Funnel Playbook 2022
Funnel Playbook 2022
FUNNEL
Playbook
1. Select your funnel
2. Go to content vault!
3. Grab pre-written copy.
4. Fill in the blanks
5. Market better & make more
money!
Generic funnel
2 3 10 4 5 7
USE 3 OR 7 (TEXT OR VIDE SALES COPY
New Subscribers to Sale
2 7 10
Lead Magnet to Sales
3 7 12
Flash Sale
13
Product Launch
Y o u n ee d t e m p l a te # 14
Customer Onboarding
Y ou n e e d t e m p l a te # 15
High ticket sales funnel
Y o u n ee
d t e m p l a te # 16
Cold subscriber re-engagement
Y ou n
ee d t e m p l at e# 17
Cold Customer Winback (Software)
Y ou n e e d t e m p l a te # 18
Affiliate email sequence
Y ou n e
e d t e m p l at e# 19
Typical Sales Letter Outline
20 PRE-HEADLINE
HEADLINE
SUB-HEADLINE 22
21 POST-HEADLINE
23
OPENING PRODUCT FEATURES/ EMOTIONAL
TESTIMONIALS
INFO BENEFITS BENEFITS
BODY
CALL-TO-
25
CALL-TO- TESTIMONIALS GUARANTEE FAQS
ACTION
26
ACTION
POST SCRIPT
27
Combine templates to Merge Funnels
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