FACTORY NORTHERN SERVICE CENTER

Ngoc Liep Industrial Zone - Thang Long Avenue, Quoc Oai, Km8 - Thang Long Avenue, Hoai Duc, Ha Noi
Hanoi TEL: (024) 3200 8339 / (024) 3200 5230
TEL: (024) 3394 0848 / Fax: (024) 3394 0878
SOUTHERN SERVICE CENTER
SUNHOUSE SOUTHERN BRANCH Lot 8-10, Road 1, Tan Tao Industrial Park, Tan Tao A Ward,
151 Thanh My, 8 Ward, Tan Binh District, Ho Chi Minh City Binh Tan District, Ho Chi Minh City
TEL: (028) 3869 1016 / Fax: (028) 3869 1013 TEL: (028) 3869 1016 / Fax: (028) 3869 1013

SUNHOUSE CENTRAL BRANCH CENTRAL SERVICE CENTER

COMPANY
Conjunction between Street 6 and Street 9, Hoa Khanh Idz, Conjunction between Street 6 and Street 9, Hoa Khanh Idz,
Hoa Khe, Lien Chieu District, Danang City Hoa Khe, Lien Chieu District, Danang City
TEL: (023) 6372 6927 TEL: (023) 6372 6927

HEAD OFFICE
12th floor, Richy Tower, 35 Mac Thai To, Yen Hoa Ward, Cau Giay District, Hanoi.

PROFILE
TEL: + 84 24 3736 66 76/86 | Fax:+ 84 24 3736 6696 | Email: [email protected]

CONTACT:
Overall: Ms Vicky – Oversea sales Director
Mobile: +84 983 15 99 68 Email: [email protected]

America, Africa, AU: Ms Lan - Oversea sales Manager

Mobile: +84 973 59 30 50 Email: [email protected]

Asia, EU: Ms Tracy - Oversea sales Manager

Mobile: +84 339 322 112 Email: [email protected]
 The Leading Brand of
Home & Kitchen Appliances in Vietnam

60.000
POINTS OF SALES
Established in 2000, SUNHOUSE Group
is the leading houseware manufacturer 1000 PRODUCTS
ACROSS 63 PROVINCES IN VIETNAM
and trader in Vietnam. With high quality IN 7 LINES OF BUSINESS
and diversity, SUNHOUSE products have
reached out to the world.

8 FACTORIES
WITH THE TOTAL 18 COUNTRIES
AREA OF 100,000 M2 EXPORTED TO

20 MILLION
VIETNAMESE HOUSEHOLDS
25-30%
AVERAGE ANNUAL REVENUE GROWTH RATE

2 Sunhouse Group JSC.,

 The Leading Brand of
Home & Kitchen Appliances in Vietnam

CERTIFICATIONS & AWARDS

SUNHOUSE is proud to prove our position with a
series of prestigious awards and certifications

SUNHOUSE GROUP’S
MILESTONES
2000 2010
Establish Phu Thang Co., Ltd., trading Home appliances, Officially renamed to SUNHOUSE GROUP JOINT
Electrical cables STOCK COMPANY
Certificate of Approval to Quality Certificate of Approval to Food Contact Test Report
Management System Environmental Management System

2003 2014
Build SUNHOUSE factory - a joint venture Expand business units - CIVIL ELECTRICAL
between Vietnam and Korea APPLIANCES INDUSTRY

2005 2019
Install Korea’s cold Anodized production line – Expand business units - ELECTRONICS
the world’s most advanced facility & KITCHEN TOOLS INDUSTRY

Upscale the production with

NARAE SUNHOUSE System Indonesia National Standard Quality Indonesia National Standard Quality Japan Recreation and Miscellaneous

2007
Certificate to Aluminium products Certificate to Stainless Steel products Good Safety Test Report
& SUNHOUSE Lighting factory

Expand business units - ELECTRICAL

APPLIANCES INDUSTRY 2020
CONQUERING THE PEAK –
AIMING TO BECOME A GLOBAL BRAND

2009
Expand business units - KITCHEN APPLIANCES INDUSTRY
2021
START NINJA AIR FRYER PROJECT

Enterprises honoured with Vietnam Certification of 500 Largest Private Vietnamese High-Quality
National Brand Enterprises in Vietnam Goods awards

4 Sunhouse Group JSC., www.sunhouse.com.vn 5

 The Leading Brand of
Home & Kitchen Appliances in Vietnam

Million USD
300
261
(Forecast)
250

209
200
163

150
130
116
107
98
100
76
55
50

0
2013 2014 2015 2016 2017 2018 2019 2020 2021

BUSINESS
ACHIEVEMENTS Export
General Trade
MT (Modern Trade)
10%
36%
52%
Sunhouse is proud to be enrolled in the Top 150 fastest traditional thinking of focusing only on profit growth,
growing businesses in Vietnam 2021 SUNHOUSE believes that with corporate responsibility
Others 2%
Not only fast growth, but SUNHOUSE aims to achieve tied to the responsibility of the whole society. And we will
Sustainable Growth. To achieve that, in addition to seriously carry out the economic tasks associated with
maintaining the current growth rate (20-25% per year), the Society, to join Vietnam in bringing up the
businesses need activities associated with three basic Vietnamese brand.
pillars: Economy - Society - Ecology. Going beyond
Kitchenware 27%
Electrical appliances 68%
Plastics 5%

6 Sunhouse Group JSC., www.sunhouse.com.vn 7

 The Leading Brand of
Home & Kitchen Appliances in Vietnam

Export Intensity Ratio chart

Total sales
EXPORT ACTIVITIES
(USD) Export Sales (%)
Electrical
275.000.000 22 appliances (60%) Plastic (2%)

250.000.000 20 USA 55%

ASIAN 32% Cookware (38%)
225.000.000 18
16.9 Mexico 9%
200.000.000 16 Others 4%

175.000.000 14

150.000.000 12

125.000.000 10

100.000.000 8
7.2
75.000.000 6
4.9

50.000.000 4
2.6
3.1 Export Markets Export Categories
1.9 2
25.000.000 1.0

0 0 Aiming to be an international corporation , SUNHOUSE The most prominent exported products to be mentioned
2015 2016 2017 2018 2019 2020 2021 (Forecast) soon brought its products to international markets. By include UFO LED, LED panel, air fryer, Non-stick Pans,
2020, SUNHOUSE' products have been present in more Stainless Steel Cookware, Anodized Cookware, Rice Cookers,
than 20 markets, including Laos, Cambodia, Myanmar, etc., These products are manufactured by SUNHOUSE
Brazil, etc., and even made their presence felt in most production lines with strict certified processes, meeting
demanding markets such as USA, South Korea, Japan, etc. the most demanding foreign partners’ standards .
 The Leading Brand of
Home & Kitchen Appliances in Vietnam

DETAILS OF SUNHOUSE
WORKSHOPS/ PRODUCTION LINES
FACTORY INFORMATION
Ngoc Liep industrial cluster, Factory Establishment Technology Annual capacity
Quoc Oai, Hanoi Total area: ~100,000 m 2 year

Nonstick cookware 2003 Non-stick and ceramic 9.000.000 pcs

factory coating aluminium
From the first non-stick production line built in Sunhouse plans to continue to expand the production
2003, so far, Sunhouse has 8 factories with and business ecosystem by investing in start-up
complete system to serve the production and projects, bringing value to the community and Stainless steel factory 2003 Capsule bottom, 1.700.000 pcs
assembly of essential household and kitchen society. polished finish and
body of kettle lines
products.
Anodizing factory 2005 Soft anodized cookware 1.500.000 pcs

Rice cooker factory 2009 A combination of various production 1.000.000 pcs

lines: inner pot molding, non-stick
injection, plastic molding… with the
system of stamping machine, billet
cutting machine

Gas stove 2009 Freestanding and built-in gas 600.000 pcs

cooker

Assembly 2009 R.O water purifier 200.000 pcs

Induction cooker 2019 Single/double induction cooker 200.000 pcs

factory

NARAE electronic IC Electronic board/ SMT

2019 2.500.000 pcs
factory

ALUBA factory Established in 2010 - 30 clusters of injection molding 36.000.000 pcs

Then expanded and machine and automatic robot
officially renamed to - 500 sets of molds from Korea
Vietnam ALUBA - 22 clusters processing mechanical &
Aluminium Bakelit Joint other auxiliary equipment
Stock Company in 2016

Lighting factory 2019 - 4 closed loop lines applying 18.000.000 pcs

European technology
- 5 automatic paint spraying
machines imported from Switzerland
- 3 ISO Class 10 clean rooms

Air fryer factory 2021 - 4 closed loop lines applying 18.000.000 pcs
European technology
- 5 automatic paint spraying
machines imported from Switzerland
- 3 ISO Class 10 clean rooms

10 SUNHOUSE Group JSC., www.sunhouse.com.vn 11

 The Leading Brand of
Home & Kitchen Appliances in Vietnam

4 Hydraulic pressing
machines

1 Induction bottom
pressing machine
(for induction
bottom cookware)

2 Automatic sandblasting
machines (to create rough
surfaces before applying
non-stick layer)

3 Automatic coating lines

NON-STICK
COOKWARE LINES
As the first established factory in SUNHOUSE's
ecosystem, since 2003, Non-stick Cookware
Line has produced millions of high quality
products, helping SUNHOUSE affirm its
position as Vietnam's leader in Household
Appliance sector.
With Korean non-stick technology and
non-stick coating materials imported from
Korea, America, etc., SUNHOUSE has brought 9
million products per year.

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 The Leading Brand of
Home & Kitchen Appliances in Vietnam

STAINLESS
STEEL
COOKWARE
LINES
Each year, SUNHOUSE factory for - 7 Hydraulic pressing
stainless steel products offers nearly 2
millions of quality cookware to the market machines
to meet various needs of consumers.
Applying modern high-frequency welding
technology, SUNHOUSE 3-layer and - 7 molding and
5-layer stainless steel cookware have pressing machines
been certified as High Quality Vietnamese
Products for many years, and proved its
ability to gain consumers' satisfaction and - 4 high-frequency
trust. welding machines
In the future, the factory will invest in
additional automatic machines such as
pressing machines, automatic polishing - Polishing lines
lines and laser printers to increase its
productivity and product quality.
FACTORY
FOR ANODIZED
PRODUCTS
Soon finding outstanding advantages of
anodizing technology, SUNHOUSE
quickly imported the Korean production
line since 2005. This is an automatic
aluminum oxidizing technology providing
products with high hardness and durability,
outstanding color, as well as preventing
food contamination and ensuring
absolute health safety.
SUNHOUSE is proud to own the largest
Anodizing line in Vietnam, creating
lightweight, more durable and harder
than normal aluminum products.

4 Hydraulic pressing 6,4 m3 anodized solution each tank

machines
125,000 pcs/month
20 anodizing tanks (equivalent to 1,500,000 pcs/ year)
www.sunhouse.com.vn 15
 The Leading Brand of
Home & Kitchen Appliances in Vietnam

Established in 2010, the factory formerly was a

plastic accessory workshop for SUNHOUSE
products. It was later expanded and officially
changed its name to Vietnam Aluba Aluminium
Bakelit Joint Stock Company in 2016.
Not only producing accessories, ALUBA factory
also produces kitchen appliances such as Food
containers, Thermos cups, Cooking utensils, etc.
ALUBA's products are made from imported
health-safe primary plastics

30 aluba injection 500 Korean mold sets 22 clusters of mechanical

molding factory machines & other auxiliary
equipments

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 The Leading Brand of
Home & Kitchen Appliances in Vietnam

Two 350-ton Two high frequency

FACTORY FOR ELECTRIC
110-ton eccentric
hydraulic pressing pressing machines welding machines
machines

KETTLES AND RICE COOKERS

45T/25T/12T press Resistance, voltage,
system capacity testers, etc.

SUNHOUSE factory for electric kettles and

rice cookers was established in 2009 as a
pioneer in expanding from mechanical
products to electrical products.
With a system of highly automated lines,
from pot molding machines, automatic
non-stick sprayers to plastic cover molding
machines, etc., the factory can produce
1,000,000 high quality products per year.

18 Sunhouse Group JSC., www.sunhouse.com.vn 19

 The Leading Brand of
Home & Kitchen Appliances in Vietnam

FACTORY
FOR GAS
STOVES
Officially launched in 2019, SUNHOUSE
Lighting Factory currently owns 3 Panel
light production lines, 1 LED UFO
production line, mechanical lines and
automatic spraying lines. The average
capacity is 1,500,000 products/month
(equivalent to 18,000,000 products/year).
All products are exported to North America.

The factory has been equipped adequate-

ly with following advanced machines to
ensure consistent quality of products: salt
testers, waterproofness testers, luminous
flux testers, contact testers, leakage
testers, etc. All products are guaranteed to
meet the requirements and certified by
prestigious international organizations
including: CSA, NSF, DAS, etc.

Following the kitchen appliance sector, - 5 automatic paint

SUNHOUSE established an additional sprayers imported from
factory for gas stoves in 2009 with the
main product lines of freestanding and Switzerland
built-in glass-top gas stoves, and recently,
induction hobs.
Before launched, all products are put
- 3 Level 10 clean rooms
under tests of ignition system, gas
leakage, etc., to ensure optimal efficiency - The biggest luminous
as well as user safety.
Each year, SUNHOUSE brings 600,000 flux test bulb in Vietnam
gas stoves and around 200,000
induction hobs to the market.
SUNHOUSE products are warranted from
- Reliable quality control
12 to 36 month, proving the brand's system including SQC
commitment of product quality. (Supplier Quality Control),
IQC (Incoming Quality
Contrast), IPQC (In Process
Quality Control) and QA
(Quality Assurance)

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 The Leading Brand of
Home & Kitchen Appliances in Vietnam

NARAE SUNHOUSE
SYSTEM
SUNHOUSE is proud to be the first home factory is currently producing to orders of
appliances privately owning an electronic SUNHOUSE and external partners.
circuit board factory in Vietnam. This factory Five additional SMT lines are expected
is a key component in the supply chain to to be set up to double capacity in 2021. The
manufacture our own high-tech products. main goal is to serve the production of
SUNHOUSE’s technology products including
Narae factory was constructed according rice cookers, air conditioners, electric
to standards of Tier 1 supplier of large stove... Besides, the factory still operates as a
electronic corporations such as SAMSUNG, supplier of circuit boards for both domestic
LG... All of 5 surface-mount technology and foreign enterprises.
(SMT) lines were imported from Korea and
Japan and are under the supervision of
Korean experts. The average capacity
reaches 210,000 parts/ month, and the

22 Sunhouse Group JSC., www.sunhouse.com.vn 23

 Nhà là Bếp,
bếp là SUNHOUSE

PRODUCT RESEARCH
& DEVELOPMENT
(R&D)
Product Research & Development (R&D) is
SUNHOUSE’s foremost mission before
reaching out to the world. SUNHOUSE is
gradually shifting towards a quality-oriented
business strategy to meet the increasingly
stringent requirements of the market and
consumers.

Product quality control and inspection process are

supervised by leading experts from South Korea.
R&D personnel are experienced engineers who are
highly specialized and adaptive to industry innova-
tions.

SUNHOUSE confidently brings consumers high -

quality products at the most reasonable prices
thanks to our proactive technology management,
aiming to achieve complete autonomy in production
process.

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 The Leading Brand of
Home & Kitchen Appliances in Vietnam

Modern lab with specialized machines

3M Test Salt spraying test for Thermal shock test for Handle durability test (hanging
stainless steel pot magnetic bottom heavy objects)

Induction compatible test Water purifying test Test of rice cooker

QUALITY CONTROL
SUNHOUSE controls product quality QA/QC experts set criteria for QA/QC Staffs:
with strict quality standards, modern product quality (including factory-
machines and professional engineers.
We pay attention to every detail of
made and OEM products). Products
are checked carefully, from quality of
6 Engineers
products, with Durability - Safety in
mind.
input (raw materials, machine parts,
etc.) to quality of output (finished
16 Technicians
products) to ensure the satisfaction
of consumers.
75 Equipment Staffs

Gloss gauge for Coating thickness gauge Non-stick layer test (scrubbing Boiling saline water to test the Electronic components testing Durability of cord testing Egg frying test for Environment generator
Stainless steel pots machine) surface of cookware machine non-stick pans

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 The Leading Brand of
Home & Kitchen Appliances in Vietnam

SUNHOUSE has shown its confidence when offering

products to foreign partners and high-demanding
markets in international trade fairs. It also shows that
SUNHOUSE has actively expanded to other markets and
took the first step to become an international brand. Canton Fair China 2018 Myanmar EXPO 2019 Jakarta fair 2019

Mega Show Hong Kong 2017 Kitchen ware EXPO Japan 2016 Mozambique Trade Fair 2019 Mozambique Trade Fair 2019

PARTICIPATING IN
INTERNATIONAL
BUSINESS NETWORK India - ASIAN Bussiness Summit 2019 CAEXPO China 2016

Indonesia EXPO 2014 SAITEXT 2017 India International Trade Fair 2019 India International Trade Fair 2019

28 Sunhouse Group JSC., www.sunhouse.com.vn 29

 The Leading Brand of
Home & Kitchen Appliances in Vietnam

BUSINESS PARTNERS

We aspire to bring a Vietnamese brand attaining international stature.

Before going global, SUNHOUSE products must initially be suitable for
Vietnamese consumers, getting Vietnamese users to trust the brand by
providing superior after-sales service.

Mr. NGUYEN XUAN PHU

Chairman of BODs of SUNHOUSE Group
“Shark Tank Vietnam” Investor

30 Sunhouse Group JSC., www.sunhouse.com.vn 31