LUYA - Chapter 6-11
LUYA - Chapter 6-11
Operations Management
BSOA 1-2P
CHAPTER 6
1. What do you mean by process analysis? Why should organizations conduct process
analysis?
Interview major participants of the process: First thing to do is ask the people
involved in the customer service process of the business, it could be the owner and
if there’s someone who is in charge of this task. Gather information of the current
situation of the customer service process of the company.
Carry out group discussion: Conduct a meeting or a group discussion about the
gathered information and brainstorm of what is working and what is not.
Identify bottlenecks and redundancies: Find out the bottlenecks in each task that
causes delay and various measures to remove it. Further, identify the unnecessary
activities, whose elimination can ease the process.
Create Sketch: Make a sketch right from the scratch of the entire process,
depending upon the business process requirements, which came into light after
interviews and discussions. It could be in a input-process-output outline.
Compare: At the end, compare the latest process flow with the previous one, and
mark the areas that require changes, as per the research conducted.
3. What do you mean by process mapping? Explain with the help of an example.
4. Suppose you want to visit your bank to deposit your salary cheque and then
withdraw some money from your account. Use your knowledge of process mapping
and draw the process.
7. What do you mean by BPR? Why is it an important process improvement tool for an
organization?
8. Outline the key steps involve in a BPR exercise. Are these steps generic enough to
apply to any business process?
Key Steps involve in a BPR exercise
1) Define Business Processes.
2) Analyze Business Processes.
3) Identify and Analyze Improvement Opportunities.
4) Design Future State Processes.
5) Develop Future State Changes.
6) Implement Future State Changes.
Yes, these steps are generic enough to apply to any business process. It is
broad and specific that you can use it in any business process.
9. How do you define capacity in operating system? Are input measures of capacity
more appropriate than output measures of capacity?
The capacity in operating system means the availability of the resources used by
the company until it requires replacement on account of depreciation or wear and tear. I
think either of the two measures of capacity is appropriate depending on the type of
business you are in.
10. What are the alternative methods by which capacity could be augmented in an
operating system? Explain with some examples.
Waste elimination
It can save money on supplies, conserve natural resources and energy,
reduce current waste disposal costs and hedge against increased future
disposal costs
Multi skilling of the workforce
By having a monthly/annual/quarterly training of new skills to employees
Subcontracting/Outsourcing
By subcontracting/outsourcing you will just hire an agency to look for people
to work on a certain task, this way you won’t be bothered by going through a
hiring process because the agency will got it covered.
11. How does knowledge of capacity helps an operations manager?
12. What are the alternative metrics available to evaluate available alternatives for
capacity planning/extension?
There are two major ways to evaluate the capacity alternatives to select the best one:
economic and non-economic.
Economic considerations take into account the cost, useful life, compatibility and
revenue for each alternative. Techniques used for evaluation are:
Break Even Analysis (this is the only one discussed in this chapter)
Payback Period
Net Present Value
Plant Layout identically involves the allocation of space and the arrangement of
equipment in such a manner that overall operating cost is minimized.
The main objectives are revealed through the attainment of the following facts;
Congestion reduction
Elimination of unnecessary occupied areas
Reduction of administrative and indirect work
Improvement on control and supervision
Better adjustment of changing directions
Better utilisation of the workforce, equipment and services
Reduction of material handling activities and stock in process
Reduction on parts and quality risks
Reduction on health risks and increase on workers safety
Ensuring that workers satisfaction is increased
Reduction on delays and manufacturing time as well as production capacity
Process Layout
In process layout, the machines of similar type are located together according to
their function.
Products move between the groups of equipment in order of the operations
required.
The work which has to be done is allocated to the machines according to the
loading schedules with the object ensuring that each machine is fully loaded.
It is used when the operations system must handle a wide variety of products in
relatively small volumes.
It is also known as Functional Layout.
It is best suited for intermittent type of operation.
Machines in this layout are general purpose machines.
Product Layout
In product layout, machines and equipment’s are arranged in the sequence of the
manufacturing operations required for the product.
The material is moved from one work station to another sequentially without
backtracking or deviation.
It is also known as Line Layout because machines are mostly arranged in a
straight line. The raw materials are fed at one end and taken out as the finished
product on the other.
Output of one machine becomes input to next machine.
It is a grouping of machines in one sequence. A product layout may assume a
straight line shape or U-shape or circular shape.
Examples: Sugar refineries, Paper mills, Cement plants, Rolling mills, Automobile
assembly plants, Food processing chains.
Fixed-Position Layout
In fixed position layout, men and equipment are moved to the material, which
remains at one place and the product is completed at that place where the
material lies.
This type of layout is used in Ship Building, Aircraft Manufacture, Big Pressure
Fabrication etc.
Group Layout
Group layout is the combination of process and product layouts and it combines
the advantages of both types of layout.
Certain manufacturing units may require all three processes namely intermittent
process (job shops), the continuous process (mass production shops) and the
representative process combined process.
Physical Facilities consist of land and building, machinery and tools, furniture and
fixtures, office equipment, vehicles and parking space. Having properly managed
facilities has a significant impact on employee morale. It helps them focus, take pride in
their workplace, and make them feel proud about working in the organization. It also
decreases sick days, and hence increase employee productivity.
CHAPTER 8
1. What are the key aspects of service process design? How is it different from
manufacturing process design?
The key aspects of service design are people, props, and processes. People. This
component includes anyone who creates or uses the service, as well as individuals who
may be indirectly affected by the service. Props. This component refers to the physical
or digital artifacts (including products) that are needed to perform the service
successfully. Processes. These are any workflows, procedures, or rituals performed by
either the employee or the user throughout a service. It is completely different from a
manufacturing process design because manufacturing, the customer is seldom part of
the process. He/she merely places an order and awaits the delivery of the product.
Issues such as what resources are to be deployed, how they need to be laid out, how to
link the successive stages of the conversion process, and what kind of planning and
coordination elements to deploy are all made with this basic understanding.
4. Suppose your friend has decided to set up a travel agency service. Explain the
principles of service complexity and service divergence and help him make an
appropriate positioning of the travel agency service.
Service Complexity are Businesses where the relationship with the consumer go
beyond simple transactions and reach into a more engaged relationship, including ones
that are deemed sensitive or critically important by the individual or firm purchasing the
service. These can be advisory, reciprocal or requiring a longer-term relationship by the
customer. Service complexity can be measured by analyzing the number and intricacy
of the steps required performing it. Apart from complexity, however, some processes
include a high level of executional latitude and others do not. The degree of freedom
allowed or inherent in a process step or sequence can be thought of as its divergence.
A highly divergent service thus would be one in which virtually every performance of the
process is unique.
5. Visit your hostel mess and prepare a service blueprinting of the service offered.
Based on the service blueprint that you have developed can you comment on the
existing layout of the hostel mess and provide recommendations for improvement?
With this service blueprint the hostel mess will now understand the visible structure for
implementing and achieving operational goals and fosters better communication
between customers, employees, and management, which increases the chances that
companies will understand their customers and respond to their needs while keeping
their service processes free from unnecessary complications and redundancies.
6. What are the basic elements of a waiting-line model? How does waiting-line
modelling help an operations manager to address capacity issues in an operating
system?
Arrival Rate –Rate at which customers arrive at a service facility during a specified
period of time
Waiting line model deals with issue of treatment of customers in sense reduce wait time
and improvement of service.
8. The manager of an automobile garage in the heart of the city of Delhi has built such
a good reputation for himself that more and more customers throng to his garage for
getting their cars serviced. The utilization of the facility is now about 88 per cent. He
has been getting more and more requests for automobile servicing. What will be
your advice to the manager? Prepare a one page report for him.
The manager should review their service blueprint in that way they could
understand if there are things that should be changed or improve. My advice to him as
well is to see if there is enough staff working in the automobile garage so that as the
number of customer increases, they will still employees assisting them.
9. Compare the issues pertaining to measuring service quality with that of product
quality. Which one is easier to assess? Why?
Measuring service quality is easier to assess than of product quality because the
moment you enter the shop or a physical store you will instantly notice things like space,
employees, their services per se. You will get the first impression as you enter their
premises and you will get to experience their services firsthand. While in assessing
product quality, yes you can still assess the product as soon as you receive it but you
will still need a quite some time to really assess if the product is effective or not.
10. Consider any one service system which you are familiar with. Can you identify one
instance for each of the five gaps as per the SERVQUAL model?
The service system that I am familiar with is a fast food chain, Jollibee; here is the
instance for each of the five gaps as per the SERVQUAL model;
1. Reliability
I am delighted that there is no gradual change when it comes to the food that they offer
and I can say that they are improving it by developing more foods to offer.
2: Assurance
Our family is an avid fan of Jollibee, every time we have some money to spare we go to
eat at the fast food chain. And I can say that ever since I was a child there is no change
of taste it any of their foods so I am assured that the food there will always be good.
3: Tangibility
There are some chains of Jollibee that are not properly cleaned especially the bathroom
area. There are always something in maintenance and broken.
4. Empathy
5: Responsiveness
When I need something, I approach whoever staff that I see and I can say that some of
them are efficient and fast on attending my needs.
11. What are the challenges in assessing the quality of services? How can an
organization mitigate some of these challenges?
The challenges in assessing the quality of services are spaces, rude staff,
cleanliness, efficiency, and many more. I think organization can mitigate some of these
challenges by gathering information on their customer on what they like and don’t like
on the services the organizations are offering and with that, they can review it and use
as a basis of improvement.
CHAPTER 9
How important are location decisions in operations management? What are the
consequences of a bad location decision?
Location plays a huge role in attracting and retaining the best employees, many
of whom keep a close eye on where they're based in order to optimize work-life
balance. Good location decisions can significantly boost a company's long-term
performance. Poor ones can cost millions in lost talent, productivity and capital
What factors drive the globalization of operations? Do these have any bearing on the
location decision that an operations manager makes?
Factors that drive the globalization of operations;
Regulatory Issues. The most significant factor that drives globalization is the
ongoing economic and regulatory reforms in several developing countries.
Factor Advantages. The globalization of manufacturing is also triggered by factor
advantages that an organization can enjoy by operating in specific locations.
Expanding Markets in Developing Countries. Another phenomenon that
promotes the globalization of operations and provides more alternatives for
location decisions is the growth rate of the economy in developed and developing
countries.
Will the choice of factors for selecting an appropriate location vary with the
geographical spread of the potential candidates for location? Why?
Yes, because if you chose a location that are full of competitors you will have a hard
time making your business to the top because you are just new to the area.
Identify three important factors that a location planner may consider with respect to
each of the following:
a) A super-specialty intensive care unit- Market-related Issues
b) A thermal power plant operating with coal as its fuel- Environmental
Issues
c) A state-of-the-art design center for automobile manufacturing- Market-
related Issues
d) A multi-cuisine restaurant- Market-related Issues and cost related
e) An agro-based handicrafts manufacturing unit- Cultural issues
What are the pros and cons of using the location factor analysis method for location
planning? Do you have any recommendations on how to use this method for location
planning?
Location factor analysis method helps businesses find the ideal location for
opening their new offices, store locations, or manufacturing units by analyzing audience
demographics, psychographics, brand affinities, trade areas, pathing, and other
important factors. Location analysis also accelerates the decision-making process for
organizations.
A manager intending to use the location planning model for analysis is not sure
about which of the two models, the center-of-gravity method and the load–distance
method, should be used for his analysis. Prepare a one-page note that will help him
identify an appropriate model for his consideration.
The Centre of Gravity analysis is a method of calculating the ideal location for a
centralized distribution center. It makes it possible to optimize your supply chain. This
method considers existing warehouse facilities and calculates the perfect location based
on:
Markets
Volume of goods
Shipping
Transport costs
M2 availability
Labor market situation and cost
Industry knowledge
What are the key differences between using a transportation model and a load–
distance method for solving a location problem?
Transportation model uses supply and demand as its variable while load-distance
method uses customers and suppliers.
CHAPTER 10
There are several reasons for every organization, whether engaged in product
manufacturing or service delivery, to plan operations at an aggregate level. The
following ones merit some attention:
2. Give three examples each from the manufacturing and service sectors of industry for
aggregation of products and services.
Manufacturing Sectors
Service Sectors
3. How does aggregate operations planning impact each of the following functional
areas in an organization ?
a. Marketing
It allows for maximum utilization of the available production capabilities while meeting
customer demand and reducing their wait time, as well as reducing the cost of stocking
excess inventory
b. Finance
Aggregate planning helps companies achieve their financial goals and improve the
bottom line.
c. Strategy
Aggregate planning is vital to a business' ability to schedule production, allocate
resources, and adjust staffing. It allows businesses to minimize costs and keep
production running consistently
It specifies what materials and resources will be necessary and when to procure them.
4. What considerations will you bear in mind while selecting either demand-oriented
alternatives or supply oriented alternatives during an AOP exercise?
Reactive options, in which the operations department uses inventories and back
orders to react to demand fluctuations.
The proactive option, in which marketing tries to shift the demand patterns to
minimize demand fluctuations.
The best AOP alternative that is more suited for a service organization is the hybrid
strategy. This keeps the balance between the production rate, workforce and inventory
levels, while still responding to demand as it changes. This alternative offers a bit of
flexibility that can satisfy demand while working to keep production costs low. Services
are considered “perishable,” where any capacity that is unused is considered to be
wasted.
6. What are the key differences between level strategy and chase strategy in AOP
formulation?
If an organization manufacturing made to order items the suitable AOP for them
is chase strategy. As the name implies, you are chasing market demand. The
production matches demand, and excess inventory isn’t held over. This is part of a
larger lean production strategy, which saves money by waiting until an order is placed.
In that way, no products will be wasted or stocked for a long time when no one is
ordering them. Of course if it is made to stock, level strategy is the best for it. It will
increase their inventory and backlog that is really pretty much made to stock.
I believe so too because it balances the focus of the business. Unlike the other pure
strategies where there are some part of the business will be neglected.
9. What are the pros and cons of using optimal methods for solving the AOP problem?
Optimization is a scientific approach to solve for the best solution for a problem.
Its applications emerge in many different areas is real-life. For instance, you need to
minimize the labor cost in a business or to maximize the profit of a product. On the other
hand, in an airline company, you need to minimize the flight time of a plane or the fuel
cost. In basic words, in an optimization issue, you need to either minimize or maximize
the result (the objective or cost function). Of course, you can't generally optimize a
situation without some particular constraints.
10. How is the Master Production scheduling exercise different from an AOP exercise?
11. How are the Materials planning and capacity planning related to MOS?
CHAPTER 11
1. Define maintenance.
Maintenance management can be defined as the process of maintaining a
company's assets and resources and its main objectives are: controlling costs,
controlling time, managing resources, ensuring regulatory compliance.
Predictive maintenance (PdM) is a technique that uses data analysis tools and
techniques to detect anomalies in your operation and possible defects in equipment and
processes so you can fix them before they result in failure. Ideally, predictive
maintenance allows the maintenance frequency to be as low as possible to prevent
unplanned reactive maintenance, without incurring costs associated with doing too
much preventive maintenance.
6. What is scheduling?
Measure. This step involves development of failure measurement techniques and tools,
data collection process, compilation and display of data.
Analysis. This step involves checking and verifying the data and drawing conclusions
from data. It also involves determining improvement opportunities, finding root causes
and map causes.
Improve. This step involves creating model equipment and maintenance process, total
maintenance plan and schedule and implementing those plans and schedule.
Control. This step involves monitoring the improved programme. Monitor improves
performance and assesses effectiveness and will make necessary adjustments for the
deviation if exists.
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