Leaflet Presentation
Leaflet Presentation
Leaflet Presentation
Leaflet definition
Leaflets are print media that contain text and images made in the form of leaflets and
not recorded. This media generally has a flat rectangular shape and contains complete
information related to certain products.Usually, leaflets are used for promotional purposes.
Leaflet characteristic
-The design consists of two pages, which are designed according to the folded shape of
the paper.
-Ordinary image layouts are directed as field fillers to catch up with the composition.
-Bright colors so that readers are more passionate about reading leaflets.
-Writing consists of 200-400 words / letters with printed writing usually also interspersed
with pictures.
Advantages of Leaflet
-The shape and size of the leaflet is very concise so that it is easy to distribute and easy
increase the chances of being kept by potential consumers because they feel sorry to throw
them away.
-The information is clearer and more detailed, but not as complete as a Company Profile and
not too short like a flyer so that potential consumers can find out more about the products,
-If the design is unique and attractive, it will also increase the chances of being saved by
potential customers.
-Leaflet production costs are cheaper than other promotional tools such as advertising or
-Can focus deployment on one particular area to optimize targeting of potential customers.
Lack of Leaflet
-It really depends on the design, especially in terms of choosing the color and size of the
text,the layout, and also the level of information density in it, where these things will
Leaflet Example
-Leaflet kesehatan
-Leaflet pendidikan
-Leaflet makanan