accounting DSC– 7 3+0+2 60 40 100 4
22 BBA.3.2 Organizational Behaviour DSC– 8 3+0+2 60 40 100 4
Statistics for Business
23 BBA.3.3 DSC– 9 3+0+2 60 40 100 4
Decisions
24 BBA.3.4 Financial Education & SEC 1+0+2 30 20 50 2
Investment Awareness
a. Social Media Marketing
25 BBA.3.5 b. Business Correspondence. OEC-3 3+0+0 60 40 100 3
26 BBA.3.6 Sports SEC-VB 0+0+2 - 25 25 1

NCC/NSS/R&R(S&G)/
27 BBA.3.7 SEC-VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (C ) 390 310 700 25
SEMESTER – IV
Teaching
(L+T+P)
30 BBA.4.1 Management Accounting DSC– 10 3+0+2 60 40 100 4
31 BBA.4.2 Business Analytics/ Financial DSC– 11 3+0+2 60 40 100 4

Markets & Services
32 BBA.4.3 Financial Management DSC– 12 3+0+2 60 40 100 4
33 BBA.4.4 Constitution of India AECC-SB 2+0+0 30 20 50 2
a. Business Leadership Skills
b. Tourism Management
34 BBA. 4.5 OEC-4 3+0+0 60 40 100 3
35 BBA.4.6 Sports SEC-VB 0+0+2 - 25 25 1

NCC/NSS/R&R(S&G)/
36 BBA.4.7 SEC-VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (D) 390 310 700 25
EXIT OPTION WITH DIPLOMA – ABILITY TO SOLVE BROADLY DEFINED PROBLEMS.

SEMESTER – V
Teaching
Title of the Course SE CIE Credits
E
(L+T+P)
Production And Operations
37 BBA.5.1 Management/ International DSC-13 4+0+0 60 40 100 4
Business
38 BBA.5.2 Income Tax DSC-14 3+0+2 60 40 100 4
Elective-1 (Paper -1) 3+0+2(P)
39 BBA.5.3 DS E-1 60 40 100 3
4+0+0(T)
3+0+2(P)
40 BBA.5.4 Elective-2 (Paper -2 ) DSE-2 60 40 100 3
4+0+0(T)
Information Technology for
41 BBA.5.5 VOC-1 3+0+2 60 40 100 3
Managers
Internship -1
42 BBA.5.6 Intern -1 1+0+2 - 50 50 2
Cyber Security
43 BBA.5.7 SEC-SB 1+0+2 30 20 50 2
or some other
44 BBA.5.8 Sports SEC– VB 0+0+2 - 25 25 1
NCC/NSS/R&R(S&G)/
45 BBA.5.9 SEC– VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (E ) 330 320 650 23
SEMESTER – VI
Teaching
(L+T+P)
46 BBA.6.1 Business Laws DSC-15 4+0+0 60 40 100 4
BBA.6.2 Entrepreneurship & DSC-16
47 4+0+0 60 40 100 4
Start-up Management
3+0+2(P)
48 BBA.6.3 Elective-1 ( PAPER 2) DSE-3 60 40 100 3
4+0+0(T)
3+0+2(P)
49 BBA.6.4 Elective-2( PAPER 2) DSE-4 60 40 100 3
4+0+0(T)
50 BBA.6.5 Goods and Services tax (GST) VOC-2 3+0+2 60 40 100 3
51 BBA.6.6 Internship -2 Intern – 1 1+0+2 - 50 50 2
52 BBA.6.7 Professional Communication SEC– SB 2+0+2 30 20 50 2
53 BBA.6.8 Sports SEC– VB 0+0+2 - 25 25 1
NCC/NSS/R&R(S&G)/
54 BBA.6.9 SEC– VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL ( F) 330 320 650 23
Students have to select dual electives out of the list of electives given in Fifth and Sixth Semester. Electives
selected in the fifth semester should be continued in the sixth semester. However the y can change the electives
in the seventh semester. The electives selected in the seventh semester will continue in the eighth semester.
EXIT OPTION WITH BACHELOR DEGREE -ABILITY TO SOLVE COMPLEX PROBLEMS THAT ARE
ILL-STRUCTURED REQUIRING MULTI-DISCIPLINARY SKILLS TO SOLVE THEM.

SEMESTER – VII
Teaching
SL Category Hours per Total
Course Code Title of the Course SEE CIE Credits
NO of Course Week Marks
(L+T+P)
Business Ethics & Corporate
55 BBA.7.1 DSC-17 4+0+0 60 40 100 4
Governance
56 BBA.7.2 E Commerce DSC-18 4+0+0 60 40 100 4
Advance Statistics for
57 BBA.7.3 DSC-19 2+0+2 60 40 100 3
Business Research
One Course from the Selected 3+0+2(P)

58 BBA.7.4 DSE-5 60 40 100 4
Elective Group 4+0+0(T)
Vocational-3 Application of
59 BBA.7.5 Statistical Software (Any one VOC-3 1+0+2 60 40 100 3
Statistical Software)
60 BBA.7.6 Research Methodology RM-1 3+1+0 60 40 100 3
SUB TOTAL (G) 360 240 600 21
SEMESTER – VIII
Teaching
(L+T+P)
61 BBA.8.1 Strategic Management DSC-20 4+0+0 60 40 100 4
Operations Research and
62 BBA.8.2 DSC-21 4+0+0 60 40 100 4
Quantitative Techniques
63 BBA.8.3 Project Management DSC-22 2+0+2 60 40 100 4
64 BBA.88.4 Digital Marketing VOC-4 40 60 40 100 3
65 BBA.8.5 Research RM-2 3+1+0 120 80 200 6

Projects/Internship with
OR Viva – voce 2+0+2(P)
65 DSE-6* 60 40 100* 3*
BBA.8.5 OR 3+0+0(T)
Elective Paper (Two
Courses from the Selected 2+0+2(P)
66 BBA.8.6 DSE-7* 60 40 100* 3*
Elective Group) 3+0+0(T)
SUB TOTAL (H) 360 240 600 21

Grand Total (A+B+C+D+E+F+G+H) (SEE+CIE+TM+C) 2940 2360 5300 188
*In lieu of the research Project, two additional elective papers/ Internship may be offered
Award of Bachelor of Commerce Degree with Honours, (With the completion of courses
equal to a minimum of 180 credits)

BACHELOR DEGREE WITH HONORS – Experience of workplace problem solving
in the form of internship or research experience preparing for higher education or
entrepreneurship experience.
NOTES:
· One Hour of Lecture is equal to 1 Credit.
· One Hour of Tutorial is equal to 1 Credit (Except Languages).
· Two Hours of Practical is equal to 1 Credit
Acronyms Expanded
AECC : Ability Enhancement Compulsory Course
DSC © : Discipline Specific Core (Course)
SEC-SB/VB : Skill Enhancement Course-Skill Based/Value Based
OEC : Open Elective Course
DSE : Discipline Specific Elective
SEE : Semester End Examination
CIE : Continuous Internal Evaluation
L+T+P : Lecture+Tutorial+Practical(s)
Note: Practical Classes may be conducted in the Business Lab or in Computer Lab or in
Class room depending on the requirement. One batch of students should not exceed half
(i.e., 30 or less than 30 students) of the number of students in each class/section. 2 Hours
of Practical Class is equal to 1 Hour of Teaching, however, whenever it is conducted for
the entire class (i.e., more than 30 students)
2 Hours of Practical Class is equal to 2 Hours of Teaching.

ELECTIVE GROUPS AND COURSES:
Discipline Specific Electives – V Semester

Sl. No Finance Marketing Huma Data Retailing Logistics
n Analytic AndSupply Entrepreneurs
Resourc s Chain hip
e Management
Management
Advanced
Compensation Retail Freight Entrepren
Corporate Consume Financia
Paper- and Performance Operation Transport eurship
Financial r l
1 Management s Manageme Theory
Manageme Behavio Analytic
Manageme nt and
nt r s
nt Practice
Discipline Specific Electives – VI Semester

Sl. No Finance Marketing HRM Data Retailing LSCM Entreprene
Analytics urship
Paper-2 Security Advertising Employe Marketing Strategic Sourcing for Innovation
Analysis and Management eWelfare Analytics Brand Logistics and and
Portfolio & Sales & Management SCM Entrepreneurs
Management promotion Social hip
Securit
y
Discipline Specific Electives – VII Semester

Analytics urship
Brand Managing Government
Strategic Merchandisin Schemes for
Management Labor Laws Procurement
Paper-3 Financial HR Analytics g Planning Entrepreneursh
/ Rural & IR contract and ip
Management and Buying
Marketing relationship
Discipline Specific Electives – VIII Semester

Analytic urship
s
B to B Global
Derivatives and IT applications Managing
Marketing Web and Social Environment for
Paper-4 Risk HRD in Retail Business
(Industrial Intelligence Supply chain
Management Business Performance
Marketing) Management
(BPIP)
International Sales & Machine Social
International Visual International
Paper-5 Financial Distribution Learning Entrepreneurshi
HRM Merchandising Supply Chain
Management Management in p
Business

Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 1.1
Name of the Course: MANAGEMENT PRINCIPLES & PRACTICE
COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case
studies & field work etc.,
Course Outcomes: On successful completion of the course, the students will be
able to:
a) The ability to understand concepts of business management, principles and
function of management.
b) The ability to explain the process of planning and decision making.
c) The ability to create organization structures based on authority, task and
responsibilities.
d) The ability to explain the principles of direction, importance of
communication, barrier of communication, motivation theories and
leadership styles.
e) The ability to understand the requirement of good control system and
controltechniques.
SYLLABUS: HOURS
MODULE-1: Introduction to Management 10
Introduction –Meaning, Evolution of management thought, Pre-Scientific
Management Era, Classical Management Era, Neo-Classical Management Era,
Modern Management Era; Nature and Characteristics of Management - Scope and
Functional areas of Management; Management as a Science, Art or Profession;
Management and Administration; Principles of Management.
MODULE-2: Planning and Decision Making 08
Nature, Importance and Purpose of Planning - Planning Process; Objectives; Types
of plans (Meaning only); Decision making- Importance and steps; MBO and MBE
(Meaning only)
MODULE -3: Organizing and Staffing 12
Nature and purpose of Organization; Principles of Organizing; Delegation of
Authority; Types of Organization - Depart mentation, Committees; Centralization
vs Decentralization of Authority and Responsibility, Span of Control; Nature and
importance of Staffing
MODULE-4: Directing and Communicating 12
Meaning and Nature of Direction, Principles of Direction; Communication -
Meaning and Importance, Communication Process, Barriers to Communication,
Steps to overcome Communication Barriers, Types of Communication; Motivation
theories – Maslow's Need Hierarchy Theory, Herzberg's Two Factor Theory,
Mc.Gregor's X and Y theory. Leadership – Meaning, Formal and Informal

Leadership, Characteristics of Leadership; Leadership Styles – Autocratic Style,
Democratic Style, Participative Style, Laissez Faire Leadership Styles, Transition
Leadership, Charismatic Leadership Style.
MODULE-5: Coordinating and Controlling 07
Coordination–Meaning, Importance and Principles. Controlling-Meaning and
steps in controlling, Essentials of Effective Control system, Techniques of Control
(in brief).
MODULE-6: Business Social Responsibility and
Managerial Ethics 07
Business Social Responsibility - Meaning, Arguments for and against Business
Social Responsibility; Green management - Meaning, Green Management Actions;
Managerial Ethics – Meaning - Importance of Ethics in Business, Factors that
determine Ethical or Unethical behavior.
Skill Developments Activities:

1. Two cases on the above syllabus should be analysed by the teacher in the
classroom and the same needs to be recorded by the student in the Skill
Development Book.
2. Draft different types of Organization structure.
3. Draft Control charts.
Books for References:

1. Harold Koontz and Heinz Weihrich (2017), Essentials of Management: An
International and Leadership Perspective, McGraw Hill Education, 10th
Edition.
2. Stephen P Robbins and Madhushree Nanda Agrawal (2009), Fundamentals of
Management: Essential Concepts and Applications, Pearson Education, 6th
Edition.
3. James H. Donnelly, (1990) Fundamentals of Management, Pearson
Education, 7th Edition.
4. B.P. Singh and A.K.Singh (2002), Essentials of Management, Excel Books
5. P C Tripathi & P N Reddy (2005), Principles of Management, TMH
Publications, 3rd Edition.
6. L M Prasad, Principles of management, Sultan Chand and Sons
7. Appanniah and Reddy, Management, HPH.
8. T. Ramaswamy : Principles of Management, HPH.

Name of The Program: Bachelor of Business Administration
Name of The Course: FUNDAMENTALS OF ACCOUNTING

Pedagogy: Classroom lectures, tutorials, and problem solving.

able to:
a) Understand the framework of accounting as well accounting standards.
b) The Ability to pass journal entries and prepare ledger accounts
c) The Ability to prepare various subsidiary books
d) The Ability to prepare trial balance and final accounts of proprietary concern.
e) Construct final accounts through application of accounting software tally.
SYLLABUS: HOURS
Module-1: Introduction to Financial Accounting 08
Introduction – Meaning and Definition – Objectives of Accounting – Functions of
Accounting-Significance of Accounting– Users of Accounting Information –
Limitations of Accounting – Accounting Cycle - Accounting Principles-
Accounting Concepts and Accounting Conventions. Accounting Standards –
objectives- significance of accounting standards. List of Indian Accounting
Standards. (IND AS).
Module -2: Accounting Process 12
Meaning of Double entry system – Process of Accounting – Kinds of Accounts –
Rules -
Transaction Analysis – Journal – Ledger – Balancing of Accounts – Trial Balance –
Problems on Journal, Ledger Posting and Preparation of Trial Balance.
Module- 3: Subsidiary Books 14
Meaning – Significance – Types of Subsidiary Books –Preparation of Purchases
Book, Sales Book, Purchase Returns Book, Sales Return Book, Bills Receivable
Book, Bills Payable Book. Types of Cash Book- Simple Cash Book, Double
Column Cash Book, Three Column Cash Book and Petty Cash Book -Problems.
Bank Reconciliation Statement – Preparation of Bank Reconciliation Statement.
Module -4: Final Accounts of Proprietary Concern 10
Preparation of Statement of Profit and Loss and Balance Sheet of a proprietary
concern with special adjustments like depreciation, outstanding expenses and
prepaid expenses, outstanding incomes and incomes received in advance and
provision for doubtful debts, interest on drawings and interest on capital.

Module No.-5: Computerized Accounting 12
Introduction-Meaning of accounting software, types accounting software--
Accounting software Tally-Meaning of Tally software – Features – Advantages.
Creating a New Company, Basic Currency information, other information,
Company features and Inventory features. Configuring Tally - General
Configuration, Numerical symbols, accounts/inventory info – master configuration
-voucher entry configuration. Working in Tally: Groups, Ledgers, writing voucher,
different types of vouchers, voucher entry Problem on Voucher entry - Generating
Basic Reports in Tally-Trail Balance, Accounts books, Cash Book, Bank Books,
Ledger Accounts, Group Summary, Sales Register and Purchase Register, Journal
register, Statement of Accounts, Trading and profit account and Balance Sheet.
Skill Development Activities:
1. List out the accounting concepts and conventions.
2. Prepare a Bank Reconciliation Statement with imaginary figures
3. Prepare a cash Book with imaginary figures.
4. Collect the financial statement of a proprietary concern and record it.
5. List out pre-determined Groups and ledgers created by tally software.

1. Robert N Anthony, David Hawkins, Kenneth A. Merchant, (2017)
Accounting: Text and Cases, Mc Graw-Hill Education, 13thEdition.
2. S.Anil Kumar, V.Rajesh Kumar and B.Mariyappa – Financial Accounting,
Himalaya Publishing House, New Delhi.
3. SP Iyengar (2005), Advanced Accounting, Sultan Chand & Sons, Vol.1.
4. Charles T. Horngren and Donna Philbrick, (2013) Introduction to Financial
Accounting, Pearson Education, 11thEdition.
5. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper
Backs, New Delhi, 32ndEdition.
6. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas
Publishing House, New Delhi, 6th Edition.
7. B.S. Raman (2008), Financial Accounting Vol. I & II, United Publishers &
Distributors

Name of the Course: MARKETING MANAGEMENT

able to:
a) Understand the concepts and functions of marketing.
b) Analyse marketing environment impacting the business.
c) Segment the market and understand the consumer behavior.
d) Describe the 4 p's of marketing and also strategize marketing mix
e) Describe 7 p's of service marketing mix.
SYLLABUS: HOURS
Module No. 1: Introduction to Marketing 10
Meaning and Definition, Concepts of Marketing, Approaches to Marketing,
Functions of Marketing. Recent trends in Marketing-E- business, Tele-marketing,
M-Business, Green Marketing, Relationship Marketing, Concept Marketing,
Digital Marketing, social media marketing and E-tailing (Meaning only).
Module No. 2: Marketing Environment 10
Micro Environment – The company, suppliers, marketing intermediaries
competitors, public and customers; Macro Environment- Demographic, Economic,
Natural, Technological, Political, Legal, Socio-Cultural Environment.
Module No. 3: Market Segmentation and Consumer
Behaviour 10
Meaning and Definition, Bases of Market Segmentation, Requisites of Sound
Market Segmentation; Consumer Behavior-Factors influencing Consumer
Behavior; Buying Decision Process.
Module No. 4: Marketing Mix 20
Meaning, Elements of Marketing Mix (Four P's) – Product, Price, Place,
Promotion. Product-Product Mix, Product Line, Product Lifecycle, New Product
Development, Reasons for Failure of New Product, Branding, Packing and
Packaging, Labeling, Pricing – Objectives, Factors influencing Pricing Policy,
Methods of Pricing; Physical Distribution–Meaning, Factors affecting Channel
Selection, Types of Marketing Channels. Promotion – Meaning and Significance of
Promotion, Personal Selling and Advertising (Meaning Only)

Module No. 5: Services Marketing 06
Meaning and definition of services, difference between goods and services, features
of services, seven P's of services marketing (concepts only).

1. Two cases on the above syllabus should be analyzed and recorded in the skill
development
2. Design a logo and tagline for a product of your choice
3. Develop an advertisement copy for a product.
4. Prepare a chart for distribution network for different products.

1. Philip Kotler, Marketing Management, Prentice Hall.
2. Lovelock Christopher, Services Marketing: People, Technology, Strategy,
PHI, New Delhi
3. William J. Stanton, Michael J.Etzel, Bruce J Walker, Fundamentals of
Marketing, McGraw Hill
4. Bose Biplab, Marketing Management, Himalaya Publishers.
5. J.C. Gandhi, Marketing Management, Tata McGraw Hill.
6. Ramesh and Jayanti Prasad: Marketing Management, I.K. International
7. Sontakki, Marketing Management, Kalyani Publishers.
8. P N Reddy and Appanniah, Marketing Management
9. Saxena Rajan, (2017) Marketing M a n a g e m e n t , T a t a M c G r a w - H i l l
Publishing Company Ltd., New Delhi. Fifth Edition.

Course Code: BBA 1.5 a (OEC)
Name of the Course: BUSINESS ORGANIZATION

able to:
a) An understanding of the nature, objectives and social responsibilities of business
b) An ability to describe the different forms of organisations
c) An understanding of the basic concepts of management
d) An understanding of functions of management.
e) An understanding of different types of business combinations
SYLLABUS: HOURS
Module No. 1: Introduction to Business 12
Business: Meaning, Nature, Objectives, Social responsibility of Business,
Essentials of successful business; Functional areas of business. Concept of
Business Organization.
Module No. 2: Forms of Business Organization 12
Sole proprietorship: Meaning, Features, Merits and Demerits. Partnership:
Meaning, Features, Merits and Demerits. Joint Stock Company: Meaning, ,
Features, Merits and Demerits. Co-operatives: Meaning, Features, Merits and
Demerits.
Module No. 3: Public Enterprises 08
Government Departmental Undertakings: Meaning, Features, Merits and
Demerits. Public Corporations: Meaning, Features, Merits and Demerits.
Government Companies: Meaning, Features, Merits and Demerits
Module No. 4: Business Combinations 10
Meaning, Reason, Types, Forms, merits and demerits of Business
Combinations, Recent Trends in Business Combinations.

1. List out the different types of business organizations.
2. Prepare a chart showing different types of business combinations.
3. List the contents of Partnership deed.
4. List out the features of Joint Stock Company/ Cooperatives/ Government
Companies/ Public Corporations.

1. C B. Guptha - Business Organisation and Management, Sultan Chand & Sons.
2. Dr. S. C. Saxena - Business Administration & Management, Sahitya Bhawan.
3. M. C. Shukla - Business Organisation and Management. S Chand & Company
Pvt. Ltd.
4. S.A Sherlekar - Business Organization, Himalaya Publishing House.
5. Y.K. Bhushan. Fundamentals of Business Organisation and Management,
Sultan Chand & Sons.
6. R.K. Sharma, Business Organisation & Management Kalyani Publishers
7. Dr. I.M. Sahai, Dr. Padmakar Asthana,' Business Organisation &
Administration', Sahitya Bhawan Publications Agra.

Course Code: BBA 1.5 b
Name of the Course: OFFICE ORGANIZATION AND MANAGEMENT
(OEC)
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies.

able to:
a) An understanding of basic knowledge of office organisation and management
b) Demonstrate skills in effective office organisation
c) Ability to maintain office records
d) Ability to maintain digital record.
e) Understanding of different types of organisation structures and
responsibilities as future office managers.
SYLLABUS: HOURS
Module Do. 1: Fundamentals of Office Management
10
Introduction: Meaning, importance and functions of modern office
Modern Office Organisation: Meaning; Steps in office organisation; Principles of
Office organisation, Organisation structure types,
Nature of office services: Types of services in a modern office, Centralization and
decentralization of office services, Depart mentation of Office
Office management: Meaning, Elements and major processes of Office
management; Office Manager: Functions and qualifications of Office manager.
Module No. 2: Administrative Arrangement and Facilities

12
Office Accommodation: Meaning and Importance: Location of Office, Choice of
Location: Urban vs Suburban, Factors to be Considered in Selecting the Site,
Securing OfficeSpace;
Office Lay-out: Objectives of Office Lay-out, Principles of Office Lay-out, Steps in
Lay-out Planning, Advantages of a Good Lay-out.
Types of offices: Open Office and Private Office- advantages and disadvantages.
Module No. 3: Office Environment 10
Office Environment: Meaning and Components ; Interior Decoration- Colour
Conditioning, Floor Coverings, Furnishings; Furniture and Fixtures- Types of
Furniture, Principles Governing Selection of Furniture; Lighting and Ventilation;
Noise: Internal Noise, External Noise ; Cleanliness, Sanitation and Health, Safety and
Security.

Module No. 4: Records Management 10
Introduction to records: Importance of Records, types of office records,
Records Management: Meaning, Principles of Record Keeping, Functions of
'Records Management
Filing: Elements, Functions, Objectives and Importance, Essentials of a Good
Filing System, Classification of Files, Filing Procedure.
Filing Methods: Horizontal Filing and Vertical Filing-meaning, equipment used.
Office manual: contents, Importance, types of office manuals.
Indexing: Meaning, importance, essentials of good indexing, typeof index.
Retention and disposal of files: Meaning, need for disposal of files, life-cycle
stages of files.

1. Visit an office and enlist the different types of files used in the office
2. Identify the different types of stationery used in offices today
3. Draw charts indicating different types of office layouts.
4. List out the different types of records maintain in office.

1. S.P Arora, Office Organisation and Management, Vikas Publishing House Pvt
2. M.E Thakuram Rao, Office organisation and Management, Atlantic
3. Judith Read, Mary Lea Ginn, Record Management, 10th Edition, Cengage
Learning.

Name of the Course: FINANCIAL ACCOUNTING

Pedagogy: Classroom lectures, tutorials, and Problem solving.

able to:
a) Ability to understand the conversion of single entry into double entry.
b) The ability to prepare final accounts of partnership firms
c) The ability to understand the process of public issue of shares and accounting
for the same
d) The ability to prepare final accounts of joint stock companies.
e) The ability to prepare and evaluate vertical and horizontal analysis of
financial statements
SYLLABUS: HOURS
Module -1: Conversion of Single-Entry System into
Double Entry System 10
Single entry system- Meaning – Features – Merits – Demerits – Types. Conversion
into Double Entry system – Need for Conversion – Preparation of Statement of
Affairs – Cash book – Memorandum Trading Account – Total Debtors Account –
Total Creditors Account – Bills Receivable Account – Bills Payable Account –
Trading and Profit & Loss Account and Balance Sheet.
Module -2: Final Accounts of Partnership Firms 10
. Meaning of Partnership Firm- features of Partnership. Partnership deed-contents
of partnership deed. Preparation of Final accounts of partnership firms-Trading and
Profit and Loss Account, Profit and Loss Appropriation Account, Partner's Capital
Account and Balance Sheet.
Module-3: Issue of Shares and Debentures 12
. Meaning of Share, Types of Shares – Preference shares and Equity shares – Issue
of Shares at par, at Premium, at Discount: Pro-Rata Allotment; Journal Entries
relating to issue of shares and debentures; Preparation of respective ledger
accounts; Preparation of Balance Sheet in the Vertical form -Problems
Module - 4: Final Accounts of Joint Stock Companies 12
Statutory Provisions regarding preparation of Company's Financial statements –
Treatment of Special Items, Tax deducted at source, Advance payment of Tax,
Provision for Tax, Depreciation, Interest on debentures, Dividends, Rules
regarding payment of dividends, Transfer to Reserves, Preparation of Statement of
Profit and Loss and Balance Sheet Schedule -III of Companies Act,2013

Module -5: Analysis of Financial Statements 08
Meaning of financial analysis-Types of Analysis – Methods of Financial Analysis –
Comparative Statements – Common Size Statements – Trend Analysis – Problems.
1. Prepare different accounts with imaginary figures to find out missing items
while converting single entry into double entry system.
2. Refer annual reports of two companies and present it in comparative form.
3. Draft a partnership deed as per Partnership Act. With imaginary data.
4. Prepare a Balance sheet of a company as per schedule III part I of the
companies Act 2013 with imaginary figures.
5. Collect financial statement of a company for five years and analyze the same
using trend analysis.

1. Anil Kumar, Rajesh Kumar and Mariyappa, Advanced Financial Accounting,
HPH
2. Arulanandam & Raman; Advanced Accountancy, HPH.
3. Hanif and Mukherjee, Corporate Accounting, Mc Graw Hill Publishers.
4. S.N. Maheswari, Financial Accounting, Vikas Publication
5. S P Jain and K. L. Narang, Financial Accounting, Kalyani Publication
6. Soundarajan & K. Venkataramana, Financial Accounting, SHBP.
7. Janardhanan: Advanced Financial Accounting, Kalyani Publishers
8. Radhaswamy and R.L. Gupta, Advanced Accounting, Sultan Chand
9. M.C. Shukla and Grewal, Advanced Accounting

Name of the Course: HUMAN RESOURCE MANAGEMENT

able to:
a) Ability to describe the role and responsibility of Human resources
management functions on business
b) Ability to describe HRP, Recruitment and Selection process
c) Ability to describe to induction, training, and compensation aspects.
d) Ability to explain performance appraisal and its process.
e) Ability to demonstrate Employee Engagement and Psychological Contract.
SYLLABUS: HOURS
Module No. 1: Introduction to Human Resource Management 10
Meaning and Definition of HRM – Features Objectives, Differences between
Human Resource Management and Personnel Management, Importance,
Functions and Process of HRM, Role of HR Manager, Trends influencing HR
practices.
Module No. 2: Human Resource Planning, Recruitment
& Selection 14
Human Resource Planning: Meaning and Importance of Human Resource
Planning, Process of HRP; HR Demand Forecasting- Meaning and Techniques
(Meanings Only) and HR supply forecasting; Succession Planning – Meaning and
Features; Job Analysis: Meaning and Uses of Job Analysis, Process of Job
Analysis – Job Description, Job Specification, Job Enlargement, Job Rotation, Job
Enrichment (Meanings Only); Recruitment – Meaning, Methods of Recruitment,
Factors affecting Recruitment,Sources of Recruitment;
Selection – Meaning, Steps in Selection Process, Psychometric tests for Selection,
Barriers to effective Selection, Making Selection effective; Placement,
Gamification – Meaning and Features
Module No. 3: Induction, Training and Compensation 10

Induction: Meaning, Objectives and Purpose of Induction, Problems faced
duringInduction, Induction Program Planning.
Training: Need for training, Benefits of training, Assessment of Training Needs and
Methods of Training and Development; Kirkpatrick Model; Career Development.
Compensation: Direct and Indirect forms of Compensation (Meaning Only),
Compensation Structure.

Module No. 4: Performance Appraisal, Promotion &
Transfers 14
Performance appraisal: Meaning and Definition, Objectives and Methods of
Performance Appraisal – Uses and Limitations of Performance Appraisal, Process
of Performance Appraisal
Promotion: Meaning and Definition of Promotion, Purpose of Promotion, Basis of
promotion
Transfer: Meaning of Transfer, Reasons for Transfer, Types of Transfer, Right
Sizing of Work Force, Need for Right Sizing
Module No. 5: Employee Engagement and Psychological
Contract 08
Employee Engagement (EE): Meaning and Types of EE, Drivers of
Engagement -Measurement of EE, Benefits of EE.
Psychological contract: Meaning and features

1. Preparation of Job Descriptions and Job specifications for a Job profile
2. Choose any MNC and present your observations on training program
3. Develop a format for performance appraisal of an employee.
4. Discussion of any two Employee Engagement models.
5. Analysis of components of pay structure based on the CTC sent by the
Corporate to the institute for the various jobs of different sectors.

1. Aswathappa, Human Resource Management, McGraw Hill
2. Edwin Flippo, Personnel Management, McGraw Hill
3. C.B.Mamoria, Personnel Management, HPH
4. Subba Rao, Personnel and Human Resources Management, HPH
5. Reddy & Appanainah, Human Resource Management, HPH
6. S.Sadri & Others: Geometry of HR, HPH
7. Michael Porter, HRM and Human Relations, Juta & Co.Ltd.
8. K. Venkataramana, Human Resource Management, SHBP

Name of the Course: BUSINESS ENVIRONMENT

studies.
Course Outcomes: On successful completion student will demonstrate:
a) An Understanding of components of business environment.
b) Ability to analyse the environmental factors influencing business
organisation.
c) Ability to demonstrate Competitive structure analysis for select industry.
d) Ability to explain the impact of fiscal policy and monetary policy on business.
e) Ability to analyse the impact of economic environmental factors on business.
SYLLABUS: HOURS
Module No. 1: Introduction BusinessEnvironment
16
Business environment-Meaning, Types of Business Environment – Internal and External –
Micro environment and Macro-environment of business, Impact of these factors on business;
Environmental analysis-Scanning, Monitoring, Forecasting, Assessment; Limitation of
Environment Analysis ; Competitive analysis of Business.
Module No. 2: Government and Legal Environment

14
Government- Functions of the State, Economic role of government, State
intervention in business- reasons for and types of state intervention in business.
Impact of Monetary policy, Fiscal policy, Exim policy and Industrial policy on
business.
Legal environment - Impact of various laws on Indian businesses.
Module No. 3: Economic and Global Environment 12
Economic environment- Meaning, Nature and Components of the economic

Environment, Factors affecting economic environment.
Globalisation of business- Meaning and Dimensions, Stages, Essential conditions
of globalisation, Foreign market entry strategies, Merits and demerits of
globalisation, Impact of Globalisation on Indian businesses, Global businesses -
MNCs, TNCs (concepts only) .
Module No. 4: Technological Environment 10
Technological Environment: Meaning and features, Impact of Technological
changes on business, Technology and Society, Technological Acquisition modes,
Management of Technology.

Module No. 5: Natural Environment 04
Meaning and Features of natural environment. Impact of Natural environment on
business.

a) List out key features of recent Monetary policy published by RBI impacting
businesses.
b) List out the benefits of technology on businesses.
c) Draft Five Forces Model for Imaginary business.
d) List out the impact of Globalisation on Indian businesses
1. Aswathappa. K, Essentials Of Business Environment, HPH

2. Sundaram & Black: The International Business Environment; Prentice Hall
3. Chidambaram: Business Environment; Vikas Publishing
4. Upadhyay, S: Business Environment, Asia Books
5. Chopra, BK: Business Environment in India, Everest Publishing
6. Suresh Bedi: Business Environment, Excel Books
7. Economic Environment of Business by M. Ashikary.
8. Business Environment by Francis Cherunilam, HPH

Name of the Course: BUSINESS MATHEMATICS

Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar &
field work etc.,
Course Outcomes: On successful completion student will demonstrate:
a) The application of equations to solve business problems.
b) The Application AP and GP in solving business problems.
c) The calculation of simple interest, compound interest and discounting of Bills
of Exchange.
d) The application of matrices in business.
e) The Application of ratios and proportions in business.
SYLLABUS: HOURS
Module -1: Number System and Indices 12
Number System: Introduction – Natural numbers, Even numbers, Odd numbers,
Integers, Prime numbers, Rational & Irrational numbers, Real numbers, HCF &
LCM (Simple problems).
Indices- Meaning-Basic laws of indices and their application for simplification (Simple
Problems).
Module -2: Theory of Equations 12

Introduction – Meaning - Types of Equations – Simple or Linear Equations and
Simultaneous Equations (only two variables), Elimination and Substitution
Methods only. Quadratic Equation - Factorization and Formula Method (ax² + bx +
c = 0 form only). Simple problems-Application of equations in business.
Module-. 3: Progressions 12
Meaning-Types of Progression-Arithmetic Progression – Finding the 'nth' term of
AP and Sum to 'nth' term of AP. Insertion of Arithmetic Mean. Geometric
Progression – Finding the 'nth' term of GP and sum to 'nth' term of GP and insertion
of Geometric Mean-problems
Module -4: Financial Mathematics 10
Simple Interest, Compound Interest including yearly and half yearly calculations,
Annuities, Percentages, Bills Discounting-problems. Ratios and Proportions-
Duplicate-triplicate and sub-duplicate of a ratio. Proportions- third, fourth and
inverse proportion – problems.
Module- 5: Matrices and Determinants 10
Meaning – types of matrices-Dimension of matrix -Operation of matrices –
additions – subtractions and multiplication of two matrices – transpose of a matrix –
determinants – minor of an element – co-factor of an element –inverse of a square
matrix – crammer's rule in two variables – problems

a) Secondary overhead distribution using simultaneous equations method.
b) State the various laws of indices and Logarithms
c) Demonstrate the application of matrices in solving business problems.
d) Narrate the use of AP and GP in solving commercial application problems.
e) Develop an Amortization Table for Loan Amount – EMI Calculation.

1. Sancheti & Kapoor: Business Mathematics and Statistics, Sultan Chand
2. Madappa, Mahadi Hassan, M. Iqbal Taiyab – Business Mathematics, Subhash
Publications
3. Saha: Mathematics for Cost Accountants, Central Publishers.
4. Azharuddin: Business Mathematics, Vikas Publishers.
5. R.S Bhardwaj: Mathematics for Economics & Business

Course Code: BBA 2.5 a (Open Elective Course)
NAME OF THE COURSE: PEOPLE MANAGEMENT

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies.

able to:
a) Ability to examine the difference between People Management with Human
resource Management
b) Ability to explain the need for and importance of People Management.
c) Ability to explain role of manager in different stages of performance
management process
d) Ability to list modern methods of performance and task assessment.
e) Ability to analyse the factors influencing the work life balance of a working
individual.
SYLLABUS: HOURS
Module 1: Introduction to People Management 10
People Management: Meaning, Features, Significance, Functions-Managerial
and Operational; Factors influencing People Management; Qualities of People’s
Manager working in diversity; Reason to manage diversity, Barrier to manage
diversity.
Module 2: Performance Management and Assessment 12
Performance Management: Meaning, Process of Performance Evaluation, Role

of a manager in the different stages of theperformance management process, Methods
of Performance Evaluation, Problems in Performance Evaluation, Modern tools of
assessment and evaluation of tasks and performance.
Module 3: Peer Networks and Effective Teams
12
Peer Networks: Meaning, Importance of peer networks in an organization;
Benefits and Challenges o f Peer networking;
Effective teams-Meaning, Importance; Types of teams – Problem solving teams,
Cross functional team, Virtual teams;
Creating effective teams-Factors determining team effectiveness -Context,
Composition, Process; Guidelines to enhance team performance.

Module 4: Self-Management 08
Managing Self: Meaning, Need for Managing Self, Self-awareness and Self
Discipline, Guidelines for self-development.
Stress Management: Meaning of Stress, Types, Causes for stress, Effects of stress
and Measures to overcome stress.
Work-life Balance – Meaning, Need, Importance of Work-life balance, Factors
influencing Work-life Balance.
1. Analyse two cases on any of the above content indicated above.

2. List out the modern tools to performance assessment and evaluation.
3. Conduct a survey of work life balance of working individuals
4. Draft a Career development of working individual in the middle level
management.
1. Stephen P Robbins, Timothy A Judge, Niharika Vohra, Organisational

Behaviour, Pearson
2. McShane, Steven L. and Mary Ann Von Glinow, Organizational Behavior:
Emerging Knowledge and Practice for the Real World. McGraw-Hill, latest
edition, ISBN: 0-07-115113-3.
3. Bernardin, H. John and Joyce E. A. Russell. Human Resource Management:
An Experiential Approach. McGraw-Hill, 6/e. ISBN: 0078029163
4. Argyris, C. (1974). Personality vs. Organization. Organizational Dynamics.
Vol. 3. No. 2, Autumn.
5. Blume, B. Baldwin, T. and Ryan, K. (2013). Communication Apprehension.
6. A barrier to student's leadership, adaptability and multicultural appreciation.
Academy of Management Learning & Education, Jun, Vol. 12 Issue 2, p158-
172.
7. Colquitt, J.A., LePine, J.A., & Wesson, M.J. (2009) Organizational Behavior:
Improving Performance and Commitment in the Workplace (International
edition). New York: McGraw-Hill.
8. Goleman, D. (1998). Working with Emotional Intelligence. Bantam Books,

Course Code: BBA 2.5 b (OEC)
Name of the Course: RETAIL MANAGEMENT
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 3 Hrs. 45 Hrs.
Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies.
Course Outcomes: On successful completion Student will demonstrate ;

a) An understanding of the types and forms of Retail business.
b) Ability to examine Consumer Behaviour in various environment.
c) Ability to analyse various Retail operations and evaluate them.
d) Ability to analyse various marketing mix elements in retail operations.
e) An understanding of Information Technology in retail business.
Syllabus Hours
Module No. 1: INTRODUCTION TO RETAIL BUSINESS 08
Definition – functions of retailing - types of retailing – forms of retail business ownership.
Wheel of Retailing – Retail life cycle. Retail business in India: Influencing factors – Present
Indian retail scenario.
Module No. 2: RETAIL OPERATIONS 10
Factors influencing location of Store - Market area analysis – Trade area analysis – Rating
Plan method - Site evaluation. Retail Operations: Stores Layout and visual merchandising,
Stores designing, Space planning, Inventory management, Merchandise Management,
Category Management.
Module No. 3: RETAIL MARKETING MIX 14
Introduction -Product : Decisions related to selection of goods – Decisions related to
delivery of service. Pricing : Influencing factors – approaches to pricing – Price sensitivity
- Value pricing – Markdown pricing. Place : Supply channel – SCM principles – Retail
logistics – replenishment system. Promotion : Setting objectives - promotional mix.
Module No. 4: INFORMATION TECHNOLOGY IN RETAILING 08
Non store retailing (e-retailing) - The impact of Information Technology on retailing -
Integrated systems and networking – EDI, Bar coding, Electronic article surveillance,
Electronic shelf labels (concepts only), customer database management system
1. Draw a retail life cycle chart and list the stages.

2. Draw a chart showing a retail store operation.
3. List out the major functions of a store manager.
4. List out the current trends in e-retailing.
5. List out the Factors Influencing in the location of a New Retail outlet.
Books for Reference:

1. Suja Nair; Retail Management, HPH
2. Karthic – Retail Management, HPH
3. S.K. Poddar& others – Retail Management, VBH.
4. R.S Tiwari ; Retail Management, HPH

Name of the Program: Bachelor of Business Administration (BBA.)
Course Code: BBA. 3.1
Name of the Course: COST ACCOUNTING
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion, Seminar &
field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a. Demonstrate an understanding of the concepts of costing and cost accounting.
b. Classify, allocate apportion overheads and calculate overhead absorption rates.
c. Demonstrate the ability to calculate labour cost
d. Demonstrate the ability to prepare a cost sheet.
e. Prepare material related documents, understand the management of stores and
issue procedures.
Syllabus: Hours
Module No. 1: Introduction to Cost Accounting 08
Introduction- Meaning and definition- Objectives, Importance and Uses of Cost Accounting,
Difference between Cost Accounting and Financial Accounting; Various Elements of Cost
and Classification of Cost; Cost object, Cost unit, Cost Centre; Cost reduction and Cost
control. Limitations of Cost Accounting.
Module No. 2: Material Cost 12
Materials: Meaning, Importance and Types of Materials – Direct and Indirect Materials
Procurement- Procedure for procurement of materials and documentation involved in
materials accounting; Material Storage: Duties of Store keeper; Pricing of material issues-
Preparation of Stores Ledger Account under FIFO, LIFO, Simple Average Price and
Weighted Average Price Methods – Problems.
Materials control. - Technique of Inventory Control - Problems on Level Setting and EOQ.
Module No. 3: Labour Cost 08
Labour Cost: Meaning and Types of labour cost –Attendance procedure-Time keeping and
Time booking and Payroll Procedure; Idle Time- Causes and Treatment of Normal and
Abnormal Idle time, Over Time- Causes and Treatment (theory only). - Labour Turnover-
Meaning, Reasons and Effects of labour turnover
Methods of Wage Payment: Time rate system and piece rate system, and the Incentive
schemes - Halsey plan, Rowan plan and Taylor differential piece rate system –problems
based on calculation of wages and earnings only.
Module No. 4: Overheads 14
Overheads: - Meaning and Classification of Overheads; Accounting and Control of
Manufacturing Overheads: Collection, Allocation, Apportionment, Re-apportionment and
Absorption of Manufacturing Overheads; Problems on Primary and Secondary overheads
distribution using Reciprocal Service Methods (Repeated Distribution Method and
Simultaneous Equation Method); Absorption of Overheads: Meaning and Methods of
Absorption of Overheads (Concept only); Problems on calculation of Machine Hour Rate.
Module No. 5: Cost Sheet 14
Cost Sheet - Meaning and Cost heads in a Cost Sheet, Presentation of Cost Information in
Cost Sheet. Problems on Cost Sheet, Tenders and Quotations.
1. Mention the causes of labour turn over in manufacturing organisations.

2. Name any five documents used for material accounting
3. Prepare dummy Payroll with imaginary figures.
4. List out the various overhead items under Factory, administrative, Selling &
distribution overheads (six items each).
5. Prepare a cost sheet with imaginary figures.
Books for Reference:
1. Jain, S.P. and K.L. Narang. Cost Accounting: Principles and Methods. Kalyani
Publishers
2. Arora, M.N. Cost Accounting – Principles and P r a c t i c e , Vikas Publishing
House, New Delhi.
3. Maheshwari, S.N. and S.N. Mittal. Cost Accounting: Theory and
Problems. Shri Mahavir Book Depot, New Delhi.
4. Iyengar, S.P. Cost Accounting, Sultan Chand & Sons
5. Charles T. Horngren, Srikant M. Datar, Madhav V. Rajan, Cost Accounting: A
Managerial Emphasis, Pearson Education.
6. Jawahar Lal, Cost Accounting., McGraw Hill Education
7. Madegowda J, Cost Accounting, HPH.
8. Rajiv Goel, Cost Accounting, International Book House
9. Mariyappa B Cost Accounting, HPH

Name of the Course: ORGANIZATIONAL BEHAVIOUR
Pedagogy: Classroom lectures, Tutorials, Role Plays and Case study method.
Course Outcomes: On successful completion of the course, the students will:

a) Demonstrate an understanding of the role of OB in business organization.
b) Demonstrate an ability to understand individual and group behavior in an
organization.
c) Be able to explain the effectiveness of organizational change and development of
organisation.
d) Demonstrate an understanding of the process of organizational development and
OD Interventions.
Syllabus: Hours
Module No. 1: Organizational Behaviour and Foundations Of
16
Individual Behaviour
Organization Behaviour– Meaning, Definition of OB, Importance of OB, Foundations of
OB. Individual behaviour - Personal Factors, Environmental Factors, organization
systems and resources. Personality-Meaning, Determinants and Traits of Personality.
Perception- Meaning, Factors influencing perception, Perceptual Process, Perceptual
Errors.
Module No. 2: Group and Team Dynamics 10
Group Dynamics-Meaning, Types of Group, Development of Groups- Stages of Group
Development, Determinants of Group Behaviour.
Team Dynamics- Meaning, Types of Teams: Conflict-sources of conflict and ways of
resolving conflict.
Module No. 3: Change Management 8
Introduction to Change Management: Meaning of Change, Importance and Nature of Planned
Change, Factors Influencing Change - Resistance to Change, Overcoming Resistance to Change.
Module No. 4: Organizational Development 12

Organizational Development: Meaning and Nature of Organizational Development (OD),
Process of Organizational Development: Overview of Entering and Contracting,
Diagnosing: Meaning of Diagnosing, Comprehensive Model for Diagnosing
Organizational Systems (Organizational Level, Group Level and Individual Level).
Module No. 5: OD Interventions 10
Designing Effective OD Interventions: How to Design Effective Interventions, Overview
of OD interventions - Human Process Interventions, Techno Structural Interventions, HRM
Interventions and Strategic Change Interventions, Conditions for optimal success of OD.
• Two cases on the above syllabus should be analyzed and recorded.
• Draw Blake and Mouton managerial grid
• List the Personality Traits of Successful Business Leaders.
• List
BBA the sources of conflict in organisations.
- Regular Page 35 of 56
1. Fred Luthans, Organizational Behaviour. McGraw Hill
2. Robbins, Organizational Behaviour, International Book House.
3. John W. Newstrom and Kieth Davis, Organizational Behaviour, McGraw Hill.
4. K. Aswathappa, Organizational Behaviour, HPH.
5. Appanniah and, Management and Behavioural Process, HPH
6. Sharma R.K and Gupta S.K, Management and Behaviour Process, Kalyani
Publishers.
7. Rekha and Vibha – Organizational Behavioural, VBH.
8. P.G. Aquinas Organizational Behaviour, Excel Books.
9. M. Gangadhar. V.S.P.Rao and P.S.Narayan, Organizational Behaviour

Name of the Course: STATISTICS FOR BUSINESS DECISIONS
Course No. of Hours per Week Total No. of Teaching Hours
Credits
Pedagogy: Classroom lectures, Tutorials, and Problem Solving.
Course Outcomes: On successful completion of the course, the students will be able:
• To understand the basic concepts in statistics.
• To classify and construct statistical tables.
• To understand and construct various measures of central tendency, dispersion and
skewness.
• To apply correlation and regression for data analysis.
Syllabus: Hours
Module No. 1: Introduction to Statistics 12
Introduction – Meaning, Functions and Uses of Statistics; Collection of Data - Techniques of
Data Collection – Census Technique and Sampling Technique (Concepts). Classification:
Meaning, and Methods of Classification of Data, Tabulation: Meaning, Parts of a Table –
Simple problems on Tabulation; Diagrammatic Presentation: Bar Diagrams – Simple Bars,
Multiple Bars, Percentage Sub-divided Bar Diagram; Two Dimensional Diagrams – Pie
Diagram.
Module No. 2: Measures of Central Tendency 10
Measures of Central Tendency: Calculation of Arithmetic Mean, Median and Mode for
Individual, Discrete and Continuous Series – Problems; Empirical relation between Mean,
Median and Mode.
Module No. 3: Measures of Dispersion and Skewness 12

Measures of Dispersion: Absolute and Relative measures of dispersion - Standard Deviation
in Individual, Discrete and Continuous Series – Problems
Measures of Skewness: Calculation of Karl Pearson’s Co-efficient of Skewness (Uni-modal)
– Problems.
Module No. 4: Correlation and Regression Analysis 14
Correlation Analysis - Meaning, Types of Correlation, Calculation of Karl Pearson’s Coefficient of
Correlation, Computation of Probable Error,
Regression Analysis – Concept of Regression, Regression equations- Problems.
08
Module No. 5: Time Series Analysis
Meaning, Components, fitting a straight-line trend using Least Square Method (Problems
where ΣX=0 only), calculation and estimation of trend values.
1. Preparation of Charts and Diagram
2. Preparation of Time Series Graph showing actual and trend values.
3. Preparation of blank tables mentioning the parts of the tables.
4. Calculation of Mode using histogram.

1. S P Gupta: Statistical Methods- Sultan Chand
2. Dr. B N Gupta: Statistics, Sahithya Bhavan
3. S.C Gupta: Business Statistics, HPH
4. N.V.R Naidu: Operation Research I.K. International Publishers
5. Elhance: Statistical Methods, Kitab Mahal
6. Sanchethi and Kapoor: Business Mathematics, Sultan Chand
7. Veerachamy: Operation Research I.K. International Publishers
8. S. Jayashankar: Quantitative Techniques for Management
9. D.P Apte; Statistical Tools for Managers
10. Chikkodi & Satya Prasad: Quantitative Analysis for Business Decision, HPH
11. Dr. Alice Mani: Quantitative Analysis for Business Decisions - I, SBH

Course Code: BBA 3.5 a
Name of the Course: SOCIAL MEDIA MARKETING (OEC)
Course No. of Hours per Week Total No. of Teaching Hours
Credits
Pedagogy: Classroom lectures, Tutorials, and Case study method.
Course Outcomes: On successful completion of the course, the students will able to:
• Understand social media marketing goals for successful online campaigns.
• Analyze the effective social media marketing strategies for various types of
industries and businesses.
• Design social media content and create strategies to optimize the content’s reach to
the target audience.
• Appraise the reach and track progress in achieving social media objectives with a
variety of measurement tools and metrics.
• Design a suitable social media campaign for the business goals.
Syllabus: Hours
Module No. 1: Social Media Introduction 12
Introduction to social media, how to build a successful Social Media Strategy, Goal setting,
Overview of Global E-Marketing Issues, Country and Market Opportunity Analysis, User
engagement on social networks; Social advertising; Social, media analytics; Impact of
online reputation; Social Technology and its marketing influence in India.
Module No. 2: Search Engine Optimization 10
Search Engine Optimisation (SEO) Introduction, Understanding SEO, User Insights,
Benefits and Challenges, Content Marketing, Traditional Media v/s Social Media, Recent
trends and challenges in Social Media marketing.
Module No.3: Facebook -Instagram Marketing 10

Exploring the use of a Facebook page, Facebook Ad campaign, Facebook groups, Hashtags,
Instagram, creating automation for Instagram, Audience Insights, page Insights, exploring
the various IG content types, setting a theme and flow on Instagram, and generating Leads.
Module No.4: YouTube Marketing 10
YouTube marketing, creating a YouTube channel, posting content, YouTube analytics,
Google Pages for YouTube Channels, Video Flow, Verify Channel, Webmaster Tool –
Adding Asset.

a) Prepare Facebook Page in your name.
b) Open a YouTube channel.
c) Create a blog and write an article on Climate change.
d) Create a search engine optimization (SEO) dashboard.

• Annmarie Hanlon (2022), Digital Marketing Strategic Planning & Integration,2nd
Edition, SAGE Publications Ltd.
• Matt Golden (2022), Social Media Marketing, 1st Edition, Bravex Publications.
• Simon Kingsnorth (2022), The Digital Marketing Handbook: Deliver Powerful Digital
Campaigns, 1st Edition, Kogan Page.
• Melissa Barker, Donald I. Barker, Nicholas F. Bormann and Debra Zahay (2016),
Social Media Marketing: A Strategic Approach, 2nd Edition, Cengage Learning.
• Tracy L. Tuten and Michael R. Solomon, (2016), Social Media Marketing, 2nd Edition,
Sage Publications India Private Limited.

Course Code: BBA 3.5b
Name of the Course: BUSINESS CORRESPONDENCE (OEC)
Pedagogy: Classroom lectures, Tutorials, and Case study method.
Course Outcomes: On successful completion of the course, the students will

demonstrate
a) Identify the importance of Business correspondence
b) Know the rights, duties and responsibilities of Directors.
c) Analyse the legal & regulatory framework of corporate governance.
d) Outline the importance and role of board committee.
e) Understand the major expert committees’ Reports on corporate governance.
Syllabus: Hours
Module No. 1: Introduction to Business Correspondence 10
Introduction, Meaning, Importance, Objective and Function of Business Correspondence;
Essential Parts of Business Letters- Physical appearance- Meaning and aspects covered,
Layout- Meaning and types, Structure- various parts of a business letter- specimen
business letters.
Module No. 2: Kinds of Business letters 10
Principal Types of Business Letters- Enquiries& replies, Offers and Quotation, Orders
and their execution, Claims, complaints & adjustments, Remittance letters, Sales letters,
Follow-up Letters, Circular letters, Agency Letters, Status enquiries, Collection Letters.
Module No. 3: Bank Correspondence 12
Bank Correspondence: Types of Bank correspondence- Letter from customer to Banker
(Letter for opening accounts, Request to stop payment, complaint on any issue, standing
instruction, enquiry on dishonour of cheques, availability of safe custody facilities, Issue
of letter of credit, loan against collateral); Banker’s replies to the above.
Module No. 4: Business reports 10

Meaning of Report and Reporting, Importance of Business reports; Classification of
Business reports- Based on nature and number of people entrusted with writing the
report; Other types- Analytical, survey and feasibility reports; Market reports- Meaning,
types, function, uses and essentials; Structure of Market report- Specimens of market
reports; Characteristics of a good report.
1. Draft a Quotation with imaginary content.
2. List out the various parts of Business Letter.
3. Draft a letter to bank manager related to any specific issue with the bank.
4. List out the characteristics of good report.
Books for reference
1. B S Raman; Commercial Correspondence, UP
2. Reddy, Appannaiah, Nagaraja, Rajarao- Essential of Business Correspondence,
HPH

Name of the Course: MANAGEMENT ACCOUNTING

demonstrate:
a) Explain the application of management accounting and various tool used
b) Make inter – firm and inter- period comparison of financial statements
c) Analyse financial statements using various ratios for business decisions.
d) Prepare fund flow and cash flow statements
e) Prepare different types of budgets for the business.
Syllabus: Hours
Module No. 1: Introduction to Management Accounting 8
Introduction- Meaning and Definition – Objectives – Nature and Scope–Functions- Role
of Management Accountant, Relationship between Financial Accounting and
Management Accounting, Relationship between Cost Accounting and Management
Accounting, advantages and limitations of Management, Technique of Management
Accounting (Concept Only).
Module No. 2: Ratio Analysis 14
Introduction-Meaning and Definition of ratio, Meaning of Accounting ratio, and Ratio
Analysis – Uses and Limitations –Classification of ratios- Liquidity ratios, Profitability
ratios and Solvency ratios. Problems on conversion of financial statements into ratios and
ratios into financial statements.
Module No. 3: Cash Flow Analysis 12
Meaning and Definition of Cash Flow Statement – Concept of Cash and Cash Equivalents
- Uses of Cash Flow Statement – Limitations of Cash Flow Statement– Provisions of
Ind.AS-7. Procedure for preparation of Cash Flow Statement – Cash Flow from Operating
Activities – Cash Flow from Investing Activities and Cash Flow from Financing Activities
– Preparation of Cash Flow Statement according to Ind. AS-7.
Module No. 4: Marginal Costing 10
Introduction-Meaning and definition of marginal cost, marginal costing, features of
marginal costing- terms used in marginal costing – P/V ratio, BEP, Margin of Safety,
Angle of Incidence and Break-Even Chart. Break Even Analysis- assumption and uses-
problems.
Module No. 5: Budgetary Control 12
Meaning and Definition of Budget and Budgetary Control, objectives of budgetary
control, advantages and limitations of budgetary control, essentials of effective budgeting,
Types of budget-Functional budgets, Master Budget, Fixed and Flexible Budget, Problems
on Flexible budget and Cash Budget.

a. Collect the financial statement of a company and calculate important ratios.
b. Collect the annual report of a company and prepare a cash flow statement.
c. Prepare a Break-even-chart with imaginary figures.
d. Prepare a flexible budget using imaginary figures.
e. Prepare a Cash budget using imaginary figures

1. Dr. S.N. Maheswari, Management Accounting, Mahavir Publications
2. T.S.Sexana, Advanced Cost and Management Accounting, Sultan Chand
3. Jain and Narang, Cost and Management Accounting, Kalyani Publisher.
4. Dr. S.N. Goyal and Manmohan, Management Accounting, S.N. Publications.
5. B.S. Raman, Management Accounting, United Publishers.
6. Sharma and Gupta, Management Accounting, Kalyani Publishers.
7. M N Arora, Accounting for Management, Himalaya Publisher
8. Jawahar Lal, Cost Accounting; McGraw-Hill Education (India)

Name of the Course: BUSINESS ANALYTICS
a) Understand types of analytics and data models
b) Understand the role of data indecision making, sources and types of Data.
c) Ability to analyse data using different data analytic tools and draw inferences.
d) Understand applied statistics for business problems.
e) Demonstrate visualization of data.
Syllabus: Hours
Module No. 1: Introduction to Business Analytics 12
Business Analytics, Terminologies used in Analytics: Business Analytics, Business
Intelligence, Meaning, Importance, Scope, Uses of Business Analytics, Architecture of
Business Analytics, Types of Analytics: Descriptive, Diagnostics, Predictive, Prescriptive,
Areas of Application of Business analytics, Introduction to Data Science and Big Data.
Module No. 2: Role of Data in The Organization 10
Sources of data, Use of Data in Decision making, Importance of data quality, dealing with
missing or incomplete data, Types of Digital Data- Structured, Semi Structured,
Unstructured Data. Data warehouse, Data mining, Data Integration – What, need,
advantages, approaches of Data integration, Data profiling.
Module No. 3: Tools Used for Data Analytics 11
Introduction to data analytics software – Types of data analytics software – open source
and proprietary software.
Lab sessions(Using R software): Installation of software / library - Importing of data –
Saving of data – Run descriptive Statistics – Interpret result – plotting of charts –
inferences of chart.
Module No. 4: Database Orientation 12
Database definition, Types of structures, DBMs, RDBMS, Relational Database Language,
Introduction to SQL, Features of SQL, SQL Languages, DDL commands- Create, Add,
Drop, Constraints in SQL, DML Commands – Insert, Delete, Update, Data Query
Language – Where clause, Order by, Group by, DCL commands – Grant, Revoke, TCL
Commands – Commit, Roll Back, Save point. Aggregate Functions, Relational Algebra.
Module No. 5: Data Visualization Using Tableau (Public Version) 10

Introduction to Dimensions and measures, Types of Charts, (Pie Chart, Column Chart,
Line Chart, Bar Chart, Area Chart, Scatter Chart, Bubble Chart, Stock Chart), Basic
understanding in dashboard and storyboard. (Explain using practical examples and
students executes the examples using tableau.)

1. Prepare tree map chart using Tableau.
2. Run a descriptive statistic using R software.
3. Execute DCL and TCL Command in SQL.
4. List out the areas of application of Business analytics

1. Business Analytics: Text and Cases, Tanushri Banerjee, Arvindram Banerjee,
Publisher: Sage Publication
2. Business Analytics, U Dinesh Kumar, Publication: Wiley
3. Business Analytics, R. Evans James, Publisher: Pearson
4. Fundamental of Business Analytics, Seema Acharya R N Prasad, Publisher: Wiley
5. Business Analytics: Data Analysis and Decision Making, Albright and Winston
published by Cengage Learning.
6. Swain Scheps, Business Intelligence for Dummies.
7. Rick Sherman, Business Intelligence Guidebook: From Data Integration to Analytics
8. Cindi Howson. Successful Business Intelligence, Second Edition: Unlock the Value of
BI & Big Data
9. Seema Acharya R N Prasad, Fundamentals of Business Analytics, 2ed, Wile

Name of the Course: FINANCIAL MARKETS & SERVICES
Course Credits No. of Hours per Week Total No. of Teaching
Hours
Pedagogy: Classroom lectures and Tutorials

be able to:
a) Understand the Overview of Indian financial system.
b) Understand the different types of financial institutions and their role.
c) Understand concept of financial services, types and functions.
d) Understand the different types of financial Instruments and its features.
e) Understand the different types of financial market and its role.
Syllabus: Hours
Module No. 1: Overview of Indian Financial System 08
Introduction to Financial System – Features, Constituents of Financial System;
Financial Institutions; Financial Services; Financial Markets and Financial
Instruments, Financial Regulators (a brief profile of RBI, SEBI, IRDAI).
Module No. 2: Financial Institutions 14

Meaning, Need for Financial Institutions; Banks – Meaning, Types of Banks, Role
of Banks, Insurance Companies – Meaning, Types of Insurance, Role of
Insurance; NBFC’S – Meaning, Types of NBFC’s , Role of NBFC’s, EXIM Bank –
Meaning, Role and Objectives; Asset Management Companies (AMC) – Meaning,
Role of AMC in Mutual Funds.
Module No. 3: Financial Services 12
Financial Services – Meaning, Objectives, Functions, Characteristics; Types of
Financial Services - Merchant Banking – Functions and Operations, Leasing,
Factoring, Bill Discounting, Credit Card, Debit Card, Loans and Advances –
Meaning and Types, Venture Capital & Credit Rating.
Module No. 4: Financial Markets 12

Meaning and Definition, Types of Financial Markets, Role and Functions of
Financial Markets, Constituents of Financial Markets- Money Market , Capital
Market – Primary and Secondary Market, Methods of Issue of shares in the
primary market, -Stock Exchange – Role and Function of Stock Exchange.
Module No. 5: Financial Instruments 10

Meaning, Types of Instruments-Money Market Instruments-Commercial Paper,
CD’s Treasury Bills, Promissory Notes, Bills of Exchange, Money at Call and
Short Notice; Capital Market and Instruments- Equity Shares, Preference Shares,
Debenture/ Bonds, Public Deposits.
1. Prepare a List of Private Banks in India
2. Draft a specimen of Bills of Exchange with imaginary content
3. Prepare a List of Fund Based and Fee Based Financial Services.
4. Draft a Chart of Financial Markets.
1. L.M. Bhole, Financial Institutions & Markets, McGraw Hill
2. Khan, M.Y, Indian Financial System, McGraw Hill
3. Sharma, Meera, Management of Financial Institutions, Eastern Economy
Edition
4. Bhole and Mahakud, Financial Institutions and Markets – Structure, Growth
and Innovations, McGraw Hill
5. Guruswamy, S., Financial Services and System, McGraw Hill
6. Edminister. R.O, Financial Institutions, Markets & Management, McGraw
Hill
7. Khan. M.Y, Indian Financial System, Vikas Pub. House
8. H.R Machiraju, Indian Financial System, Vikas Pub. House
9. E.Gorden & K. Nataraj, Financial Markets and Services, HPH

Name of the Course: FINANCIAL MANAGEMENT
Course Credits No. of Hours per Week Total No. of Teaching
Hours

Course Outcomes: On successful completion of the course, the students will be able:
• To identify the goals of financial management.
• To apply the concepts of time value of money for financial decision making.
• To evaluate projects using capital budgeting techniques.
• To design optimum capital structure using EBIT and EPS analysis.
• To evaluate working capital effectiveness in an organization.
Syllabus:
Module No. 1: Introduction to Financial Management 12
Introduction – Meaning of Financial Management, Finance Functions, Organization
structure of Finance Department; Goals of Financial Management,
Financial Decisions-Types of Financial Decisions, Role of a Financial Manager;
Financial Planning – Principles of Sound Financial Planning, Steps in Financial
Planning, Factors influencing Financial Plan.
Module No. 2: Time Value of Money 12
Meaning, Need, Future Value (Simple interest and compound interest); Present Value
(Single Flow, series of cash flow, even and uneven Flow, Annuity and perpetuity);
Doubling Period; Concept of Valuation -Valuation of Bonds, Debentures and Shares
(Simple Problems)
Module No. 3: Financing & Dividend Decisions 12
Financing Decision: Sources of Long-term Finance - Meaning of Capital Structure,
Factors influencing Capital Structure, Optimum Capital Structure – EBIT, EPS
Analysis, Break-even level of EBIT (Problems), Leverages –Meaning, types, Problems.
Dividend Decision: Meaning of Dividend, Types of Dividends, Determinants of
Dividend, Bonus Shares (Meaning only), Dividend Policy – Meaning and types,
Factors influencing dividend policy.
Module No. 4: Investment Decision 12
Meaning, Scope, Features & Significance of Capital Budgeting, Techniques -Payback
Period, Accounting Rate of Return, Net Present Value, Internal Rate of Return and
Profitability Index (Problems)
Module No. 5: Working Capital Management 12
Meaning and need for Working Capital, Components of Working Capital, Types of
Working Capital, Problems of Excess or Inadequate Working Capital, Significance of
Adequate Working Capital, Determinants of Working Capital, Sources of Working
Capital, Estimation of Working Capital (Simple Problems)

• Identify capital structure practices followed in any firm/company of your choice.
• Collect the information on various types of bonds offered by government and record
the same.
• Prepare a working capital statement using imaginary values.
• Prepare a chart showing Organization structure of Finance Department

1. I M Pandey, Financial Management. Vikas Publication.
2. Prasanna Chandra, Financial Management, TMH
3. S N Maheshwari, Financial Management, Sultan Chand
4. Khan and Jain, Financial Management, TMH
5. Dr. V Rajeshkumar and Nagaraju V, Financial management, MH India
6. Dr. Aswathanarayana.T ,Financial Management, VBH
7. K. Venkataramana, Financial Management, SHBP
8. G. Sudarshan Reddy, Financial Management, HPH
9. Sharma and Shashi Gupta, Financial Management, Kalyani Publication

Course Code: BBA 4.5 a
Name of the Course: BUSINESS LEADERSHIP SKILLS (OEC)
Pedagogy: Classroom lectures, Tutorials, Case study Analysis, Group Discussions etc.
a) Understand the significance of leadership skills for effective people management.
b) Increase the comprehension of leadership through various leadership theories.
c) Analyse different leadership styles, types, patterns and functions.
d) Demonstrate an understanding of various leadership approaches for effective
management of people.
e) Demonstrate an awareness of ethical leadership.
Syllabus: Hours
Module No. 1: Introduction to Business Leadership 08
Introduction to business leadership, Meaning of leadership, Evolution and growth of
leadership; Functions and characteristics of leadership; Latest trends in business
leadership.
Module No. 2: Leadership from Managerial Perspective 12

Leadership: Nature and Significance of leadership, Qualities of an effective leader,
Personal Values and Ethical behaviour in leadership; Leader v/s Manager; Authority
v/s Leadership; Formal v/s Informal leadership; Different roles of leaders; Different
levels of leadership.
Leadership Skills: Communication Skills, Decision Making Skills, Emotional
Management Skills, Public Relation Skills, Conflict Resolution Skills;
Module No. 3: Leadership -Theoretical Perspectives. 12

Great man theory, Trait theory, Behavioural leadership theory, Situational leadership
theory, Transactional leadership theory, Transformational leadership theory, Blake and
Mouton’s Managerial Grid.
Module No. 4: Leadership Styles 10

Leadership styles: a) Autocratic leadership, b) Bureaucratic leadership, c) Democratic
leadership, d) Laissez faire leadership e) Transformational Leadership, f) Charismatic
Leadership - Features, merits and demerits of each leadership style.
1. Collect information about the real time corporate leaders with different
leadership styles & discuss them in the class room.
2. List the traits of an ethical leader.
3. List out the traits of an autocratic leader.
4. Analyze two cases related to leadership styles.
5. “What if?” This practical activity identifies how members of a team solve their
problems differently?
Present
BBA the students with a workplace problem, and have each student participant
- Regular Page 52 of 56
write down what they would do to solve it. Then, have each participant read their
response aloud. This can help the teacher to identify the types of leadership styles that
are present among the student participants and thereby highlight and discuss them in
the class.

1. Northouse, P. Leadership: Theory and Practice. Sage Publications.
2. Stephen, R. P. Organizational Behaviour - Concepts, controversies and
Applications. New Delhi: Printice Hall of India Ltd.
3. Subba Rao. Organizational Behaviour Himalaya Publishing House.
4. Subba Rao Personnel and Human Resource Management Bangalore: Himalaya
Publishing House.
5. Daloz Parks, S., Leadership can be taught: A Bold Approach for a Complex
World, Boston: Harvard Business School Press.
6. Drucker Foundation (Ed.), Leading Beyond the Walls, San Francisco: Jossey Bass.
7. Al Gini and Ronald M. Green, Virtues of Outstanding Leaders: Leadership and
Character, John Wiley & Sons Inc.
8. S Balasubramanian, The Art of Business Leadership – Indian Experiences, Sage
Publications

Course Code: BBA 4.5 b (OEC)
Name of the Course: TOURISM MANAGEMENT
Pedagogy: Classroom lectures and Tutorials
a) Interpret and evaluate tourism as a phenomenon and as a business system.
b) Explain the diverse nature of tourism, including culture and place, global/local
perspectives, and experience design and provision.
c) Understand the tourist resources and evaluate their potential.
d) Promote Entrepreneurial activity in Tourism
Syllabus: Hours
Module No. 1: Introduction to Tourism Industry 12
Tourism - Concept and Definition; Meaning of Traveler and Tourist; Classification of
Tourism; Components of tourism; Origin, Growth and Development of Tourism, Types
of Tourists - Visitor, Traveller and Excursionist (Meaning and differences); Mediators of
Tourism, Changing Trends in Tourism; Careers in the Tourism Industry.
Module No. 2: Tourism Products 12

Tourism Products – Meaning, Characteristic of Tourism Product, Classification of
Tourism Products, Natural , Man-Made, Symbiotic , Event Based , Site Based, and Others
(Health, Eco tourism, Ethnic, Rural tourism, Spiritual tourism, Golf Tourism,
Module No. 3: Travel Formalities 12

Role and Importance of different Modes of Travel; Travel Formalities: Passport, Visa,
Health Requirements, Taxes, Customs, Currency, Travel Insurance, Baggage and Airport
Information, BIO Cards.
Module No. 4: Sustainable Tourism 08

Meaning and Definition of Sustainability; Dimensions of Sustainability - Social, Economic
and Environmental; Importance of Sustainable Tourism; Principles of Sustainable
Tourism; Challenges of implementing Sustainable Tourism.

1. Prepare a chart showing different forms of tourism.
2. List out six tourist places of historical importance in Karnataka.
3. List out any 5 fairs and festivals of tourist attraction in India.
4. List out the documents required to obtain passport.
5. List out principles of sustainable tourism.
1. Tourism: Principles, Practices, Philosophies – Charles Goeldner & Brent Ritchie
2. Tourism and Cultural Heritage of India – Ram Acharya
3. Tourism Planning, Policies, Processes and Relationships – Michael Hall
4. An Introduction to Hospitality – Dennis Foster
5. Tourism Planning: An Integrated and Sustainable Development Approach _ Inskeep
E, Van Nostrand Reinhold
6. Profiles of Indian Tourism – Shalini Singh
7. Tourism Today – Ratnadeep Singh
8. Dynamics of Tourism – Pushpinder Gill
9. Hotels for Tourism Development – Dr. Jagmohan Negi
10. The Competitive Destination – A sustainable Tourism perspective –
Ritchie J R and Crouch I G.

TEMPLATE FOR INTERNAL ASSESSMENT TEST -BBA
Course Code: Name of the Course:
Duration: 1 Hour Total Marks: 20

SECTION-A
(Based on the Remembering)
I. Answer Any Two of the following questions. Each carries Two Marks.
(2 x 2= 4)
1.
2.
3.
SECTION- B
(Understanding and Applying)
II. Answer Any Two of the following questions. Each carries Eight marks.
(2 x8= 16)
4.
5.
6.

SEMESTER END EXAMINATION – TEMPLATE
BBA
Course Code: Name of the Course:
Duration: 2.00 Hours Total Marks: 60

SECTION-A
(Conceptual Questions)
I. Answer any Five of the following questions. Each question carries TwoMarks. (5 x
2= 10)
a.
b.
c.
d.
e.
f.
g.
SECTION- B
(Application Questions)
Answer any Four of the following question. Each question carries Five Marks.
(4 x5= 20)
2.
3.
4.
5.
6.
SECTION- C
(Analyses and Understanding Questions)
Answer Any Two of the following question. Each question carries Twelve Marks.
(2 x12= 24)
7.
8.
9.
SECTION- D
(Skill Development Questions)
Answer Any One of the following question. Each carries Six Marks.
10.
11.

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BENGALURU CITY UNIVERSITY

CHOICE BASED CREDIT SYSTEM

(Semester Scheme with Multiple Entry and Exit Options for

Under Graduate Course- as per NEP 2020)

Revised Syllabus for

BBA - Regular Page 1 of 56

BACHELOR OF BUSINESS ADMINISTRATION

SYLLABUS FRAMED ACCORDING TO THE

ACADEMIC YEAR 2022-23 ONWARDS

BBA - Regular Page 2 of 56

BENGALURU CITY UNIVERSITY

7. Dr.Shreelatha, Associate Prof, V.V.Puram College of Arts and Commerce Member

8. Dr.Narasimhan.K , PG Dept, Bhishop Cotton Women Christian College Member

9. Dr.K.Ramachandra, Director, Dept of Com, Maharani’s Cluster University Member

10. Dr.Parvathi, Principal, VET First Grade College Member

11. Dr.Mathew Thomas, Army Institute of Hotel Management Member

12. Sri.K.Narayana, Industrial Expert, BEML Member

13. Dr.Mariyappa, BMS College Member

FOUR-YEAR UNDER GRADUATE

BBA - Regular Page 4 of 56

17 BBA.2.6 Sports SEC-VB 0+0+2 - 25 25 1

EXIT OPTION WITH CERTIFICATION –

BBA - Regular Page 5 of 56

26 BBA.3.6 Sports SEC-VB 0+0+2 - 25 25 1

31 BBA.4.2 Business Analytics/ Financial DSC– 11 3+0+2 60 40 100 4

35 BBA.4.6 Sports SEC-VB 0+0+2 - 25 25 1

EXIT OPTION WITH DIPLOMA – ABILITY TO SOLVE BROADLY DEFINED PROBLEMS.

BBA - Regular Page 6 of 56

BBA - Regular Page 7 of 56

One Course from the Selected 3+0+2(P)

63 BBA.8.3 Project Management DSC-22 2+0+2 60 40 100 4

64 BBA.88.4 Digital Marketing VOC-4 40 60 40 100 3

65 BBA.8.5 Research RM-2 3+1+0 120 80 200 6

SUB TOTAL (H) 360 240 600 21

BBA - Regular Page 8 of 56

2 Hours of Practical Class is equal to 2 Hours of Teaching.

BBA - Regular Page 9 of 56

Discipline Speciﬁc Electives – V Semester

Discipline Speciﬁc Electives – VI Semester

Discipline Speciﬁc Electives – VII Semester

Discipline Speciﬁc Electives – VIII Semester

BBA - Regular Page 10 of 56

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

BBA - Regular Page 11 of 56

Skill Developments Activities:

Books for References:

BBA - Regular Page 12 of 56

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

Pedagogy: Classroom lectures, tutorials, and problem solving.

Course Outcomes: On successful completion of the course, the students will be

BBA - Regular Page 13 of 56

Books for References:

BBA - Regular Page 14 of 56

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

BBA - Regular Page 15 of 56

Skill Development Activities:

Books for References:

BBA - Regular Page 16 of 56

COURSE CREDITS NO. OF HOURS TOTAL NO. OF