SUMMER TRAINING REPORT

CODE: BA (JMC) 255

Submitted to Guru Gobind Singh Indraprastha University, Dwarka in partial fulfilment of the requirement
for the degree of
Bachelors of Journalism and Mass Communication
(Batch: 2021-2024)

Supervisors Submitted by

Mr. Ajay Kumar

(Assistant Professor) Name: - Aryan Saxena
Enrollment no. 00420602421
(3rdSemester, 1st Shift)

DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION

TRINITY INSTITUTE OF PROFESSIONAL STUDIES
 TABLE OF CONTENTS

S.NO. TOPIC PG.NO.

1 Internal certificate

2 External certificate

3 Letter of recommendation

4 Acknowledgement

5 Industry profile

6 About the organization

7 About the Department

8 Work Assessment(weekly schedule)

9 Outcome of the training

10
Conclusion
 INTERNAL CERTIFICATE

TRINITY INSTITUTE OF PROFESSIONAL STUDIES

(AFFILATED TO GURU GOBIND SINGH INDRAPRATHA UNIVERSITY, DELHI)

This is to certify that this Summer Training Report is the original work submitted by Aryan Saxena of
BA (JMC) 3rd Semester 1st Shift, a student of Trinity Institute of Professional Studies (TIPS) for the
partial fulfillment of BA (JMC) program of Guru Gobind Singh Indraprastha University (GGSIPU)
under the guidance of Mr. Ajay Kumar and the same has not been submitted to any other university or
institute for the award of any other degree or diploma.

Mr. Ajay Kumar

(Assistant Professor)
 ACKNOWLEDGEMENT

It is my pleasure to indebted various people, who directly or indirectly contributed in development

of this work and influenced my thinking, acts and behavior during the study.

I would like to thank Mr. Ajay Kumar who provided his valuable suggestions and precious time
in accomplishing my file.

Lastly, I would like to thank the almighty and my parents for their moral support.

Aryan Saxena
00420602421
BA (JMC)
3rd Semester, 1st Shift
 Introduction to journalism

Journalism serves as the watchdog and whistle-blower for society. It combines everything from “hard
news” to politics, public affairs, softer news (human interest and celebrity stories). In other words,
journalism isalso a source of entertainment. And most importantly, modern journalismalso gives
lifestyle messages, medical updates, education, and more.

Before anything can be published as newsprint or read from a telecast, it must go through the hands of
an individual –the journalist. Journalistic writing is very different from other forms of writing; this is
why a journalist must have gone through a formal education system for their profession. Several steps
of journalism begin with gathering news from different sources and end with sharing the same
through various channels.

The majority of people across the globe rely on journalism for information. This is because it acts as
the eyes and ears of an average person. Without journalism, the world would be without a
mouthpiece forthe governed. Governments or individuals would embezzle funds, and noone would
know.
One thing to note is that journalism has been on a rampant expansion over the past few decades. The
biggest question, however, remains about what type of people is journalists. Research shows that the
majority of journalists today are white makes, and it has been so sincethe 1970s.

Even though many media outlets claim to focus on diversity, there is stilla huge gap. Again, a
journalist must have a specific set of skills, first an education in journalism, and then the ability to
write excellent, or otherwise a nose for news. Hence, a journalism student must understand what the
course is all about.

TYPES OF PRINT MEDIA

Print journalism is the oldest form of the industry. It was already around decades before motion
pictures were invented. Besides, journalism is all aboutwriting interesting stories that can be read by
or for the audience. Hence, is it vital for a beginning journalist to understand the various types of
print. The three main divisions are;

- NEWSPAPERS.
Like the international weekly, Sunday edition, national, and many others.

- MAGAZINES.
These are separated to form another broad category of print media. They cater for different ages and
subjects ranging from business, the arts, teen fashions, and many others. Magazines are usually
printed on glossy paper with lots of colors and illustrations. They are designed for entertainment
reading, except those intended to deliver hard-hitting news. Besides, they come after a certain period
and offer educational information.

- BOOKS.
Book date back to the earliest days. They are the largest form of print media and cover different
topics on a more extensive scale. Books offer a better viewof the beginnings of journalism and
writing before the invention of the printing press.
 WHAT CHARACTERISTICS MAKE A JOURNALIST?

First, journalists are considered a special breed of people. They have a set of skills that no other
individual do, perhaps a common fascination shared by all is the printed word. All journalists
love playing with wordsfor their edification as well as professional purpose.

Journalists are professional and very cautious and conscious. They always tend to check their
sources, wording, quotes, and even spelling.They are required to adhere to journalistic
standards and ethics. They make mistakes, but they always know how to come back. They
always abide by deadlines, datelines, and by-lines and they give credit to their sources.
Journalists report without fear or bias on the developing stories. This is perhaps the reason
becoming a journalist may be hard than many think.
 Industry profile

Graphic design can be defined as the art and profession of selecting and arranging visual elements,
such as types, images, symbols, and colors, to convey a message to a recipient. Sometimes graphic
design is called visual communications, a term that emphasizes its function of giving form, e.g. the
design of a book, advertisement, logo or web site, to information. An importantpart of the designer’s
task is to combine visual and verbal elements into an ordered and effective whole.

Graphic design is therefore a collaborative discipline – writers produce wordsand photographers

and illustrators create images that the designer incorporates into a complete visual communication.

Common uses of Graphic design include:

1. Identity (logos and branding)

2. Websites
3. Publications (magazines, newspapers, and books)
4. Advertisements and product packaging.

A product package, for example, might include a logo or other artwork, organized text and pure
design elements such as shapes and color which unifythe piece. Composition is one of the most
important features of graphic design,especially when using pre-existing materials or diverse
elements.
 What Are the Elements of Design?

The elements of design are the fundamental aspects of any visual design which include shape, color,
space, form, line, value, and texture. Graphic designers use the elements of design to create an image
that can convey acertain mood, draw the eye in a certain direction, or evoke a number of feelings.

While the elements of design form the basics of any image, designers also lean on the principles of
design, which are a set of practices of working withthe elements of design that make a composition
look pleasing to the eye.

There are a variety of graphic design elements to consider when creating any visual work of art,
whether it be for interior design, a logo, an advertisement, orweb design. The basic elements of
design are:

1. Color: Color helps establish a mood for your composition. When light wavesstrike an object and
reflect back to the optic nerve in a human’s eyes, the sensation they perceive is called color.

2. Line: Line refers to the way that two points in space are connected. Whetherthey’re horizontal
lines, diagonal lines, or vertical lines, lines can help direct the eye toward a certain point in your
composition. You can also create texture by incorporating different types of lines such as curved
or patterned lines instead of just straight lines.

3. Value: In design, value refers to the lightness or darkness of a color. The values of a color are
often visualized in a gradient, which displays a series ofvariations on one hue, arranged from the
lightest to the darkest. Artists can use the various values of color to create the illusion of mass and
volume in their work.

4. Space: Making proper use of space can help others view your design as youintended. White space
or negative space is the space between or around the focal point of an image. Positive space is the
space that your subject matter takes up in your composition. The spacing of your design is
important because a layout that’s too crowded can overwhelm the viewer’s eye.
5. Shape: In its most basic form, a shape is a two-dimensional area that is surrounded by an outline.
Graphic artists can use other elements including line, color, value, and shadow to give a shape the
appearance of a three- dimensional shape. There are three types of shapes: organic shapes which
occur naturally in the world, geometric shapes which are angular and mathematically consistent, and
abstract shapes that represent things in naturebut aren’t perfectly representative.

6. Form: Form pertains to the way that a shape or physical configuration occupiesspace. Instead of
creating form through three-dimensional physical shape, designers create the appearance of form on a
flat surface by using light, shadow, and the appearance of an object’s contours, negative space, and
the surrounding objects around the subject matter.

7. Texture: Texture is one of the elements of design that is used to represent howan object appears or
feels. Tactile texture is a physical sense of touch, whether it’s rough, smooth, or ribbed. Visual texture,
on the other hand, refers to the imagined feel of the illustrated texture, which can create more visual
interest and a heightened sensory experience.
 History of Graphic designing

The evolution of graphic design as a practice and profession has been closely bound to technological
innovations, societal needs and the visual imagination of its practitioners. Graphic design has been
practiced in various forms throughout history. Strong examples of graphic design date back to
manuscripts in ancient China, Egypt and Greece. As printing and book production developed in the 15th
century, advances in graphic design developed alongside it over subsequent centuries, with compositors
or typesetters often designing pages in addition to setting the type.

In the late 19th century graphic design emerged as a distinct profession in the West, in part because of the
job specialization process that occurred there, and inpart because of the new technologies and commercial
possibilities brought about by the Industrial Revolution. New production methods led to the separation of
the design of a communication medium (e.g. a poster) from its actual production.

Increasingly, over the course of the late 19th and the early 20th centuries, advertising agencies,
book publishers and magazines hired art directors who organized all visual elements of the
communication and brought them into a harmonious whole, creating an expression appropriate to the
content. In 1922 typographer William A. Dwiggings coined the term ‘graphic design’ to identifythis
emerging field.

William Addison Dwiggins pioneered modern graphic design. He was a typeface designer in the
1920’s. His most famous fonts include: Caravan Metro, Electra, Caledonia, Eldorado, and Falcon.
Dwiggins continued creating and innovating in the design community until his death in 1956. Less than
a decade after Dwiggins’death, Douglas Engel Bart invented the mouse. This invention of a precision
pointing device paved the way for what would be the greatest innovation in design tools of this
generation: the Macintosh. Apple presented the Macintosh in 1984. This was the first computer with a
user friendly interface. Shortly after the invention of the 1984 Macintosh graphics applications such as
Photoshop and Illustrator were introduced to the world. Since the invention of these applications,
designers have been able to create amazing works of art across a variety of mediums.
 Career scope

India currently needs more than 62,000 designers for the country's industrial, graphic,
communication, packaging, and other such industries, outof which only 7000 are qualified
designers. This shows the opportunities and potential that the design industry in India has.

Different designing professionals such as UI/UX Designer, Fashion Designer, Interior Designer,
Animation designer, Product Designer, and Graphic Designer are now a must-have in upcoming
fields like Automobile, IT communications, Fashion Industry, Hospitality, Retail,
Media/publishing companies, education, real estate, and even government

Here are the top 10 design professions that have a successful future in
India:-

1. Graphic Designers
2. Animation Designer
3. Interior Designer
4. Fashion Designer
5. UI/UX Designer
6. Jewellery Designer
7. Textile Designer
8. Industry Designer
9. Communication Designer
10. Exhibition Designer
 .

Which type of Graphic design is the most in demand?

Motion graphics designers are most in-demand at AI companies, the entertainment industry, startups,
marketing firms, and creative agencies, digitaljournalism organizations, e-commerce platforms, and the
automotive industry.

Motion graphics designers are responsible for animated artwork that can be published on the web,
television, social media, augmented reality technology, and film. They create movie clips, trailers,
advertisements, special effects, title sequences, and more. They use visual effects, graphic design, and
animation tobring their creations to life.

Motion graphics designers are most in-demand at AI companies, the entertainment industry, start-ups,
marketing firms, and creative agencies, digitaljournalism organizations, e-commerce platforms, and the
automotive industry.
Many motion graphics designer opportunities can be found through agencies.
 About the organization

Since 1980, Sava International has been a leader in Home Furnishing Textile Exports and interior design
solutions from India.
SAVA International is a vertically integrated Home furnishing textile manufacturing company established in
Nov. 1980. Sava has successfully established an outstanding position amongst the finest creators,
manufacturers and exporters of Home Furnishing Textiles.
Since its inception in 1980, Sava has been manufacturing and supplying a wide range of Home Furnishing
made-ups all over the world. Sava International ranks amongst the esteemed textile exporters from India with
a flair for textile designing, catering to individual tastes and markets.

Recognized as Star Export House by Government of India, SAVA's in-house operational area, span over
1,50,000sq.ft over two cities, Delhi and Textile Capital of India , Karur, Tamil Naidu.
Sava has built a platform to bring ideas to life with the help of our in house Designers and International tie-
ups in designing. In addition, Sava caters to buyer's individual tastes. Our Textile Collections stem from the
onset of our seasonal mood boards, concepts, ideas and fashion forecasts.
Sava International is an outstanding organization known for its creativity, quality, supply and commitment.
Who are they?

Back in 1980, the Founders of Sava, Vinita and Anil Khanna began the journey of their young and
professional entrepreneurship with limited work experience but a burning desire to offer the world the best of
home textiles that India had to offer. They went on in creating an organization from a Meager 500 sq. feet of
rented premises and a team of 3 people who created, manufactured and marketed Home Furnishing Textiles
from India to the world.

Their export journey began from the textile city of Boras, Sweden – still a leading hub for science, education,
innovation and business connected to textile and fashion. From a small showroom in Delhi India, they
began to help the international retailers, wholesalers and importers buy the best of textiles from India

What do they do?

They help importers, retailers, and wholesalers across the globe to buy the best home textiles from
India; thereby increasing their Sales Revenue and Market Share from 17% to over 200%

They design, create, source, manufacture, and export home textiles from India. We not only produce
home textile but we also care about the way our products are produced and about the artisans and workers
who make them.

How do they do it?

Sava is a hybrid organization that develops, sources, and manufactures home textile products for
International Companies.

3 Prime Services of SAVA:-

1. Design & Development Partners

2. Ethical Production Centre

3. Sustainable Sourcing Support

 About the department

GRAPHIC DESIGNING DEPARTMENT:-

The goal of graphic designing department is to create visually appealing products that convey
certain messages or information. Graphic Designersfocus on branding, typography, layout, and the
overall principles of design composition.
 We worked in teams and our responsibilities were to construct modelsusing auto desk,
Maya or blender.
 Design various types of web pages, mobile app layouts & deigns.
 Make or reconstruct various types of logos.
 Design YouTube thumbnails.
 Design social media advertisement post for Facebook and Instagram.
 Design product posters for advertisements.
 WORK ASSESSMENT

SAVA international provided me an opportunity of doing an internship cum training.

I worked as an intern in the graphic designing department at SAVA international, Gurugram,

Haryana for 4 complete weeks and my working hours were 7 days a week, the internship was online
(work from home) and was unpaid.

My roles and responsibilities:-

 Work with the team and construct a house model on Autodesk or blender
(group project)

 Work on the UI in collaboration with our UX designer on mobile applications.(Figma)

 Write case studies (UI/UX assignment).

 Designing social media creative, banners, and posters on CorelDraw.

 Reconstruction of logos upon the requirements.

 Create logos and YouTube thumbnails using software’s like adobe Ps andCorelDraw.

 Work on the promotional materials and design post for social media feed.
Week 1:-

My Internship started on Thursday and in the first week were given a blender project in which we
were asked to construct a house model in blender.

My role in this project was to find suitable textures and shades for the house model and construct
the balcony of the house.
These 2 were the textures and shades that I used:-

This was the complete house model that the group made:-
 .
WEEK 2:-

Week 2 was smooth as the group project was over and I was assigned with a ui/ux assignment which
was to design and layout 3 to 4 pages of an app of your choice .

I used the Figma app to design a banking app and named it “Bharat
Mobile”. I chose the layout of Iphone 11 pro.
First page of the app is the opening page which shows the logo of
the app Second page includes the credentials (login page)
Third page is the home page, which shows us our account balance, promotional ads and a scan& pay
option fromQR code ( I took this idea from the paytm app)
 WEEK 3:-

In the ending of week 2, I was assigned to make logos on Corel draw: - My theme was

MASK and TRAVEL:-

TRAVEL LOGO MASK LOGO

Next I was assigned to make 3 logos with my creativity and brainstorming for Improbrand digital:-
WEEK 4:-

In the last week of my internship, I was assigned to make a one stand portrait (social media adv. post) and
one promotion poster of a water heater (zanskar) for instagram.
 OUTCOME OF THE TRAINING

This summer training helped me to grow as a professional and gave a site into the real world of
Graphic designing. The exposure through this training gave me the confidence of facing people in
the real world. It educated me about many facts related to graphic designing which were very
different from what I learned in theory.

CONCLUSION

At the end of this project I would like to conclude that there is a lot of difference between theory
& practical study of graphic designing.

I learnt how the department of graphic design works. In short it had been a whole new
experience working there, which broadened my point of view regarding the working of
designing organization.