Yoghurt and Sour Milk Products

in the United Kingdom

Euromonitor International
September 2022
YOGHURT AND SOUR MILK PRODUCTS IN THE UNITED KINGDOM Passport i

LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2022 DEVELOPMENTS ............................................................................................................... 1
Impact of high inflation and HFSS legislation on performance of yoghurt in the UK ................. 1
Kefir value and volume growth continues in 2022 .................................................................... 1
Health credentials driving shifts in shares of flavoured yoghurt ................................................ 2
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Effect of the HFSS legislation on yoghurt ................................................................................. 2
Sour milk drinks expected to flourish, with kefir becoming more mainstream in the UK ........... 3
Health and convenience to fuel growth of yoghurt categories in the forecast period ................ 4
CATEGORY DATA ....................................................................................................................... 4
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-
2022 ............................................................................................................. 4
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-
2022 ............................................................................................................. 5
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume
Growth 2017-2022 ....................................................................................... 5
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value
Growth 2017-2022 ....................................................................................... 5
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2017-2022 ..................... 5
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value
2018-2022 .................................................................................................... 6
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-
2022 ............................................................................................................. 7
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value
2017-2022 .................................................................................................... 8
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category:
Volume 2022-2027 ....................................................................................... 9
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value
2022-2027 .................................................................................................... 9
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: %
Volume Growth 2022-2027 .......................................................................... 9
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: %
Value Growth 2022-2027 ............................................................................. 9

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YOGHURT AND SOUR MILK

PRODUCTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
▪ Retail value sales rise by 5% in current terms in 2022 to GBP2.0 billion
▪ Sour milk products is the best performing category in 2022, with retail value sales growing by
13% in current terms to GBP62 million
▪ Danone Ltd is the leading player in 2022, with a retail value share of 23%
▪ Retail sales are set to increase at a current value CAGR of 2% (2022 constant value CAGR of
-1%) over the forecast period to GBP2.2 billion

2022 DEVELOPMENTS

Impact of high inflation and HFSS legislation on performance of yoghurt

in the UK
In 2022, retail volume sales of yoghurt are set to be negatively affected by multiple factors,
such as increases in prices and rising competition from plant-based alternatives. Volume sales
are expected to be further influenced by the incoming implementation of the HFSS legislation,
restricting the in-store and online presence and the promotion of products that are high in sugar,
salt and fat, that will come in effect in October 2022.
The healthy aspects of plain yoghurt, which is associated with strengthening the immune
system, helping the digestive system, benefiting heart health and being rich in vital nutrients,
coupled with the fact that it is the least affected type of yoghurt by the HFSS legislation, will
make it the best performing of the three yoghurt categories in 2022. However, significant
increases in prices, most pronounced for the more accessibly priced brands, as well as
competition from plant-based yoghurt, mainly rivalling the premium segment, will still drive down
volume consumption compared with 2021.
Even with the decrease in retail volume sales of yoghurt in the UK during 2022, the category
is expected to see healthy growth in current value terms. During 2020 and 2021 the health and
wellness trend saw a rise amongst Britons due to increasing self-awareness prompted by the
pandemic, and this continues to greatly influence consumers. The energising effect of this rich in
protein food, coupled with its health aspects, makes consumption less sensitive to price spikes.

Kefir value and volume growth continues in 2022

Gut health is one of the most popular health claims in the UK in yoghurt and sour milk
products, and is quickly growing in recognition amongst consumers and is thus highly sought
out in products, and typically associated with kefir. The potential for kefir in the country is huge,
as it is not nearly as developed as it is in Scandinavia and Eastern Europe, for example, where
the fermented milk drink has exceptionally high penetration. The combination of these factors
means that sour milk products is one of the few categories within dairy products and alternatives
that is projected to see an increase in volume consumption and a high double-digit increase in
current value sales, making it the fastest growing dairy category in 2022.
The launch of new products, motivated by rising trends in the country, such as healthy
nutrition, and entering the booming plant-based segment, are important tools for dairy
companies to cement their position in dairy products and alternatives and to fuel their growth

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across multiple categories. Biotiful Dairy, which leads sour milk products, accounting for more
than three quarters of value sales in in the UK, unveiled a major new product development plan
at the start of 2022, shortly before rebranding to Biotiful Gut Health to highlight its health claim
credentials, and before becoming official partner of British Gymnastics in May. The company
has seen strong growth since 2019, which was also fuelled by the pandemic. This is expected to
continue in 2022, along with the expansion of the category. Kefir products are high in protein,
vitamins, calcium and phosphorus – all important nutrients associated with taking care of the
body and maintaining good health. The increasing focus of brand manufacturers on dairy
alternatives is intensifying the competition between plant-based products and most traditional
dairy categories; however, this is currently not the case for sour milk products. Due to the
relative immaturity of the category, it is benefiting from the increase in consumer awareness
about kefir products from dairy-free SKUs. Towards the end of 2021, Biotiful entered the dairy
alternatives category with its new plant-based kefir drinks, adding the vegan community to its list
of potential customers, but also managing to increase consumer recognition of the dairy-based
fermented milk drink, benefiting the brand’s performance in sour milk products as well. Other
companies are also attempting to capitalise on the growth that sour milk products has enjoyed
by entering the market with new products. Emmi expanded its Onken range by adding a new
super kefir yoghurt selection in June 2021, and Müller entered kefir in the same month with the
launch of a new low-fat kefir smoothie array containing real fruit.

Health credentials driving shifts in shares of flavoured yoghurt

Flavoured yoghurt is the largest category amongst those in yoghurt and sour milk products
both in terms of retail volume and value sales, represented by globally well-established players
such as Müller and Activia. Müller’s brands Müller Corners and Müller Light have been amongst
the biggest brands for several years, with their combined value share set to remain above a
quarter of value sales of flavoured yoghurt in 2022. Activia is the other big name with a sizable
share of sales, and the leading individual brand in this category.
However, Müller Corners saw a decrease in its value share of flavoured yoghurt in 2021, due
to a rebound from the increase in sales during the first year of COVID-19, and is expected to
lose additional share to Danone’s Activia in 2022. Activia’s products are highly publicised and
well-known for their digestive health benefits, which has been a claim that has gained popularity
in the UK in recent years, and is one of the most sought out in relation to goods from this
category. Corners in general, and Müller Corners in particular, are products perceived by many
as a sweet creamy yoghurt dessert, rather than a healthy yoghurt, thus losing ground to brands
that are recognised as a more nutritious option. Müller has combated this decline by introducing
the new Australian-inspired Müller Corner Creations G’Dairy in March 2022, providing
customers with additional tastes from which to choose. This was shortly after investing in a new
advertisement in January 2022 to advertise its recently launched (August 2021) Gut Glory
brand. In addition to Danone’s top product in flavoured yoghurt taking share directly from Müller
Corners, plant-based alternatives are also hurting the category and the brands within it, which is
further solidifying the decline of brands not closely associated with popular health claims in the
UK.

PROSPECTS AND OPPORTUNITIES

Effect of the HFSS legislation on yoghurt

The implementation of the HFSS legislation, which restricts the presence of products high in
salt, sugar and fat in physical and online retailers in October 2022, is expected to challenge the

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performance of yoghurt, and flavoured yoghurt in particular, during the immediate forecast
period. The regulation is set to affect a full year for the first time in 2023. Restrictions on
promotions are also expected to be introduced in 2023, prohibiting buy-one-get-one-free types
of promotions for non-compliant products. Since yoghurt, primarily drinking and flavoured
yoghurt, consists of a large number of products affected by the HFSS legislation, and relies to a
large extent on impulse purchases and promotions, significant volume declines are projected
across both drinking and flavoured yoghurt in the immediate forecast period, with less of a
decline for the healthier and mostly regulation-compliant plain yoghurt category.
An advertising ban, which prevents showing HFSS products online and on television before
21.00hrs, is scheduled to be implemented in January 2024. Alongside the restriction on
promotion, this is expected to significantly affect impulse purchases, which fuel growth for many
products. The premium part of the market affected by the HFSS is anticipated to perform better
than the rest, since it does not rely on the type of promotions that will be prohibited, and the
clientele purchases these products for the exciting taste they provide. Although health is not
necessarily the main purchasing driver for customers, it is expected that plain yoghurt will start
recovering sooner than drinking yoghurt, returning to retail volume growth in 2024, whereas the
latter is predicted to do so in 2025. While retailers and manufacturers are already collaborating
regarding the restricted shelf space for HFSS products, it is possible that many brands,
especially smaller ones that already have very limited shelf space, will be discouraged from new
product development, and so fewer new products are expected to enter the market. Retailers
are likely to rationalise their aisles and get rid of slower selling SKUs and brands, replacing them
with the more popular choices within these categories.

Sour milk drinks expected to flourish, with kefir becoming more

mainstream in the UK
Sour milk products is set to be the fastest growing dairy category in the UK in 2022, and is
also the only one within yoghurt and sour milk products expected to record an increase in
volume sales in this year. Such products are directly correlated with gut health, which is
currently one of the most popular health claims associated with dairy products and alternatives.
They are also linked to immune support and, coupled with increased consumer awareness of
preventative health and the improved penetration of kefir, this is expected to continue to drive
growth in the forecast period. The category is projected to see the highest retail volume and
current value CAGRs within dairy during the forecast, with both figures being in the double-
digits, unlike any other dairy category.
Kefir products are not only associated with digestion, immunity and gut health support, but
also with a high level of probiotics and calcium content. The on-the-go aspect of kefir drinks,
coupled with the increased time spent outside of the home, with restrictions being lifted, and the
fact that they are regarded as a healthy and refreshing choice by more and more consumers, is
expected to further fuel the growth of the category. Similar to yoghurt, sales of sour milk
products are also driven by the healthy snacking trend, which increased sales of both categories
during the years of lockdowns in the UK, and is anticipated to remain significant during the
forecast period. Kefir products are a convenient and nutritious way for Britons to start their day,
or have a nourishing nibble during the day, with food that energises and is light on the stomach
– a factor which is expected to contribute to sales growth between 2022 and 2027.
Additional new product developments, such as Biotiful’s major new product development plan,
unveiled in February 2022 as part of the brand’s goal to promote the recognition of kefir in the
UK, as well as more brands entering sour milk products, are expected within the category during
the forecast period. Increased competition and more products from which consumers can
choose, coupled with additional promotion by players, is expected to attract more attention and
new customers to the category, which in turn is anticipated to contribute to further growth.

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Health and convenience to fuel growth of yoghurt categories in the

forecast period
Besides the impending negative effect from the HFSS legislation on the forecast retail volume
sales of yoghurt, there are other significant factors anticipated to impact the category during the
forecast period. Direct competition from the booming plant-based yoghurt category, which takes
share straight from dairy yoghurt, is expected to contribute to the projected decline of flavoured
yoghurt in particular. The positive impact of health claims associated with yoghurt will drive plain
yoghurt to growth, and on-the-go consumption, coupled with the convenience of yoghurt, will
mitigate negative factors in the other two categories.
Healthy living was a trend that picked up substantial momentum when COVID-19 hit the UK at
the start of 2020, and even though lockdowns and restrictions have been fully lifted since the
summer of 2021, people are becoming increasingly concerned with their wellbeing and the role
of healthy nutrition, part of which is controlling their diet and focusing on the intake of nourishing
foods. This will contribute to the value and volume growth that is anticipated in plain yoghurt
during the forecast period, as it is regarded as healthier compared with flavoured and drinking
yoghurt. The positive impact that plain yoghurt has in terms of strengthening the immune
system, coupled with its high nutritional value, which consumers are increasingly aware of,
pushed the historic growth of the category, and is expected to keep doing so during the period
2023-2027, as people shift more and more focus to preventative health.
The consumption of yoghurt for breakfast as an easy to digest type of food suitable for
providing energy at the beginning of the day, and also as a nutritious snack, is a trend that
became popular during the pandemic, and is expected to remain strong in the coming years,
fuelling growth in all yoghurt categories. Although these positive trends increase the volume
sales of the category, they are not anticipated to be enough to counteract the regulations and
impact of dairy-free products on the category. This will lead to the decline of flavoured yoghurt,
which is the most affected by the competition coming from plant-based alternatives and the
HFSS legislation. Drinking yoghurt, however, is anticipated to start recovering from the
immediate negative effects of increases in prices and the HFSS in 2025, and see growth for the
rest of the forecast period, due to the presence of fewer dairy alternative SKUs, meaning there
is less competition from the plant-based segment compared with the other yoghurt categories,
and being HFSS-compliant to a larger extent than flavoured yoghurt.

CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022

2017 2018 2019 2020 2021 2022

-- Plain Yoghurt ('000 77.5 79.1 80.8 87.4 88.1 86.9

tonnes)
-- Flavoured Yoghurt 382.5 373.7 365.3 364.5 362.5 351.8
('000 tonnes)
-- Drinking Yoghurt 88.7 88.2 87.6 93.8 99.6 97.2
(million litres)
- Yoghurt (Not - - - - - -
calculable)
- Sour Milk Products 2.6 3.8 6.2 9.1 10.7 11.1
(million litres)
Yoghurt and Sour Milk - - - - - -
Products (Not calculable)

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Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022

GBP million
2017 2018 2019 2020 2021 2022

-- Plain Yoghurt 259.5 268.0 277.4 300.5 311.8 332.0

-- Flavoured Yoghurt 1,206.4 1,187.1 1,169.3 1,179.7 1,207.9 1,265.3
-- Drinking Yoghurt 302.1 304.5 301.5 325.3 355.3 374.0
- Yoghurt 1,768.0 1,759.6 1,748.3 1,805.5 1,875.0 1,971.3
- Sour Milk Products 11.8 18.0 32.0 46.7 55.3 62.4
Yoghurt and Sour Milk 1,779.8 1,777.6 1,780.3 1,852.1 1,930.3 2,033.8
Products
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-
2022

% volume growth
2021/22 2017-22 CAGR 2017/22 Total

-- Plain Yoghurt -1.4 2.3 12.1

-- Flavoured Yoghurt -2.9 -1.7 -8.0
-- Drinking Yoghurt -2.4 1.8 9.6
- Yoghurt - - -
- Sour Milk Products 4.2 33.5 324.2
Yoghurt and Sour Milk Products - - -
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-
2022

% current value growth

2021/22 2017-22 CAGR 2017/22 Total

-- Plain Yoghurt 6.5 5.1 28.0

-- Flavoured Yoghurt 4.8 1.0 4.9
-- Drinking Yoghurt 5.3 4.4 23.8
- Yoghurt 5.1 2.2 11.5
- Sour Milk Products 12.9 39.6 429.7
Yoghurt and Sour Milk Products 5.4 2.7 14.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2017-2022

ranking
2017 2018 2019 2020 2021 2022

Strawberry - - 1 1 1 1

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Raspberry - - 2 2 2 2
Vanilla - - 3 3 3 3
Peach - - 4 4 4 4
Mango - - 7 5 5 5
Blueberry - - 5 6 6 6
Cherry - - 6 7 7 7
Fruit - - 8 8 8 8
Coconut - - 9 9 9 9
Chocolate - - 10 10 10 10
Banana - - 12 12 11 11
Lemon - - 11 11 12 12
Apricot - - 13 13 13 13
Honey - - 14 14 14 14
Rhubarb - - 16 15 15 15
Berry - - 18 17 17 16
Caramel - - 15 16 16 17
Toffee - - 17 18 18 18
Almond - - 22 20 19 19
Apple - - 20 19 20 20
Hazelnut - - 23 21 21 21
Blackcurrant - - 21 22 22 22
Cranberry - - 19 23 23 23
Ginger - - 25 25 24 24
Pear - - 24 24 25 25
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022

% retail value rsp

Company 2018 2019 2020 2021 2022

Danone Ltd 20.7 20.4 21.0 22.1 22.7

Müller Dairy (UK) Ltd 21.7 20.3 18.8 17.3 16.3
Yeo Valley Farms 6.5 6.7 6.9 6.9 7.0
(Production) Ltd
Yoplait UK Ltd 5.7 5.7 5.5 5.5 5.5
Fage UK Ltd 5.0 5.1 5.4 5.4 5.4
Tesco Plc 3.4 3.4 3.4 3.5 3.4
Epicurean Dairy (UK) Ltd 2.9 3.6 3.5 3.4 3.3
Onken Dairy (UK) Ltd 3.8 3.8 3.7 3.4 3.2
Benecol Ltd 3.0 2.9 2.8 2.8 2.8
Biotiful Dairy Ltd 0.7 1.3 2.0 2.3 2.5
J Sainsbury Plc 2.2 2.2 2.1 2.2 2.4
Arla Foods Ltd 1.6 1.8 2.0 2.0 2.1
Asda Group Ltd 1.9 2.0 1.9 2.0 2.0
Lactalis Nestlé Chilled 2.2 2.1 2.0 1.9 1.9
Dairy Co Ltd
Yakult UK Ltd 1.6 1.6 1.8 1.9 1.9
Rachel's Dairy Ltd 2.1 2.0 1.9 1.8 1.7
McNeil Consumer - - - - -
Nutritionals UK Ltd
Unilever Foods UK Ltd - - - - -
Other Private Label 7.1 7.3 7.4 7.4 7.5
Others 7.9 8.2 8.0 8.3 8.4
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

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Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022

% retail value rsp

Brand (GBO) Company (NBO) 2019 2020 2021 2022

Müller Müller Dairy (UK) Ltd 20.3 18.8 17.3 16.3

(Unternehmensgruppe
Theo Müller Secs)
Activia (Danone, Danone Ltd 10.0 10.3 10.5 10.9
Groupe)
Actimel (Danone, Danone Ltd 5.7 6.5 7.3 7.3
Groupe)
Yeo Valley Yeo Valley Farms 6.7 6.9 6.9 7.0
(Production) Ltd
Total (Fage Fage UK Ltd 4.6 4.9 4.9 5.0
International SA)
Tesco (Private Label) Tesco Plc 3.4 3.4 3.5 3.4
The Collective Epicurean Dairy (UK) Ltd 3.6 3.5 3.4 3.3
(Epicurean Dairy
Holdings Ltd)
Onken (Emmi Group) Onken Dairy (UK) Ltd 3.8 3.7 3.4 3.2
Benecol (Raisio Oyj) Benecol Ltd 2.9 2.8 2.8 2.8
Yoplait (Sodiaal SA Yoplait UK Ltd - - 2.6 2.7
(Société de
Diffusion
Internationale Agro-
alimentaire))
Biotiful Dairy Biotiful Dairy Ltd 1.3 2.0 2.3 2.5
Danone (Danone, Danone Ltd 1.8 1.8 2.1 2.5
Groupe)
Sainsbury's J Sainsbury Plc 2.2 2.1 2.2 2.4
(Private Label)
Arla (Arla Foods Arla Foods Ltd 1.8 2.0 2.0 2.1
Amba)
Asda (Private Label) Asda Group Ltd 2.0 1.9 2.0 2.0
Yakult (Yakult Yakult UK Ltd 1.6 1.8 1.9 1.9
Honsha Co Ltd)
Light & Free Danone Ltd 2.0 1.9 1.8 1.8
(Danone, Groupe)
Rachel's (Lactalis, Rachel's Dairy Ltd 2.0 1.9 1.8 1.7
Groupe)
Liberté (Sodiaal SA Yoplait UK Ltd - - 1.3 1.3
(Société de
Diffusion
Internationale Agro-
alimentaire))
Weight Watchers (WW Yoplait UK Ltd 1.3 1.2 1.2 1.1
International Inc)
Munch Bunch (Nestlé Lactalis Nestlé Chilled 1.1 1.0 1.0 1.1
SA) Dairy Co Ltd
Ski (Nestlé SA) Lactalis Nestlé Chilled 1.0 0.9 0.9 0.9
Dairy Co Ltd
Fru Yo (Fage Fage UK Ltd 0.5 0.5 0.5 0.5
International SA)
Danio (Danone, Danone Ltd 0.8 0.5 0.4 0.3
Groupe)
Yoplait (General Yoplait UK Ltd 2.6 2.5 - -
Mills Inc)

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Liberté (General Yoplait UK Ltd 1.4 1.4 - -

Mills Inc)
Shape (Danone, Danone Ltd - - - -
Groupe)
Benecol (Raisio Oyj) McNeil Consumer - - - -
Nutritionals UK Ltd
Flora (Unilever Unilever Foods UK Ltd - - - -
Group)
Weight Watchers Yoplait UK Ltd - - - -
(Weight Watchers
International Inc)
Other Private Label Other Private Label 7.3 7.4 7.4 7.5
(Private Label)
Others Others 8.6 8.4 8.7 8.7
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022

% retail value rsp

2017 2018 2019 2020 2021 2022

Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0

- Retail Offline 98.6 98.5 98.4 97.8 97.7 97.7
-- Grocery Retailers 95.8 97.0 97.5 97.4 96.9 96.9
--- Convenience Retail 2.8 2.8 2.8 2.3 2.8 2.8
---- Convenience Stores 2.2 2.2 2.2 2.3 2.3 2.3
---- Forecourt Retailers 0.6 0.6 0.5 0.0 0.5 0.5
--- Supermarkets 56.2 57.0 57.4 58.5 55.6 55.6
--- Hypermarkets 16.6 16.9 17.0 18.2 18.2 18.3
--- Discounters 15.9 16.2 16.4 16.7 16.7 16.7
--- Warehouse Clubs 0.0 0.0 0.0 0.0 0.0 0.0
--- Food/drink/tobacco 2.7 2.6 2.5 1.2 2.3 2.3
specialists
--- Small Local Grocers 1.6 1.5 1.4 0.7 1.3 1.3
-- Non-Grocery Retailers 2.8 1.5 0.9 0.4 0.8 0.8
--- General Merchandise 0.5 0.4 0.3 0.2 0.3 0.2
Stores
--- Apparel and - - - - - -
Footwear Specialists
--- Appliances and - - - - - -
Electronics Specialists
--- Home Products - - - - - -
Specialists
--- Health and Beauty - - - - - -
Specialists
--- Leisure and - - - - - -
Personal Goods
Specialists
--- Other Non-Grocery 2.3 1.1 0.6 0.2 0.6 0.5
Retailers
-- Vending - - - - - -
-- Direct Selling - - - - - -
- Retail E-Commerce 1.4 1.5 1.6 2.2 2.3 2.3
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

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Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-
2027

2022 2023 2024 2025 2026 2027

-- Plain Yoghurt ('000 86.9 85.4 85.9 87.0 88.5 90.2

tonnes)
-- Flavoured Yoghurt 351.8 338.6 331.4 325.0 318.9 312.9
('000 tonnes)
-- Drinking Yoghurt 97.2 94.4 93.3 93.6 95.1 97.7
(million litres)
- Yoghurt (Not - - - - - -
calculable)
- Sour Milk Products 11.1 11.6 12.7 14.3 16.5 19.5
(million litres)
Yoghurt and Sour Milk - - - - - -
Products (Not calculable)
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-
2027

GBP million
2022 2023 2024 2025 2026 2027

-- Plain Yoghurt 332.0 327.7 328.3 331.1 334.9 339.0

-- Flavoured Yoghurt 1,265.3 1,232.0 1,199.9 1,172.6 1,147.2 1,123.0
-- Drinking Yoghurt 374.0 365.6 360.4 359.7 362.3 367.8
- Yoghurt 1,971.3 1,925.3 1,888.6 1,863.3 1,844.4 1,829.8
- Sour Milk Products 62.4 65.9 73.1 84.6 101.2 124.0
Yoghurt and Sour Milk 2,033.8 1,991.2 1,961.7 1,947.9 1,945.6 1,953.8
Products
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume
Growth 2022-2027

% volume growth
2022/23 2022-27 CAGR 2022/27 Total

-- Plain Yoghurt -1.6 0.8 3.8

-- Flavoured Yoghurt -3.7 -2.3 -11.0
-- Drinking Yoghurt -2.9 0.1 0.5
- Yoghurt - - -
- Sour Milk Products 4.6 11.9 75.5
Yoghurt and Sour Milk Products - - -
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value
Growth 2022-2027

© Euromonitor International
YOGHURT AND SOUR MILK PRODUCTS IN THE UNITED KINGDOM Passport 10

% constant value growth

2022/2023 2022-27 CAGR 2022/27 Total

-- Plain Yoghurt -1.3 0.4 2.1

-- Flavoured Yoghurt -2.6 -2.4 -11.2
-- Drinking Yoghurt -2.2 -0.3 -1.7
- Yoghurt -2.3 -1.5 -7.2
- Sour Milk Products 5.6 14.7 98.6
Yoghurt and Sour Milk Products -2.1 -0.8 -3.9
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International