UGC ENTITLED

MASTER OF BUSINESS
ADMINISTRATION
SPECIALIZATIONS IN: FINANCE | HR | MARKETING | BUSINESS ANALYTICS

2 YEARS | ONLINE WITH MENTORSHIP

 INTRODUCTION
The world has changed significantly over the past decade. New and innovative business
practices are dictating how the future will be written, and the key to building a successful career
is to constantly stay updated with the latest industry-relevant skills. Companies are constantly on
the lookout for management professionals who have a holistic understanding of business
practices and possess the necessary knowledge of the latest tools and technologies to drive
business growth. According to the Corporate Recruiters Survey, the demand for MBA graduates
is predicted to increase by 31% in 2021.

The MBA degree with a job-ready specialization in Finance/Human Resource/Marketing/

Business Analytics from SRM Institute of Science and Technology enables students and
professionals to become effective business leaders by learning in-demand managerial skills.
Apart from functional knowledge,the program emphasizes emerging technologies, globalization
of businesses, and strategy in a digital world.

This MBA program offers students and working professionals the opportunity to get an effective
business education and learn the latest tools to make informed and structured business
decisions. It prepares participants to lead their organisations in an increasingly volatile,
uncertain, complex and ambiguous digital world while gaining the opportunity to connect with
renowned professors, industry experts, peer groups and experience an immersive educational
journey.

02
 SRMIST - ONE OF INDIA’S
BEST UNIVERSITIES

30th ++ 3rd
Ranked A++ #3 Ranked
within Top 50 Grade in India
Universities
SRMIST is ranked 30th SRMIST has been SRMIST is ranked 3rd
in the country in NIRF accredited with the amongst Top
University Rankings Highest ‘A++’ Grade Engineering Institutes
in India
*MHRD - NIRF Rankings 2021 *NAAC *Times Engineering Survey - 2020

QS Global Rating
SRMIST is a globally 4-star rated university by QS and has been given the
Diamond Rating by QS-IGAUGE in India

*QS World University Rankings

03
WHY PURSUE AN MBA FROM
SRM INSTITUTE OF SCIENCE
AND TECHNOLOGY?

Modern professionals need a flexible learning schedule to meet their upskilling needs,
and that’s what this MBA program from SRM Institute of Science and Technology offers.
That’s not the only advantage though - you also:

Learn from top Gain the recognition of an

management faculty with MBA degree from a
live and interactive recognised university
online lectures

Gain practical skills Become industry-ready

through project based with mentorship from
learning experts

Build your skills with a

Learn alongside a diverse
curriculum designed by
batch of peers for a rich
leading academicians &
learning experience
industry experts

04
ABOUT THE PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

This 2 year MBA program offers foundation courses and core courses, apart from an option to
pursue a cross-functional and open specialization. The core and specialization courses
incorporate AICTE’s model curriculum as prescribed for a full-time MBA program.

SPECIALIZATIONS: FINANCE | HR | MARKETING | BUSINESS ANALYTICS

The MBA degree program from SRM Institute of Science and Technology offers a deep dive into
a job-ready specialization - Finance | Human Resource | Marketing or Business Analytics. The
program is designed to provide in-depth knowledge of the chosen specialization and its
applications in improving business processes and decision-making. The program’s curriculum is
intended to increase a learner’s business knowledge and leadership skills thus providing a way to
accelerate one’s career in management roles.

PROGRAM HIGHLIGHTS

2 Year Program Live Online Classes

Dedicated Career Support Degree from SRM Institute of Science

and Technology

05
 WHO IS THIS PROGRAM FOR?
• Professionals & entrepreneurs looking to gain comprehensive skills in management with
minimal disruption to their schedule.
• People who are on a career break and are looking to re-enter the workforce.
• Early & mid-career professionals looking to build their credentials and establish their
expertise.
• Professionals wanting to gain broad management skills with an expertise in Finance, HR,
Business Analytics or Marketing.

AFTER THIS
PROGRAM, YOU
WILL:

• Become an expert in planning and implementing business strategies.

• Gain broad management skills in a job-ready specialization.
• Solve business problems by leveraging the latest tools.
• Become an ideal management candidate with a unique specialization for in-demand roles
such as Digital Marketing Manager, Financial Analyst, Human Resource Specialist and more.

06
CURRICULUM

SEMESTER 1 SEMESTER 2
Managerial Economics Legal and Business Environment

Financial Accounting Ethics and Corporate Social

Responsibility
Marketing Management
Business Statistics and Quantitative
Operations Management Methods

Organizational Behavior Financial Management

Information Management Human Resource Management

Entrepreneurship

SEMESTER 3 SEMESTER 4
Research Methods in Business 3 Functional Electives

5 Functional Electives 1 Non-Functional Elective

1 Non-Functional Elective Project

07
FUNCTIONAL ELECTIVES - SEMESTER 3

FINANCIAL MANAGEMENT BUSINESS ANALYTICS

Investment Analysis and Portfolio Introduction to Business Analytics

Management
Data Visualization for Managers
Financial Markets, Institutions and
Instruments Business Forecasting

Technology in Finance Managing Digital Innovation and

Transformation
Mergers, Acquisitions and Corporate
Valuation E-Commerce and Digital Markets

Financial Derivatives

MARKETING MANAGEMENT HUMAN RESOURCE

MANAGEMENT

Consumer Behavior
Employee Relations
B2B Marketing
Human Resource Metrics and
Retail Management Analytics

Marketing Analytics Compensation and Benefits

Management
Integrated Marketing Communications Employee Relations
Performance Management Systems

Leadership and Team Dynamics

NON-FUNCTIONAL ELECTIVES - SEMESTER 3

Technology Appreciation and
Intellectual Property Rights

Logistic and Supply Chain Aspects in

Retail Management

Hospitality Management

08
FUNCTIONAL ELECTIVES - SEMESTER 4

FINANCIAL MANAGEMENT BUSINESS ANALYTICS

International Finance Data Science using R

Behavioral Finance Business Data Mining

Taxation Marketing Analytics

MARKETING MANAGEMENT HUMAN RESOURCE

MANAGEMENT

Customer Analytics
Strategic HRM
Product and Brand Management
International HRM
Social Media and Digital Marketing
Industrial Psychology

NON-FUNCTIONAL ELECTIVES - SEMESTER 4

Indian Models in Entrepreneurship

Retail Brand Management

Event Management

09
 WHY UPSKILL WITH US?
When you choose this program, you also get access to an extensive pool of industry
experts and dedicated career assistance.

E-PORTFOLIO
An e-portfolio is a snapshot of all the projects done and skills acquired during the
program that is shareable across social media channels. This will help you showcase
your expertise to potential recruiters.

RESUME BUILDING AND INTERVIEW PREPARATION

Build your resume to highlight your skills and your previous professional experience.
Also, learn how to crack interviews with interview preparation sessions.

EXCLUSIVE JOB BOARD

The program provides candidates access to a Job Board with job opportunities
shared by 1200+ organisations. Gain an average salary hike of 50% like many
other learners.

CAREER GUIDANCE
Get access to career mentoring from industry experts who’ve transitioned to roles
in the industry. Benefit from their guidance on how to build a rewarding career.

10
 ELIGIBILITY

Students with an Indian education Students with a foreign education

must have: must have:

• Students with any bachelor's degree in a • A bachelor's degree with a minimum

10+2+3 / 10+2+4 format are eligible to 50% aggregate.
apply. The minimum percentage of
marks/CGPA required to be eligible for • Certificate of Equivalence from
admission will be prescribed by the Association of Indian Universities
Admissions Committee of DOE (Minimum (Required for application to an Indian
50% aggregate) university)

• Candidates with 2+ years of work experience will be exempted from giving the
entrance exam and will be eligible for the interview, if selected.

• Freshers who have qualified in the GMAT/GRE/CAT/MAT will be exempted from

giving the entrance exam by SRMIST and will be eligible for the interview, if selected.

ADMISSIONS PROCESS
STEP 1: STEP 2: STEP 3:
Fill the Profile Evaluation Join the
Application Form and Screening Program
• Register by filling up the • Online entrance test and/or • If selected, you will receive a
online application form. interview based on profile. letter for the upcoming cohort.
• Provide degree qualifying
examination documents. • Secure your seat by paying the
admission fee.

*Admission to the program is subject to document verification.

PROGRAM FEES

Semester-wise Fee Plan Year-wise Fee Plan Total Program Fee Plan

Semester 1 : ₹47,250 I Year : ₹94,500 The tuition fee for the

Semester 2: ₹47,250 II Year : ₹94,500 program is
₹1,89,000
Semester 3: ₹47,250
Semester 4: ₹47,250

11
GAIN ACCESS TO 1200+ HIRING PARTNERS

AND MORE

12
 READY TO ADVANCE
YOUR CAREER?
APPLY NOW

Speak to a Program Advisor

+91 8045687376

The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. Any review, retransmission,
dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited, and all liability arising
therefrom is disclaimed. If you received this in error, please contact the sender and delete the material from any computer.