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Bda Unit-6

This document provides an overview of a data visualization syllabus. It discusses preparing data for visualization, including data presentation architecture and formatting data to effectively communicate meaning. It also covers using tools like Tableau, QlikView, and D3 to visualize data and draw insights. The final section discusses drawing insights from visualization tools by showing data patterns and relationships at different detail levels to encourage analysis and understanding.

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Kishore Parimi
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57 views7 pages

Bda Unit-6

This document provides an overview of a data visualization syllabus. It discusses preparing data for visualization, including data presentation architecture and formatting data to effectively communicate meaning. It also covers using tools like Tableau, QlikView, and D3 to visualize data and draw insights. The final section discusses drawing insights from visualization tools by showing data patterns and relationships at different detail levels to encourage analysis and understanding.

Uploaded by

Kishore Parimi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Data

Visualization
SYLLABUS
 Data Visualization
 Prepare the data for Visualization
 Use tools like Tableau, Qlick View and D3
 Draw insights out of Visualization tool.
Prepare the data for Visualization
 Data presentation architecture (DPA) is a skill-set that seeks to
identify, locate, manipulate, format and present data in such a way as
to optimally communicate meaning and proper knowledge.
Data visualization is viewed by many disciplines as a modern
equivalent of visual communication.
 It is not owned by any one field, but rather finds interpretation across
many (e.g.it is viewed as a modern branch of descriptive statistics by
some, but also as a grounded theory development tool by others).
 It involves the creation and study of the visual representation of data,
meaning "information that has been abstracted in some schematic
form, including attributes or variables for the units of information".
Prepare the data for Visualization
 A primary goal of data visualization is to communicate information
clearly and efficiently to users via the statistical graphics, plots,
information graphics, tables, and charts selected.
 Effective visualization helps users in analyzing and reasoning about
data and evidence.
 It makes complex data more accessible, understandable and usable.
 Users may have analytical tasks, such as making comparisons or
understanding causality, and the design principle of the graphic (i.e.,
showing comparisons or showing causality) follows the task.
 Tables are generally used where users will look-up a specific measure
of a variable, while charts of various types are used to show patterns
or relationships in the data for one or more variables.
Prepare the data for Visualization

 Data visualization is both an art and a science. The rate at which


data is generated has increased, driven by an increasingly
information-based economy.
 Data created by internet activity and an expanding number of
sensors in the environment, such as satellites and traffic cameras,
are referred to as "Big Data".
 Processing, analyzing and communicating this data present a variety
of ethical and analytical challenges for data visualization.
 The field of data science and practitioners called data scientists has
emerged to help address this challenge.
Draw insights out of the visualization tool
Graphical displays should:
 Show the data
 Induce the viewer to think about the substance rather than about
methodology, graphic design, the technology of graphic production
or something else
 Avoid distorting what the data has to say
 Present many numbers in a small space
 Make large data sets coherent
Draw insights out of the visualization tool
 Encourage the eye to compare different pieces of data
 Reveal the data at several levels of detail, from a broad overview
to the fine structure
 Serve a reasonably clear purpose: description, exploration,
tabulation or decoration
 Be closely integrated with the statistical and verbal descriptions
of a data set.
 Graphics reveal data. Indeed graphics can be more precise and
revealing than conventional statistical computations.

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