Jóvenes emprendedores COBAT 06 ofrecen el servicio para la organización de eventos

TOUR AND TRAVEL TOURISTIC

“Restaurantes”

Resume

In this document we plan on promoting the economic aspect of the restaurants offering their

service of promotion in the touristic tianguis in order to increase their demand from outside

visitors. We journeyed and underwent various interviews whit the owners of the restaurants. We

know that the economy in our city is not very high, but we see the potential in our restaurants to

make jobs.

Throughout the semester we have worked in organizing a Tourist Tianguis that serves to benefit

business owners and allows tourist to explore new services such as hotels, restaurants, tourist

attractions, restaurants, and souvenir.

Abstract

In this project we applied the knowledge we gathered in Business English in conjunction

with other materials. The tourist tianguis is a strategy we used that offers to organize events in

the community and gives us the opportunity to get experience to build a business and learn to be

self-employed.
Problem statement

Within our tianguis project in the municipality of Ocampo we were tasked to work with

restaurants and realize that various restaurants exist that offer a great variety of gastronomy

dishes for the community and tourists. The biggest problem that these restaurants face is that the

majority of these restaurants lack publicity, a good presentation in their establishment, the way

they offer their service, and a lack of innovation and due to the latter, there is a consequence that

leads to a decrease in sales.

Goals

Creating a touristic tianguis through organizing events offered by students capable of

business English of the ‘’plantel 06’’ and responding to the social responsibility in the generation

of value shared by the well-being of entrepreneurs, just as well the people that is present in the

society of our municipal.

Objective

Promoting articulate actions with the owners of souvenir shops and possible buyers, just as

much as service owners (hotels, restaurants, and transportation services) in order to discover or

rediscover tourist locations in the municipal of Ocampo.

Mainly, collaborating in organizing ¨tour and touristic travel¨ interacting whit the owners of

different restaurants and consumers takin into account other service providers.

Assessing participating restaurants so they may improve the presentation in their faculty

(ambience, ventilation, smoking areas, etc.) promoting their products via the new strategies and

publicity, such as using social media and offering their services whit divers dishes that

accommodate the needs and wants of those participating in the tianguis, local clients and people

who were to visit tourist spots or people staying in hotels

Normativity

The project was planned in the municipal of Ocampo Tamaulipas, including colonies and

ejidos that offer services whit restaurants that heaved a unique taste. The municipal of Ocampo

Tamaulipas is located southeast of the state. The city center is located between the parallels

22°50° north latitude and 99°22° in west longitude at a height of 340 meters above sea level.

Collides whit the north of the municipal of Jaumave , and south of the state of San Luis Potosi,

likewise whit Antiguo y Nuevo Morelos, east of the municipal Gomez farias and Mante, and

west of the municipal of Tula.

Amongst the most popular restaurants of the region are: ‘’Comedor San Antonio’’, ‘’Mariscos la

Playa’’, ‘’Cenaduria Doña Cuca, almuerzos Doña Esperanza, ‘’La Palapa del Güero Lara’’,

‘’Taqueria El Carnal’’, ‘’Gorditas La Rosita’’, ’’La Ruta 57’’, and ‘’Tacos y Quesadillas La

Revolucionaria’’.
Social context

Here in our municipal there is no culture of eating healthy the restaurants don’t offer a menu

that classify the dishes in breakfast, healthy dish, strong dish, different beverages and that

includes all of the restaurants since they don’t take into account these aspects of service. In this

aspect of many restaurant, a lot of people will not return nor consume similar services offered.

Besides, in our region the opinions and recommendations of those in some restaurants carry a lot

of weight and influence and how people consume.

Justification

The touristic tianguis is a strategy for the benefit of the entire economy in our municipal,

while also benefiting hotel owners, restaurants, those in charge of holding tours and people that

make souvenirs.

Given that restaurants keep selling their meals gradually, there is no rush in improving publicity,

services, and possible promotions (according to breakfast, lunch and dinner). Our project

includes promoting said services and products with the purpose of showing the entire

community, but so far we have noticed other aspects to consider that are just as important, like a

lack of innovation or bad presentation.

We who are students and citizens are interested in the developing the economy in the place we

live in, that is why we involve ourselves in actions of learning and practice the knowledge gained

in business English, in this touristic tianguis along with the help of the restaurant section to

improve their promotional strategies in selling for the benefit of Ocampo’s society.
Theoretical framework

Within the investigations we made we realized that the main restaurants that strived were 3,

known as Cafeteria Luna, Restaurant Fanny, and Restaurant San Antonio, that have been passed

along throughout the generations and coincidentally opened within the same time frame, the

actual owners told us that the actual idea behind opening their restaurants was that there were

hardly any places to eat back then in Ocampo, aside from the fact that it would bring income for

their families.

Method

Due to the interactions and reunions, we had with people in the municipal we learned that

many restaurants here had good menus but were very repetitive and lacked variety. Some actions

we could take would be to include other foods with better nutritional value while promoting so

we can attract more consumers. Also, the owners of the restaurants could look for more diverse

dishes (desserts, different meats, fruits, presentation, etc.)

Supplies

The project lasted 4 months for its development, which had as inputs: real estate, advertising,

gastronomic courses and people who were paid to give seminars and conferences. The total cost

was $15,000 pesos

Entrepreneurship is an innovating tool to offer services to a community where we all benefit

(event organizers, logistics, restaurant owners, diners, etc.) do to how have mentioned there are a

lot of benefits for any type of people that wishes to grow economically. In our context, the

touristic tianguis is an excellent idea to implement, while focusing only in the sector that we

were tasked with which includes restaurants, we can say that it is sustainable since it can make

use of human, economical, social services. Since there are a good amount of restaurants available

we can be more certain of what we wish to project which is an economic growth, more tourism,

better meals and more variety.