The Science & Artof Effective The Science and Art of Effective Web and Application Design Web

& Application Design

LEARN PROVEN LEARN PROVEN USER-CENTERED LEARN PRINCIPLES DESIGN PRINCIPLES DESIGNPROVEN USER-CENTERED
DESIGN PRINCIPLES

day course
www.humanfactors.com

Human Factors International

of Effective Web and Application Design

Why take this course?
Designing intuitive and effective user interfaces is both science and art. During this course, participants will learn how to apply research-based and field-tested Web and application design principles and methodologies. Initially they will focus on the four foundational layers of the interface: Navigation, Presentation, Content, and Interaction. Participants will then be provided with the framework and methodology needed to support rapid prototyping initiatives. Finally, they will extend their sphere of influence through the application of accessibility and crosscultural design methods. What youll learn How to implement user-centered requirements into usable designs How to integrate the focal points of visual design: Navigation, Presentation, Content, and Interaction How Web site and application design strategies differ and overlap

The Science and Art

General Course Information

What You Get A comprehensive student manual Workbook and Resource Guide that contains: Course exercises Useful publication and Web site references User interface control selection guide Glossary with annotations and illustrations Quick reference job aids Who Should Attend Those involved in the design and development of Web, e-commerce, informational and promotional sites, Intranets, and applications. Prerequisites There are no prerequisites to attend this course

Course overview

User-centered Web and Application Design

Course Objectives
Participants will learn to: Identify, select, and implement appropriate navigation models used to build intuitive navigation structures Make better decisions and recommendations to improve visual design, including: layout, color, graphics and icons, and text Implement effective usability-based content organization and treatment methods Ensure intuitive interaction through appropriate UI control selection and error and feedback design Increase design efficiency using Web and application standards Extend their UCD sphere of influence into the domains of user experience, accessibility, and cross-cultural design

Theres science behind a usable design. When you combine science with best practice, then you get a truly usable and elegant interface. In this course youll learn how to design usable interfaces, and the underlying science that makes them usable.
Susan Weinschenk, PhD, CUA Chief of UX Strategy, Americas

Course overview

User-centered Web and Application Design

Course Outline
1 Design is Science and Art
Scientific models in user-centered design (UCD) Definition of UCD Exercise: Designing for functional requirements Characteristics of usable designs UCD Benefits Exercise: Conduct a design heuristic evaluation

4 Content
Printed vs. online content Writing for clarity Writing style Word choice Mechanics Methods that facilitate scanning Writers pyramid Headings, bulleted and numbered lists Exercise: Sharpen writing skills

2 Navigation
Characteristics of usable navigation Primary navigation systems Hierarchical models Persistent design systems Sequential navigation Search Supplemental navigation Index Breadcrumbs Quick links Multiple systems navigation design Exercise: Select appropriate navigation models

5 Interaction
Factors that influence interaction design User interface controls Data entry Navigation and action Selection Exercise: Selecting appropriate UI Controls Error handling and prevention Feedback Exercise: Design an effective feedback message

3 Presentation
Visual-cognitive processing Eye movement and eye tracking Gestalt principles of visual design Layout Exercise: Evaluate and redesign a cluttered screen Color Graphics Text

6 Screen Elements and Wireframing

Screen elements Wireframing Low fidelity High-fidelity Effective prototyping strategies Exercise: Build a paper wireframe

Course overview

User-centered Web and Application Design

7 Accessibility
Types of disabilities Vision Hearing Motor Cognitive Assistive technologies Accessibility laws Americans with Disabilities Act US Rehabilitation Act International Laws Accessibility guidelines Section 508 Guidelines Accessibility Guidelines (WCAG 2.0) Web Accessibility Initiative (WAI) Evaluating for accessibility Exercise: Conduct a site review for accessibility

I have a better understanding of how to design navigation and interaction points, resulting in increased confidencenow I will be a more effective leader in my organization. I really liked that the information presented in the course was backed by actual research and real-world examples.
Christine J. Tahvonen TransUnion

8 Internationalization
Internationalization, globalization, and localization Multicultural considerations Internationalization design process and usability testing

Our Guarantee of Your Satisfaction

Human Factors International, Inc. intends that all participants will benefit from the seminar. We offer the best possible training in this field. If at any time during the first day of the course a participant notifies the instructor of his or her desire to withdraw, he or she may leave and receive a full refund. There is absolutely no risk to the participants or their companies.

9 Beyond Design Knowledge

Barriers to implementing UCD practices UCD practitioners knowledge, skills, and abilities Academic training and HFI certification UCD and HCI professional organizations

Register online now!

www.humanfactors.com/training/schedule.asp

Course overview

User-centered Web and Application Design

Certification
CUA Certification Become a Certified Usability Analyst (CUA) with HFIs certification program. CUAs take courses in all the key areas of software usability, then pass an examination demonstrating their mastery. Course 1. User-Centered Analysis and Conceptual Design Course 2. The Science and Art of Effective Web and Application Design Course 3. Practical Usability Testing Course 4. Putting Research into Practice CXA Certification The Certified User Experience Analyst (CXA) certification documents your grasp of advanced skills in persuasion engineering, strategy, and innovation. Course 1. How to Design for Persuasion, Emotion, and Trust (PET design) Course 2. The PET Architect Course 3. Design for The BigUser-Centric Innovation and Strategy Course 4. How to Support Institutionalization of a Mature UX Practice Advantages of Certification Get certified by the worlds leading user-centered design firm Become a recognized usability authority within your company with inclusion in HFIs official CUA directory Join CUA Centralthe online community of CUAs Gain skills to help your company increase user satisfaction in products and services Achieve growth and progress in your career path

The certification served as a reinforcement for what Im doing, so I am more confident in presenting a concept or design.
Jim OBrien Senior Interaction Designer AutoTrader.com

The training was great, very effective. Now, having been tested and certified by HFI, I have more confidence in addressing usability challenges.
Chow Sok Mui Murie Senior Creative Consultant NCS, Singapore

For more information:

www.humanfactors.com/training/certification.asp

Course overview

User-centered Web and Application Design

Featured Instructors

Drew Falk, MS, CUA

Arno Bublitz

Hitesh Agrawal, MS, CUA

Steve Fleming, CUA

A partial list of companies where we have taught Human Factors courses

Agilent Technologies Airborne Express Ameritech AT&T Information Systems The BBC World Service Blue Cross/Blue Shield ChevronTexaco Cognizant Technology Solutions Deloitte Consulting dotMobi Ericsson Information Systems Ernst & Young FedEx Fidelity Investments General Motors Hewlett-Packard IBM Library of Congress McKesson HBOC MCI Metropolitan Life Insurance Motorola National Semiconductor Nextel Northern Telecom Pay Pal Prudential Life RBC Royal Bank SAP / SAP Norway Social Security Administration Standard Bank SA Vodafone Wipro technologies
Course overview

Onsite Training
If you have a group of people who would like to attend this course, please contact us to discuss having a private course at your company or hosting a public course.

Contact Information
Americas: 1.800.242.4480 [email protected] Europe / Africa: +44 (0)207 290 3430 [email protected] Asia: +91 22 4017 0400 [email protected]

Human Factors International 410 West Lowe, P.O. Box 2020 Fairfield, IA 52556 Phone: 800.242.4480 Fax: 641.472.5412 [email protected] www.humanfactors.com

User Experience for a Better World

User-centered Web and Application Design 7