Operating Leverage
Operating Leverage
KEY TAKEAWAYS
One conclusion companies can learn from examining operating leverage is that
firms that minimize fixed costs can increase their profits without making any
changes to the selling price, contribution margin, or the number of units they sell.
Example
For example, Company A sells 500,000 products for a unit price of $6 each. The
company’s fixed costs are $800,000. It costs $0.05 in variable costs per unit to
make each product.
500,000∗($6.00−$0.05)−$800,000500,000∗($6.00−$0.05)
=$2,175,000$2,975,000=1.37 or 137%.
A 10% revenue increase should result in a 13.7% increase in operating income
(10% x 1.37 = 13.7%).
Most of a company’s costs are fixed costs that recur each month, such as rent,
regardless of sales volume. As long as a business earns a substantial profit on
each sale and sustains adequate sales volume, fixed costs are covered and
profits are earned.
Other company costs are variable costs that are only incurred when sales occur.
This includes labor to assemble products and the cost of raw materials used to
make products. Some companies earn less profit on each sale but can have a
lower sales volume and still generate enough to cover fixed costs.
For example, a software business has greater fixed costs in developers’ salaries
and lower variable costs in software sales. As such, the business has high
operating leverage. In contrast, a computer consulting firm charges its clients
hourly and doesn't need expensive office space because its consultants work in
clients' offices. This results in variable consultant wages and low fixed operating
costs. The business thus has low operating leverage.
Most of Microsoft’s costs are fixed, such as expenses for upfront development
and marketing. With each dollar in sales earned beyond the break-even point,
the company makes a profit, but Microsoft has high operating leverage.
Conversely, Walmart retail stores have low fixed costs and large variable costs,
especially for merchandise. Because Walmart sells a huge volume of items and
pays upfront for each unit it sells, its cost of goods sold increases as sales
increase. Because of this, Walmart stores have low operating leverage.
One conclusion companies can learn from examining operating leverage is that
firms that minimize fixed costs can increase their profits without making any
changes to the selling price, contribution margin, or the number of units they sell.