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Leaflet Presentation

Leaflets are short print media used for promotional purposes that are not bound. They typically have a flat, rectangular shape and contain concise but complete information about a product or service. Leaflets are designed with two pages that fold, and use bright colors, images, and 200-400 words to attract readers. They have advantages of being inexpensive to produce, easy to distribute and carry, and durable enough to be saved by potential customers. However, leaflets also risk becoming waste if not designed attractively enough to be read and retained.

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16 views2 pages

Leaflet Presentation

Leaflets are short print media used for promotional purposes that are not bound. They typically have a flat, rectangular shape and contain concise but complete information about a product or service. Leaflets are designed with two pages that fold, and use bright colors, images, and 200-400 words to attract readers. They have advantages of being inexpensive to produce, easy to distribute and carry, and durable enough to be saved by potential customers. However, leaflets also risk becoming waste if not designed attractively enough to be read and retained.

Uploaded by

Marsya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Leaflet

Leaflet definition

Leaflets are print media that contain text and images made in the form of leaflets and

not recorded. This media generally has a flat rectangular shape and contains complete

information related to certain products.Usually, leaflets are used for promotional purposes.

Leaflet characteristic

-The design consists of two pages, which are designed according to the folded shape of
the paper.

-Short, concise, clear information.

-The information submitted includes: logo, product/company, complete address, and


program.

-The images shown match the information on the leaflet.

-Ordinary image layouts are directed as field fillers to catch up with the composition.

-Bright colors so that readers are more passionate about reading leaflets.

-Printed small sheets of paper.

-Folded or not folded,

-Writing consists of 200-400 words / letters with printed writing usually also interspersed
with pictures.

-The size is usually 20-30 cm

Advantages of Leaflet

-The shape and size of the leaflet is very concise so that it is easy to distribute and easy

for potential consumers to carry.


-Leaflets are also known for being durable and long-lasting, and thick enough that they

increase the chances of being kept by potential consumers because they feel sorry to throw

them away.

-The information is clearer and more detailed, but not as complete as a Company Profile and

not too short like a flyer so that potential consumers can find out more about the products,

services, events, or businesses listed in the leaflet.

-If the design is unique and attractive, it will also increase the chances of being saved by

potential customers.

-Leaflet production costs are cheaper than other promotional tools such as advertising or

printing company profiles.

-Can focus deployment on one particular area to optimize targeting of potential customers.

Easy to carry and also easy to read by target consumers.

Lack of Leaflet
-It really depends on the design, especially in terms of choosing the color and size of the

text,the layout, and also the level of information density in it, where these things will

determine whether the leaflet is read or not.


-Not very effective and efficient when targeting potential customers in too large an area.
-Contribute to increasing paper waste, especially if the design is not attractive and is spread
over too large an area, because a lot of it will be thrown away.
-Although production costs are cheaper than some promotional tools, they will be more
expensive than promotions carried out via social media such as Facebook and Instagram.

Leaflet Example
-Leaflet kesehatan

-Leaflet pendidikan

-Leaflet makanan

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