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AO3 Website - Analysis - Overview - Report - March - 2019

This document provides a 3-month traffic analysis summary for the website archiveofourown.org from December 2018 through February 2019. Some key findings include: - The site ranked #225 globally and #103 in the US, with over 179 million monthly visits and visits primarily from the US, UK, Canada, Brazil and Germany. - Traffic was mostly direct or from referrals sites like Tumblr, with some smaller amounts from social, search and display advertising. - The top search terms were related to the site name and fanfiction. Outgoing links were mostly to Tumblr, Twitter, YouTube, and Pinterest. - Display advertising networks included Adcash and Google Display Network, with

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Kitti Molnár
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53 views4 pages

AO3 Website - Analysis - Overview - Report - March - 2019

This document provides a 3-month traffic analysis summary for the website archiveofourown.org from December 2018 through February 2019. Some key findings include: - The site ranked #225 globally and #103 in the US, with over 179 million monthly visits and visits primarily from the US, UK, Canada, Brazil and Germany. - Traffic was mostly direct or from referrals sites like Tumblr, with some smaller amounts from social, search and display advertising. - The top search terms were related to the site name and fanfiction. Outgoing links were mostly to Tumblr, Twitter, YouTube, and Pinterest. - Display advertising networks included Adcash and Google Display Network, with

Uploaded by

Kitti Molnár
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Website Analysis Overview Report

March 2019

archiveofourown.org

View the full analysis at: https://pro.similarweb.com


archiveofourown.org

an archive of our own, a project of the organization for transformative works

Related Mobile Apps:

Global Rank #225 Country Rank


United States
#103 Category Rank
Books and Literature
#2

Website Audience

Monthly Visits 179.4M


Total Visits Tra c Share
Dec 2018 - Feb 2019, Worldwide Dec 2018 - Feb 2019, Worldwide
Monthly Unique Visitors

Avg. Visit Duration 00:16:38


538.3M

 

 
20.21 %
79.79 %
-11.03% from last month Pages / Visit 7.10

Bounce Rate 32.31%

Visits Over Time


Dec 2018 - Feb 2019, All Tra c

200.0M

150.0M

100.0M

50.00M

DEC'18 JAN'19 FEB'19

Geography

Top 5 Countries
Dec 2018 - Feb 2019, Desktop Only

United States 36.84%  11.55%

United Kingdom 6.02%  7.61%

Canada 4.93%  6.47%

Brazil 4.82%  14.26%

Germany 4.29%  6.61%

All Rights Reserved by SimilarWeb LTD. 2019 | [email protected] 3/21/2019


Marketing Channels

Channels Overview
Dec 2018 - Feb 2019, Worldwide Desktop Only

64.35%

9.69% 13.03%
5.05% 2.39% 0.00% 5.49%

Direct Email Referrals Social Organic Search Paid Search Display Ads

Referrals

Top Referring Websites Top Referring Categories


Dec 2018 - Feb 2019, Worldwide Desktop Only Dec 2018 - Feb 2019, Worldwide Desktop Only

tumblr.com 42.70%  13.26%  Social Network 55.56%

lofter.com 10.63%  8.78%  People and Society 5.42%

cbook.net 4.30%  8.26%  Books and Literature 4.43%

tvtropes.org 3.29%  17.39%  Internet and Telecom 1.86%

pinboard.in 1.56%  7.37%  Arts and Entertainment 1.70%

Search

Search Tra c Top Search Terms Organic


Dec 2018 - Feb 2019, Worldwide Desktop Only Dec 2018 - Feb 2019, Worldwide Desktop Only

 ao3 35.27%  10.94%

 archive of our own …8.93%  1.61%

 archiveofourown 3.47%  41.06%


Organic  99.99%
Paid  0.01%  a03 2.30%  17.31%

 aooo 0.83%  79.28%

Social

Social Tra c
Dec 2018 - Feb 2019, Worldwide Desktop Only

44.04%
32.19%

9.07% 5.40% 6.95%


2.35%

Youtube Twitter Facebook Reddit VKontakte Others

All Rights Reserved by SimilarWeb LTD. 2019 | [email protected] 3/21/2019


Display Advertising

Display Ad Network Top Publishers


Dec 2018 - Feb 2019, Worldwide Desktop Only Dec 2018 - Feb 2019, Worldwide Desktop Only

tumblr.com 89.15%  26.73%


Adcash  75.35%
youtube.com 5.31%  39.13%
Google Display Netw…  14.47%
twitter.com 1.11%  9.49%
Yahoo Display Ads  4.34%
gmx.net 0.57%  28.86%
Juicy Ads  2.86%

MixTraff  1.50% facebook.com 0.53%  38.19%

Others  1.48%

Outgoing Links Outgoing Ads

Top Links Destination Top Ads Destination


Dec 2018 - Feb 2019, Worldwide Desktop Only Dec 2018 - Feb 2019, Worldwide Desktop Only

tumblr.com 29.84%  30.48% fan ction.net 6.79%  44.55%

twitter.com 12.44%  7.12% mail.rambler.ru 3.27%  48.8%

youtube.com 11.82%  30.4% thechronodex.com 3.01%  116.32%

google.com 8.94%  9.4% archive.skyehawke.com 1.38% -

pinimg.com 4.11%  37.12% gorillax3sims4.blogspot.com 1.37% -

All Rights Reserved by SimilarWeb LTD. 2019 | [email protected] 3/21/2019

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