C 13
C 13
Company Background: Amy Marshall is the founder of AMI labs which was a temperature sensor
manufacturer. In 2004, she acquired Burton Sensors which designed and manufactured a large variety o
temperature sensors for various industries including oil and gas, automotive, food processing, medical, etc.
Having grown initially with internal cash flows, Burton acquired outside funds to finance further growth in
the form of an IPO in 2011 (Equity) and an increased line of credit in 2013 (Debt).
Sensors Market: The market for temperature sensors was classified into 7 major segments based on
product type with Fiber-optic sensors expected to show the highest growth in the future. The US sensor
industry had a fragmented and competitive nature with about 4000 OEMs. While larger companies
possessed a diversified portfolio alongside a large distribution network, smaller firms like Burton relied on
customer relationships and customized products to stay competitive. Further, they looked for network
expansion and experienced sales representatives while managing large inventory costs.
Overall industry expected CAGR during 2017-23 was 4.5% to reach $6.86 billion in size by 2023.
The fiber-optic sensor market expected CAGR was 15% to reach $3.5 billion by 2024 because of a large
demand for accurate measurement in harsh environments from multiple industries (such as defense,
chemical, metals, medical, and construction) and high R&D investments.
Marshall had planned for a 1:1 ratio of Burton’s interest-bearing debt and book value of equity.
Burton stocks current price on the OTC market was $4.75. Currently, Burton’s shareholding structure
included Marshall and her family, firm employees and other retail investors.
The 450,000 share acquisition offer from a private investor at $3.5 a share was the best Marshall could get
as per the advice of her friend in financial services. The cost associated to the deal stood at 50,000 shares.
Issues Identified:
1. Whether to purchase new thermowell machines or not?
2. Whether to raise additional capital by selling shares to the private investor given the offer?
3. Whether to acquire Electro-Engineering Inc. or not?
Solution:
Issue -1: Purchase New Thermowell Machines
Solution: Yes, we should purchase new thermowell machines as we have calculated the NPV of the
cashflows post considering the costs related to purchase of thermowell and it came out to be positive.
In addition, the thermowell machines have long economic life, therefore making them cost
effective. Being in a highly competitive environment wherein the market is consolidating, Burton needs to
increase its production and thus purchasing new thermowell machines is logical financially and
strategically.
Figure 1: Calculation of NPV of Thermowell
(Assumed savings and material cost to increase by 4.50% (CAGR) of the cost given in 2016)
Cons
• With this transaction, a greater number of shares are issued in the market reducing the EPS and
therefore the share price will also fall.
NO: IF terminal value is not considered then the NPV becomes negative and thus we should not
acquire EE. It will not increase the shareholder’s value.
Conclusion:
Thus, we conclude that the company should
• Purchase the new thermowell machines
• Raise capital by issuing new common stock and selling it to private investor
• Depending on the DCF modelling (Terminal value consideration) the acquiring decision should be
made.
APPENDIX
• WACC Calculation